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The rapid advancement of information technology has compelled digital marketing companies to enhance efficiency and system integration to improve business performance. PT Imused Satria Muda, a digital marketing company focusing on beauty and herbal product promotion, faces challenges in integrating its information systems across divisions such as advertising, content creation, and customer service. This study aims to formulate an information systems and information technology (IS/IT) strategy aligned with the company’s business strategy using the Ward and Peppard methodology. A descriptive qualitative approach was employed, with data collected through observation, documentation review, and structured interviews. The analysis utilized SWOT, Value Chain, and McFarlan Strategic Grid tools to identify the internal and external conditions of the business and IS/IT environments. The results indicate that PT Imused Satria Muda requires the development of a cloud-based Customer Relationship Management (CRM) system, a Digital Campaign Dashboard, and marketing automation tools to enhance digital campaign effectiveness. The implementation plan is divided into short- and long-term stages over five years, focusing on data integration, information security, and IT human resource competency improvement. The proposed strategy is expected to increase operational efficiency and strengthen the company’s competitiveness within the dynamic digital marketing industry.

The development of information technology (IT) has become a crucial element in improving operational efficiency and business competitiveness in the digital era. This study aims to design an information technology infrastructure strategy for a local skincare company that currently still faces obstacles due to fragmented communication processes and manual data recording. The research method uses the Ward and Peppard framework, supported by SWOT and Value Chain analysis to identify the internal and external business environment and formulate an IS/IT strategy that aligns with the business strategy. The research approach is descriptive qualitative through interviews, observations, and literature studies. The analysis results indicate that the main problem lies in the lack of infrastructure capable of integrating production, distribution, and inventory management processes. Based on these findings, this study recommends designing an infrastructure strategy that supports the implementation of the integrated system "Sivendor". This system functions as a hub that connects workflows between production vendors, warehouses, and sales departments. In conclusion, this study produces a blueprint for an adaptive IT infrastructure strategy as a technical foundation to minimize data errors, improve operational efficiency, and support real-time decision-making.

The rapid advancement of information technology has increased the adoption of digital service applications, including AxisNet as Axis’s official platform for purchasing data packages, checking balances, and accessing promotional features. However, varying levels of user satisfaction particularly among users in Purwokerto highlight the need for a comprehensive evaluation of the application's service quality. This study aims to measure user satisfaction with AxisNet by applying the End User Computing Satisfaction (EUCS) model, which consists of five key dimensions: content, accuracy, format, timeliness, and ease of use. Data were collected from 114 respondents through a structured questionnaire and analyzed using IBM SPSS, including validity testing, reliability testing, and simultaneous testing. The results indicate that all instruments are valid and reliable. Simultaneously, the five EUCS dimensions significantly influence user satisfaction. Partially, the dimensions of content, accuracy, timeliness, and ease of use demonstrate a positive effect, while the format dimension shows a negative effect, suggesting that improvements are needed in the application's visual design. These findings provide empirical insight into the factors shaping user satisfaction with AxisNet and serve as a strategic reference for enhancing the quality and effectiveness of digital service applications.

The development of artificial intelligence (AI) technology has brought about a major transformation in the world of libraries and information services. Automation, data analysis, and AI-based recommendation systems have increased the efficiency and accessibility of information for users. These advances also pose new challenges for librarians, particularly in maintaining human values ​​in the service process. Humanist librarians in the AI ​​era are required not only to understand technology but also to maintain an ethical, empathetic, and communicative role in interactions with users. This research uses a literature review to address the questions raised. Librarians, as mediators between technology and humans, act as bridges between digital literacy and ethical information, maintaining warmth and empathy in library services. By prioritizing human values ​​such as empathy, responsibility, and information justice, librarians can ensure that the application of AI in libraries remains oriented toward human needs and does not diminish the essence of civilized service.

