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The development of e-commerce has significantly transformed consumer behavior, particularly among Generation Z. This study examines the impact of e-commerce on the consumptive behavior of Gen Z students at STIE Cendekia Bojonegoro, Indonesia. E-commerce platforms offer easy access, a wide range of products, and various promotional features that influence consumer purchasing decisions. Using a quantitative approach with a survey design, this study investigates how promotions, social media, and other factors impact Gen Z's purchasing behaviors. The results reveal that social media has a more substantial influence on consumptive behavior than traditional promotional strategies, which were found to be less significant. This highlights the importance of social media in shaping the shopping habits of Gen Z. The findings contribute to a better understanding of e-commerce's role in influencing consumer behavior and offer recommendations for businesses and educational institutions to address the challenges associated with impulsive purchasing and financial management among students.

This research seeks to investigate the post-usage continuation behavior of customers in the green finance sector, utilizing the Extended Social Help (SST) theory as its theoretical framework. The data utilized in this research consists of a questionnaire administered to respondents who are customers of Islamic banks owning to Generation Z. The research outcomes obtained through the application of the Partial Least Squares (PLS) technique indicate that Environmental Consciousness, when mediated by customer satisfaction, does have a negative influence on the continuity of green finance behavior. Similarly, the outcomes align with those of Green Bank Marketing Initiatives (GBMI), which, when mediated by customer satisfaction, also exhibit a negative influence on green finance continuity behavior. Conversely, the Conciliation of customer satisfaction in the object of psychological reactance and its influence on green finance continuity behavior yields a good influence.

This study examinesthe factors influencing tax compliance among Generation Z in Solo Raya, Indonesia, with a particular focus on the challenges of low compliance within the informal sector. Employing a quantitative approach, data were gathered through closed questionnaires distributed to 135 respondents and analyzed using Structural Equation Modeling -Partial Least Squares(SEM-PLS) via SmartPLS 3. The results revealthat reference groups and tax knowledge have a significant positive impacton tax compliance, whereas thedigitalization ofthe tax system and social media donot demonstratea significant effect. Thesefindings underscore the critical role of social influence and tax education in improving compliance while indicating that digitalization efforts and social media campaigns require further refinement. This research contributesto the development of effective government policies aimed at enhancing tax compliance among Generation Zthrough targeted educational initiatives and the strategic application of technology.

This article aims to analyze the views of Generation Z (Gen Z) towards the use of Mobile Legends online game as a source of income. This research uses a qualitative approach with a case study method involving six research subjects aged 20-24 years old and actively playing Mobile Legends. Data were collected through semi-structured interviews, observations, and documentation studies. The results showed that Gen Z has a positive view of Mobile Legends as a source of additional income. Their main motivations are the desire to earn extra income, an income-generating hobby, filling spare time, and entrepreneurial opportunities. The strategies used include selling accounts, becoming a jockey, live streaming, content creation, and participating in tournaments. Challenges faced include fierce competition, meta game changes, risk of fraud, and the need to maintain a balance between gaming and real life. Playing intensity has a relationship with monetization success, but excessive intensity can have a negative impact. This research provides new insights into the phenomenon of online game utilization as a source of income among Gen Z and its implications for the digital economy and entrepreneurship.

This study investigates the influence of live streaming commerce and online customer reviews on impulsive buying behavior, with e-trust as an intervening variable, focusing on Somethinc cosmetics among Generation Z consumers. Utilizing a quantitative approach, the research gathered data from 100 respondents selected through purposive sampling in Palangka Raya City. The Partial Least Square - Structural Equation Model (PLS-SEM) was employed to analyze the relationships between variables. The findings reveal that live streaming commerce has a significant positive effect on both e-trust and impulsive buying, emphasizing its role as an interactive and engaging marketing tool. Online customer reviews also positively impact e-trust and impulsive buying, albeit with a weaker effect. However, the mediating role of e-trust between these factors and impulsive buying is not statistically significant, suggesting that Generation Z consumers prioritize interactive and social aspects over trust in their purchasing decisions. This study provides valuable insights for marketers aiming to enhance impulsive buying through digital marketing strategies. Future research is encouraged to explore these relationships across various industries and demographics to broaden the understanding of impulsive buying behavior.  

This study aims to determine the impact of implementing Augmented Reality (AR) features on mobile shopping applications on purchasing decisions of Generation Z consumers, especially first-time buyers. The research method uses a quantitative approach, the study involved 385 Generation Z respondents (aged 18-25 years) who were using AR features for shopping for the first time. The results of multiple linear regression analysis show that AR Visual Quality (X1), AR Interactivity (X2) and AR Ease of Use (X3) have a significant positive effect on Purchasing Decisions (p <0.000). The study revealed that 78.5% of AR features influence Generation Z in deciding to purchase on mobile shopping applications. In this case, it can be concluded that the presence of AR features can reduce Gen Z's hesitation in deciding to purchase for first-time buyers. Key factors influencing purchasing decisions include AR visualization quality, ease of use, and feature interactivity.

