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Ratna Dewi; Nadiva Dewi Maulina; Devi Nurviyanti; Santia Nengsih

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

Regional languages play a crucial role in shaping cultural identity and strengthening local values among young generations. This study aims to examine the benefits of using regional languages of Banten, specifically Sundanese and Javanese Serang (Jaseng), in learning activities at elementary schools. The method used is descriptive qualitative with data collection techniques through observation, interviews with teachers, and documentation studies at several elementary schools in Banten. The results show that the use of regional languages can increase students' self-confidence, strengthen their ties to local culture, and promote the preservation of regional languages in the midst of globalization. Additionally, students become more active in communication and demonstrate intercultural tolerance attitudes. The conclusion of this study is that regional languages not only function as a means of communication but also as an educational tool in shaping character and love for one's own culture.

Rossa Amalia Lestari; Raihan Afif Kamal; Andi Amri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the evolution and innovation of sharia savings products in Indonesia through a literature-based qualitative approach. The background of the research is based on the significant growth of the national sharia banking sector, driven by government regulations, technological advancements, and changes in customer preferences. This study uses a literature review method by analyzing various secondary sources such as scientific journals, regulations, and financial reports to identify the patterns of Islamic savings product development over time. The research results show that the transformation of sharia savings products is driven not only by religious aspects but also by the demand for service efficiency and financial inclusion. The merger of several Islamic banks into Bank Syariah Indonesia also accelerated the digitalization of Islamic savings services. Although there are challenges such as low Islamic financial literacy and limited infrastructure, development opportunities remain wide open through educational strategies and the integration of the halal ecosystem. Innovations such as the opening of online accounts and the diversification of goal-based products have successfully increased sharia financial inclusion, particularly among the younger generation. The implications of this research emphasize the importance of adaptive product development strategies, financial education, and cross-sector collaboration to strengthen the competitiveness and sustainability of sharia savings products in Indonesia.

Anggun Permata Sari; Aisyah Fitri; Marsha Shalzabil; Muhammad Arya Fathiir; Abdul Aziz +2 more

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Interest in sepak takraw sports in Kolok Nan Tuo Village, Sawahlunto, has decreased significantly, especially among the younger generation. One factor that influences this is the lack of adequate facilities. This article highlights the importance of reviving the sepak takraw field in the village as a step to increase community interest in sports. Sepak takraw, as a traditional sport, has the potential to strengthen social relationships, improve discipline, and have a positive impact on physical and mental health. This article also discusses several efforts that can be made to revive the sepak takraw field, including community mutual cooperation, holding tournaments, and involving youth and community leaders. It is hoped that through these efforts, Kolok Nan Tuo Village can create a more active community in takraw sports. Reviving the sepak takraw field is not only about improving facilities, but also rebuilding the spirit of sports as an integral part of everyday life.  

Rohmat Rohmat; Dianda Aryntya Firia Ferlania; Ishlahuddin Abdullah; Khairul Umam; Muhammad Azra Arrahman +1 more

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to provide introduction and basic training in 3D printing technology to the students of SMA Muhammadiyah 10 Sugio, Lamongan. As the Industrial Revolution 4.0 develops, digital manufacturing skills are an important competency that needs to be introduced from the secondary education level. However, there are still many schools that do not have access to this technology, both in terms of devices and understanding of human resources. Therefore, this activity is designed to provide hands-on experience to students through practice-based training. The implementation method includes the delivery of theoretical materials, demonstrations of the use of 3D printers, and the practice of designing and printing simple objects using Inventor design software. This training was attended by 60 students who showed high enthusiasm during the activity. The results of the evaluation showed a significant improvement in the understanding of the concept of 3D printing. In addition, from direct interviews, participants stated that this training was useful and relevant to future needs. This activity not only introduces new technologies to students, but also fosters creativity, design skills, and confidence in developing ideas visually and digitally. It is hoped that this training will be the first step to encourage the adoption of digital fabrication technology in the school environment, as well as an inspiration for other educational institutions to carry out similar activities in improving the technology literacy of the younger generation.