This study aims to analyze the brand equity strategy and perception of Tomoro Coffee Blimbing based on four main dimensions: brand awareness, brand association, perceived quality, and brand loyalty. A descriptive qualitative approach was used through in-depth interviews with management, baristas, and customers. The data were then analyzed thematically through data reduction, presentation, and conclusion drawing. The results show that Tomoro Coffee's brand awareness is strongly formed through store expansion, social media activities, and a memorable slogan. Brand associations are perceived as modern, aesthetic, and closely related to youth lifestyles, although there is still a conflict between premium and economical images. Regarding quality perceptions, customers value consistent coffee taste and service, but perceived value is still influenced by promotions. Customer loyalty varies, with some indicating repeat visits due to quality, while others rely on promotions and situational needs. This study concludes that Tomoro Coffee's brand equity is quite strong, but needs to be strengthened with perceived value and fostering emotional loyalty. The implications of these findings can inform the development of marketing strategies and brand management in the increasingly competitive coffee shop industry.

This study conducts a Systematic Literature Review (SLR) to examine how key dimensions of digital service quality—namely system quality, ease of use, perceived value, and payment availability—shape customer loyalty among Generation Z culinary consumers, with customer satisfaction functioning as the mediating variable. Bibliometric mapping reveals that previous studies have predominantly focused on Millennials and Gen Y and have emphasized traditional service quality rather than digital service performance, indicating a significant research gap in Gen Z–specific digital consumption behavior. The SLR findings show that fast, secure, stable, and user-friendly digital systems strongly influence perceived value and user satisfaction, while the availability of digital payments such as QRIS and e-wallets enhances seamless transactional experiences. Customer satisfaction emerges as the primary psychological mechanism mediating the relationship between digital service quality and Gen Z loyalty, reflected in repeat purchases, positive word of mouth, and emotional attachment to digital culinary platforms. This study contributes theoretically by addressing existing research gaps and proposing a conceptual model of Gen Z loyalty grounded in digital experience.

The Marketing Mix strategy is a combination of various marketing elements that include product, price, distribution place, and promotion. The Marketing Mix strategy, also known as the marketing mix is a concept in marketing that explains four main elements that must be managed in an integrated manner to achieve marketing objectives. In general practice, the using of QRIS is a payment standard using a QR code developed by Bank Indonesia and the Indonesian Payment System Association to simplify and accelerate digital transactions. Through VOSviewer analysis, the implementation of QRIS can have a positive impact on the operations and business performance of MSMEs, and the marketing mix strategy in the context of business digitalization becomes an important approach to maintaining MSME competitiveness. The results of the VOSviewer visual map analysis and the review of previous State of the Art research indicate that most existing studies still focus on aspects of QRIS adoption and transaction efficiency alone. These studies generally highlight how digital payment system is able to  improve the speed, security, and convenience of transactions but have not yet widely linked them directly to marketing mix strategies and consumer purchasing decisions. This indicates a research gap in understanding the role of QRIS is not only as a transaction tool but also as part of the marketing strategy that influences consumer behaviour.

The government places the protection of women and children in Surabaya City as a top priority in efforts to reduce the annual surge of violence. To strengthen prevention, handling, and the fulfillment of women’s and children’s rights at the community level, the Surabaya City Government issued Regional Regulation No. 3 of 2023 concerning the Implementation of Child Protection, which is then implemented through the Program of Women- and Child-Friendly Arek Suroboyo Village (KAS-RPA). Focusing on Benowo District and Kandangan Subdistrict, this study aims to examine the synergy of policies among stakeholders in the implementation of the KAS-RPA program. To obtain a real understanding of the implementation conditions, this research applied a descriptive qualitative approach through field observations, in-depth interviews, and documentation. A shared perception among DP3APPKB Office, Benowo District, Kandangan Subdistrict, and Kandangan village cadres in supporting the implementation of the KAS-RPA program demonstrates the level of policy synergy achieved, according to the research findings. Communication patterns among institutions also take place openly and in a structured manner through regular coordination. The attitudes of policy actors indicate a positive commitment to the success of the program, supported by a clear and well-coordinated organizational structure. However, limitations in resources still exist, such as the lack of supporting facilities and the insufficient number of active cadres, affecting program optimization. The implications of these findings emphasize the importance of enhancing resource support and community participation to ensure a more sustainable implementation of the policy and a direct impact on reducing violence against women and children in Surabaya.

