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Penelitian ini bertujuan untuk mengkaji dampak kepemilikan sepeda motor terhadap keberlangsungan usaha ojek pangkalan di Pasar Kaliboto, Kecamatan Bener, Kabupaten Purworejo. Sepeda motor sebagai sarana transportasi utama bagi pengemudi ojek telah menjadi faktor penting dalam perkembangan usaha ojek pangkalan, baik dari sisi ekonomi, sosial, maupun mobilitas. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi yang dilakukan terhadap pengemudi ojek pangkalan di Pasar Kaliboto. Fokus utama penelitian ini adalah untuk menganalisis bagaimana kepemilikan sepeda motor mempengaruhi pendapatan, produktivitas, serta hubungan sosial pengemudi ojek di pasar tersebut. Hasil penelitian menunjukkan bahwa kepemilikan sepeda motor memberikan dampak signifikan terhadap peningkatan pendapatan pengemudi ojek, karena mereka lebih mandiri dalam mencari penumpang dan dapat beroperasi lebih fleksibel. Selain itu, kepemilikan sepeda motor juga berkontribusi pada peningkatan kualitas hidup pengemudi, terutama dalam hal kemampuan finansial dan aksesibilitas terhadap berbagai kebutuhan. Namun, tantangan seperti biaya perawatan sepeda motor, biaya operasional, dan persaingan dengan pengemudi ojek online juga menjadi faktor yang mempengaruhi kesejahteraan pengemudi ojek pangkalan. Penelitian ini merekomendasikan pentingnya dukungan kebijakan yang lebih baik, seperti pelatihan keterampilan, bantuan finansial, dan peningkatan sistem transportasi lokal, agar pengemudi ojek pangkalan dapat lebih berdaya saing dan sejahtera.

The unit of analysis in this study was PT Bank Mandiri Surabaya Branch, involving 50 employee respondents. The purpose of this study was to analyze and determine the effect of person-organization fit and job embeddedness on turnover intention. This study falls into the category of causal associative research, which aims to analyze the relationship between variables and how one variable influences another. Data analysis included descriptive analysis, research instrument testing (validity and reliability testing), multiple linear regression analysis, classical assumption testing, and hypothesis testing. The results of this study indicate that person-organization fit and job embeddedness simultaneously influence turnover intention. This is evidenced by a significance value smaller than the probability value with 0.000 <0.05. Person-organization fit has a significant negative effect on turnover intention. This is indicated by a significance value smaller than the probability value with 0.000 <0.05. Job embeddedness has a significant negative effect on turnover intention. This is indicated by a significance value smaller than the probability value with 0.000 <0.05.

There are three major e-commerce platforms in Indonesia, namely Tokopedia, Shopee, and Lazada. These three e-commerce platforms compete to win the hearts of consumers. There are several factors that can influence purchasing decisions, one of which is social media marketing. Based on this background, the author is interested in conducting a study entitled The Influence of Social Media Marketing on Purchasing Decisions. The population in this study consists of consumers who have made purchases on Shopee, domiciled in Purworejo Regency, and have a Shopee application account. The exact number is unknown due to the lack of available data. The sample was taken using purposive sampling, totaling 100 respondents. Data analysis techniques used include simple linear regression, coefficient of determination, and t-test. The results of the simple linear regression test showed a constant value of 9.052 with an a b value of 0.947. The results of the coefficient of determination test showed an R square value of 51.8%. The results of the t-test show that the calculated t-value is greater than the t-table value (10.258 > 1.661) with a significance value of 0.000 (< 0.05).

The purpose of this study is to determine the level of effectiveness and contribution of Rural and Urban Land and Building Tax (PBB-P2) to the Original Regional Income of Purworejo Regency in 2018-2022. The stages in analyzing the level of effectiveness are carried out by comparing the target revenue and the realization of PBB-P2 revenue. Contribution analysis can be carried out by comparing the realization of PBB-P2 revenue and the realization of Original Regional Income owned by Purworejo Regency. The data analysis technique used is quantitative descriptive. Quantitative descriptive analysis is used to explain and present data obtained from agencies by providing a general description in accordance with the reality at the time of conducting research analyzing the level of effectiveness of Rural and Urban Land and Building Tax (PBB-P2). Based on the research conducted by the author, the results of the study were obtained, namely the level of effectiveness of Rural and Urban Land and Building Tax (PBB-P2) revenues in Purworejo Regency in 2018-2022 averaged 109.712% and showed very effective criteria, the level of contribution of Rural and Urban Land and Building Tax (PBB-P2) revenues to Purworejo Regency's Original Regional Income in 2018-2022 averaged 9.46% and fell into the very poor criteria.

