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Oktavia, Putri Eka; Auliq, Muhammad A'an; Fitriana; Fitriana

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Suhu dan kelembaban merupakan parameter lingkungan yang harus dijaga pada ruang kubikel untuk memastikan peralatan distribusi listrik tetap bekerja secara optimal. Pada multi-kubikel, perbedaan fungsi dan beban menyebabkan karakteristik suhu dan kelembaban pada tiap ruang kubikel tidak sama, sehingga pemantauan secara manual menjadi kurang efektif dan efisien. Penelitian ini bertujuan untuk merancang dan membangun prototype sistem monitoring dan kontrol suhu-kelembaban pada multi-kubikel berbasis Internet of Things (IoT) yang terdiri dari tiga buah kubikel. Sistem ini menggunakan ESP8266 sebagai mikrokontroler utama dan sensor DHT20 sebagai sensor suhu dan kelembaban yang masing-masing dipasang pada kubikel dengan kondisi lingkungan berbeda. Sistem dilengkapi dengan aktuator kipas dan lampu, serta notifikasi real-time melalui LCD dan Telegram. Meskipun kontrol dan monitoring dilakukan secara terpisah pada tiap kubikel, notifikasi kondisi seluruh kubikel terintegrasi pada satu kanal Telegram yang sama. Pengujian kinerja sistem dengan memberikan variasi suhu dan kelembaban yang berbeda untuk tiap kubikel. Kubikel 1 diberi kondisi normal (suhu 35°C-40°C dan kelembaban 50%-70%), kubikel 2 diberi kondisi overheat (suhu di atas 40°C), sedangkan kubikel 3 diberi kondisi overhumidity (kelembaban > 70%). Hasil pengujian menunjukkan sistem mampu melakukan kontrol suhu dan kelembaban dalam ruang multi-kubikel serta mengirimkan notifikasi melalui Telegram dengan tingkat keberhasilan 100% dan rata-rata delay 5,6 detik.

Muhammad Ferdi Faurandra; Nur Ittihadatul Ummah

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to describe the application of StiFIn the results in student management at Nuris Junior High School (SMP) Jember. The StiFIn test is used by the school to identify students’ dominant intelligence as a basis for managerial decision-making. This study used a descriptive qualitative method with data collection techniques in the form of observation, interviews, and documentation. The results show that StiFIn is utilized in several key aspects, namely recruitment strategies, student placement and grouping, student service development, and achievement evaluations and coaching. The application of StiFIn test results helps the school  understand the character and natural potensial of each student so that educational services can be provided more appropriately and personally. Overall, the us of StiFin has been proven to support the effectiveness of student management and improve the quality of learningand student development at Nuris Juniar High School Jember.

Haykal Heryawan; Putri Salbilah Taharoh; Maora Amelya Setiawan; Muhammad Rayhan Arrafii; Husnul Fikri

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to improve the effectiveness of facility arrangement at Pabrik Oncom Bu Nana by analyzing interactions among production activities and designing spatial layouts based on their priority levels. The current layout presents several critical issues, particularly because the equipment sanitation area is combined with the toilet, creating a significant risk of contamination and reducing hygiene during production. In addition, irregular material flow and excessive worker movement lead to inefficient work processes and may affect the quality of the final product. To address these issues, this study employs the Activity Relationship Chart (ARC) to evaluate the functional closeness among production areas, as well as the Total Closeness Rating (TCR) to determine facility placement priorities based on the intensity of inter-stage relationships. The results of the ARC analysis indicate that the fermentation room has the strongest link to the main stages of oncom production, requiring its placement to be closer to the preparation and molding areas. Findings from the TCR further emphasize that fermentation should become the primary focus in the layout redesign. Based on both methods, a more organized layout design is proposed by relocating the fermentation room to the beginning of the production flow, separating the toilet and sanitation room into two distinct areas, and restructuring the storage, molding, and drying spaces. This redesigned layout is expected to enhance cleanliness, improve material flow, and strengthen the operational effectiveness of Pabrik Oncom Bu Nana.

