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The rapid development of science and technology has driven increasingly intense global competition, demanding educational institutions to play an active role in developing human resources (HR). Higher education serves as a platform to enhance students' competitiveness, not only through academic education but also through student organizations such as the Student Executive Board (BEM). This organization provides opportunities for students to develop social skills, leadership, and other soft skills that are highly essential in the professional world. STMIK Widuri, as one of the higher education institutions in Indonesia, integrates academic education with students' personal development through organizations like BEM. This study aims to evaluate the level of satisfaction among the academic community regarding activities organized by the BEM of STMIK Widuri during the 2023–2025 period using the Service Quality (SERVQUAL) approach. This method measures service quality based on five key dimensions: reliability, responsiveness, assurance, empathy, and tangible aspects. Data were collected through interviews, observations, questionnaires, and literature reviews, with a total of 51 respondents comprising students, lecturers, and staff. The results of the study indicate that all data are valid and reliable based on the Cronbach Alpha test, with values exceeding 0.6. Analysis using SPSS software shows a gap between respondents' perceptions and expectations of the services provided by BEM. These findings are expected to provide insights for the BEM of STMIK Widuri to improve service quality and design programs that better align with the needs of the academic community. Thus, BEM's role as a facilitator of student potential development can be further optimized, supporting the achievement of STMIK Widuri's vision as a globally competitive educational institution.

This research examines the aspects of relevance, effectiveness, and impact of children's literature on the development of children in Indonesia. In the ever-evolving digital era, this study investigates how traditional children's literature continues to maintain its significance for contemporary generations. The methodology used includes a comprehensive analysis of existing literature, interviews with education experts, and observations of children's literature consumption patterns. The main findings indicate that classic children's literature maintains its relevance through the transmission of universal values and cultural heritage, as well as through adaptation into contemporary formats. The effectiveness of children's literature is proven in the improvement of literacy skills, emotional development, and social learning. Recent developments in children's literature show innovative trends, including theme diversification and the use of digital platforms. Furthermore, this research reveals the significant influence of children's literature on various aspects of development, including cognitive, emotional, social, and the formation of cultural identity. Children's literature serves as a catalyst in stimulating imagination, enriching vocabulary, and facilitating understanding of emotional complexities and social dynamics.The implications of this study emphasize the importance of integrating diverse children's literature into the education curriculum, as well as collaboration between educators, writers, and other stakeholders to create relevant and impactful content. Recommendations for future research include a deeper exploration of the long-term effects of children's literature exposure on individual development, as well as an investigation into the potential of children's literature in addressing contemporary issues such as digital literacy and global awareness.

This research examines the aspects of relevance, effectiveness, and impact of children's literature on the development of children in Indonesia. In the ever-evolving digital era, this study investigates how traditional children's literature continues to maintain its significance for contemporary generations. The methodology used includes a comprehensive analysis of existing literature, interviews with education experts, and observations of children's literature consumption patterns. The main findings indicate that classic children's literature maintains its relevance through the transmission of universal values and cultural heritage, as well as through adaptation into contemporary formats. The effectiveness of children's literature is proven in the improvement of literacy skills, emotional development, and social learning. Recent developments in children's literature show innovative trends, including theme diversification and the use of digital platforms. Furthermore, this research reveals the significant influence of children's literature on various aspects of development, including cognitive, emotional, social, and the formation of cultural identity. Children's literature serves as a catalyst in stimulating imagination, enriching vocabulary, and facilitating understanding of emotional complexities and social dynamics.The implications of this study emphasize the importance of integrating diverse children's literature into the education curriculum, as well as collaboration between educators, writers, and other stakeholders to create relevant and impactful content. Recommendations for future research include a deeper exploration of the long-term effects of children's literature exposure on individual development, as well as an investigation into the potential of children's literature in addressing contemporary issues such as digital literacy and global awareness.

This research uses a qualitative method motivated by the rampant spread of political hoaxes through social media, especially TikTok, which is a popular platform for novice voters. The purpose of this study is to analyze the perceptions and behaviors of Medan State University students towards the North Sumatra Election hoax on TikTok. Data were obtained through an online survey using Google Form, observation, and thematic analysis. The data collected was then analyzed using the New Media Literacy theory by Jenkins et al. (2009). The results revealed that although students are quite adept at using digital media, they still have difficulty verifying political information. Their low political literacy makes them vulnerable to being exposed to and contributing to the spread of hoaxes.

