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This article discusses the da'wah communication strategy implemented by Habib Alwi Assegaf, a preacher known for his polite, inclusive, and heartfelt approach. This research focuses on the analysis of the discourse of his lectures that integrate universal Islamic values with the local wisdom of the Indonesian people. The research method used is a qualitative approach, with descriptive analysis of data in the form of lecture transcripts, da'wah videos, and audience responses. The results of the study show that Habib Alwi Assegaf uses three main strategies in his da'wah communication. First, the use of simple but meaningful language, which allows audiences from various social and educational backgrounds to understand the message conveyed. Second, an emotional approach that emphasizes compassion, empathy, and appreciation for the audience, thus creating personal closeness. Third, strengthening local cultural values, such as the tradition of mutual cooperation and customs, which are combined with Islamic teachings. This approach is not only effective in conveying religious messages, but also in building social harmony in a diverse society. This research shows that da'wah is not only a means of conveying religious teachings, but also a tool to strengthen relationships between individuals in a multicultural society. Thus, this study is expected to contribute to the development of da'wah communication studies in Indonesia.

The purpose of this study is to find out and analyze the relevance of Bawaslu da'wah through symbolic communication used in calling for ASN neutrality in Lubuk Rumbai Village, Rupit District, North Musi Rawas Regency in the 2024 Musi Rawas Regency DPRD Legislative Election in North Musi Rawas Regency Dapil I and To find out the meaning and effectiveness of Bawaslu's symbolic communication in influencing the attitude and behavior of ASN related to neutrality in Lubuk Rumbai Village, Rupit District North Musi Rawas Regency in the Legislative Election of the North Musi Rawas Regency DPRD Dapil I in 2024. This research is a type of qualitative research.  Data collection techniques used were interviews, observations and documentation. The results of the Symbolic Communication Research used in calling for the neutrality of ASN in Lubuk Rumbai Village, Rupit District, North Musi Rawas Regency in the 2024 North Musi Rawas Regency DPRD Legislative Election, Dapil I in 2024, the Bawaslu of North Musi Rawas Regency is known so that it is a condition for the implementation of elections to run smoothly and honestly and fairly, so apart from the community,  ASN is also a concern of Bawaslu because it is known that as ASN must be able to maintain attitudes and actions in order to be neutral in the implementation of the election in North Musi Rawas Regency The form of symbolic communication carried out by Bawaslu is by installing billboards or banners containing calls for ASN to be neutral in the implementation of elections Implementation of democratic parties,  The effectiveness of Bawaslu's symbolic communication in influencing the attitude and behavior of ASN related to neutrality

This study aims to examine the impact of social media on the religiosity of students at Universitas Negeri Jakarta (UNJ), focusing on both the positive and negative effects, as well as the factors influencing these outcomes. The research employs a descriptive qualitative method, relying on literature review and data collection through observations of social media use in students' religious activities. The findings indicate that social media can strengthen religiosity by providing access to religious content, forming religious communities, and enhancing religious knowledge. However, challenges such as the spread of hoaxes and the diversion of attention from worship also exist. In conclusion, careful management of social media is essential to maximize its positive impact on students' religiosity. The study recommends improving digital religious literacy, critical religious education, and guidance in social media use.

Prophet Muhammad SAW, was a religious leader and state leader who had a commendable personality. He is the best role model (uswatun hasanah) for Muslims throughout the Islamic world. Through the Islamiyah da'wah organization, the Prophet was able to change the course of history and greatly influence the development of Islamic broadcasting from the jahiliyah (pre-Islamic) era to the era of Islamic civilization. The mission of Rasulullah SAW during the Mecca to Medina period was aimed at forming a pluralistic Muslim personality (in Mecca) as an absolute element of building an Islamic government in Medina where the community of Medina residents was plural. Pluralism in Medina was reflected in the existence of differences in religion, ethnicity and class and to create tolerance between each other through the Islamic da'wah organization. The Prophet's success in building a government was marked by the creation of the Medina charter as a law that regulated the plural community of Medina residents. This was despite his efforts in fighting for and preaching Islam, so that he was known as a highly respected Messenger and received sympathy from Muslims in Mecca - Medina at that time and the Islamic world in general. This study aims to reveal the events of the Prophet Muhammad's migration, the factors that caused it, its impacts, and the lessons that contributed to the formation of Islamic society. The research method used in this research is the method This descriptive study uses literature as a data collection tool. The analysis used is data reduction, data presentation, and drawing conclusions. The results of this research show; (1) That in the da'wah journey there are strategies so that the da'wah conveyed can be accepted, (2) the importance of knowing the important elements in da'wah activities to describe the journey of the Prophet's da'wah according to Islamic history (Mecca - Medina period).