Febrianti Galingging; Lisa Ardea; Muhammad Zhorvan El Parisi; Mujib Qalsyi; Syabila Adrinamira Mumtaz +1 more

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the bread production system of UMKM Roti D’One using the Input–Process–Output (IPO) approach and to identify product defects through the application of the Seven Tools of quality control. Data were obtained through interviews, field observations, and production recording. The IPO analysis shows that the production process is carried out manually and relies heavily on worker skills and household-scale equipment. Based on the checksheet, two dominant types of defects were identified—non-soft texture and uneven color—resulting in 30 defective products out of 1,400 breads produced in one week. The Pareto analysis indicates that texture defects contribute the largest portion (56.7%) of total defects. Meanwhile, the fishbone diagram reveals that the main causes originate from raw material inconsistency, equipment limitations, variations in worker skills, and manual production methods. This study suggests improvements related to raw material standards, production consistency, and worker training to reduce defects and enhance the overall quality of Roti D’One products.

Mi'rojul Huda; Muhammad Farid Ilhamuddin; Muhammad Nuril Mukminin; Moh. Najmuddin; Esa.P.B.G.G Patridina

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The development of digital technology requires villages to transform not only their governance but also their public awareness of digital opportunities and risks. However, the process of digital transformation cannot be separated from the local socio-cultural context. This Community Service (PKM) activity aims to strengthen local wisdom-based transformational leadership as a strategy for dealing with digital dynamics in Pesanggrahan Village, Kutorejo District, Mojokerto Regency. The implementation methods included a situation analysis, program socialization, digital literacy seminars, discussions on Pancasila values, and mentoring for village officials, community leaders, religious leaders, and Karang Taruna youth. The activity results showed an increase in participants' understanding of digital literacy, media ethics, and the relevance of local values, such as cooperation, deliberation, and tolerance, in supporting the village's digital transformation. The community also showed enthusiasm for participating in the development of digital content and technology-based services. This PKM concluded that effective digital transformation requires adaptive, character-based leadership rooted in local cultural values. Collaboration between universities, village governments, and communities is an essential prerequisite for promoting inclusive and sustainable social change.

Muhammad Shoumil Burhanuddin Subari

International Journal of Religious Education and Philosophy 2025 International Forum of Researchers and Lecturers

The current practice of Islamic Religious Education (PAI) learning in schools still faces the challenge of the dominance of conventional methods that tend to be teacher-centered, so that the aspect of internalization of values by students is often not optimal . This article aims to describe the characteristics and conceptual relationships between the Social Interaction and Personal learning models in the context of PAI, while also examining the relationship between the two models with constructivist and humanistic learning theories . Through a literature study, the analysis shows that the Social Interaction model based on constructivist theory emphasizes the construction of knowledge through group dynamics, collaboration, and social interaction . Meanwhile, the Personal model based on humanistic theory is oriented towards the development of individual potential, self-awareness, and spiritual reflection . The results of the study conclude that the integration of these two models offers a holistic learning approach, where students not only understand PAI material cognitively, but are also able to actualize religious values through real social experiences and deep personal appreciation .

Bayu Tri Lenggono; Muhammad Rudy Rosehan; Muhammad Miqdad; Muhammad Afdil Hermawan; Suhaimi Suhaimi

Jurnal Pendidikan dan Kewarganegara Indonesia 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Financial management and administration have an important role in maintaining the sustainability and quality of educational institutions. Effective financial management is one of the indicators of good institutional governance and has a direct effect on the quality of educational services. This study aims to analyze the implementation of financial management and administration in MTs Muhammadiyah 3 Al-Furqon Banjarmasin. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, direct observations, and documentation studies. The results of the study show that the financial management of madrasah has been carried out systematically and transparently with a clear division of duties between the head of the madrasah, the treasurer, and the school committee. The use of the Madrasah Activity Plan and Budget (RKAM) digital application has been proven to increase efficiency, accuracy, and administrative order in financial reporting. However, there are still several obstacles, such as delays in the disbursement of School Operational Assistance (BOS) funds and limited internet networks. Good cooperation between madrassas and foundations also plays a role in maintaining the sustainability of educational programs. Overall, the madrasah financial system reflects the principles of transparency, accountability, and professionalism in the management of education finances.