Alya Dwiyana Alwani Putri; Yosi Nasdiah; Alisya Putri Noviananda Rizwa; Inka Taruni Sastra; Yunanta Pramana Putra

Jurnal Pelayanan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This study examines Kare Kare as a culinary heritage typical of Nagari Sulit Air, Solok Regency, West Sumatra. Using a qualitative approach with participatory observation techniques, interviews, and documentation, the study aims to document the history, manufacturing process, cultural values, and socio-economic role of Kare Kare. The results of the study indicate that Kare Kare has deep historical roots, passed down from generation to generation within the family. The manufacturing process reflects the local wisdom of the Minangkabau people, emphasizing the balance of ingredients and patience. Socio-economically, Kare Kare is a source of sustainable income and a marker of the collective identity of Nagari Sulit Air, especially for migrants. The main challenges in preserving Kare Kare are the lack of interest from the younger generation and changes in community consumption patterns. Conservation strategies include documentation of knowledge, production and marketing innovation, integration into local education, and development of culinary tourism through multi-party collaboration.

Farhan Apriadhi Ghazaly; Dwi Kusumawardani; Rizki Taufik Rakhman

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Entering the 21st century era, education is required to not only develop cognitive aspects, but also the character and life skills of students. One important ability that needs to be cultivated is empathy as the foundation of healthy and humanist social interaction. This article examines the role of dance appreciation in shaping students' empathy through a literature review approach. Dance appreciation is seen not only as an activity of observing performances, but also as a process of appreciating the meaning, culture, and emotions implied in dance movements. Through this process, learners not only train aesthetic sensitivity, but also develop critical thinking, communication, collaboration, and creativity (4C) skills. In addition, dance appreciation can be a safe space for self-reflection, development of social awareness, and the formation of a more empathetic character. Thus, dance has a strategic contribution in answering the challenges of 21st century education, especially in building a cultured young generation and noble personality.

Siti Alsyamsari Abriyanti; Elindra Yetti; Romi Nursyam

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Tolerance is one of the core character values that is crucial to instill from an early age, especially in multicultural societies like Indonesia. However, early childhood education (ECE) still tends to focus on cognitive and motoric aspects, while the integration of social values such as tolerance has not yet received adequate attention in the curriculum. This study aims to explore the potential of local wisdom-infused dance movements as an educational medium for instilling tolerance values in young children. The research employs a systematic literature review approach, analyzing previous studies relevant to three main variables: dance movements, local wisdom, and tolerance values in early childhood. The findings reveal that dance movements are not only beneficial for physical and aesthetic development but also serve as an effective expressive medium for fostering empathy, cooperation, and acceptance of differences. Integrating local wisdom values into dance activities can strengthen children's cultural identity and cultivate awareness of cultural diversity from an early age. Furthermore, emotional engagement and hands-on experiences in artistic activities have proven more effective in character building compared to conventional approaches. This study offers theoretical and practical contributions by formulating a local dance-based learning model explicitly aimed at reinforcing tolerance attitudes. The implications of these findings provide new directions for developing more contextual and culturally rooted ECE curricula, as well as enriching character education strategies that are engaging and meaningful for children. Thus, dance movements serve as a vital bridge in nurturing an inclusive, open-minded, and diversity-ready young generation.

