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Maisy Afriliany; Siti Najla P; Umi Kalsum; Herlini Puspika Sari

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Education aims to help students become more independent and critical in the process of discovering their own identity. Participatory education is a relevant approach that allows students to actively participate in the thinking process. The philosophy of educational progressivism pioneered by John Dewey reflects much of this approach. According to progressivism, education should be student-centered by emphasizing hands-on experience to teach and build critical thinking skills. Relevant works on progressivism and Dewey's concept of education are investigated in this qualitative research. The results show that the idea of progressivism is strongly related to Indonesia's national education goal, which is to create innovative, independent, and flexible students. A student-centered curriculum and a supportive education system are needed to implement this theory.

Burhanudin Burhanudin

Jurnal Riset Rumpun Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

Active learning strategies are considered one of the most effective approaches in creating meaningful, participatory learning processes that enhance students’ intrinsic motivation. In the context of Fiqh learning, the implementation of active learning strategies plays a crucial role because Fiqh not only requires cognitive understanding but also involves strengthening attitudes and internalizing religious values. Traditional teacher-centered learning methods often lead to passive participation, boredom, and a lack of motivation among students. Therefore, the use of active learning strategies—such as group discussions, simulations, problem-solving activities, and experiential learning—can encourage students to participate more actively, think critically, and develop a stronger motivation to achieve better learning outcomes.This study aims to describe how active learning strategies can improve students’ motivation in Fiqh subjects. The analysis shows that engaging students directly in learning activities increases their attention, interest, and sense of responsibility in understanding the material. Additionally, two-way interactions between teachers and students create a more dynamic and enjoyable learning atmosphere. Thus, active learning strategies serve as a relevant and effective approach to enhancing learning motivation and improving the overall quality of Fiqh education.

Suhendra Suhendra; Agustinus Priyowidodo; Alexander Alexander; Limajatini Limajatini; Nana Sutisna +2 more

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.

Sindy Aliffiarantika; Abdul Waris

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing  Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables  of product quality, experiential marketing, and repurchase intention. Simple random sampling was used as a data collection technique using a questionnaire and as many as 100 people as respondents. The results of this research explain that product quality and experiential marketing have a partial or negative effect on repurchase intention in  Narcisse Beauty Care skincare products in Probolinggo City. Narcisse Beauty Care is expected to improve product quality by providing a pleasant smell and making attractive packaging and conducting promotions to attract consumers to repurchase, on the other hand holding discounts to increase repurchase intention.

Kusuma Putra, Rengga

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

Tri Cahyadi; Ahmad ahmad; Larsen Barasa

International Journal of Sociology and Law 2024 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

This research investigates the integration of maritime law education and navigation skill development within vocational school settings. By leveraging qualitative methods, the study engages maritime professionals and vocational educators to assess curriculum effectiveness and alignment with industry standards. Key findings highlight the importance of practical application in maritime law education, emphasizing case studies and scenario-based learning to prepare cadets for real-world challenges. Simulator training emerges as pivotal in developing navigation skills and critical decision-making abilities essential for safe maritime operations. The study also underscores the significance of regulatory compliance, advocating for continuous curriculum adaptation to meet evolving STCW and IMO regulations. Recommendations include enhancing collaboration between stakeholders, expanding experiential learning opportunities, and integrating regulatory awareness throughout educational frameworks. By fostering these initiatives, vocational schools can nurture competent maritime professionals equipped to navigate global maritime challenges while upholding safety, sustainability, and regulatory standards.

I Komang Andre Kusuma Sardana; Gede Bayu Rahanatha

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.  

