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Adolescence is a transition phase towards adulthood which is marked by physical, behavioral, cognitive, biological and emotional changes. WHO defines adolescence as the period between the emergence of secondary sexual signs to sexual maturation and the transition to independence. The concept of toxic masculinity is a problem, reinforced by the culture of smoking which is seen as a symbol of masculinity. The increase in the number of teenage smokers in Indonesia is related to the transmission of smoking culture from generation to generation. Efforts to increase awareness about the dangers of smoking are carried out through social media such as Instagram. The use of visual animation video and strong messages on Instagram can be effective in increasing teenagers' awareness about the dangers of smoking and changing their perception of cigarettes as a symbol of masculinity. This research uses qualitative methodology. To collect data using interview, observation, literature and documentation methods. The aim of this research is to produce an effective Public Service Advertisement to raise awareness of the dangers of normalizing cigarette consumption due to Intergenerational Toxic Masculinity among adolescent boys in Semarang City which is disseminated via Instagram.

In the rapidly developing digital era, Sharia Financial Institutions (LKS) have a great opportunity to innovate and adapt to modern technology to support economic growth, especially for Generation Z. This research aims to identify optimization steps that can be taken by LKS in facing transformation digital, as well as exploring the role of sharia financial technology (fintech) in advancing the technology industry. Generation Z, as a highly tech-savvy group, has different needs and preferences than previous generations. Therefore, LKS is required to integrate digital-based financial services that are in accordance with sharia principles, so that they can be more attractive and serve this segment. This research uses a qualitative approach with literature studies and in-depth interviews with industry practitioners. The research results show that collaboration between LKS and sharia fintech, development of inclusive digital platforms, and increasing sharia financial literacy among Generation Z are key factors in advancing the sharia technology industry. This optimization will not only increase the competitiveness of LKS, but also support the sustainable development of the sharia digital economy.

This writing discusses about islamic education which gets some crusial challenges in globalization era. Islamic teaching plays important role in globalization. Since globalization itself has possitive also negative in islamic teaching and training. Thus, reformation of islamic teaching could strive for raising better vision of islamic teaching for building and upgrading quality of human being and moslem society in globalization that ought to refer to both Al Koran and Al Hadith as source of its teaching. Since its establishment in 1912, Muhammadiyah has made significant contributions to advancing education in Indonesia through various innovative initiatives. This study employs a qualitative approach with a case study method, involving in-depth interviews, observations, and document analysis from various Muhammadiyah educational institutions. The findings indicate that Muhammadiyah has successfully integrated technology into learning, developed a competency-based curriculum, and improved the quality of human resources. However, the organization also faces challenges, such as educational access disparities, technology implementation, and the influence of globalization on local values. The conclusion of this study emphasizes the importance of collaboration among Muhammadiyah, the government, and society to create inclusive and sustainable education. With a strong commitment to character and moral education, Muhammadiyah plays a vital role in shaping a generation that is not only intelligent but also possesses integrity and social awareness.

Muhammadiyah, which was founded in 1912, has played a pioneering role in social and educational movements in Indonesia. This article examines Muhammadiyah's contribution to improving the quality of life of the community through various educational programs and social initiatives. Research shows that Muhammadiyah has established more than 17,000 educational institutions that provide access to quality education, as well as implementing community empowerment programs that encourage economic independence. In addition, Muhammadiyah is active in social activities, including disaster management and human rights advocacy, which shows the organization's commitment to social justice. Through a holistic approach to education that prioritizes character and leadership development, Muhammadiyah seeks to form a young generation that cares about society. The aim of this research is to reveal Muhammadiyah's role in improving the quality of life of the Indonesian people through the educational programs and social initiatives it carries out. This research method uses a qualitative method with a descriptive approach to examine the role of Muhammadiyah in social movements and education in Indonesia. The research results show that Muhammadiyah not only functions as a religious organization, but also as an agent of change that contributes to creating a more prosperous and just society in Indonesia.

