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This study aims to analyze the marketing strategy of  Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.  

The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.  

This research aims to analyze the level of anxiety of volleyball students at Surabaya State University Surabaya State University before competing. This research uses a descriptive. Descriptive quantitative approach with the Sport Anxiety Scale (SAS) questionnaire instrument which includes cognitive, somatic, motor, and affective dimensions. The sample consisted of 17 students aged 19-21 years with 1-8 years of volleyball playing experience. The results showed that the majority of students had a low level of anxiety (88,24%) with an average score of 36,941. Cognitive anxiety was the while somatic and motor anxiety were at low levels. This study underscores the importance of anxiety management through mental training and appropriate coping strategies for the mental training and appropriate coping strategies to improve athlete performance during competition.

Debt instruments, particularly those related to preferred and common stocks, play an important role in capital markets and corporate finance. One of the crucial elements that influence investment decisions and corporate policies is debt repayment provisions. Preferred stocks, with higher priority in terms of debt repayment, provide a sense of security for investors because they provide greater protection against the risk of loss. In contrast, common stocks, which have lower priority in debt repayment, offer higher potential returns but with greater risks. This article aims to explore the role of debt repayment provisions in common stocks through an in-depth literature review. The methodology used is a thematic and comparative analysis approach to the existing literature, focusing on the differences in debt repayment rights and their impact on investment decisions and corporate policies. The results show that debt repayment provisions have a significant impact on investment stability, where preferred stocks are more beneficial for conservative investors who prioritize security, while common stocks are more suitable for investors seeking potential returns for conservative investors who prioritize security, while common stocks are more suitable for investors seeking potential high returns despite greater risks. This conclusion provides an important contribution to understanding the dynamics of the capital market and helps investors and companies in designing better financial strategies. Further research is needed to explore the direct effect of debt repayment provisions on capital market performance and stock value in companies.  

Objective: This study investigates the critical role of risk management practices in enhancing corporate performance, with a specific focus on financial institutions and manufacturing sectors. The research aims to uncover how effective risk management contributes to organizational resilience, operational efficiency, and long-term sustainability.Methodology: A Systematic Literature Review (SLR) methodology was employed to analyze 11 peer-reviewed academic articles published between 2015 and 2023. The selected studies were drawn from reputable databases such as Scopus and Web of Science, using predefined inclusion criteria. The analysis focused on identifying patterns, gaps, and emerging trends in risk management practices.Findings: The study reveals that robust risk management significantly enhances organizational resilience, mitigates exposure to financial and operational risks, and fosters improved corporate governance. Frameworks such as ISO 31000 and Enterprise Risk Management (ERM) are identified as pivotal in aligning risk management with strategic objectives, thereby driving sustainable growth.Contribution: This research underscores the need for a unified and standardized risk management framework that addresses sector-specific challenges while promoting cross-industry applicability. Policymakers and industry leaders are urged to prioritize risk management as a strategic imperative, especially in times of crisis.

This Research Aims To Examine The Influence of Forensic Audit, Anti-Fraud Awareness, External Audit, Individual Morality, And Fraud Knowledge On Fraud Prevention In Organizations. Fraud is a common problem That Often Occurs in Companies Financially and Financially. Using A Literature Review Approach, This Research Compiles And Examines Various Previous Studies Related to Understanding The Relationship Between These Factors. The Results of the Study Show That Forensic Audits Are A Determining Factor in Detecting and Preventing Conditions by Strengthening Supervision and Transparency. Understanding Anti-Fraud Among Employees Is Proven To Strengthen Compliance With Existing Procedures And Provisions. Additionally, External Audits Provide Independent Assessments That Can Reduce Financial Risks. Individual Morality Contributes to the Selection of Ethical Decisions, While Knowledge of Fraud Strengthens The Ability of Individuals and Organizations to Recognize and Prevent Acts From Occurring. These Fings Call for Integrating All of these Factors Into Fraud Prevention Strategies to Create a Safer and More Accountable Environment. It is hoped that this Research Will Provide Insight for Practitioners and Scientists in Designing Effective Policies to Prevent Fraud in Various Sectors.

