ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO

Cahya Pradipta Abdussamad ; Risti Puspita Sari Hunowu ; Fitrah Jayanti meiliany Mbuinga ; Risti Puspita Sari Hunowu
JURNAL ILMIAH KOMPUTER GRAFIS 📅 2024 Vol 17, No 2 🔗 DOI: 10.51903/pixel.v17i2.2079
Abstract
This research aims to analyze the impact of promotions on interest in studying at Ichsan University, Gorontalo. As Competition in Higher Education Continues to Increase, Effective Support Strategies Are Key to Attracting Prospective Students. The method used in this research is a questionnaire survey distributed to new students entering Ich San Gorontalo University. The data obtained were analyzed using simple regression analysis techniques and statistical tests to determine the relationship between promotion variables and interest in studying. Research results show that UIG promotions carried out through social media are very effective in attracting the attention of prospective students. The most widely used media are Instagram and flyers/brochures which are proven to be more effective than other platforms. However, there is a need to increase the effectiveness of advertising, especially in relation to the relevance of the information conveyed.  UIG Can Significantly Increase Applicant Interest by Improving Advertising Content to Match the Needs of Prospective Students
Keywords
Promotion_interest In Studying_IchsanUniversityGorontalo_RegressionAnalysis.
How to Cite

Cahya Pradipta Abdussamad, et al. (2024). ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO. JURNAL ILMIAH KOMPUTER GRAFIS, 17(2). https://doi.org/10.51903/pixel.v17i2.2079

Cahya Pradipta Abdussamad; Risti Puspita Sari Hunowu; Fitrah Jayanti meiliany Mbuinga; Risti Puspita Sari Hunowu, "ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 17, no. 2, 2024.

Cahya Pradipta Abdussamad; Risti Puspita Sari Hunowu; Fitrah Jayanti meiliany Mbuinga; Risti Puspita Sari Hunowu. "ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO." JURNAL ILMIAH KOMPUTER GRAFIS, vol. 17, no. 2, 2024.

Cahya Pradipta Abdussamad; Risti Puspita Sari Hunowu; Fitrah Jayanti meiliany Mbuinga; Risti Puspita Sari Hunowu. "ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO." JURNAL ILMIAH KOMPUTER GRAFIS 17, no. 2 (2024).

Cahya Pradipta Abdussamad, et al. (2024) 'ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO', JURNAL ILMIAH KOMPUTER GRAFIS, 17(2). doi: 10.51903/pixel.v17i2.2079.

Cahya Pradipta Abdussamad; Risti Puspita Sari Hunowu; Fitrah Jayanti meiliany Mbuinga; Risti Puspita Sari Hunowu. ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO. JURNAL ILMIAH KOMPUTER GRAFIS. 2024;17(2).

Artikel Terkait

Perancangan Video Profil SD Negeri 3 Bentangan Sebagai Media Promosi dan Informasi

Hendrawan Tama, Theo; Rudjiono, Daniel; Priyadi, Agus; Hendrawan Tama, Theo; Rudjiono, Daniel; Priyadi, Agus

Penguatan Digital Marketing Percetakan Kasandi Foil Pond Dalam Mengoptimalkan Jangkauan Pasar Dan Penjualan

Ayuningtyas Kasandi; Ayuningtyas Kasandi; Sulartopo; Aris Sarwo Nugroho

Perancangan Video Promosi Berbasis Motion Graphic Pada Catering Salsabila Ungaran

Salsabila, Firda Vera Salsabila; Salsabila, Firda Vera ; Priyadi, Agus ; Zainudin, Ahmad

Perkembangan Metode Image Quality Assessment Berbasis Deep Learning: A Systematic Literature Review terhadap Tren dan Evaluasi Performa

Nurul, Amelia; Nurul, Amelia; Nuralvianti, Regita

Media Visual Poster Digital Untuk Kebersamaan Karyawan PT Mensa BinaSukses

Malise Elvina Benita Christianti, Malise Elvina Benita Christianti; Fitro Nur Hakim, Fitro Nur Hakim; Haryo Kusumo, Haryo Kusumo

ANALISIS ELEMEN DESAIN DAN SEMIOTIKA VISUAL KONTEN INSTAGRAM @DISPAREKRAFPORA_GORONTALOPROV DALAM MEMBANGUN IDENTITAS PARIWISATA GORONTALO

Risti Puspita Sari Hunowu; Hunowu, Risti Puspita Sari ; Siska Udilawaty; Hinta, Mohammad Rizki Putra
Tren Sitasi Jurnal