Nowadays Islamic preaching is too monotonous and boring, so that the preaching material only reaches the mind and does not reach the human heart or spirituality. Therefore, a new method of preaching is needed, as has been done by the Debu Band Group. This research aims first, to explain Sufi arts performed by the band Dust. Second, explaining the message of da'wah contained in the song lyrics sung by the band Debu. Third, the innovation of da'wah carried out by the band Debu. This research uses a case study approach. The results of this research found that first, the dust band group, like early Sufi music, used musical instruments such as pipes, flutes and drums, they also used similar instruments such as Santur, Tambura, gendok-gendok, tambourine and others combined. with the harmony of modern musical instruments. secondly, apart from being a place for entertainment for the community, the dust band group is also a medium for da'wah, namely a medium for artistic da'wah in the field of music, where the elements of da'wah such as creed, worship and sharia are often found in the lyrics of the songs that are sung and become a da'wah message. for his listeners. Third, the da'wah innovation carried out by the band Debu is a change in the elements of da'wah such as materials, methods, preaching and preaching media.

Surah Al-Hujurat in the Qur'an offers important guidance on social ethics, morals, and ways of interacting that are highly relevant for da'wah in multicultural societies. This study aims to explore da'wah methods based on the principles contained in Surat Al-Hujurat in fostering harmony, respecting differences, and strengthening social cohesion in a diverse society. This study uses qualitative methods and exegetical analysis, analyzing related verses on effective communication, respect for the identity of other groups, as well as prohibitions against negative behaviors such as gossip and prejudice. The results of this study indicate that the Surat Al-Hujurat-based da'wah approach can be a practical solution for creating harmonious relationships in a multicultural society through values that promote tolerance, civility, and peace.

This study aims to analyze the implementation of management functions, the development of Islamic propagation (dakwah), as well as the supporting and inhibiting factors in the management of the Baitussalam Grand Mosque in Purwokerto. The research employs a qualitative approach with structured interviews conducted with mosque administrators, community leaders, and congregants. Data were collected through observation, interviews, and documentation. The findings indicate that the Baitussalam Grand Mosque applies management functions such as planning, organizing, staffing, directing, and controlling. The developed dakwah activities include regular study sessions, religious gatherings for elderly women, Qur'anic Education Parks (TPQ), and special activities during Ramadan. Supporting factors for successful mosque management include regular funding from congregants through donation boxes and benefactors, spacious building infrastructure, adequate facilities, and solid teamwork among administrators. However, challenges include limited government funding, a lack of sufficient mosque courtyard space, and less supportive surrounding environmental conditions.This study highlights the importance of enhancing mosque empowerment to maximize its social benefits within the community.

Peran Muhammadiyah dalam perkembangan Islam di Nusantara, khususnya pada masa-masa awal masuknya agama tersebut. Muhammadiyah muncul sebagai organisasi modern di awal abad ke-20, memberikan kontribusi signifikan dalam transformasi sosial dan pendidikan di Indonesia. Melalui pendekatan inklusif, Muhammadiyah berhasil menyebarkan ajaran Islam secara damai dan merangkul berbagai kalangan masyarakat, serta membangun lembaga pendidikan dan pelayanan sosial, seperti sekolah dan rumah sakit. Selain itu, organisasi ini memperkenalkan konsep-konsep Islam yang moderat dan rasional, menjadikannya sebagai agen pembaruan yang relevan dengan perkembangan zaman. Tujuan penelitian ini untuk mengungkapkan Peran Muhammadiyah Pada Awal Mula Masa Islam di Nusantara. Metode penelitian yang digukan dalam penelitian ini adalah metode kualitatif, dengan menjadikan buku, majalah, artikel serta sumber lainnya baik yang bersifat offline atau online sebagai sumber data utama selain mewawancarai tokoh-tokoh muhammadiyah disekitar. Hasil penelitian ini menunjukkan bahwa peran Muhammadiyah tidak hanya dalam bidang dakwah, tetapi juga merambah kebidang pendidikan, juga dalam meningkatkan kesejahteraan masyarakat, yang menjadi kekuatan utama dalam perkembangan Islam di Nusantara.