Ayu Rizkia Hutagaol; Dewi Manda Anggraini

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Experiential marketing's importance and This study is primarily driven by a desire to understand how Bank Sumut KCP Syariah's corporate image impacts customer satisfaction in Rantauprapat, North Sumatra. The research strategy used in this study is a quantitative correlational approach. The term "purposeful sampling" describes one method of collecting samples. Respondents to the survey serve as the primary data collectors for this investigation. Data analysis nowadays makes use of a variety of tools, including multiple linear regression analysis, classical assumption testing, and hypothesis testing. This study aims to examine the relationship between experiential marketing, corporate image, and customer happiness at North Sumatra's Bank Sumut KCP Syariah Rantauprapat. The following outcomes were derived from the SPSS 26 5% significance level test. (1) Experiential marketing has a positive and substantial impact on customer satisfaction. The findings of the determination coefficient test and the regression coefficient both corroborate this, demonstrating that experience marketing contributes 0.401, or 40.1%, to consumer satisfaction with multipurpose motorbike finance. A significance level of (0.000 < 0.05) is used. The impact of corporate image on customer satisfaction is positively and significantly correlated with 0.401 or 40.1% of customer satisfaction, as shown by the coefficient of determination test, with a significance level of (0.003 < 0.05) and a regression coefficient of 0.389. (3) The positive F_count value of 27.740 demonstrates that experiential marketing and corporate image surpass the F_table value of 3.11 at a significance threshold of 0.000 < 0.05. Coefficient of determination values of 0.401, or 40.1%, further demonstrate that experiential marketing and corporate image variables are substantial results determinants. Other factors account for 59.9% of the total, with multipurpose motorbike financing making up 40.1%.

Nabilah Syadza Mahdiyyah

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Some students feel that mathematics is unnecessary, resulting in their interest in learning being low and learning outcomes also being low. To overcome this, one approach that can be taken is experiential learning. This approach is based on four phases, namely real experience, reflective observation, abstract conceptual, and active experimentation. The four phases involve students in the learning process through acting, reflecting, thinking and applying. The aim of this research is to describe the learning process carried out using an experiential learning approach to trigonometry material to improve student learning outcomes. The research was conducted on 35 class X students. The data collection methods used were tests and field notes. The research results show an increase in student learning outcomes in three aspects, namely student learning completeness which reaches a score of more than or equal to 75, students' activeness in asking questions, arguing and working together in groups, and students' enthusiasm in taking tests given by the teacher. In conclusion, the application of experiential learning in class X trigonometry material can improve student learning outcomes.  

Bayu Adhi Nugroho; Andriya Risdwiyanto

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Information technology (IT) plays an important role in supporting various aspects of modern life and industry. This research used quantitative methods with purposive sampling technique for sampling. Respondents were taken from members of the Seal Online Gladius community in an application called Discord totaling 298 members with a sample of 58 respondents. The research results showed that the contribution of the independent variable influence to the dependent variable was 13.8%, while partially the experiential value and the promotion did not have a significant effect on players’ loyalty. However, the player satisfaction has a significant effect on their loyalty.

Imrotul Ummah; Rachma Hasibuan

Jurnal Mahasiswa Kreatif 2024 International Forum of Researchers and Lecturers

This research is motivated by the problem of competence of Early Childhood Teachers in Mojoagung District which is not yet in accordance with the competency demands mandated by Minister of Education and Culture Regulation No. 137 of 2014 concerning PAUD Standards. They need training to improve the competency of preschool teachers so they are able to provide learning for early childhood in accordance with the latest PAUD National Curriculum currently in effect. This research aims to find a training model that can improve the competence of PAUD educators. To achieve the aim of this research is to develop a competency training model with an experiential learning approach so that after being trained, the competency of PAUD educators can increase in accordance with the mandate of Minister of Education and Culture Regulation No. 137 of 2014 concerning PAUD Standards. This research uses a qualitative approach. Data collection techniques use questionnaires, interviews, observation and documentation studies. The data analysis technique uses a qualitative approach. The research results show that: The results of data analysis show that there are four themes that are the main focus in Experiential Learning-based training. These aspects of involvement are: 1) The teacher's understanding of the competence of Early Childhood Teachers after participating in Experiential Learning-based training, 2) Plans for implementing Experiential Learning into learning, 3) Special aspects in Experiential Learning training that help understand the needs and characteristics of Aud 4) Readiness to create a learning environment based on Experiential Learning in Early Childhood Classes. The implications of the research results are discussed further in the article.                    