This study aims to analyze the leadership role of the International Class Program (ICP) coordinator in fostering a productive academic culture at Madrasah Aliyah (MA) Hasan Jufri Lebak Sangkapura Gresik. Specifically, this study explores the leadership role of ICP coordinators, the challenges they face, and the impact of this leadership on student academic achievement. This study uses a qualitative approach with a case study design, and data is collected through in-depth interviews, participatory observations, and document studies. Key informants include principals, vice principals, ICP coordinators, teachers, and students. Data analysis uses thematic methods to identify the main patterns and themes. The study’s findings show that ICP coordinators actively facilitate teacher collaboration, create a supportive learning environment, and conduct regular evaluations to improve teaching methods. The coordinator also organizes an additional mentoring program that enhances students’ understanding of the international curriculum, resulting in a 3.6% increase in students' final exam scores over the past two years. The main challenges in implementing ICP include limited technological resources and the need for teacher training in delivering the international curriculum. This study concludes that the transformational leadership of ICP coordinators is crucial in shaping an academic culture that supports student achievement. This research provides practical insights for educational institutions in optimizing the role of special program coordinators to build a productive academic culture.

Indonesia continues to face complex political and legal challenges. The developing political dynamics are a factor that influences the implementation of legal policies based on the principles of justice and the needs of the community. Efforts to improve law enforcement are carried out by accommodating the aspirations of the community, increasing the professionalism of law enforcement officials, and legal institutions. Legal politics is an activity to monitor law enforcement to achieve the goals of the state that has been set. This research aims to discuss the role of legal politics in the formation and enforcement of law in Indonesia. This study uses secondary data, obtained from the literature of journals on legal politics. Conclusion: the implementation of legal policies is sometimes still influenced by the interests of political elites, who use their power to enforce the law. However, this can be prevented by increasing public awareness to monitor law enforcement based on Pancasila values actively.

Abstract. Traditional Javanese architecture, especially joglo houses, reflect the harmonious relationship between humans, nature, and God through designs that are loaded with symbolism and philosophy. The joglo house not only serves as a place to live, but also as a space for religious and social rituals, reflecting the spiritual values and belief system of the Javanese people. In this article, we discuss the elements of joglo house design, such as soko guru, towering roofs, and spatial layouts that depict social and spiritual hierarchies. This study uses a qualitative approach based on literature studies to analyze how traditional Javanese architectural design reflects the cultural values and spirituality of its people. The results of the study show that the preservation of joglo houses as a cultural heritage is very important, but it faces great challenges due to modernization and urbanization. Preservation efforts through cultural education, culture-based tourism, and cross-sectoral cooperation are relevant solutions to maintain the continuity of this traditional architecture.

The research project of the Open University and the National Research and Innovation Agency is taking place at the Open University, to design a turbojet engine that produces the targeted thrust at a speed (M), the height of the pilot with the rotational speed (RPM) set in the research activity. This paper presents the design of the performance of a single spool turbojet engine at Design Point (DP) and Off-Design Point (ODP) conditions. The calculation of the DP condition is solved using equations that have been provided in the literature, to obtain the appropriate mass flow rate. In the calculation of ODP with variations in temperature, pressure, Mach numbers using the C.N.Reffold semi-dimensional mass flow (SDMF) method to find the compressor pressure ratio. The purpose of this article is to present an ODP calculation that avoids the use of "nested" repetitive calculations and simplifies the solution process by using manual calculations with a success rate of less than 5%.