In today's digital era, social media, especially Instagram, has become the main platform for spreading information and messages, including da'wah. Students as the young generation who actively use social media have great potential to receive and spread da'wah messages. This study examines the extent to which da'wah delivered through Instagram can influence students' understanding of diversity, both in terms of ethnicity, culture, religion, and other perspectives. The method used is a survey by distributing questionnaires to students from various universities. The results of the study indicate that da'wah on Instagram has a positive influence in increasing students' awareness and understanding of the importance of diversity, as well as encouraging an attitude of tolerance and mutual respect. However, the effectiveness of this da'wah is influenced by the quality of the content, consistency of delivery, and audience involvement. This study concludes that Instagram da'wah can be an effective tool for promoting diversity values ​​among students, with the note that there is an appropriate strategy in delivering da'wah messages

This service aims to create individuals who are not only educated about corruption but also committed to fighting the practice for the sake of the next generation of young people. This research uses the method of implementing counseling and anti-corruption literacy culture in SMA Negeri 07 Pekanbaru. There are three stages of the activity plan carried out, namely the first stage of preparation, which includes licensing, coordination, and socialization with SMA Negeri 07 Pekanbaru. The second stage, implementation, includes socialization and counseling. The third stage is the evaluation and preparation of activity reports. The results of socialization and counseling on anti-corruption literacy were carried out by conducting discussions and interviews regarding the understanding and application of Pancasila values and how the concept of corruption in the context of Pancasila shows a positive impact on students' understanding of corruption with Pancasila values so as to form an anti-corruption attitude and create a secular environment.

This study explores the significance of Islamic cultural history education in shaping the character of the youth in the modern era. It emphasizes that Islamic cultural history is not merely a record of the past but a source of moral values that can guide individual character development. The research utilizes a literature review approach, collecting data from various sources, including journals and books, to highlight the relevance of historical lessons in contemporary life. Findings indicate that integrating innovative teaching methods and technology enhances student engagement and understanding. Furthermore, the study underscores the need for character education within the curriculum, promoting values such as tolerance, social responsibility, and ethical behavior. Ultimately, this article argues that a holistic approach to teaching Islamic cultural history can significantly contribute to the formation of a well-rounded, morally grounded generation capable of facing global challenges.

This service aims to create individuals who are not only educated about corruption but also committed to fighting the practice for the sake of the next generation of young people. This research uses the method of implementing counseling and anti-corruption literacy culture in SMA Negeri 07 Pekanbaru. There are three stages of the activity plan carried out, namely the first stage of preparation, which includes licensing, coordination, and socialization with SMA Negeri 07 Pekanbaru. The second stage, implementation, includes socialization and counseling. The third stage is the evaluation and preparation of activity reports. The results of socialization and counseling on anti-corruption literacy were carried out by conducting discussions and interviews regarding the understanding and application of Pancasila values and how the concept of corruption in the context of Pancasila shows a positive impact on students' understanding of corruption with Pancasila values so as to form an anti-corruption attitude and create a secular environment.

Football is far more than a game; it is a cultural language that brings people together across nations and generations. In Indonesia, this passion for football extends beyond domestic leagues, where local supporters also form strong communities around international clubs. One of these is the Chelsea Indonesia Supporters Club (CISC) Bekasi Region, a collective of Chelsea FC fans who not only share admiration for the team but also nurture social bonds and a sense of belonging within their community. This paper offers a conceptual exploration of how cohesiveness among members of CISC Bekasi contributes to the creation of a positive community image. Building on ideas from scholars such as Mulyana (2016), Collins and Raven (in Arifuddin, 2016), and Muniz and O’Guinn (in Ratnawati & Lestari, 2018), the discussion focuses on the role of group communication in fostering solidarity and collective identity. Within the group, communication is not limited to exchanging information but also functions as a medium for emotional support, shared values, and moral responsibility. The argument put forward is that effective communication and social cohesion can transform a fan club into a respected social group that embodies unity and positive representation. The experience of CISC Bekasi illustrates how sports enthusiasm, when supported by strong interpersonal ties, can encourage inclusive participation and strengthen the public image of football supporter communities in Indonesia.

The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-development affects employee performance; (5) E-learning affects self-development; (6) Knowledge sharing has no effect on self-development; (7) Job rotation affects self-development; (8) Self-development mediates e-learning on employee performance; (9) Self-development does not mediate knowledge sharing on employee performance; (10) Self-development does not mediate job rotation on employee performance.