Selfano, Aldio; Fauzi, Muhammad

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the use of interior photography as a means to preserve and visually document the FMM Convent Chapel Regina Pacis in Bogor. The chapel is a historic site with significant artistic, spiritual, and architectural value, and has been officially recognized by the central government as a cultural heritage building. The importance of this research arises from the fact that the chapel is not included in the official publication of cultural heritage buildings in Bogor City that has been identified. Its absence from this publication indicates a lack of visual documentation and historical information necessary to support conservation efforts. Insufficient documentation increases the likelihood of losing architectural value should changes or damage occur in the future. To address this issue, the study seeks to produce interior photographic documentation that accurately and clearly represents the architectural identity of the chapel. This research employs a descriptive qualitative approach, consisting of interviews with the chapel’s management, direct on-site observations, and the development of an interior photography concept that considers spatial structure, perspective, and lighting. In this context, interior photography functions not only as an aesthetic medium but also as a preservation tool capable of storing long-term information.The resulting visual documentation is expected to serve as a valuable reference for managers, researchers, and local government authorities, while also encouraging the inclusion of the Regina Pacis Chapel in the official publication of cultural heritage buildings in Bogor City. In this way, the study contributes to strengthening cultural archives and supporting the preservation of historical architecture.

Muhammad Aulia Moeslim; M. Alfito Dwian; Fatma Tresno Ingtyas; Laurena Ginting

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

This study aims to analyze the role of social media in driving innovation in flavor, shape/appearance, and modern perception of Indonesian traditional snacks in the digital era through a literature review from 2020–2025. Social media functions not only as a promotional tool but also as a creative and collaborative space that influences how traditional snacks are created, modified, and perceived. The findings indicate that social media accelerates the spread of new flavor trends and encourages the exploration of modern tastes without abandoning cultural identity. In addition, visual aesthetics on social media inspire innovation in the shape and presentation of snacks to make them more appealing and easily viral. Social media also shapes modern perceptions through cultural storytelling that rebrands traditional snacks as contemporary, relevant, and culturally valuable. However, challenges arise from the limited digital and branding skills among MSME actors. Overall, social media serves as a catalyst for the synergy of flavor, visual, and cultural innovation, bridging tradition and modernity in the development of local culinary products.

Muhammad Nizar Ibrahim; Muhammad Bahri Musthofa; Zudan Rosyidi; Muifah Muifah

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Difficulty reading and writing is still a fundamental problem for some elementary school students, even though these two abilities are an important foundation in understanding various subjects. In the context of madrasah ibtidaiyah education, teachers play a strategic role in helping students overcome literacy barriers in order to be able to achieve basic competencies optimally. This study aims to describe the efforts of teachers in overcoming reading and writing difficulties experienced by three 5th grade students at MIN 1 Gresik. The research method uses a descriptive qualitative approach with observation, interview, and documentation techniques. The research subjects included grade 5 teachers and three students who experienced literacy barriers. The results of the study showed that teachers carried out various strategies, including adding special tutoring hours outside of regular learning, providing gradual exercises according to students' abilities, and utilizing visual media and educational games to increase learning motivation. Teachers also apply an individualized approach so that students are more focused and confident. In addition, parental involvement is optimized through intensive communication so that reading and writing exercises can continue at home. The obstacles faced include time constraints, differences in basic abilities, and low student concentration. Nevertheless, the perseverance and creativity of teachers have proven to be able to drive significant progress in the development of students' basic literacy.