Penelitian ini bertujuan untuk: (1) mengetahui gambaran Keputusan Pembelian, Kualitas Produk, Harga, dan Promosi; (2) menganalisis pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian baik secara parsial maupun secara simultan. Populasi dalam penelitian ini adalah masyarakat di kota Maumere. Karena populasinya tidak terbatas, maka dilakukan pengambilan sampel sebanyak 76 orang. Data dikumpulkan melalui kuisioner dan dianalisis menggunakan metode deskriptif dan statistik inferensial yaitu regresi linier berganda. Pengujian hipotesis dilakukan melalui uji F dan Uji t. Hasil analisis deskriptif menunjukan bahwa variabel Keputusan Pembelian berada dalam kriteria baik, variabel Kualitas Produk berada dalam kriteria baik, selanjutnya variabel Harga berada dalam kriteria baik dan variabel Promosi berada dalam kriteria baik. Hasil statistik uji t menunjukkan bahwa secara parsial variabel Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian. Selanjutnya variabel Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian, elanjutnya variabel Promosi berpengaruh seara signifikan terhadap variabel keputusan pembelian. Hasil statistik uji F menunjukkan bahwa secara simultan variabel Kualitas Produk, Harga dan Promosi berpengaruh signifikan terhadap keputusan pembelian. Hasil analisis determinasi menujukan ketiga variabel bebas dalam penelitian ini mampu menjelaskan terhadap variasi naik turunnya Keputusan Pembelian Cho-sik di Kabupaten Sikka sebesar 44,4%.  

Night shift workers in the modern retail sector, especially minimarkets such as Alfamart Makassar City, often face the risk of health problems due to changes in circadian rhythms, irregular diets, and lack of nutrition education. Work patterns that require them to be active at night have an impact on metabolic imbalances, sleep quality disorders, and unhealthy eating habits. Most workers tend to eat fast food that is high in calories, fat, and sugar, but low in fiber and micronutrients. This condition can increase the risk of fatigue, decreased immunity, and impaired concentration at work. This study aims to evaluate the effectiveness of nutritional nursing interventions in improving the diet and physical condition of night shift workers. The research approach used was descriptive with a case study method on 32 Alfamart workers who worked night shifts. The research was carried out for three days, namely on May 24-26, 2025. The interventions provided include nutrition education through brief counseling, monitoring of food and fluid intake, and assistance in developing a meal schedule that is in accordance with night work patterns. The results of the study showed a significant improvement in nutritional behavior. After the intervention, 84% of participants started implementing a healthy diet with a frequency of twice per shift, 93% increased their water consumption as recommended, and 72% felt refreshed and did not get tired easily while working. In addition, as many as 78% of participants showed high compliance with the nutritional recommendations given. These findings prove that nutritional nursing interventions have an important role in the promotion of occupational health. Proper nutrition education not only increases workers' awareness of the importance of a healthy diet, but also has an impact on increasing the productivity and welfare of night shift workers. Therefore, nutrition promotion programs should be part of the management policies of retail companies to maintain employee health.