In today's digital era, social media, especially Instagram, has become the main platform for spreading information and messages, including da'wah. Students as the young generation who actively use social media have great potential to receive and spread da'wah messages. This study examines the extent to which da'wah delivered through Instagram can influence students' understanding of diversity, both in terms of ethnicity, culture, religion, and other perspectives. The method used is a survey by distributing questionnaires to students from various universities. The results of the study indicate that da'wah on Instagram has a positive influence in increasing students' awareness and understanding of the importance of diversity, as well as encouraging an attitude of tolerance and mutual respect. However, the effectiveness of this da'wah is influenced by the quality of the content, consistency of delivery, and audience involvement. This study concludes that Instagram da'wah can be an effective tool for promoting diversity values ​​among students, with the note that there is an appropriate strategy in delivering da'wah messages

The Prophet Muhammad’s da’wah was not limited to religious preaching but also included a diplomatic dimension through the use of effective communication strategies. One of the pivotal moments was the Aqabah Pledge, where the Prophet reached an agreement with the Aus and Khazraj tribes of Medina. This study aims to analyze the communication of the Prophet’s da’wah during this event through the perspective of Social Penetration Theory. The research employs a qualitative method with a historical literature study approach, drawing on both primary and secondary sources to examine the stages of social penetration: orientation alignment, affective exploration exchange, affective commitment exchange, and stable exchange. The findings reveal that the Prophet’s communication effectively fostered a profound bond of trust, leading the Medinan tribes to pledge full protection and commitment to the struggle of Islamic da’wah. The exploration of communication between both parties gradually developed into mutual openness, with each side recognizing the strengths and weaknesses of the other. This process fostered deeper understanding and progressed to affective exchange, where trust, care, and commitment became mutual values. The sincerity of this bond was demonstrated by the Ansar companions, who welcomed the Muhajirin by providing shelter, food, clothing, and even offering marriage opportunities. Ultimately, this culminated in the second Aqabah Pledge, which reflected the seriousness of the Aus and Khazraj in supporting the Prophet’s mission. The study underscores the significance of interpersonal communication based on openness, trust, and commitment as a foundation for building social solidarity and as a model for cross-cultural da’wah communication in broader social contexts

This research discusses Da'wah Messages on Instagram Social Media (Content Analysis on the @hawaariyyun account). The problem in this research discusses the analysis of da'wah messages contained in 3 Reels videos of the Instagram account @hawaariyyun for the period 05 and 08 June 2023, including the title Connection with the Prophet, Hanging out with Believers and the Quraish infidels are Genius. This research aims to determine Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account). This type of research uses the type of literature study research. The method used in this research is a descriptive approach, with data collection techniques collecting and analyzing the contents of video reels by means of observation and documentation. The research results show that Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account) have very positive value for its 1.1 million followers. Moreover, the Instagram Reels video uploaded by @hawaariyyun was very easy for the resource person to understand and understand. This research concludes that there are 2 categories of da'wah messages, namely aqidah and sharia. In the Aqidah category there is the creed of faith in the Messenger, while in the sharia category there is the sharia of sunnah worship and human relations .

The Al-Washliyah organization is an Islamic organization that has an important role in preaching and developing Islamic teachings in Indonesia. The da'wah movement carried out by Al-Washliyah carries a vision and mission to spread Islamic teachings with a moderate, inclusive approach and prioritizing noble morals. The Al-Washliyah da'wah movement does not only focus on spreading religious knowledge, but also on strengthening social and community education, especially in introducing Islam that rahmatan lil-'alamin (mercy for all nature). This movement can be seen in various aspects, starting from teaching at the madrasa level, developing the community through social activities, to involving members in religious organizations. Al-Washliyah also plays a role in encouraging society to maintain harmony between people, respect differences, and strengthen the ties of Muslim brotherhood. In carrying out da'wah, Al-Washliyah adopts an approach that combines an understanding of religious knowledge based on the Al-Qur'an and Hadith, as well as the application of social values that are relevant to the needs of society. Da'wah Al-Washliyah focuses on forming good character, not only from a religious perspective but also from a social and moral perspective. Through a network of religious studies, seminars and other social activities, Al-Washliyah has succeeded in building a more organized and competitive community of believers. Thus, the da'wah movement carried out by Al-Washliyah is not just about spreading knowledge, but also creating more positive social change in people's lives.