Siti Anisa Al Maulani; Abdul Khobir; Seviani Najiyah; Muhammad Zufar Sabiq

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The implications of progressivism in learning serve as an essential foundation for building an educational process that fosters active, creative, adaptive, and innovative students in accordance with 21st-century competency demands. The progressive approach positions students at the center of the learning process through direct experience, deep exploration, collaboration, dialogue, experimentation, and problem-solving relevant to real-life contexts, ensuring that learning is not only focused on content mastery but also on the development of potential, character, independence, and higher-order thinking skills. This study employs a literature review method by examining primary and secondary sources on the principles of progressivism, active learning strategies, and their relation to the Merdeka Curriculum as a foundation for national educational transformation. The findings indicate that progressivism plays a significant role in shaping critical thinking, creativity, communication, collaboration, digital literacy, and initiative through the implementation of learning by doing, project-based learning, simulations, scientific experiments, reflective discussions, and technology integration that strengthens learner autonomy. This experience-based approach effectively supports students in constructing knowledge independently while enhancing confidence, responsibility, social awareness, and cooperative skills. However, its implementation still faces challenges such as passive learning culture, limited teacher competence in active methods, insufficient facilities, overloaded curriculum, psychosocial barriers, academic anxiety, and students’ low confidence in expressing opinions. These findings affirm that progressivism is highly relevant to educational reform in Indonesia; therefore, improving teacher competence, strengthening facilities, reinforcing policies, providing continuous support, and creating safe, democratic, inclusive, and supportive learning environments are essential to help students develop optimally as independent, creative, and innovative learners.

Muhammad Aji Satria Mandiri; Revia Oktaviani; Agus Winarno; Tommy Trides; Windhu Nugroho

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Blasting and crushing are essential stages in the limestone mining process; however, both stages may contribute to material volume loss due to technical factors and geological conditions. This study aims to analyze the blasted volume, crushed volume, and the amount of volume loss occurring throughout these processes. The research utilizes primary data including blasting geometry, blasting patterns, crushing production, and secondary data such as regional geology and equipment specifications. Based on 15 blasting activities conducted from October to December 2024, the total blasted volume reached 71,691 tons with an average powder factor of 0.23 kg/m³. Meanwhile, the total volume produced from secondary crushing was 71,575 tons. The comparison indicates volume loss influenced by suboptimal fragmentation, rock characteristics, work efficiency of the crushing unit, and operational constraints in the field. The results of this study are expected to serve as a reference for optimizing blasting design and crushing operations to minimize volume loss and improve overall mining productivity.

Ainun Jariyah; Ulul Albab; Priyanto Priyanto; Abeda Muhammad Iqbal

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study examines the implementation of social rehabilitation program policies for people with physical disabilities at the Technical Implementation Unit (UPT) Social Rehabilitation Bina Laras Pasuruan under the East Java Provincial Social Service. Using George C. Edwards III's policy implementation model, this research analyses four key variables: communication, resources, disposition, and bureaucratic structure. This qualitative descriptive study employed interviews, observation, and documentation as data collection techniques. The findings reveal that the implementation has been running reasonably well, with clear communication channels established between program implementers and beneficiaries. However, several challenges persist, including limited human resources, particularly professional social workers and medical rehabilitation specialists, as well as budget constraints affecting service quality. The disposition of implementers shows a positive attitude toward policy goals, though the bureaucratic structure requires improvement in coordination mechanisms. The study concludes that while the social rehabilitation program has improved the quality of life for persons with disabilities, optimising policy implementation requires addressing resource limitations, strengthening inter-agency coordination, and enhancing community participation in rehabilitation efforts