Anxiety is an emotional state characterized by feelings of discomfort, such as restlessness, worry, or fear of events that have not yet occurred. This condition is often experienced by pregnant women who are about to undergo labor, especially if confronted with an emergency cesarean section (CS). High anxiety can negatively impact the mother's physical and psychological condition, as well as affect the labor process. This study aims to determine the effectiveness of warm water foot soak therapy as a form of non-pharmacological intervention in reducing anxiety levels in pregnant women who will undergo cesarean section. This study used a case study design with a residential care approach. The study subjects consisted of two patients in the Gladiol Ward of Dr. Tjitrowardojo Purworejo Regional Hospital who experienced damage problems in the form of anxiety. The intervention provided was warm water foot soak therapy twice daily for two consecutive days. Data collection was carried out through interviews, observation, physical examinations, medical record studies, and filling out the Amsterdam Preoperative Anxiety and Information Scale (APAIS) questionnaire. The results showed that this therapy was able to reduce anxiety levels in both patients. The first patient showed a decrease from moderate anxiety (score 16) to mild anxiety (score 12), while the second patient experienced a decrease from severe anxiety (score 21) to moderate anxiety (score 17). Thus, warm foot soak therapy has been shown to be effective in reducing pre-CES anxiety and can be considered a safe and simple treatment intervention.

Anxiety often arises during pregnancy due to both physical and psychological changes that can negatively impact the health of both the mother and the fetus. These changes may include hormonal fluctuations, fear of labor, and concerns about the baby’s wellbeing. In Indonesia, approximately 28.7% of 373,000 pregnant women in their third trimester experience anxiety as they approach labor. If left untreated, anxiety during pregnancy can lead to complications such as prolonged labor, low birth weight, and postpartum depression. Therefore, early and appropriate intervention is crucial. This study aims to describe the application of Islamic mindfulness meditation therapy as a non-pharmacological intervention to reduce anxiety in pregnant women at Puskesmas Purbaratu, Tasikmalaya. Anxiety is a condition in which an individual feels uneasy, worried, or uncomfortable. Islamic mindfulness meditation therapy is a relaxation technique that integrates spiritual practices with mental focus through meditation, allowing the soul and mind to be calm, centered, and connected with God. It includes dhikr (remembrance of Allah), controlled breathing, and contemplation of positive thoughts. The method used in this study is a case study involving two primigravida pregnant clients experiencing moderate anxiety. Data were collected through interviews, observations, and measurements using the Hamilton Anxiety Rating Scale (HARS). The results indicate that Islamic mindfulness meditation therapy significantly reduced anxiety levels from moderate to mild after five consecutive days of implementation. This was achieved through a combination of breathing exercises, spiritual reflection, and relaxation. This study concludes that Islamic mindfulness meditation can be an effective, affordable, and spiritually enriching alternative therapy to reduce anxiety in pregnant women, especially during the vulnerable third trimester. It is recommended that health workers consider incorporating this method into antenatal care programs.

This literature review aims to explore the transformation of community-based emergency response systems in the digital era, with a focus on technological innovation, social preparedness, and adaptive intervention models. Using a systematic review approach, 38 articles published between 2019 and 2024 were analyzed from databases such as Scopus, PubMed, and ScienceDirect. The findings indicate that digital applications, AI-based early warning systems, and virtual reality-based emergency training have significantly enhanced community responsiveness. Moreover, social factors such as local leadership, solidarity, and participatory simulation play a vital role in strengthening adaptive capacity. This review proposes an integrative socio-technical model that combines digital tools with community participation to improve preparedness and resilience. The implications suggest the need for inclusive and sustainable community disaster response frameworks supported by policy and cross-sectoral collaboration.

The author constructs the story world through elements such as plot, character, and setting. These elements are interconnected and form a cohesive whole within the narrative. This study aims to examine and analyze the story elements in the novel Angin Bersyair by Andrei Aksana. The theoretical framework used in this research is Robert Stanton's structuralism theory. This research employs a descriptive qualitative approach. Data collection was carried out through literature study, using techniques such as reading the novel, highlighting and identifying data, classifying, selecting, compiling the data corpus, and organizing the data. The results of the analysis show that the novel Angin Bersyair by Andrei Aksana is constructed using a mixed plot structure, the setting is categorized into place, time, and atmosphere. The characterization includes both main and supporting characters. The mixed plot in the novel combines both progressive and regressive plot patterns, allowing the author to weave past and present events fluidly to enrich the narrative tension and emotional depth. The temporal shifts also reflect the psychological complexity of the main characters, especially in relation to themes of love, identity, and longing. The setting of place varies from urban environments that reflect modern social dynamics to more introspective or symbolic places that reveal the characters’ inner worlds. The time setting spans multiple periods, indicating a narrative that draws heavily on memory and personal transformation. The atmosphere often shifts between melancholic, romantic, and contemplative tones, aligning with the protagonist’s emotional journey. Character analysis reveals a strong central figure whose emotional struggles and internal conflicts are supported and contrasted by secondary characters, enriching the story’s multidimensionality. The protagonist is depicted with psychological depth, while the supporting characters serve as foils or catalysts for change. Overall, this research highlights how Angin Bersyair employs literary elements to construct a rich and emotionally engaging narrative grounded in structuralist principles.