The purpose of this study is to analyze the influence of organizational culture and non-physical work environment on the work-life balance of Generation Z employees in Bekasi. Generation Z, born between 1997 and 2012, has unique characteristics and special needs that companies need to understand in the world of work. An integrative and collaborative organizational culture and a flexible, adaptable, and non-physical work environment are believed to play an important role in achieving work-life balance. The research method used is quantitative with data collection using a questionnaire of 50 respondents, then processing it using SmartPLS to test validation, reliability, and relationships between variables. The results show that organizational culture significantly affects work life balance, while the non-physical work environment has no significant effect on work life balance.

Laziness is a behavior that is often experienced by almost everyone, including students. As the next generation of the nation, students should have high enthusiasm in pursuing knowledge. Education is not only limited to the classroom; knowledge can be found anywhere and anytime. Therefore, it is important for students to try to overcome their lazy habits, because laziness can have detrimental effects. For example, if a student is lazy to study, he will lose the opportunity to gain useful knowledge. On the other hand, if the student is diligent in studying and is able to overcome laziness, they will gain broader knowledge and insight. Problems that often arise are the lack of enthusiasm from students in the learning process, non-compliance in completing assignments and taking notes, and the tendency to fall asleep or leave the classroom during the lesson. To overcome this problem, the method of implementing group guidance is carried out in three stages: First, starting with the introduction and delivery of material on the theme of "Learning", which aims to introduce the concept of effective learning and foster student interest. Second, an explanation of the material regarding "Learning Motivation" to encourage students to study hard for a brighter future. Third, the presentation of material on the theme "Why do we have to go to school?" which provides students with an understanding of the importance of education and the reasons to continue learning. Through this group guidance process, it is hoped that it can foster an effective learning spirit and encourage students to participate more actively in learning activities in the classroom.

Corruption remains a major challenge in Indonesia. Education plays a crucial role in instilling anti-corruption values from an early age to shape individuals with integrity. One of the core values in anti-corruption education is hard work, which contributes to developing children’s character, fostering independence, discipline, and perseverance. This study aims to analyze how instilling anti-corruption values through hard work can shape children's character in elementary schools. This socialization activities employs a direct socialization method involving students at SDN 023 Samarinda Utara through various activities, such as counseling, simulations, and educational games. The findings indicate that students experience an increased understanding of the importance of integrity and hard work in daily life. Participants demonstrated positive changes in attitude and behavior, such as increased motivation to complete school assignments honestly and responsibly. Thus, instilling anti-corruption values through hard work proves effective in shaping children’s character with integrity. Therefore, the continuation of anti-corruption education programs in schools is essential, involving teachers, parents, and the educational community to create a corruption-free generation.

Stunting is a significant health issue in Indonesia caused by chronic malnutrition starting during pregnancy. A healthy lifestyle for pregnant women is an essential step to prevent stunting and support the continuity of a healthy generation. This community service activity aimed to increase the knowledge of pregnant women, prospective brides, health cadres, and the community about the importance of a healthy lifestyle during pregnancy. The activity was conducted in Lubok Sukon Village, Ingin Jaya Subdistrict, Aceh Besar District, on December 23, 2023, through counseling, interactive discussions, and free medical check-ups. A total of 84 respondents participated in this program. Based on pre-test results, only 19.04% of respondents had good knowledge about a healthy lifestyle. However, after the education, this number increased to 69.05%. The education covered topics such as nutritional intake, regular pregnancy check-ups, physical activity, and family support. The results indicate that this program effectively improved respondents' understanding. It is expected that this initiative can serve as a starting point in reducing stunting rates in the community.

Gen Z or generation Z is often called the big "internet generation" with technology, digital platforms, and unlimited access to internet information making gen Z familiar with internet advances. this research studies the behavior of gen Z as an internet generation in life in various aspects, gen Z has multitasking skills, gen Z challenges in the corporate world, gen Z interaction in the digital world, the influence of social media on self-identity, using a qualitative approach. Social media plays a very important role in shaping self-identity, high attachment to the internet has a risk of dependence and mental health disorders. The results of this study are expected to show the behavioral dynamics of gen Z which are different from previous generations so that it requires a separate communication approach to be able to understand gen Z as the internet generation.

