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This study aims to analyze the Public Relations (PR) strategies implemented by Sahid Raya Hotel & Convention Yogyakarta to enhance the competitiveness of the hospitality business. PR strategies play a crucial role in building a positive image, attracting new customers, and retaining customer loyalty. The method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, and document analysis. The results show that PR strategies involving social media, promotional events, and media relations have improved the hotel's visibility and image. Supporting factors include managerial support, strategic partnerships, and technological innovation. However, challenges such as budget constraints and digital literacy remain. This study provides recommendations to strengthen PR strategies, including the development of customer loyalty programs and regular evaluations.

The compulsive impact of human-caused climate change is now considered more of an environmental issue than a national security threat. The latest 2030 Agenda, the Sustainable Development Goals (SDGs), has a transformational vision to achieve universal literacy worldwide, including Indonesia. Addressing climate change is Goal 13 of 17 SDGs. This study uses a qualitative research method with a linear research strategy to develop hybrid-education media in the form of printed pamphlet media with Augmented Reality (AR) technology applications that run on the Web platform, namely WebAR. The procedure is triggered by the target image of the pamphlet, and the basic HTML structure uses the A-Frame 3D framework. This framework allows for 3D modeling and animation to be loaded into WebAR. This study shows that WebAR-based hybrid-education media can be used as an interactive means to study climate change issues and increase awareness and understanding of climate actions relevant to Goal 13 of the SDGs. The results also show that this media can increase public engagement in combating climate change issues.

The Communication and Information Service (Diskominfo) has a strategic role in building a positive image of local government agencies. This literature review research aims to analyze the role and strategy of public relations of the Serang City Diskominfo in building an organizational image. The research method uses a descriptive qualitative approach with literature study techniques through the collection and analysis of scientific literature from journals, reference books, and relevant official documents. The study focuses on the concepts of public relations, image management, and communication of government organizations. The results of the study show that the role of public relations of the Serang City Diskominfo includes the functions of internal and external communication, information management, and the formation of public perception. The main strategies used include the development of communication media, periodic publication programs, and persuasive approaches to build public trust. The study concluded that the success of building the image of the agency

The rapid development of digital technology demands character education as well as ethical guidelines for interacting in social media, especially social media manners in Islamic views at Berkah Integrated MTs Palangkaraya. This study aims to assess the validity of teaching modules on adab social media in the view of Islam for class VIII students of MTs Terpadu Berkah. The research method used is Research and Development (R&D) with the ADDIE model at the analysis and design stages. Validation was carried out by four experts, namely 2 material experts, and 2 design experts. The assessment included six aspects: content suitability, alignment with the curriculum, relevance to students, language, layout and design, and learning evaluation. Data were analyzed using a Likert scale to calculate the percentage of validity. The results showed that the teaching module had an average validity of 80%, which included the valid category. This shows that the module is feasible to use in learning. However, there are some minor revisions that need to be made, such as improving visual design, images, fonts, and simplifying language, and adding learning activities that are more interactive and fun. In conclusion, this teaching module can be used as a teacher's guide in learning that helps students understand and apply social media manners in accordance with Islamic values. Additional revisions from validators are expected to increase the effectiveness of the teaching module for students

This research aims to optimize the use of interactive flipbooks as a literacy learning media in elementary schools. Interactive flipbook media offers an innovative approach in the learning process, combining engaging visualization, interactivity, and digital accessibility that meets the needs of 21st-century students. The method used in this research is a literature review involving the collection, analysis, and synthesis of various literature related to the use of interactive flipbooks in the context of primary education. The results indicate that interactive flipbooks can enhance reading interest, literacy skills, and student comprehension through a combination of text, images, audio, and animation. This media also allows students to learn independently and collaboratively by utilizing interactive features. In addition, interactive flipbooks have proven effective in supporting thematic and integrative learning, which is often implemented in elementary schools. This study recommends the development of curriculum-based interactive flipbooks, teacher training in their use, and the integration of this media into teaching strategies. With proper optimization, interactive flipbooks can become an innovative solution to improve the literacy quality of elementary school students.

This research aims to optimize the use of interactive flipbooks as a literacy learning media in elementary schools. Interactive flipbook media offers an innovative approach in the learning process, combining engaging visualization, interactivity, and digital accessibility that meets the needs of 21st-century students. The method used in this research is a literature review involving the collection, analysis, and synthesis of various literature related to the use of interactive flipbooks in the context of primary education. The results indicate that interactive flipbooks can enhance reading interest, literacy skills, and student comprehension through a combination of text, images, audio, and animation. This media also allows students to learn independently and collaboratively by utilizing interactive features. In addition, interactive flipbooks have proven effective in supporting thematic and integrative learning, which is often implemented in elementary schools. This study recommends the development of curriculum-based interactive flipbooks, teacher training in their use, and the integration of this media into teaching strategies. With proper optimization, interactive flipbooks can become an innovative solution to improve the literacy quality of elementary school students.

