Strategi Komunikasi dalam Berjualan di Era Digital

Putri Anisa Fitriani ; Silvia Putri Anggraeni ; Meylia Mauludina ; April Laksana
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2024 Vol 3, No 3 🔗 DOI: 10.59581/harmoni-widyakarya.v2i4.4347
Abstract
The trading industry is currently experiencing very rapid growth and very tight competition on all platforms, especially social media platforms. Owners do all kinds of things, starting from placing advertisements, collaborating with influencers and even making various promos in order to compete. In this era where everything is online, the role of communication strategy is very much needed by every seller to ensure that their products are not left behind by other products and more importantly attract consumers to remain as regular consumers. Communication strategy plays a very important role in achieving the success of a company by always analyzing market developments. Apart from that, every seller must always check the quality of the products to be sold. In today's sales business world, the strategy for analyzing market developments is through qualitative research, such as direct interviews, so that we know what the shortcomings, advantages, inputs, maximizing the potential to take advantage of an opportunity so that this strategy can run effectively.
Keywords
Trading Industry; Communication; Social Media Platform
How to Cite

Putri Anisa Fitriani, et al. (2024). Strategi Komunikasi dalam Berjualan di Era Digital. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(3). https://doi.org/10.59581/harmoni-widyakarya.v2i4.4347

Putri Anisa Fitriani; Silvia Putri Anggraeni; Meylia Mauludina; April Laksana, "Strategi Komunikasi dalam Berjualan di Era Digital," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 3, 2024.

Putri Anisa Fitriani; Silvia Putri Anggraeni; Meylia Mauludina; April Laksana. "Strategi Komunikasi dalam Berjualan di Era Digital." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 3, 2024.

Putri Anisa Fitriani; Silvia Putri Anggraeni; Meylia Mauludina; April Laksana. "Strategi Komunikasi dalam Berjualan di Era Digital." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 3, no. 3 (2024).

Putri Anisa Fitriani, et al. (2024) 'Strategi Komunikasi dalam Berjualan di Era Digital', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(3). doi: 10.59581/harmoni-widyakarya.v2i4.4347.

Putri Anisa Fitriani; Silvia Putri Anggraeni; Meylia Mauludina; April Laksana. Strategi Komunikasi dalam Berjualan di Era Digital. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2024;3(3).

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