This research explores English Literature students’ perspectives on digital literacy through visual content on the @rappersrelated Instagram account. The main focus is how this platform facilitates digital literacy skills by using design composition analysis, supporting critical thinking, and enriching aesthetic appreciation and cultural trends. This research used qualitative methods with the participation of 10 UNIMED English Literature 7th semester students to gain in-depth insights into their experiences. Thematic analysis showed that Instagram enhances visual literacy, but also faces challenges such as ambiguous interpretation and limited cultural context. The findings provide valuable insights into the role of social media in supporting digital literacy in the digital age.

This research examines the dilemma between language ethics and freedom of expression in relation to hate speech on social media. A mandatory human right, freedom of expression allows people to express their opinions and encourages democratic society. Its misuse on digital platform, however, frequently leads to hate speech that incites animosity, reinforces assumptions, and insults the dignity of the target audience. This research qualitatively analyzes cases of hate speech and freedom of expression in social media spaces through discourse and content analysis. As a result, this research illustrates the dilemma between the expression of hate speech that violates ethical boundaries and the defense of freedom of expression in a democratic society. It also explores principles to maintain the balance between freedom of expression.

This study aims to develop a web interface for a digital wedding invitation service provider (Fairytale) using the User-Centered Design (UCD) approach. The research method follows the UCD approach, consisting of four main stages: (1) understanding the context of use, (2) identifying user needs, (3) designing solutions, and (4) design evaluation. Data collection involved 36 respondents through questionnaires, interviews, and usability testing. The findings highlight three key functional requirements: template customization (94.4%), guest list management (88.9%), and digital RSVP (86.1%). The implementation of UCD resulted in significant improvements in usability metrics: task success rate increased from 65% to 91.7%, error rate decreased from 35% to 8.3%, and user satisfaction rose from 3.2 to 4.3 (on a 1-5 scale). Mobile-first optimization became a central focus, given that 72.2% of users prefer accessing the platform through mobile devices. This research contributes to the development of the UCD model for digital platforms in Indonesia and provides practical guidelines for user-centered interface development. The study's limitations include a small sample size and a geographically focused scope, suggesting opportunities for future research with a larger scale..

The advancement of information and communication technology has significantly altered the ways adolescents interact and establish social relationships, particularly through social media. This study aims to examine the impact of human relations on adolescents' interactions and behaviors on social media platforms, taking into account psychological, sociological, and cultural dimensions. Employing a qualitative approach with a literature review method, this research explores interaction patterns among adolescents on platforms such as Instagram, TikTok, and Twitter. The findings reveal that social media creates virtual spaces that enhance social networks but also pose risks such as reduced quality of face-to-face interactions, social anxiety, and mental health issues. This study emphasizes how the intense use of social media reshapes traditional communication patterns and influences adolescents' behavior and self-concept. Based on these findings, strategic recommendations are proposed for parents, educators, and policymakers to guide healthy social media use, balance its benefits and drawbacks, and foster the development of more meaningful social relationships among adolescents.

This research aims to analyze the impact of promotions on interest in studying at Ichsan University, Gorontalo. As Competition in Higher Education Continues to Increase, Effective Support Strategies Are Key to Attracting Prospective Students. The method used in this research is a questionnaire survey distributed to new students entering Ich San Gorontalo University. The data obtained were analyzed using simple regression analysis techniques and statistical tests to determine the relationship between promotion variables and interest in studying. Research results show that UIG promotions carried out through social media are very effective in attracting the attention of prospective students. The most widely used media are Instagram and flyers/brochures which are proven to be more effective than other platforms. However, there is a need to increase the effectiveness of advertising, especially in relation to the relevance of the information conveyed.  UIG Can Significantly Increase Applicant Interest by Improving Advertising Content to Match the Needs of Prospective Students

Tonga Village is home to a significant number of carving craftsmen in North Toraja, who are renowned for their unique carving art. However, there is a growing concern that the younger generation is not fully aware of the cultural and historical significance of Toraja carvings. By employing qualitative research methods, including interviews, observation, and documentation, this study was able to identify several key issues. One such issue is the lack of regeneration of craftsmen, which has led to a decline in the number of individuals engaged in this practice. Additionally, there is a dearth of cultural socialization about Toraja carving in formal education, which has contributed to a lack of understanding about the significance and meaning of these motifs. In light of the aforementioned issues, there is a clear necessity for the establishment of an information medium that can elucidate the meaning and significance of Toraja carving in a comprehensive manner, with film serving as a potential conduit for such an endeavor. One potential solution is the use of a documentary film. The research method employed in this study is qualitative, employing a linear strategy as a creative strategy in media design. It is anticipated that the information will be conveyed in greater detail, in accordance with reality, and structured in a narrative that is aligned with the target audience, namely students and students. The implementation of the media will occur on a digital platform, thereby facilitating the dissemination of information on a wider scale and effectively increasing cultural knowledge through the use of attractive visuals, clear audio, and integrated narratives. The result of this research is the potential production of a documentary film that can function as a conduit of information, providing education to the community and thus serving as a resource for the public.  