Teachers frequently encounter heavy workloads, which can reduce job satisfaction. While various research have looked at this link, the function of job motivation as a deciding factor has not been thoroughly investigated. This systematic literature review seeks to investigate how motivation of work affects the relationship between workload with job satisfaction in teachers. Using the PRISMA framework, a thorough search was undertaken across major academic databases such as Crossref, Semantic Scholar, and Google Scholar, focused on publications published between 2015 and 2025. Inclusion criteria were peer-reviewed publications on motivation, workload, and job satisfaction in the context of school teacher. A total of 12 relevant studies were examined thematically. The data show that a high workload typically affects job satisfaction, although this impact can be mitigated or modulated by internal and extrinsic motivating variables. Teachers with higher levels of intrinsic motivation were more tolerant to workload-related stress and reported higher levels of satisfaction. This review emphasizes the necessity of improving motivating tactics in educational institutions in order to increase teacher well-being. More study is needed to investigate contextual variables including school culture and teacher tenure.

This study examines the effectiveness of implementing a democratic classroom management model in enhancing student learning motivation at Jambu Public Elementary School 3. A descriptive qualitative approach was employed, with data collected through direct classroom observations and interviews involving teachers and students. The aim was to understand how democratic principles applied in classroom settings could influence students’ motivation, behavior, and engagement in learning activities. The findings reveal that adopting democratic leadership in classroom management creates an inclusive, respectful, and participatory learning environment. Students are encouraged to express opinions, collaborate in decision-making, and take ownership of their learning process. This approach significantly enhances intrinsic motivation, responsibility, and student independence. It also helps reduce passive behavior and fosters a sense of belonging and self-worth among students. The results are in line with several prominent educational theories. According to Self-Determination Theory (Deci & Ryan), autonomy and relatedness are key drivers of motivation, which are facilitated through democratic practices. Vygotsky’s Social Development Theory emphasizes the role of social interaction in learning, which is actively promoted in this model. Carl Rogers’ humanistic approach also supports the creation of a learning climate centered on empathy and student potential, while Rudolf Dreikurs’ Adlerian classroom model advocates for respectful teacher-student relationships and cooperative behavior. Overall, the implementation of a democratic classroom management model is considered effective in promoting both academic achievement and character development at the elementary level. The study recommends broader application of this model in primary education settings to support holistic student growth and to foster a learning culture rooted in mutual respect, responsibility, and student agency.  

Tempoyak is a traditional Indonesian fermented food made from the flesh of durian (Durio zibethinus Murr.), which undergoes spontaneous fermentation driven by indigenous microorganisms. The fermentation process generally occurs under anaerobic conditions and is primarily dominated by lactic acid bacteria (LAB), including species such as Lactobacillus, Leuconostoc, and Pediococcus. These bacteria play a crucial role in modifying the physicochemical properties of the product, including a significant reduction in pH, an increase in the concentration of organic acids, and the formation of volatile compounds responsible for tempoyak’s distinctive aroma and overall flavor complexity. In addition to enhancing its unique sensory profile, the fermentation process also extends the shelf life and introduces probiotic potential to the final product. This study aims to observe and analyze the microbiological and chemical aspects of tempoyak fermentation and to evaluate its potential as a local functional food with health-promoting properties. Laboratory tests and microbial analyses confirmed that the fermentation process not only retains essential nutrients but also promotes the growth of beneficial bacteria, provided the production conditions are hygienically maintained at all stages. The study emphasizes the importance of controlled fermentation techniques to ensure product safety and consistent quality. Furthermore, the findings reveal that tempoyak could serve as a promising probiotic-rich food that supports digestive health, contributing to the diversification of traditional Indonesian fermented foods. With its appealing flavor, cultural value, growing consumer interest, and potential health benefits, tempoyak holds significant promise for future development and commercialization, particularly in the field of functional food innovation rooted in indigenous culinary practices.

