Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima

Safira ; Ratna ; Amirulmikminin
Journal of Student Research 📅 2023 Vol 1, No 5 🔗 DOI: 10.55606/jsr.v1i5.1592
Abstract
Abstract. This study aims to determine and analyze the influence of lifestyle and advertising on purchasing decisions for Somethink products. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that lifestyle and advertising simultaneously influence the purchase decision of Something's product
Keywords
Lifestyle Advertising Purchase Decision
How to Cite

Safira, et al. (2023). Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima. Journal of Student Research, 1(5). https://doi.org/10.55606/jsr.v1i5.1592

Safira, Ratna; Amirulmikminin, "Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima," Journal of Student Research, vol. 1, no. 5, 2023.

Safira, Ratna; Amirulmikminin. "Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima." Journal of Student Research, vol. 1, no. 5, 2023.

Safira, Ratna; Amirulmikminin. "Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima." Journal of Student Research 1, no. 5 (2023).

Safira, et al. (2023) 'Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima', Journal of Student Research, 1(5). doi: 10.55606/jsr.v1i5.1592.

Safira, Ratna; Amirulmikminin. Pengaruh Lifestyle Dan Iklan Terhadap Keputusan Pembelian Produk Somethinc Di Kota Bima. Journal of Student Research. 2023;1(5).

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