This research aims to analyze the impact of digital media on perceptions of national identity among teenagers. In the midst of globalization and technological advances, digital media—especially social media—plays a significant role in shaping teenagers' views and information behavior, including their understanding of national identity. Through a qualitative approach involving in-depth interviews and content analysis from various digital platforms, this research identifies how digital media both strengthens and changes teenagers' perceptions of cultural and national values. The findings show that digital media can be a positive channel for introducing local and national cultural riches, but it also carries the risk of "cultural disorientation" due to the more massive dominance of foreign culture. This research emphasizes the importance of critical educational media and wise use of digital media to ensure that youth's national identity is maintained and develops in accordance with strong national values.

The trading industry is currently experiencing very rapid growth and very tight competition on all platforms, especially social media platforms. Owners do all kinds of things, starting from placing advertisements, collaborating with influencers and even making various promos in order to compete. In this era where everything is online, the role of communication strategy is very much needed by every seller to ensure that their products are not left behind by other products and more importantly attract consumers to remain as regular consumers. Communication strategy plays a very important role in achieving the success of a company by always analyzing market developments. Apart from that, every seller must always check the quality of the products to be sold. In today's sales business world, the strategy for analyzing market developments is through qualitative research, such as direct interviews, so that we know what the shortcomings, advantages, inputs, maximizing the potential to take advantage of an opportunity so that this strategy can run effectively.

The study used a qualitative descriptive approach method. The purpose of this study was to determine the acquisition of slang lexicon by teenagers on the X application, providing insight into language in the modern era, the role of social media in language development, understanding slang in forming individual and community identities in social media, and understanding rapid language changes due to technological developments. Language variety is a variation of language that differs according to the context of use, including the relationship between the speaker and the listener. Slang, as a form of variation that continues to develop, is heavily influenced by social media, especially the X application (formerly Twitter), which is the main platform for teenagers. Through interactions on social media, users learn and absorb new vocabulary quickly, which shapes their social identity. This study used a qualitative approach to analyze the slang lexicon that appears in the application, finding categories such as abbreviations, foreign words, and phonological changes. Although slang enriches communication, there is a risk of reducing the use of formal language that needs to be balanced with language literacy education.

Startups in Indonesia are growing very quickly which has an impact on the economy in Indonesia. High public enthusiasm is proven by Indonesia being one of the 5 countries with the highest number of startups in the world. There are several startups with good financial valuations that can be said to be unicoms or even decacorns. In this process, capital cannot be separated from the strategies taken by the Company. One alternative funding is to carry out an Initial Public Offering (IPO) on the Indonesia Stock Exchange (BEI). Until 2022, the startup that has carried out an IPO is PT. Goto Gojek Tokopedia conducted a Strength, Weakness, Opportunity, Threats (SWOT) analysis on the two companies to analyze the company's business strategy model. Method used in this research is a descriptive qualitative method and a data collection process by conducting literature studies from accredited scientific publication and digital news sources.    

In today's digital era, social media, especially Instagram, has become the main platform for spreading information and messages, including da'wah. Students as the young generation who actively use social media have great potential to receive and spread da'wah messages. This study examines the extent to which da'wah delivered through Instagram can influence students' understanding of diversity, both in terms of ethnicity, culture, religion, and other perspectives. The method used is a survey by distributing questionnaires to students from various universities. The results of the study indicate that da'wah on Instagram has a positive influence in increasing students' awareness and understanding of the importance of diversity, as well as encouraging an attitude of tolerance and mutual respect. However, the effectiveness of this da'wah is influenced by the quality of the content, consistency of delivery, and audience involvement. This study concludes that Instagram da'wah can be an effective tool for promoting diversity values ​​among students, with the note that there is an appropriate strategy in delivering da'wah messages

As online platforms become more widely accessible, English learners have greater opportunities to practice speaking with foreign interlocutors, though many remain hesitant due to a lack of confidence in their speaking abilities. This study examines the perceptions of 107 first-semester English learners at a private university who were assigned to use SCMC platforms like Free4Talk, InterPals, and HelloTalk to engage in English conversations with foreign interlocutors. The aim was to understand how these platforms supported speaking practice and identify any challenges faced. Data were collected through a questionnaire that included Likert-scale items and open-ended questions. The results revealed that 78% of students had positive perceptions, indicating that the platforms facilitated their English-speaking practice through real-time communication. However, they also reported technical issues, such as poor internet connectivity, and challenges with engagement, including difficulty finding consistent conversation partners. The study recommends further research into long-term language learner experiences and an exploration of platform features that could enhance English-speaking practice.