Gusti Laskar Ferdiansyah Simatupang; Rien Safrina; Rizki Taufik Rakhman

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This literature review analyzes the transformative potential of digital learning media in revitalizing Indonesian traditional music, with a particular focus on Gambang Kromong innovation within the framework of Society 5.0. Traditional music, as the foundation of cultural identity, faces significant threats from globalization and modernization, resulting in declining interest, especially among the younger generation. This approach examines how digital technologies can serve as a catalyst for the preservation, learning and dissemination of traditional music, transforming it from a marginalized status to one of contemporary relevance. The report synthesizes existing literature to identify key trends, benefits derived from the use of technologies such as Digital Audio Workstations (DAWs), Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), gamification, and online and social media platforms. In addition, the report discusses inherent challenges, including the digital divide, the need for increased educator competencies, and intellectual property rights issues, while highlighting opportunities for collaboration and global audience reach. The conceptualization of "Gambang Kromong 5.0" is proposed as a holistic model that integrates traditional essence with intelligent technological advancements in a human-centric manner, ensuring cultural survival and artistic relevance in the digital age.

Hendra Kurniawan; Ira Damayanti Hasibuan; Sallima Nur Alaina Rambe; Maulana Hakim; Rafli Pasha

Pajak dan Manajemen Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The era of the Industrial Revolution 4.0 and Society 5.0 brings significant changes in various aspects of life, including education. Islamic educational institutions, as vital entities in shaping the character and knowledge of younger generations, are required to undergo digital transformation to improve governance and management quality. Management Information Systems (MIS) serve as a primary tool that can integrate administrative processes, data management, and decision-making effectively, efficiently, and accountably. This study discusses the optimization of MIS in strengthening the governance of Islamic educational institutions, focusing on the challenges and opportunities faced in this era of advanced technology. The research method employed is qualitative descriptive, reviewing literature and previous studies concerning MIS and the management of Islamic educational institutions amidst digital technological dynamics. The findings indicate that optimizing MIS demands developing human resource capacities, improving technological infrastructure, and fostering an organizational culture adaptive to digital change. Although challenges such as infrastructure limitations, cultural resistance, and data security issues exist, opportunities arising from technologies like cloud computing and big data pave the way for more modern and competitive institutional management. Strengthening governance through MIS not only enhances efficiency but also supports accountability and transparency in line with Islamic values that emphasize honesty and responsibility. Thus, optimizing MIS is a key strategy to ensure Islamic educational institutions can adapt and thrive in the Industrial Revolution 4.0 and Society 5.0 era.

Erwin Permana; Nuraini Haliza

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

Ridfan Rifadly Abadi; Siti Hajerah Hasyim; M. Ridwan Tikollah; Kartika Septiary Musa; Syahir Fadli

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The low level of financial literacy and the consumptive behavioral patterns among Indonesian youth represent a critical challenge in preparing the younger generation to face the complexities of the modern economy. Therefore, training in basic financial record-keeping serves as a strategic step in enhancing students' financial literacy, particularly at the secondary education level. This community service activity aims to improve the understanding and provide practical skills to students of MAN 2 Parepare in simple financial record-keeping. The goal is to enable students to manage personal finances and school-based entrepreneurial activities in a more orderly and responsible manner. The implementation method involved several stages, including preparation, training execution, and evaluation. The results indicated an increase in students' understanding of basic accounting concepts, the importance of financial recording, and their ability to prepare simple financial statements. This training has contributed to fostering students’ administrative discipline and financial awareness from an early age, enhancing youth financial literacy, and equipping them with essential skills for future financial independence.

Hellen Andini Arieza Rokhani; Ni Made Ida Pratiwi; Diana Juni Mulyati

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

At this time the coffee shop business is growing in various cities, the phenomenon of the mushrooming of cafes in Indonesia has become a common sight in various big cities to small cities, one of which is the city of Sidoarjo. Coffee shops not only function as a place to enjoy coffee drinks, but also become a social space for young people, especially generation Z. As in the city of Sidoarjo as one of the cities with quite rapid cafe growth, cafes that are always crowded with visitors because of the live music that is the hallmark of the cafe. In supporting this research, the method used is a quantitative approach method, with data collection techniques in this study being questionnaires. the results of the study showed that the live music variable had a significant effect on purchasing decisions, the store atmosphere variable had a significant effect on purchasing decisions, and also the social media marketing variable had a significant effect on purchasing decisions, in this case merci cafe must continue to pay attention to the needs of gen z by always maintaining live music facilities, and paying more attention to the cafe atmosphere to marketing on social media.