In the academic world, proper and efficient reference management is essential to ensure the quality and credibility of scientific writing. However, many lecturers and education practitioners, particularly early childhood education teachers, still encounter difficulties in managing references according to established academic standards such as APA and MLA citation styles. This challenge often hinders the process of academic writing and decreases the quality of scholarly outputs. To address this issue, a structured training program was conducted focusing on the use of Mendeley, a digital reference management tool designed to simplify citation and bibliography management automatically. The objective of this training was to enhance participants’ technical competence, digital literacy, and their ability to integrate Mendeley into the process of preparing scientific papers. The training activities were carried out using a series of steps, including needs assessment of participants, collaborative planning, hybrid training implementation (both online and offline), and continuous assistance through follow-up forums. Throughout the program, participants were guided step-by-step on how to install, use, and integrate Mendeley into word processing applications for academic writing. The results of the evaluation showed a significant increase in participants' knowledge and practical skills, with an N-Gain score of 0.70, which falls into the high effectiveness category. The training not only improved the quality of reference management in scientific papers but also promoted greater professionalism and academic accountability. Moreover, it supported the broader goal of integrating technology into educational development. Overall, this initiative is expected to encourage more systematic, efficient, and digitally literate practices in academic writing among educators, ultimately contributing to improved educational quality in higher education settings.

Advances in information technology-based financial services are beginning to follow suit, in the form of peer-to-peer lending, which provides easy access to loans without the need for conventional financial institutions. However, this convenience brings new challenges, particularly regarding the protection of users' personal data. Many platform providers access excessive amounts of sensitive information, such as contacts, photos, and other personal data, which can be misused to the detriment of borrowers. Therefore, this study aims to identify and analyze regulations related to personal data protection, particularly in the field of peer-to-peer lending services in Indonesia. It also analyzes the role of financial institutions, namely the Financial Services Authority (OJK), in addressing potential violations committed by platform providers. Using a normative legal approach, the study shows that despite the existence of these regulations, implementation in the field is suboptimal, particularly in terms of monitoring illegal platforms. Furthermore, challenges to oversight include limited resources and a lack of digital literacy among the public, which results in many users not fully understanding the risks of sharing their personal data. This study also highlights the importance of collaboration between the OJK, the Ministry of Communication and Information Technology, and law enforcement agencies to strengthen oversight mechanisms and take action against violations. In addition, extensive public education regarding personal data security is needed to encourage greater vigilance in using digital services. Personal data protection must be a top priority in the development of financial technology to prevent privacy violations. Strict regulations and effective sanctions are expected to provide a deterrent effect and create a healthy and equitable fintech ecosystem in Indonesia. This study also recommends that the government accelerate harmonization between the Personal Data Protection Law (PDP Law) and financial services sector regulations, particularly regarding service providers' transparency obligations in managing consumer data.  

Cyberattacks on critical infrastructure have become a major challenge in the era of global digitalization. The problem formulation in this study is how international law is applied to address cyberattacks on critical infrastructure in Indonesia, what challenges Indonesia faces in enforcing international law regarding cyberattacks on critical infrastructure, and what efforts are made to overcome these challenges in enforcing international law related to cyberattacks on critical infrastructure in Indonesia. The research method used in this study is normative legal research. The research results show that the enforcement of international law against cyberattacks on critical infrastructure in Indonesia faces significant challenges, such as unclear regulations, issues of state sovereignty, and disagreements between countries. Although Indonesia has participated in international initiatives such as the Budapest Convention and UNGGE, the international law enforcement mechanism is still ineffective in addressing cross-border cyberattacks. Indonesia's domestic law, such as the ITE Law, is still limited in dealing with threats from abroad. Therefore, closer international cooperation, updating domestic policies, and strengthening domestic legal and technological capacities are necessary to ensure more effective and responsive protection against cyber threats.