Firdaus, Muhammad; Rosyidah, Ulya Anisatur; Handayani, Luluk

Router : Jurnal Teknik Informatika dan Terapan 2025 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Sugar consumption in Indonesia remains high, with diabetes affecting 20.4 million people. This condition has prompted the government to introduce an excise policy on Minuman Berpemanis Dalam Kemasan (MBDK) to reduce sugar intake. Social media, particularly the X platform, serves as a medium for the public to express their opinions regarding this policy. This study aims to analyze public sentiment toward the MBDK excise policy using a lexicon-based approach for data labeling and the Multinomial Naive Bayes algorithm with unigram and bigram feature extraction. The initial results show that the highest performance was achieved using 5-Fold Cross Validation, with an average accuracy of 83%, precision of 84%, recall of 75%, and an F1-Score of 77%. After applying data balancing using Stratified Cross Validation combined with Borderline-SMOTE and limiting the features to the 700 most frequent terms, the model’s performance improved. The best results were obtained with 10-Fold Cross Validation, achieving 86% accuracy, 84% precision, 83% recall, and an F1-Score of 83%. These findings indicate that the Multinomial Naive Bayes model can effectively classify public sentiment regarding the MBDK excise policy after the data balancing process.

Muhammad Fikri Mubarak; Nadira Alfiyantika; Nada Candika; Desman Jonto Sinaga; Arwadi Sinuraya

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study discusses the design and development of an automatic safety system for a wood cutting machine using Arduino Uno, a PIR (Passive Infrared) sensor, and a servo motor as the main components. The system is designed to automatically stop the movement of the wood cutting machine when human motion is detected around the cutting area, thereby minimizing the risk of work-related accidents. The research method includes hardware design, microcontroller programming, and system response testing using two types of test objects: the human body and a wooden block. The results show that the system operates according to the programmed logic. When the PIR sensor detects human motion, the servo motor stops and the red LED lights up as a danger indicator. In contrast, when no human motion is detected, the servo motor continues to move normally and the green LED remains on as a safe indicator. The system’s average response time is 0.6 seconds, indicating a fast and accurate performance. Therefore, the designed system is considered effective and can serve as a prototype of a simple safety tool to enhance operator safety in wood cutting machines.

Muhammad Fauzi Rais Lutfi; Siti Rukoyah; Iryanti Asdra; Puput Maelani; Gabriela Kenya +2 more

Jurnal Pendidikan dan Kewarganegara Indonesia 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The development of information technology has had a major impact on how Generation Z students in Banten obtain information. This situation requires digital literacy skills that are not only technical in nature, but also involve critical thinking and digital ethics. The purpose of this study is to explore the relationship between digital literacy and understanding of Pancasila values among Generation Z students in Banten, as well as to identify factors that support, hinder, and strategies to strengthen Pancasila-based character in the digital world. The method used in this study is qualitative with a literature study approach supported by observations on campus and interviews with students. The findings show that students' digital literacy is in the good category, but it is not yet fully in line with their understanding of Pancasila values. The impact of negative information, such as hoaxes and hedonistic culture, is a major obstacle to national character. Supporting factors include the role of stakeholders in providing space for learning media ethics. This study highlights the importance of integrating Pancasila values into digital literacy through an adaptable Pancasila Education curriculum, the development of educational content, and collaboration between stakeholders. The implications of this study indicate the need to strengthen students' character so that they can become ethical, responsible digital citizens who reflect the values of Pancasila. 

Hubi Rahmat Andika

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Character development and organizational skills for students are essential aspects of the development of student organizations, including outdoor enthusiast groups. This activity aims to provide socialization on motivation, leadership, and organizational management to prospective members of MAPALA Surya Rimba at Muhammadiyah University of Purworejo. The community service activity was conducted on November 15, 2025, at 07:30 WIB, at the campus of Muhammadiyah University of Purworejo. This event is part of the 27th basic training (Diklatsar) series of MAPALA Surya Rimba. The methods used in this activity include interactive lectures, discussions, case studies, and organizational simulations. The results of the activity showed an increase in participants' understanding of achievement motivation, organizational management, roles of members, and basic coordination skills within an organization. Additionally, this activity triggered participants' awareness to build character, discipline, responsibility, teamwork, and to reflect the professional attitude of MAPALA members. This activity has the potential to be developed into a continuous development program to strengthen leadership quality and organizational management within MAPALA Surya Rimba.