:Pakistan is a developing country. Its transportation infrastructure mainly consists of road network. About 95% passengers and fright is transported using the road network. This high demand on road network is because of the unreliable railway system between the cities. Due to such high demand on road network the accident involvement risk of an individual is much high as compared to developed countries. This study uses a new modeling approach to estimate road safety risk for WTP.  A correlated random parameters Tobit model (heterogeneity-in-mean) is integrated with machine learning (Decision tree).  The decision tree categorizes higher-order interactions, while the model captures unobserved correlations and heterogeneity. The framework examines WTP determinants using a representative sample of 3178 road users from Pakistan. The model estimates WTP for different (fatal and severe injury) risk reductions to monetize road traffic crash costs. Results show maximum respondents are willing to support safety improvement policies. The model reveals significant WTP heterogeneity linked to perceptions of road safety and accident risk. Systematic preference heterogeneity emerges through higher-order interactions, offering insights into WTP relationships. Marginal effects highlight varying sensitivities to explanatory variables, quantifying their impact on WTP probability and magnitude. The framework provides two key contributions. It identifies public WTP determinants, emphasizing heterogeneous effects. It also helps in prioritization safety policies by understanding public sensitivity to WTP. The insights further emphasizing on the importance of road safety interventions to the specific socio-economic profiles of road users. This study offers a significant contribution to road safety improvement by providing valuable recommendations for policy makers. By integrating detailed socio-economic factors, it also addresses the urgent need for targeted traffic safety interventions in Pakistan. These findings are expected to aid policymakers and stakeholders in developing effective strategies to enhance road safety and reduce the accident involvement risk effectively.

Indonesia is a country with abundant gold minerals and it is quite economical to mine. Processing gold minerals is very important to increase gold content, one of the methods used is flotation. Reagent knowledge test in gold ore flotation was carried out to obtain certain mass recovery and metal recovery. In this study, the reagents used were 621 (activator), 530X (frother), and several collectors, namely collector type 1, namely 4000, collector type 3, namely X2, and the reagent test used a varied collector on collector 2, namely with reagent 7042; 7042A; 7042W and without using collector 2. Optimal % mass recovery and % metal recovery results using a variation of collector 2 reagent in the form of 7042 which produces a high recovery value of 4.19% in the final concentrate and a high metal recovery of 85.73%

The United Nations and the World Meteorological Organisation predict that around 5 billion people will lack clean water and even drinking water (Source: Conference on Our World in Concrete and Structure in Singapore). Based on the aforementioned phenomenon, given the abundant potential of seawater resources, there is an idea to use seawater as a concrete admixture, especially in building locations that often interact with seawater. Research is carried out in an effort to find alternatives to improve the mechanical properties of concrete such as compressive strength values, split tensile strength, namely by using additives as self-compacting concrete technology and making seawater and sea sand as a substitute for fresh water and river sand

This study aims to analyze the barriers in early childhood reading skills at Al-Mukaddimah Kindergarten. The main focus of this research includes identifying barriers experienced by children, factors that influence these barriers, and teacher efforts in overcoming reading difficulties. The method used is descriptive qualitative with a case study approach, which involves observation, interviews and documentation. The results show that there are several barriers in early reading skills, such as difficulty recognizing letters, distinguishing letters, and understanding symbols and numbers. Factors that influence these obstacles include the child's psychological condition, family environment, and learning methods applied by the teacher. Teachers' efforts in overcoming these obstacles are carried out through a fun and interactive approach, including the use of interesting learning media and varied teaching strategies. This research is expected to contribute to the development of reading learning methods in early childhood and provide recommendations for teachers and parents in supporting children's reading skills.

Modern cellular tissues have evolved into cell tensegrity structures, where cell strength and stability are established through supportive interactions. Tensegrity improves the efficiency of frequency spectrum use and signal quality in cellular networks. Research shows miRNAs play an important role in the regulation of gene expression in the immune system, providing new insights into the complexity of modern biological systems. Structural Design of Cellular Tissues involves computer simulation studies and laboratory experiments on cell tensegrity. Immune Regulation by MicroRNAs includes analysis of MiRNA gene expression and functionality using technologies such as microarrays and high-throughput sequencing. Data Integration includes identifying microRNA gene targets and understanding transcriptional regulation through methods such as reporter gene assays and Chromatin Immunoprecipitation to predict cellular responses in clinical scenarios. The complex interplay between cellular tensegratas mechanisms and immune regulation by microRNAs shows how widespread their interactions are in human biological systems. The cellular tensegratas structure helps improve intercellular communication, while immune regulation by microRNAs ensures the body's proper response to pathogens. Recent research on microRNAs has exposed their role in the development and function of mammalian immune cells. MiRNAs play an important role in the development and function of mammalian immune cells. The complex interactions between cellular tensile mechanisms and immune regulation by microRNAs demonstrate how structural and functional integration can improve the performance of human biological systems. Integration of these data provides a complete picture of the complexity of modern biological systems and their clinical implications in the diagnosis and treatment of immunological diseases.