Sukma Mulyani; Retno Nurasisyah; Yasinta Fitria Sawalina

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study tested the effectiveness of an interactive learning model in improving children's understanding of biblical values. With a quasiexperimental design, the study involved 120 elementary school students in three churches. The results showed that interactive approaches, such as roleplaying and group discussions, improved students' retention and engagement. This study suggests the application of an experiential learning model for Christian religious education.

Febyoni Naqi Azizah; Luthfiana A’yunin Nisaa

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

This study aims to analyse students' improvement on accounting competence through experiential learning. This research uses self-study research method, which is research centered on personal experience and involves deep personal reflection. The results showed that students' experience in internships can encourage students to enrich their understanding of accounting learning and can develop ideal accounting concepts for them based on their internship experience with an experiential learning approach. Thus, an experiential learning approach through an internship program can improve students' accounting competencies.    

Marudut Bernadtua Simanjuntak

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

This research delves into the perspectives of 240 Semester 3 cadets at the Maritime Institute Jakarta (STIP Jakarta) regarding the establishment of a standardized maritime language for effective communication at sea. Employing a qualitative descriptive approach, the study integrates document analysis and self-administered surveys to unravel the nuanced dynamics of linguistic proficiency in the maritime context. The findings reveal a perceived gap between academic training and practical linguistic challenges, prompting recommendations for the integration of simulated scenarios and immersive training methods into the curriculum. Motivation emerges as a critical influencer of linguistic competences, necessitating a paradigm shift in linguistic training methodologies that connect linguistic development to the broader narrative of professional identity. Anticipation of communication challenges during internships highlights the immediate need for industry-responsive linguistic training. Collaborative efforts between educational institutions and industry stakeholders, along with the incorporation of real-world examples, are recommended to enhance the preparedness of cadets for diverse communication scenarios in their professional roles. This study contributes nuanced insights to the discourse on maritime education, emphasizing the need for a dynamic and experiential approach to linguistic training that aligns with the evolving demands of the maritime industry. The identified themes and recommendations provide a roadmap for curriculum enhancement and pedagogical refinement, ensuring that maritime education remains responsive and effective in preparing cadets for the complexities of real-world communication at sea.

Nuriani Nuriani

Jurnal Riset Rumpun Ilmu Pendidikan 2023 Lembaga Pengembangan Kinerja Dosen

This literature study aims to analyze and describe the integration of moral values ​​in Islamic Religious Education (PAI) learning based on coastal local wisdom for elementary school students. The focus of this study is to identify moral values ​​that are relevant to the lives of coastal communities, analyze strategies for integrating coastal local wisdom in PAI learning, and describe the potential for developing PAI teaching materials based on coastal local wisdom. The research method used is a literature study with a descriptive-analytical approach. The sources of research data are journal articles, reference books, curriculum documents, and relevant previous research results over the past ten years. Data collection techniques are carried out through identification, classification, and content analysis. The results of the study show that: (1) Moral values ​​that are relevant to the lives of coastal communities include gratitude for the gifts of the sea, honesty, cooperation, courage, patience, and responsibility for the environment; (2) The strategy of integrating local coastal wisdom in Islamic Religious Education learning can be done through the development of contextual teaching materials, experiential learning methods, and authentic evaluation; (3) The development of Islamic Religious Education teaching materials based on local coastal wisdom has the potential to increase the relevance of learning, strengthen local cultural identity, and facilitate the internalization of moral values ​​in elementary school students. This study concludes that the integration of moral values ​​in Islamic Religious Education learning based on local coastal wisdom is a relevant and potential strategy to be implemented in elementary schools in coastal areas, especially at SDN 007 Panipahan.