The rise of Islamophobia worldwide is often fueled by ignorance and negative stereotypes about Islam. This situation calls for more effective educational efforts to counter misinformation and restore the image of Islam as a blessing for all, or Rahmatan lil 'Alamin. In response to this challenge, da'wah (Islamic preaching) through literature, especially novels, offers a way for readers to gain new perspectives and understand the complexities of religious life through engaging narratives that do not come across as patronizing. This study aims to identify the da'wah messages in Harlis Kurniawan's novel Bujang and Portuguese General and analyze the most dominant themes within the text. The novel serves as a potential medium for educating people, including non-Muslims, about the true teachings of Islam. The research employs a descriptive quantitative approach using content analysis. The data analysis involves categorizing the content, evaluating it through judges' assessments, and calculating the findings using Microsoft Excel and the Slovin formula, followed by interpretation of the results. The result of this study shows that the novel possesses 37.66% message of morality which is very dominant, 32.46% sharia messages, and of 29.88% aqida messages.

This study aims to analyze the implementation of observational activities conducted by students of Qur’anic Sciences and Tafsir (IAT) in Qur’anic da’wah activities at Darul Ihsan Modern Islamic Boarding School. The focus of the study is directed at the forms of da’wah activities, the methods of delivering the material, and the responses of the students (santri) to the presence of university students acting as young preachers who are directly involved in the process of religious guidance within the boarding school environment. The method used in this study is a qualitative approach employing field observation techniques, in-depth interviews with relevant parties, and documentation as supporting research data. The results of the study indicate that IAT students are able to integrate their understanding of tafsir with a contextual communicative approach, making the Qur’anic material easier for students with different levels of ability to understand. The da’wah activities include thematic religious studies, tahsin and tahfiz of the Qur’an, Islamic discussions, and the development of students’ morals and character in their daily lives. The main supporting factors are the support from the boarding school authorities, a conducive learning environment, and the academic readiness of the students. Meanwhile, the obstacles encountered include limited time for implementing the activities and variations in students’ abilities to comprehend the material. In general, this observation provides valuable practical experience for students in applying the theory of Qur’anic da’wah while also strengthening the synergy between higher education institutions and Islamic boarding schools in developing sustainable Qur’an-based da’wah.

This research aims to analyze the existence and strategic role of the Lembaga Inspirasi Al-Qur’an (LIA) in transforming media-based da'wah into a global tafsir literacy movement. Using a qualitative descriptive approach with data collection techniques through participant observation, in-depth interviews, and digital documentation, this study explores how LIA addresses the challenges of religious literacy among urban communities. The research findings indicate that LIA has successfully developed an integrated da'wah model that combines three main pillars: broadcasting media through the "One Day One Ayat" program on RRI, the production of tafsir literacy (Tafsir Inspirasi, Tafseer of Inspiration, and the Tafsir Muyassar Inspirasi project), and social movements based on waqf. The historical roots of LIA, which began with radio-based da'wah activities in 2006, evolved into a formal institution in 2012 with state recognition through the tashih certification from the Ministry of Religious Affairs of the Republic of Indonesia. The strategy of cross-country intellectual collaboration and a waqf distribution system spanning 24 provinces and 10 countries are key to expanding the reach of this tafsir literacy. The results conclude that LIA's success lies in its moderate thematic tafsir methodology, linguistic innovation (bilingualism), and a systematic operational system in grounding the messages of the Al-Qur’an at the grassroots level dynamically.