This research was conducted with the aim of analyzing the need for the development of a chemistry e-module combined with the KingDraw application on isomer material at SMA Al Islam 1 Surakarta. This study uses a survey methodology with a qualitative approach. Data were obtained from interviews with chemistry teachers and the results of filling out questionnaires by 84 students. The results of this study indicate that teachers have not developed technology-based teaching materials that can help students in learning chemistry. The teaching materials used are in the form of textbooks containing writings and several two-dimensional images. Thus, it can be said that learning is still conventional and has not followed the development of the digitalization era. This is indicated by the minimal use of technology in learning activities. In learning, teachers only rely on lecture and discussion methods. Therefore, it can be concluded that the development of a chemistry e-module collaborated with the KingDraw application needs to be implemented to motivate students to learn and improve their understanding of chemical concepts independently. This module can also be used anytime and anywhere.

Indonesia is renowned for its abundant and diserve natural resources, including various plants. Many medicinal plants are traditionally utilized due to their therapeutic benefits. The utilization of minnieroot leaves as a traditional medicine shuld be supported by comprehensive studies to identify the active compounds, thereby omproving their quality, safety and afficacy. Secondary metabolites in minnieroot, particularly in the leaves, contain polyphenolic compounds, while the roots are known to contain flavonoids. This study aims to identify secondary metabolite compounds in minnieroot (Reullia tuberosa L.) leafs methanol extract. The study utilized methanol as a solvent for the extract solution became colorless, resulting in a extract yield of 8,02% of the leaf’s weight. The qualitative test confirmed the presence of secondary matebolites, specifically flavonoids and tannin in the methanol extract of minnieroot leaves. The final result from column chromatography separation  shows that crystals are formed in the sixth vial. The crystals areb brownish blackn in color and weigh 0, 1235 g.

This research aims to enhance students' mathematics learning outcomes by implementing a contextual learning model utilizing clinometer paraji as a teaching aid. This study employs Classroom Action Research (CAR), which consists of two cycles, each involving the stages of planning, implementation, observation, and reflection. The participants in this study were grade X students from SMK Yadika Pasuruan. Data collection was carried out through observations of teacher and student activities, tests to measure learning outcomes, and student response questionnaires regarding the applied learning model. The findings reveal that the contextual learning model using clinometer paraji media effectively improves students' mathematics learning outcomes. Furthermore, students showed enthusiasm and increased interest in mathematics when learning through this approach. Therefore, the clinometer-based contextual learning model is a practical and effective method for teaching mathematics.

This study examines the effectiveness of mindfulness therapy in overcoming overthinking in Al Falah Dago High School students. The therapy was given to 30 students of Al Falah Dago High School. Overthinking is an excessive mindset that often triggers anxiety, especially among Generation Z who are exposed to technology and social media. The mindfulness therapy used is the STOP technique (Stop, Take a breath, Observe, Proceed) to make students more focused on the present moment. With the One Group Pretest-Posttest research design, the results showed an increase in the average level of students' mindfulness after the application of mindfulness therapy using the STOP technique. Before the intervention, the mean score of students' mindfulness was 15, and after the intervention, the score increased to 16.5. This study provides insight into the importance of mindfulness as a strategy to manage anxiety and build better mental balance.

This research examines collaboration between Islamic institutions and Muslim influencers which can also have its own challenges. This is because the two parties have different goals, approaches and values ​​which of course can result in conflict and disruption of preaching. Another cause of challenges in da'wah is a lack of understanding in determining digital communication strategies. Moreover, we must not be left behind with developments because this can be a benchmark for success in collaborative da'wah in the era of digitalization. Therefore, it is necessary to have an appropriate da'wah strategy in order to achieve the effectiveness of da'wah. In this scientific journal, the method used is literature study. The literature method, or library research, is used to search for research information by reading scientific journals, digital book references, and published materials on the Internet. The only key to the success of da'wah development in this era is building a modern da'wah management strategy. The use of digital technology in da'wah content not only increases accessibility and reach but also creates better interaction between preachers and audiences.