This Community Service Activity (PKM) aims to foster an entrepreneurial spirit from an early age through entrepreneurial literacy in the children of the Al Ikhlas Orphanage in Palu, Central Sulawesi. Entrepreneurial literacy is considered important to equip foster children with knowledge and skills that can support their independence, both financially and psychologically, after leaving the orphanage. Methods for implementing this activity include an introduction to entrepreneurship, providing motivation, practical business idea development sessions, business simulations, and interactive discussions. Evaluation shows that this activity received a positive response from orphanage children and administrators, which encourages the continuation of similar programs in the future. It is hoped that the results of this activity will have a significant impact in preparing the younger generation to be independent and economically productive.

This research aims to explore the potential of siwalan skewer woven plates as a typical local product of Pragaan Daya Village, Sumenep, and consider the need for Intellectual Property Rights (IPR) protection for these products. The background of this research is the great potential of local handicraft products that have not been fully utilized and legally protected, so that they are at risk of unauthorized reproduction. The formulation of the problems raised includes the potential cultural and economic value of this product, as well as challenges in the IPR registration process. The research uses a qualitative method with a case study approach, involving in-depth interviews and participatory observation to collect data from artisans and local community leaders. The results of the study show that siwalan skewer woven plates have unique raw materials and traditional woven techniques that are inherited from generation to generation. IPR protection is expected to increase product added value, strengthen local identity, and encourage the economic welfare of the Pragaan Daya community. Support from the government is needed to facilitate the IPR registration process and overcome the obstacles faced by the community in understanding the procedures and registration costs.

Urban farming is a modern form of adaptation that is responsive to food security challenges, especially in areas with limited space such as Banten Province. This study aims to examine the dynamics of food security in the agrarian region of Banten and offer innovative solutions through urban farming practices. The global food crisis, the shrinking of agricultural land due to development and land conversion, and the decreasing public interest in farming are crucial issues that threaten local food security. In Banten, land conversion has resulted in the loss of more than 9,869.61 hectares of productive rice fields, which has a direct impact on local production capacity and increased dependence on external supplies. As a solution, this study advocates urban farming innovations such as hydroponics, vertical farming, and the utilization of idle land and home gardens. This approach not only utilizes limited land efficiently but also aligns with the principles of wise food planning as exemplified in the story of the Prophet Joseph. Qualitative methods with literature studies and content analysis were used to gather in-depth information. To create sustainable food security, this study identified three main strategies: digitalization of agricultural spatial planning using geographic information systems (GIS) to prevent illegal land conversion; Integrating circular agriculture and urban farming to manage organic waste; and engaging the younger generation as drivers of innovation through technologies such as the Internet of Things (IoT) and digital marketing. These efforts are expected to create high-quality and sustainable food security in Banten Province by combining social intelligence, technology, and environmental sustainability.

Sal Priadi’s song lyrics are known for their rich and complex use of language, blending metaphors, symbolism, and allusion to create profound and meaningful works. This study aims to analyze how Sal Priadi uses language styles to enrich meaning, create emotional atmospheres, and enhance the listening experience. A qualitative analysis was conducted on several of Sal Priadi's songs, selected for their lyrical richness. The findings reveal that Sal Priadi successfully integrates poetic elements to convey universal themes like love, longing, and loss in a unique and deep manner. The use of complex language provides interpretive freedom for listeners, enhancing the aesthetic value of his songs, making them not only entertainment but also mini works of literature. Through this approach, Sal Priadi is recognized not only as a musician but also as an artist who harmoniously combines language and music, creating a deeper listening experience that resonates with audiences across generations.

This research is motivated by the problem of the lack of community participation in developing marine ritual traditions, as well as the limited sources that prove the importance of the annual marine ritual. This type of research is historical research with a qualitative approach and descriptive narrative method. This research includes heuristics, source criticism, interpretation, and writing stages. Data sources used include journals discussing marine ritual traditions in Pelanduk Village, Mandah District, as well as annual observations before the month of Muharram, in-depth interviews with people in charge of marine rituals, and literature studies. The marine ritual tradition in Pelanduk Village is a cultural heritage passed down from generation to generation by coastal communities in Mandah District, Riau Province. This ritual is carried out as an expression of gratitude to God Almighty and respect for the sea as a source of life. This study aims to explore the history, implementation process, meaning, and role of marine ritual traditions in the lives of local communities. The results show that marine rituals contain strong spiritual, social, and ecological values. This ritual involves various cultural symbols, such as offerings, collective prayers, and traditional ceremonies that reflect the harmonious relationship between humans and nature. This study concludes that sea rituals are a cultural heritage that strengthens the identity of coastal communities.