The main problem in empowering fish farming communities in Dawuhan Village, Poncokusumo District, Malang Regency is how to empower communities through the Peti Koin Bermantra Program in Dawuhan Village, Malang Regency, such as low managerial capacity, weather constraints, high feed prices, and limited market access, which have an impact on the suboptimal economic improvement of the community. This study aims to analyze the implementation of the Peti Koin Bermantra Program in empowering fish farming communities to improve their economic welfare. The study uses a qualitative method with a descriptive approach, as well as the community empowerment theory of Hashemi, Schuler, and Riley (1996). The results show that the Peti Koin Bermantra Program contributes positively to improving community welfare through eight empowerment indicators, such as increased mobility, small-scale purchasing power, ability to make larger purchases, involvement in major decisions, freedom, political and legal awareness, participation in public protests and political campaigns, economic security, and contribution to family support. The success of the program was supported by collaboration between facilitators, the East Java Provincial Marine and Fisheries Service, and the Malang Regency Fisheries Service, although there were still obstacles in terms of capital, group management, and product innovation. To support the sustainability of the program,

This study examines the legal issues of single candidates in the 2024 Samarinda City Regional Elections, focusing on the reasons political parties support single candidates and their impact on the quality of democracy and public participation. The phenomenon of single candidates is viewed as a democratic anomaly because it weakens the essence of political competition. The study uses a non-doctrinal method with primary materials in the form of interviews and legislation, as well as secondary materials from articles and scientific literature. The research results indicate three main factors driving political parties' support for a sole candidate: (1) the high electability of the incumbent, which creates psychological effects and political pragmatism; (2) the nomination threshold provisions that limit the number of potential candidates; and (3) the alignment of party vision and mission with the candidate, making political coalitions easier to form. The implications of this phenomenon affect two aspects. First, the substance of democracy is reduced because the people's choices become limited. Second, public participation may decrease due to the lack of competition, which results in low voter enthusiasm. This study emphasizes the need for more inclusive regulations to ensure healthy local election competition and to support the strengthening of legal and political systems to ensure that the nomination process reflects fairness and the people's aspirations broadly.

This study aims to analyze the effectiveness of the implementation of the subsidized housing program for low-income communities in Pekanbaru City. The background of this research stems from the high demand for decent housing among low-income groups and the government’s challenge in ensuring equitable access to affordable housing. The research method employed is descriptive qualitative with a policy study approach. Data were collected through in-depth interviews with officials from the Department of Public Housing and Settlement Areas, housing developers, banking institutions, and program beneficiaries. Field observations and documentation were also conducted to strengthen data validity. The results show that the implementation of the subsidized housing program in Pekanbaru City has been in line with national policies, yet its effectiveness remains suboptimal. This condition is influenced by insufficient policy dissemination, limited strategic land availability, inaccurate targeting of beneficiaries, and weak supervision mechanisms. On the other hand, supporting factors such as regulatory support, partnerships with the private sector, and accessible financing through subsidized home ownership loans have contributed to the program’s success. In conclusion, the effectiveness of program implementation can be improved through stronger inter-agency synergy, transparency of beneficiary data, and institutional capacity building so that the goal of equitable access to decent housing for low-income communities can be sustainably achieved.

This study aims to analyze the effectiveness of Maxim online motorcycle taxi services for students of MAN 4 Pekanbaru City in meeting their daily mobility needs. The location of MAN 4 Pekanbaru City on Jalan Yos Sudarso, one of the routes with a fairly high intensity of large vehicle activity, demands the availability of transportation services that can provide certainty of time, comfort, and safety for students. In this context, the existence of online motorcycle taxis is a relevant transportation alternative in today's digital era. This study uses a descriptive qualitative approach with the aim of describing in depth the experiences, perceptions, and assessments of students' assessments of the quality of Maxim online motorcycle taxi services. Data collection techniques were carried out through interviews with several students of MAN 4 Pekanbaru City who actively use the service in their daily activities, especially for going to and from school. The results of the study indicate that Maxim online motorcycle taxi services are considered quite effective in supporting student mobility, especially in terms of ease of access, time efficiency, and relatively affordable costs compared to other modes of transportation. In addition, the use of digital-based applications provides ease in ordering and transparency of fares. However, the aspects of safety and comfort remain a primary concern for students. Therefore, it is recommended that students use official online motorcycle taxi (ojek) applications to minimize the risk of fraud and other undesirable incidents. Overall, the Maxim online motorcycle taxi service serves as a transportation solution that supports students' mobility needs in urban environments.