Endah Wulan Safitri

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines the influence of emotional happiness culture on workplace happiness, with resilience as a mediating factor, among Generation Z employees in the private sector. As Generation Z enters the workforce, their unique emotional needs and challenges necessitate a deeper understanding of psychological factors that contribute to workplace well-being. Using a quantitative survey approach, data from 110 private sector Generation Z workers were analyzed to test the direct effects of emotional happiness culture on workplace happiness and resilience, as well as the mediating role of resilience between these variables. Results indicate that a positive emotional culture significantly enhances both resilience and workplace happiness. Moreover, resilience partially mediates the relationship, suggesting that resilience strengthens the impact of emotional culture on employees’ happiness. These findings highlight the importance of fostering an emotional culture that promotes positive emotions such as joy, empathy, and optimism to build resilient and satisfied young employees. This research contributes practical insights for organizations aiming to design psychologically supportive workplaces tailored to Generation Z, ultimately improving employee well-being and organizational sustainability.

Desri Noer Laily; Salsabila, Zahara

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Generation Z is a group that grew up amidst rapid technological advances and social change. The challenges they face are not only physical, but also mental and spiritual, so they need the ability to survive, adapt, and recover from failure or pressure. This ability is known as Adversity Quotient (AQ), which is intelligence in facing difficulties. This study aims to examine the concept of AQ from the perspective of the Qur'an, focusing on Surah Al-Ankabut verse 69. The verse emphasizes the importance of sincerity and struggle in obtaining guidance and help from Allah. Using qualitative methods through literature studies and thematic interpretation approaches, this study found that values ​​such as sincerity, perseverance, courage, and belief in Allah's grace are important foundations in forming AQ. These values ​​are very relevant for the development of the character of generation Z so that they have high fighting spirit, do not give up easily, and are able to face the pressures and challenges of life positively. In conclusion, Surah Al-Ankabut verse 69 provides a strong spiritual and moral contribution in building personal resilience and fighting spirit needed by today's young generation.

Fanni Nur Erika; Diana Juli Mulyati; Ute Chairuz M. Nasution

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The thrift fashion trend is a phenomenon of buying used clothes that are still wearable, either through physical stores, bazaars, or online platforms that are now popular among young people, especially Gen Z. This study uses a quantitative research method with a descriptive research type that aims to analyze the influence of brand preferences, lifestyle, and prices and the interaction of the three on purchasing decisions on the thrift fashion trend among generation Z at UNTAG Surabaya. The population in this study were Generation Z students of the University of 17 August 1945 Surabaya who had made purchases and followed the thrift fashion trend with a slovin sample formula of 100 respondents and determined using a non-probability sampling technique. The data processing technique in this study used SPSS. Data was collected through an e-questionnaire via a google form that included the variables Brand Preference, Lifestyle, Price and Purchase Decision. Based on the results of the partial t-test, it was proven that the Brand Preference variable (X1), Lifestyle (X2), Price variable (X3) had a significant effect on purchasing decisions on the thrift fashion trend among Gen Z at UNTAG Surabaya. Meanwhile, the F test simultaneously shows that Brand Preference (X1), Lifestyle (X2), and Price (X3) simultaneously influence purchasing decisions (Y) on thrift fashion trends among Gen Z at UNTAG Surabaya.