In the rapidly developing digital era, Sharia Financial Institutions (LKS) have a great opportunity to innovate and adapt to modern technology to support economic growth, especially for Generation Z. This research aims to identify optimization steps that can be taken by LKS in facing transformation digital, as well as exploring the role of sharia financial technology (fintech) in advancing the technology industry. Generation Z, as a highly tech-savvy group, has different needs and preferences than previous generations. Therefore, LKS is required to integrate digital-based financial services that are in accordance with sharia principles, so that they can be more attractive and serve this segment. This research uses a qualitative approach with literature studies and in-depth interviews with industry practitioners. The research results show that collaboration between LKS and sharia fintech, development of inclusive digital platforms, and increasing sharia financial literacy among Generation Z are key factors in advancing the sharia technology industry. This optimization will not only increase the competitiveness of LKS, but also support the sustainable development of the sharia digital economy.

International trade plays a crucial role in driving the global economy. However, policy differences between countries often trigger disputes that require resolution through fair legal mechanisms. The World Trade Organization (WTO) provides a dispute settlement platform through its Dispute Settlement Body (DSB) to handle these cases. This article explores the legal implications of international trade dispute settlement at the WTO by analyzing the principles of Pacta Sunt Servanda and Distributive Justice. Using a case study of the trade dispute between the United States and China, the article highlights the challenges facing the WTO and the importance of reforming the dispute settlement system to make it more fair and efficient. The conclusion of this study proposes several reform measures needed to improve the effectiveness of the dispute settlement mechanism at the WTO.

The rapid development of digital technology has reshaped communication practices in online learning, particularly in language education. Emojis, as a visual symbol widely used in digital interactions, have the potential to enrich emotional expression and participation, but their role in educational contexts remains insufficiently explored. This study aims to investigate how emojis influence students’ emotional expression, engagement, and digital literacy in online language classrooms. To achieve this, a qualitative observational design was employed, focusing on university students participating in online language courses. Data were collected from authentic digital interactions, including chat messages, discussion forums, and collaborative platforms, and were analyzed through content analysis to identify the communicative and pedagogical functions of emojis. The findings indicate that emojis help clarify emotional expression, support comprehension of messages, and encourage active student participation in online discussions. These results demonstrate that emojis not only serve as supplementary tools for digital communication but also contribute to creating a more engaging and supportive learning environment. Synthesizing the main ideas, this study extends the understanding of digital communication theory by highlighting the pedagogical value of emojis beyond their informal use on social media. In conclusion, emojis play a crucial role in strengthening interaction, fostering emotional presence, and enhancing learning outcomes in online language education. The study recommends integrating emojis into digital teaching practices while encouraging further research on cultural variation, learner levels, and diverse digital platforms to maximize their educational potential.

In the era of rapid digital transformation, social media platforms have become dominant tools for communication, marketing, and consumer interaction. Among these, TikTok has emerged as one of the most influential spaces for creative digital promotion, particularly for small businesses and creative industries. This study explores @dyputustudio’s utilization of TikTok as a promotional medium for its self-photo studio services, focusing on how the platform is used to build interactions and relationships with consumers. The research employs a qualitative descriptive approach, emphasizing observation, interviews, and documentation analysis to understand Dyputu Studio’s promotional strategies and audience engagement patterns. Findings reveal that TikTok functions not only as a promotional channel but also as a space of social interaction and digital community formation between the studio and its consumers. The platform’s interactivity, algorithmic visibility, and audio- visual creativity enable Dyputu Studio to effectively showcase its self-photo studio services, stimulate audience participation, and cultivate brand loyalty. This study demonstrates that digital communication on TikTok aligns with Pierre Lévy’s New Media Theory, which highlights interactivity, hypertextuality, and networking as key dimensions of modern media engagement. Through consistent content creation, responsive communication, and trend adaptation, Dyputu Studio successfully transforms social media presence into a form of digital relationship marketing. The study contributes to the understanding of how small creative businesses can leverage social media to achieve marketing and communicative goals in the digital era.