This study examines the presentation of trauma in the character of River in the film “The Architecture Of Love” through Roland Barthes' semiotic analysis, which includes three levels of meaning: denotative, connotative, and mythological. The focus of this study is on scenes that reflect trauma, categorized according to Cavanagh.M. (1982) theory as situational, developmental, intrapsychic, and existential trauma. The methodology used is descriptive-qualitative with documentation and observation techniques, where all trauma scenes are identified and analyzed in depth. The results of the study show that intrapsychic trauma is the dominant category, followed by existential, situational, and developmental trauma. The representation of trauma in the character River is conveyed through visual symbols such as dark colors, a closed language system, dim lighting, and a quiet urban atmosphere, which create emotional meaning without verbal expression. This finding confirms that films can convey complex psychological experiences through visually rich language, while also revealing new insights into non-verbal communication in film media.

This study examines governance theory as a transformative paradigm in local government management, with a particular focus on the maritime sector in Bintan Regency. Governance represents a shift from a hierarchical government model to a more collaborative, participatory, and network-based model involving various stakeholders, including government institutions, local communities, and the private sector. Using a descriptive qualitative approach, the study utilizes secondary data sources, including local government reports, academic publications, and related policy documents. The findings show that Bintan Regency has begun to implement governance principles through multisectoral cooperation, community empowerment, and sustainable marine programs. However, the implementation of governance in maritime management in Bintan still faces challenges, such as weak institutional capacity, overlapping authority, and limited human resources. This study concludes that the governance paradigm provides a strategic foundation for building a participatory, transparent, and sustainable framework for maritime management at the local level. Therefore, it is essential to continue addressing these challenges to ensure that governance can be more effective in improving the management of maritime resources in Bintan.

This study analyzes performance measurement frameworks and accountability mechanisms in public service delivery through a comprehensive literature review of studies published between 2015 and 2025. Although models such as the 3E (economy, efficiency, effectiveness) and IOO (input–output–outcome) frameworks are widely used in public administration, evidence indicates that their implementation often falls short due to data limitations, bureaucratic resistance, and limited utilization of performance results in decision-making. The literature also highlights a persistent gap between theoretical performance frameworks and actual public service practices, particularly in capturing service quality and meaningful outcomes for citizens. Recent studies emphasize that citizen satisfaction and public perception are essential indicators that must be integrated into contemporary performance measurement systems. This study concludes that performance measurement and accountability are interdependent mechanisms that require strengthened organizational capacity, relevant indicators, and a culture of evidence-based improvement to enhance public service quality.

Good governance is the key to successful village development in achieving community welfare. This study examines the implementation of good governance principles in development planning of Patemon Village, Pakusari District, Jember Regency, focusing on accountability, transparency, and community participation. Using a descriptive qualitative approach, this study collected data through in-depth interviews with the Village Secretary and active community members. Data analysis employed Miles and Huberman technique. The results reveal that Patemon Village has implemented good governance mechanisms in a structured manner, yet faces significant challenges. Accountability operates through routine reporting to the Inspectorate, but accessibility to detailed information for the community remains limited. Transparency is manifested through village deliberations and budget banners, but the information is general with limited reach. Community participation is conducted through tiered deliberations, but remains unequal with priority misalignments due to budget constraints. This study recommends developing a more accessible reporting system, optimizing information technology for transparency, strengthening inclusive participation mechanisms, enhancing village officials' capacity, and implementing impact-oriented supervision to strengthen effective and participatory village governance.