Febbyria Andany; Yuliana Yuliana

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research was motivated by the public's lack of exposure to the potential of culinary products to support tourism in Solok City. The aim of this research is to formulate the potential of culinary tourism as a supporter of tourism in Solok City using SWOT analysis originating from internal factors (strengths and weaknesses) and external factors (opportunities and threats). This research is descriptive in nature with qualitative data obtained through observation techniques, interviews, and documentation, with research informants selected using purposive sampling techniques. The research informants were: Tourism Office, Bundo Kanduang, community and traders. Data was analyzed through data reduction, data presentation, drawing conclusions, and strategic analysis. Overall, the research results show that the potential for culinary products to support tourism in Solok City has strengths, weaknesses, opportunities and threats that can be identified for development. The potential for culinary products to support tourism in Solok City that can be proposed involves: 1) Many types of typical Solok City food are still not exposed to visitors as well as the meaning and traditional traditions contained in each type of typical Solok City food. 2) The potential of culinary products to support tourism in Solok City, consisting of karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote need to be maintained so that they can become selling points with a taste that is maintained and become a legacy for future generations 3) The internal factors of typical Solok City foods such as karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote have a delicious and savory taste. The drawback of Solok City culinary tourism food is that its presentation does not last long at room temperature. The younger generation is not skilled in making it. The external factor of delicious food can increase business opportunities for local MSMEs and can open up new job vacancies if developed. The potential of Solok City's culinary products is threatened and is rarely made by the community, so the current generation does not know the traditional processes and events used to make them.

Elva M. Sumirat; Nurafni Surianti Haring; Gatmawati Otoluwa; Nur Amna Widya Ningsih; Indriani Indriani

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Early science education has a strategic role in forming critical and innovative thinking patterns in children as a provision to face challenges in the era of globalization and technological advancement. However, the implementation of the scientific approach at the early childhood education (PAUD) and elementary school levels still faces various obstacles, such as limited teacher knowledge, lack of contextual learning facilities, and teaching methods that tend to be one-way. In fact, childhood is a phase of cognitive development that is very potential to foster curiosity and scientific thinking skills. The low science literacy scores of Indonesian students in international studies indicate the need for intervention from an early age. Therefore, community service programs that aim to build a foundation for children's science from an early age are very important. This program includes teacher training, development of learning media, and exploratory activities based on simple experiments that are appropriate to the world of children. Through this approach, it is hoped that a young generation can be created who not only understand science conceptually, but also have the ability to think critically, creatively, and find solutions in facing problems in the future.

Muhammad Isya Fakhrurrozi Mahfudz; Agil Naufal Dwi Andika

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The purpose of introducing Sundanese culture, especially Sundanese language, to STIEPAR Yapari Bandung students is to increase awareness of local culture and identity. According to Meliani et al. (2023), the use of local languages ​​as a way to show love for the region can help strengthen the foundation of culture. This study uses a qualitative descriptive method to obtain in-depth data. The data collection method used in this study was a questionnaire, which was announced and filled out by STIEPAR Yapari Bandung Tourism students. By holding a special program in the STIEPAR Yapari Bandung curriculum, students get the first step in preserving local culture and building cultural identity among the younger generation.

Andrean Dzulhijrah; Diana Nur’azzah; Milasiti Nursadiyah; M. Zaky Khaerul Rijal; Zahwa Nur Hasya +1 more

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of the Islamic economy globally continues to show an encouraging increase. However, in Indonesia, Islamic financial literacy and inclusion are still relatively low. One of the main challenges is the gap between theoretical understanding and application of Islamic financial products, especially among Gen-Z students. This study aims to evaluate students' level of knowledge about Islamic finance and their tendency to manage their personal finances, as well as identify factors that hinder the use of Islamic financial services. This study used a descriptive qualitative method with data collection techniques through questionnaires. A total of 77 students from Universitas Pendidikan Indonesia (UPI) became respondents in this study. The results obtained show that although students have a fairly good level of literacy and high interest in the Islamic financial system, it has not been followed by real practice in everyday life. The findings emphasize the need to increase educational efforts, utilize digital media more effectively, and strengthen the accessibility of Islamic financial services among the younger generation.

Ayu Putriana Dewi; Agung Winarno

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.