This study analyzes e-commerce platform preferences for digital marketing strategies among Generation Z students at the Institut Teknologi dan Bisnis Semarang using the Simple Additive Weighting (SAW) method. By evaluating four platforms (Tokopedia, Lazada, Shopee, TikTok) based on ease of use (25%), user experience (25%), promotions (15%), transaction security (15%), and product completeness (15%), the results show that Shopee leads (0.9333) with the best interface and features. TikTok (0.9080) excels in promotions but lacks security, Tokopedia (0.8820) remains consistent, while Lazada (0.8084) needs UX improvements. The implications suggest that platforms should optimize mobile interfaces, collaborate with influencers, and enhance visual search features to meet Gen Z’s demand for interactive experiences and economic value..

With a case study focus on students of the Economics Study Program at Nurul Jadid University, this research seeks to examine how e-commerce platforms influence the purchasing habits of Generation Z. As digital natives, Generation Z is highly influenced by digital technology, including e-commerce platforms, which influence their consumption habits and purchasing choices. This research combines research data from secondary sources, such as literature, with qualitative methodologies study. This study's method of gathering data is a literature review. According to research findings, Gen-Z customer behavior is highly influenced by e-commerce platform features including user ratings, promotions, ease of access, and flexible payment options. The accessibility and attractiveness of platform promotions are key determinants of consumption behavior. These results have significant consequences for e-commerce players looking to improve marketing tactics and attract Gen-Z customers.

The phenomenon of childfree has become an increasingly discussed topic in Indonesian society, especially after public figures like Gita Savitri openly expressed their decision not to have children. This phenomenon is related to various factors, including past trauma, concerns over overpopulation, economic instability, and the evolving mindset of Generation Z, which is more realistic and focused on personal freedom. However, the decision not to have children also presents challenges, especially from a religious perspective, particularly Islam, which teaches that having offspring is both a blessing and an obligation. This research aims to analyze the childfree phenomenon from an Islamic perspective by examining the principles of Sharia and the relevance of childfree to fiqh rulings such as ‘azl. The research findings indicate that while childfree contradicts religious views on the obligation to have children, the phenomenon can still be understood within the framework of reproductive rights granted to married couples in Islam. This study is expected to provide a deeper understanding of the childfree phenomenon and its relationship with Islamic principles.

This study explores the application of the design thinking approach in the pre-planning phase of subsidized homeownership for Generation Z in Indonesia. As Generation Z enters adulthood and begins to plan for the future, they face various challenges in achieving homeownership, particularly regarding financial issues and access to subsidized housing programs. The design thinking approach is used to gain a deeper understanding of the needs, desires, and barriers faced by Generation Z through the stages of empathy, problem definition, ideation, prototyping, and testing. By focusing on innovative and user-centered solutions, this research aims to design a more relevant and acceptable subsidized homeownership model for Generation Z. The findings of this study are expected to provide insights for housing developers and policymakers in designing more efficient and appropriate housing policies and programs that align with the socio-economic dynamics of Generation Z.

This study uses a Qualitative approach by comparing it with a descriptive method through secondary analysis by reviewing various literatures that are in accordance with the topic of discussion taken. This journal article was created with the aim of providing a deeper understanding of Generation Z's investment interests by explaining and presenting them comprehensively.This study reveals that Bibit has succeeded in capturing Generation Z's interest in investing in a simple way and in line with sharia values, without requiring large capital or in-depth financial knowledge. However, this study also highlights limitations, especially regarding the diversity of sharia products and the need for more in-depth training for beginners. The findings show that although Bibit plays an important role as a relevant sharia education and investment platform for Generation Z, there is still room for further development.

The workshop "Digital Interpersonal Skills: Technology Meets Empathy," held in the Jagakarsa area, demonstrated success in enhancing participants' digital interpersonal communication abilities. The practical approach employed, along with the relevance of the material to participants' daily needs, facilitated their understanding and application of the skills taught. Additionally, the use of technology, such as social media for promotion and registration, effectively reached the intended audience, namely high school students active on digital platforms. However, challenges remain, particularly in maintaining participants' focus during simulation sessions. This issue is likely linked to the multitasking habits commonly observed among Generation Z. These findings highlight the need for greater emphasis on the importance of concentration in communication, both online and face-to-face.

The advancement of payment technology has shifted the role of cash to non-cash systems. Generation Z plays a significant role in the adoption of this technology. One of the innovations introduced by Bank Indonesia is the Quick Response Code Indonesian Standard (QRIS), launched on August 17, 2019, to support digital payments through server-based e-money applications, e-wallets, or mobile banking. This study aims to analyze the factors influencing QRIS usage behavior among Generation Z based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The study employs a quantitative method involving 275 respondents collected through an online questionnaire. Data are analyzed using SmartPLS. The results show that performance expectancy, facilitating conditions, and social influence have a positive influence on QRIS usage behavior. In contrast, effort expectancy does not have an influence. These findings are expected to support strategies for increasing QRIS adoption among Generation Z.