This study aims to analyze the concept of modern governance in public service delivery using a descriptive qualitative approach through an extensive literature review. Modern governance is understood as a governance model that emphasizes collaboration, transparency, adaptability, and the involvement of multiple actors within policy networks. The data were collected from books, journal articles, international institutional documents, and previous research relevant to governance and public administration. The findings indicate that modern governance significantly contributes to improving public service effectiveness, particularly through digital innovation, data integration, and collaborative mechanisms between government institutions and citizens. Several case studies—such as public service innovations in Surabaya, Surakarta, and various village administrations—demonstrate that this model can accelerate service processes and enhance public satisfaction. However, the implementation of modern governance still faces challenges, including limited resources, rigid bureaucratic culture, low public participation, and the inconsistent application of good governance principles. This study concludes that modern governance holds substantial potential to strengthen the quality of public services in Indonesia, yet requires strong governmental commitment, technological readiness, and active community involvement to be effectively implemented.

This study explores the implementation of e-Government within the context of Bawaslu (Election Supervisory Agency) and its impact on governance and public trust. The results reveal that, from the support aspect, the success of e-Government implementation is largely driven by the commitment of leadership, which provides essential policies, human resources (HR) training, and technological facilities. However, challenges remain in terms of limited infrastructure and budget constraints at the district and city levels. Regarding the capacity aspect, Bawaslu already possesses competent HR, particularly among the younger generation, and adequate infrastructure. Nevertheless, there is still a need for improvement in the distribution of employee capabilities through continuous training and mentoring. Lastly, from the value perspective, e-Government has proven to deliver tangible benefits, such as increased efficiency, transparency, accountability, and an enhanced public trust in the institution. However, further efforts are required in areas such as system socialization, maintenance, and data security to maximize these benefits. This research highlights the importance of continuous development in both human and technological resources to ensure the optimal success of e-Government initiatives in enhancing governance and service delivery.

Public service is one of the main indicators in assessing the implementation of government oriented towards the principles of good governance. In the Indonesian context, provisions regarding the government's obligation to provide accessible, effective, measurable, and responsive services have been stipulated in Law Number 25 of 2009 concerning Public Services. However, findings by the Ombudsman of the Republic of Indonesia indicate that the level of compliance of government agencies, particularly local governments, with public service standards remains inconsistent. This study aims to evaluate the extent to which the Makassar City Government meets public service standards in accordance with statutory provisions and to identify internal and external factors influencing their implementation. This study uses a qualitative approach with descriptive analysis, located in Makassar City at the Manpower Office and the South Sulawesi Representative Office of the Ombudsman of the Republic of Indonesia. Informants were selected purposively through in-depth interviews and observations, then the data were analyzed through the stages of reduction, presentation, and drawing conclusions. The results of the study indicate that the fulfillment of service standards has not been fully achieved. This condition is influenced by limited human resources, leadership variables, policy complexity, and minimal community involvement. This research is expected to be a reference in strengthening public service policies by increasing compliance with service standards.  

This paper analyzes the relevance of the Frankfurt School’s Critical Theory in shaping public policy in Indonesia’s trade sector, particularly in the context of implementing Law Number 7 of 2014 on Trade. Using key concepts of Critical Theory—such as alienation, reification, instrumental rationality, and emancipation—this study evaluates how the structure of modern political economy can generate social inequality, the marginalization of small business actors, and the dominance of market-driven logic in national trade practices. A thematic analysis approach based on a literature review is employed to examine relevant scholarly works, including theories from Adorno, Horkheimer, Habermas, and contemporary critical theorists. The findings indicate that trade policies tend to be technocratic, efficiency-oriented, and insufficiently reflective of economic democracy, social justice, and empowerment principles for grassroots economic actors as mandated by the constitution. Such conditions reproduce structural injustices, particularly for MSMEs, which are often marginalized within a competitive trade system dominated by large capital. Therefore, more inclusive, participatory policy designs that are sensitive to structural inequalities are urgently needed. This study concludes that Critical Theory serves as a robust conceptual framework for analyzing power relations within the trade sector while also offering a transformative direction for policy development. Strengthening deliberative public spheres, enhancing MSME protection, and transforming power relations are essential steps toward achieving trade policies that are fairer, more humanistic, and emancipatory.