This article reviews the role of the Color Sports Tradition in shaping the character of Fair Play at the As Saqofah Pombing Islamic Boarding School, Thailand. The main focus of the article is to explain how to use Color Sports as a tool to form the principles of sportsmanship, integrity and respect for others in sports competitions. The research method applied is a qualitative approach through in-depth interviews with coaches, students, and boarding school management staff. The results of the study show that the Color Sports Tradition has succeeded in becoming an efficient means of developing the character of students at the As Saqofah Pombing Islamic Boarding School. This tradition provides learning that the purpose of competition is not only limited to winning, but also emphasizes the importance of ethical and moral principles in competing. The principles of Fair Play apply to every aspect of the Sports of Color Tradition, resulting in a fair and mutually supportive competitive environment. Overall, the Color Sports Tradition at the As Saqofah Pombing Islamic Boarding School has proven to be a successful character building medium in teaching the principles of Fair Play to students. This approach has the potential to be adopted in other educational contexts, as well as to contribute to shaping young people who are not only good at sports, but also have sportsmanship, integrity, and respect for social values in various life situations.

In this modern era, preaching is not only done on the pulpit, but also through print and electronic media, especially social media such as Instagram. Many people are involved in spreading the preaching through these platforms. One form of interesting preaching content is motion graphic video, a combination of 2D animation representing moving infographics. Motion graphics combine elements of illustration, typography, photography, and videography with animation to strengthen the delivery of the message. This study aims to determine the preaching messages in the motion graphic videos uploaded by Ustadz Muhammad Nuzul Dzikri through the Instagram account @muhammadnuzuldzikri, which include the themes of faith, morals, and Islamic law. The method used is descriptive qualitative with content analysis techniques and observation of 9 motion graphic videos uploaded from December 2024 to January 2025.

Da'wah comes from the Arabic language,” دعا, يدعو, دعوة”  which means "to call" or "to invite." Da'wah itself is an activity carried out by Muslims to spread the teachings of Islam to others. This activity aims to invite others to understand, accept, and practice Islamic teachings in their daily lives. Da'wah can be conducted through various means, such as lectures, sermons, religious studies, discussions, and via social media or written materials. In delivering da'wah in the environment of Al-Asy'ari Mosque at Universitas Islam Bandung (Unisba), the role of   Indonesian language as the national language has a strategic role in conveying effective and widely accepted da'wah messages within the campus community. Through a qualitative descriptive approach, this research was conducted through media observations and the distribution of questionnaires to students. The role of Indonesian language in delivering da'wah at Al-Asy'ari Mosque is evident as its usage is prevalent in every event, such as sermons, lectures, studies, and more. Indonesian language also serves as a tool to facilitate communication among students from diverse backgrounds and as an effective medium for conveying da'wah messages.

The Hallyu phenomenon, or Korean Wave, has become a global trend influencing various aspects of life, particularly among Indonesian youth. The popularity of Korean culture, such as K-Pop, K-Drama, fashion, and lifestyle, is not merely a form of entertainment but also impacts the values, lifestyles, and perspectives of teenagers. While this trend brings positive values such as hard work, collaboration, and innovation, there are concerns about its effects on preserving local values and religious teachings. In this context, Islamic da'wah faces both challenges and opportunities to adapt to popular cultural trends. Through a creative approach that utilizes elements of Korean culture, da'wah can be delivered in a way that is relevant and appealing to the younger generation. This study aims to explore the effectiveness of Hallyu-based da'wah strategies and analyze Muslim youth's perceptions of this approach. The results are expected to provide innovative guidance for preserving Islamic values amidst the wave of cultural globalization.

Da'wah, as explained in the Qur'an, is an effort to invite individuals or groups, as well as the wider community, to embrace and apply Islamic teachings in daily life. This process is carried out in a sustainable and gradual manner, with the aim of internalizing, transmitting, and transforming the messages of Islamic teachings. This da'wah aims to direct humanity to goodness (al-khair), encourage good deeds (al-ma'ruf), and prevent bad actions (mungkar), so that they can achieve happiness in this world and the hereafter. The data used in this study were obtained through the author's observation of the YouTube account Noice (Different But Together). This article focuses on the implementation of da'wah activities on YouTube, as well as the oral and visual expressions used in these activities. The main methods applied by Habib Husein Jafar al-Hadar in his da'wah include emphasizing the themes of love, peace, and tolerance, using language that appeals to the younger generation, collaborating with popular YouTubers among young people, and delivering easy-to-understand da'wah material. Based on these findings, this article concludes that Habib Husein Jafar al-Hadar's da'wah activities have succeeded in attracting the attention of the current generation who often access YouTube, thus increasing the chances of da'wah collaboration to be well received.