This study aims to analyze the efforts made by the Sukabumi City Civil Service Police Unit (Satpol PP) in enforcing Mayor Regulation Number 05 of 2014 concerning restrictions on the operating hours of night entertainment venues. The regulation was implemented to maintain public order, reduce social disturbances, and ensure community comfort, particularly during nighttime hours in urban environments. Using a sociological legal approach with qualitative methods, data were collected through interviews with relevant stakeholders, field observations, and literature reviews. The findings reveal that Satpol PP has undertaken various enforcement efforts, including routine patrols to monitor venue compliance, educational outreach to business owners regarding regulations, and administrative sanctions such as written warnings and temporary closures for violators. Despite these initiatives, several challenges hinder the optimal enforcement of the regulation. These include limited human resources and operational infrastructure within Satpol PP, inconsistent public awareness of the regulation, and resistance from certain business actors who view the regulation as a barrier to economic activity and local tourism development. Moreover, coordination between relevant agencies, such as tourism and licensing departments, remains suboptimal. This study emphasizes the need for stronger inter-agency synergy, increased budget allocation, and ongoing public education to foster better compliance. It also suggests capacity-building programs for enforcement officers and the implementation of community-based monitoring systems to enhance transparency and support. In conclusion, although Satpol PP has shown commitment to implementing the regulation, the effectiveness of enforcement can be significantly improved through strategic resource optimization, cross-sector collaboration, and a participatory approach involving both authorities and the community.

The Korean drama True Beauty portrays a vivid reflection of the social reality where beauty standards significantly influence how women are treated in society. This study investigates how these standards lead to discrimination against individuals who do not align with socially constructed ideals of appearance. Specifically, it focuses on the representation of such discrimination in the character of Im Ju Kyung, a high school student who is constantly judged for her natural look. Utilizing a qualitative approach with Roland Barthes' semiotic theory, this research deciphers three levels of meaning—denotative, connotative, and mythological—embedded within selected scenes from episodes 1 and 3. The findings indicate that Ju Kyung encounters six distinct forms of appearance-based discrimination: verbal bullying, physical bullying, non-verbal bullying (such as gestures or facial expressions), social exclusion, beauty privilege (where attractive individuals receive favorable treatment), and internalized social pressure to conform. Each discriminatory act is not only rooted in visual representations but also carries deeper ideological implications—suggesting that physical beauty is a prerequisite for social acceptance and personal value. Although True Beauty critiques the culture of appearance-based discrimination, it simultaneously perpetuates the myth that transformation through makeup or cosmetic procedures is a viable solution to gain acceptance. This duality reflects the complex role of media as both a mirror of societal norms and a tool that reinforces dominant ideologies. In doing so, the drama raises critical questions about the ethical responsibilities of popular culture in shaping perceptions of gender, identity, and worth based on physical appearance. Through this analysis, the study contributes to discussions on media literacy and body politics in contemporary Korean pop culture.

This study explores the meaning of love and courage in the lyrics of Nadin Amizah's song "Taruh". Music serves as a cultural medium that reflects the construction of social reality, and song lyrics often become a space for expressing personal and collective experiences. The song "Taruh" illustrates the emotional complexity present in human relationships, particularly in interpreting the feelings of love intertwined with acts of bravery. This research employs Ferdinand de Saussure's semiotic theory by examining the syntagmatic and paradigmatic relations within the song's lyrics. The descriptive qualitative method is applied, with data obtained through non-participant observation and literature study. The findings indicate that the lyrics of "Taruh" do not portray an idealized version of love; instead, they express a more realistic view of love as something that includes pain, vulnerability, and imperfection. Interestingly, within those imperfections, there is a profound sense of courage—a willingness to endure, to remain, and to accept wounds as a part of emotional life. The syntagmatic analysis highlights how the arrangement of words in each stanza reflects stages of emotional struggle, longing, acceptance, and resilience. On the other hand, the paradigmatic analysis reveals that while alternative words could have been chosen, the selected diction intensifies the emotional nuance without shifting the central message of the narrative. Overall, the song constructs a layered narrative of love, where courage is found not in grand gestures but in silent endurance. This study shows how popular music, through its poetic structure, can communicate complex emotional truths and contribute to deeper cultural understandings of human emotion.

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.