Tahir, Muhammad; Tahir, Muhammad; Bukran, Bukran; Dava, Muhammad Dava Aufa Emil

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

This study aims to develop and implement a web-based Library Information System as a means to enhance literacy within the Kampoeng Baca Pelangi (KBP) Community. The system is designed to simplify library data management processes that were previously performed manually, including book cataloging, member registration, borrowing, returning, and the generation of operational reports. The development process follows the Waterfall method, starting from requirement analysis, system design, implementation, up to system testing. The results indicate that the system successfully meets the primary needs of the library administrators, based on feasibility testing involving internal KBP respondents. Evaluation through a Likert-scale questionnaire produced a score of 94%, indicating that the system falls into the “Highly Feasible” category for use. Features such as book data management, borrowing/return transaction processing, collection search, and report generation are proven to enhance the efficiency and accuracy of library operations.

Anhari, Ridlo Qoirul; Ridlo Qoirul Anhari; Agus Priyadi; Ahmad Zainudin

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

The rapid advancement of digital technology has significantly influenced students’ learning behavior while gradually reducing their interest in local cultural education, including the study of the Javanese script. This phenomenon is evident at SDIP Haji Muhammad Subandi, where most students still struggle to recognize, read, and understand Javanese characters due to the limited use of engaging and interactive learning media. To address this issue, a 2D educational game was developed as an innovative, contextual, and enjoyable learning medium that integrates cultural elements into an interactive digital learning experience. The design and development process employed the Multimedia Development Life Cycle (MDLC) method, which consists of six stages: concept, design, material collecting, assembly, testing, and distribution. The game was built using Unity software to produce dynamic visuals, responsive controls, and supporting audio elements that enhance the immersive quality of gameplay. The educational game enables students to learn Javanese script through interactive play activities, including letter recognition, pronunciation practice, and quiz-based challenges. Each component was designed to strengthen cognitive understanding while increasing students’ intrinsic motivation to learn. Expert validation results indicated that the game met the “highly feasible” criteria as a learning medium, while user testing showed notable improvements in motivation, engagement, and learning enjoyment. Overall, this educational game not only enhances learning effectiveness but also contributes to the preservation and revitalization of the Javanese script as part of Indonesia’s cultural heritage in the digital era. Therefore, this game-based learning approach serves as an adaptive and culturally grounded educational innovation for primary-level students

Muhammad Chairil Denny; Rizqy Kemit; Najwa Annisa Putri; Kayla Pratiwi; Dionisius Sihombing +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

MSMEs are a sector that plays a vital role in the Indonesian economy, both as labor absorbers and significant contributors to Gross Domestic Product (GDP). However, amidst increasingly competitive business competition, the sustainability of MSMEs is largely determined by the ability of entrepreneurs to formulate and implement appropriate business strategies. This study aims to analyze the role of business strategies in increasing revenue by taking a case study of the Dimsum Mentai MSME in Medan City. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The research results show that the business strategies implemented by the Dimsum Mentai MSME include product innovation through a combination of traditional and modern flavors, the implementation of value-added packages to reach consumers with diverse purchasing power, the selection of a strategic business location near student activity centers, and the use of social media as a digital promotional tool. These strategies have been proven to increase consumer appeal, expand market reach, and positively contribute to increasing business revenue. Thus, it can be concluded that business strategy plays a crucial role in maintaining competitiveness and increasing revenue for MSMEs in the culinary sector. The findings of this study are expected to contribute academically to the development of MSME business strategy studies and provide practical recommendations for entrepreneurs to optimize their business potential amidst constantly changing market dynamics.