Technological advancements have had a significant impact on facilitating financial transactions, one of which is through the use of digital payment systems. ShopeePay, as one of the e-wallets that has rapidly grown in Indonesia, offers convenience in making cashless transactions. Although ShopeePay is becoming increasingly popular, several factors still influence the behavior of its use, particularly among Generation Z. This study aims to analyze the factors that affect ShopeePay usage behavior among Generation Z students at the Universitas Muhammadiyah Surakarta using the UTAUT model. The sampling method used is convenience sampling. This quantitative research uses primary data collected through an online questionnaire via a Google Form link. A total of 275 respondents are involved in the study. Data analysis is conducted using the Smart PLS application. The results of the study indicate that performance expectancy, social influence, and facilitating conditions have affect use behavior, while effort expectancy does not have use behavior. This study emphasizes the importance of performance, social, and infrastructure support aspects in enhancing the acceptance of ShopeePay as a digital payment technology.

Technological developments have given birth to various cutting-edge applications, including online chatting applications, online motorcycle taxis, shopping, and online dating applications. Social media and online applications can be easily accessed by various groups of society. Aggressive behavior is behavior that aims to hurt or harm other people who do not want it. This research uses a qualitative phenomenological method. A phenomenological approach was used to understand generation Z's subjective experience of open relationships through the use of online dating applications. The formulation of the problem in this research is, what are the characteristics of aggressive behavior that appear among online dating application users among Generation Z and what factors influence this. This research aims to understand the dynamics of aggressive behavior that occurs among online dating application users in Generation Z. In addition, this research aims to explore and understand various types of aggression, including physical, verbal and relational.    

Generation Z (born between 1997 and 2012) has been socialised in the digital age, which has informed their social interactions and cultural awareness. This study assesses the role of Generation Z in maintaining national identity in the context of globalisation, employing a Likert-scale interview methodology with university students aged 18–22 at Universitas Gadjah Mada. The results indicate that the majority of respondents exhibit a robust sense of patriotism (53.6% strongly agree) and express support for the preservation of national identity (70% agree/strongly agree). However, a small percentage of respondents express doubt (18.4%) or disagreement (5.2%). Generation Z proactively employs social media to advance local culture, address social issues, and reconcile global influences with local values. Despite the challenges posed by globalisation, they demonstrate a commitment to maintaining Indonesia's cultural heritage. This study recommends culturally relevant education tailored to the digital era to support Generation Z in preserving national identity while adapting to global developments.      

This study aims to examine the relationship between mental health, non-physical work environment, and the performance of generation Z employees in Bekasi City. Generation Z, who were born between 1995 and 2010 or are currently in the age range of 13-28, are known for their characteristics that include high proficiency in using technology, high levels of involvement in social media. However, Generation Z employees have negative characteristics, namely being easily anxious and stressed when things don't go as they wish. Generation Z feels stress at work caused by their perception of a very competitive work environment, long working hours, and tight deadlines in completing their tasks. This study uses a qualitative method through the distribution of questionnaires. The population in this study were 50 generation Z employees in Bekasi City. This study tested the hypothesis and analyzed the data using SmartPLS (Partial Least Square) Computer Software version 3.0. The results of the analysis show that the influence of mental health has a significant influence on employee performance, while the influence of the non-physical work environment has a significant influence on employee performance.

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.

The moral crisis experienced by Generation Z in the digital era is a major challenge triggered by globalization and rapid technological developments. This generation is often influenced by digital culture which can shift important moral values. Education, especially Islamic education, plays a key role in overcoming this problem by instilling moral values, digital ethics and social responsibility. Islamic education can help shape the character of the younger generation by equipping them with strong morality, critical thinking, and the ability to navigate the digital world wisely. Therefore, it is important to integrate moral and spiritual education so that generation Z can face it with integrity and wisdom. Islamic education that prioritizes faith and ethical values ​​has the potential to be the main solution in facing this moral crisis

The service was carried out at SDN Pulogebang 02 on October 17, 2024 with the theme of the role and time management in the use of smartphones. Smartphones are important for Generation Z, but many do not understand the proper use of smartphones, as well as the inappropriate use of smartphones, this is the problem of our group's research, this research aims to generation Z can understand the role and proper smartphone time management. The method used is to present material about time management in the use of smartphones. The samples in this study were 6B and 6C class students. The techniques used are Post-Test and Pre-Test, as well as doing Ice Breaking to break the atmosphere of the students who are not focused on the material we provide. Data collection techniques using interviews, questionnaires, and documentation. The results of this service show that there is a link between time management and the application of Pancasila values, namely the attitude of discipline towards students of SDN Pulogebang 02. This is shown from the results of interviews that have been conducted with 6th grade students that they have time in the use of playing Smartphone.