Megaria Damanik; Beby Karina Fawzeea Sembiring; Rini, Endang Sulistya; Arif Qaedi Hutagalung

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

 One of the strategies used by Tropicana Slim to win the Top Brand Award for 4 (four) consecutive years is to enter the premium community through brand activation. This research aims to determine and analyze the influence of brand image, experiential marketing, and product quality on customer loyalty of the Tropicana Slim brand in the premium community. This research is associative research and the type of data used is quantitative. The population in this study are members of the premium community. The number of samples in the research was 95 people using a purposive sampling technique with the following criteria: they are premium community members who have experienced brand activation by Tropicana Slim Medan City and have purchased Tropicana Slim products at least 1 (one) time. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community. Partially, brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community.

Rahmiati Rahmiati; Wedra Aprison; Hamdi Abdul Karim

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This research is motivated by the PAI learning process which prioritizes material rather than attitudes. In this case, the teacher has tried to implement the affective domain approach in PAI learning, but in reality there are still problems regarding students' affective domain in PAI learning. This can be seen from the attitude of students who pay less attention to the teacher when explaining the lesson, such as students talking to their classmates about other things, singing in class, and often excusing themselves during the learning process. The aim of this study is to look at the implementation of the Affective Domain in PAI Learning through a teacher approach. The type of research is descriptive-qualitative, the main informant for this research is an Islamic Religious Education Teacher who teaches in class VIII C, and the supporting informants are students in class VIII C. Data collection techniques use observation, interviews and documentation. Data analysis techniques use data reduction, data presentation and data verification. To test the validity of the data by using data triangulation, namely comparing the results of interviews conducted by key informants with supporting informants and the results of direct observations. The results of this research show that the implementation of the affective domain in PAI learning is through an approach by teachers in the affective domain in Class VIII C of SMPN 3 Tigo Nagari, Pasaman Regency using an experiential approach by teaching knowledge through experience on Sunnah prayer material, the Habituation Approach provides the habit of reading the Al-Qur 'an together before starting learning, the teacher exemplifies the exemplary approach first to the students regarding respect and obedience to parents and teachers before taking the exemplary approach.

Evi Novita Sari; Hartono Hartono; M. Syamsul Hidayat

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.  

Rizki Kurniawan; Riswan Riswan; Sulaeman Abdul Azis; Herdi Herdi; Yurna Yurna

jurnal Riset Rumpun Agama dan Filsafat 2023 Pusat Riset dan Inovasi Nasional

Ibn Khaldun's thoughts on the philosophy of Islamic education reflect his valuable contribution in understanding the role of education in the formation and advancement of civilization. In his famous work, "Muqaddimah," Ibn Khaldun expresses a rich and relevant view of education in the Islamic context. Ibn Khaldun considers education as an important element in the formation of individual character and civilization. For him, Islamic education must include moral, ethical, and spiritual dimensions. Ibnu Khaldun argues that early education has a central role in forming the foundation of social life, and emphasizes the importance of providing good education to children from an early age. Apart from early education, Ibn Khaldun also recognized the importance of formal education in forming educated individuals. He recognized the value of knowledge and expertise in community development, and suggested that educational institutions such as madrasas and universities should provide knowledge that is scientific and skill-based. However, Ibn Khaldun also stressed the importance of experiential education in Islamic thought and understanding. He emphasizes that direct experience in social and political interactions brings a deeper understanding of the dynamics of society. According to him, this experience enables individuals to gain wisdom and contextual understanding which is crucial in understanding and applying Islamic teachings in everyday life. In his thoughts, Ibn Khaldun made education a means to achieve social justice and progress of civilization. He recognized the importance of acquiring knowledge and skills, but also emphasized the need for solid moral and spiritual education. For him, Islamic education must combine religious teachings with scientific understanding and practical experience to create individuals who are committed to the good and benefit of humanity.    

Karlina Karlina; Achmad Aprianor Firdaus; Roy Sunarto

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..