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

In the Digital Age, digital media—especially the internet and social media—has profoundly changed the way people communicate and interact with each other. The development of this technology has provided several benefits, including the creation of virtual communities, easy access to information, and the ability to engage in discussions. In addition, digital technology influences the way people worship and improves interpersonal relationships and communication. Although digital technology offers many advantages in terms of social interaction and access to information, it is important to monitor and ensure that digital technology is used responsibly and in a way that benefits society as a whole. This study uses a descriptive, qualitative research approach with triangulation data collection, the object of this study is social media accounts used by the community. A qualitative descriptive approach is used to analyze and interpret the content of religious media. The author can analyze the text, images, or videos in religious media to understand the messages conveyed, the representation of religion, or the communication patterns that occur. Based on the results of the study, there are advantages and disadvantages in the relationship between human life and technological advances, especially mass media. Although religious messages and public understanding are greatly enhanced by mass media, there are also disadvantages, such as the spread of misleading information. To reduce the negative impact of mass media, it is important to use it responsibly and monitor it.

Networking plays a crucial role in developing an entrepreneur's career. With a wide network, entrepreneurs can access various resources, business opportunities, guidance and support from investors that can accelerate the development of their business. In addition, networking contributes to building a professional image and trust, which are important factors for attracting customers and strategic partners. Solid interpersonal relationships also open up opportunities for creative collaboration and idea sharing, allowing entrepreneurs to face challenges more effectively. Whether through online or offline platforms, networking is a key strategic element in creating long-term success for an entrepreneur. In the current digital era, networking can be done through various platforms, either directly, such as attending conferences and business events, or online through social media and virtual communities. This process not only expands connections but can also provide an opportunity to understand industry trends and build competitive advantages. Therefore, networking is not just about building relationships, but is also one of the main strategies that can encourage long-term success and growth for an entrepreneur.

The development of digital technology has transformed how companies present themselves online, with company profile and portfolio websites becoming crucial tools in building image and credibility in the digital market. This research aims to identify business opportunities in the website development industry, particularly for small and medium enterprises (SMEs), using NestLink as a case study. Utilizing the Business Model Canvas (BMC) method, the research analyzes the business model components of NestLink in providing website development services.The research results show that NestLink offers customized website solutions, including company profile website creation, ready-to-use templates, and portfolio websites. Distribution channels include social media, official websites, and digital advertising. The main strategy focuses on responsive design, good user experience, and flexible templates. The primary revenue comes from website development services and template sales.    

he ability of young children to understand beginning mathematics is still relatively low. This is because the learning process in early childhood is not carried out in accordance with the child's age development. The aim of this research is to describe the use of flashcard media in introducing early mathematics concepts to early childhood. The research method used in this research is using literature study techniques by reviewing several pieces of literature from various existing sources which are adapted to the research topic. The data analysis technique used in this research consists of three stages, namely data reduction, data presentation, and verification or drawing conclusions. The research results obtained in this study are that the use of flashcard media can help children understand initial mathematical concepts such as the concepts of numbers and geometry. This is because the flashcard media displays images, basic geometric shapes which have quantities corresponding to the number symbols 1-10, so that children can easily understand the meaning of the numbers 1-10 based on the quantity of the images of the basic geometric shapes displayed in the flashcard media.

This study aims to analyze the impact of Sustainable Development Goals (SDGs) 2030 on eco-literacy and green purchase behaviour from the perspective of Maqashid Syariah. Climate change and the need for sustainability highlight the importance of eco-literacy in fostering consumer environmental awareness. This research employs a quantitative method using a survey of 96 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings indicate that eco-literacy significantly influences the brand image and green product knowledge. These variables mediate the relationship between eco-literacy and green purchase behaviour. The results emphasize that consumers with higher levels of eco-literacy tend to prefer sustainable brands and environmentally friendly products. From the perspective of maqashid syariah, these findings align with the principles of hifz al-'aql (protection of intellect) and hifz al-maal (protection of wealth).

The effects of digital media on children are unfortunate given how much of an impact they have on the world. Children who are exposed to violent media may act aggressively both physically and verbally. Either right away after media exposure or months and possibly years later, the behavior takes place. Children will act according to what they see for most of their lives, which means how much time they spend watching content that endangers their lives, such as hateful material about other children, peers, adults, or animals, inciting racism, or posting or disturbing images. Children become aggressive due to violent television shows. “Television can harm children by making them passive learners, distracting them from doing homework, teaching them models of violent aggression, and presenting them with an unrealistic world view.” A qualitative approach with a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-analyses) 2020 - based systematic review method is used in this study. The sample criteria used were derived from articles or journals that investigated the impact of media on aggressive behaviour in children aged 0-18 years. Children who spend 2-5 hours per day watching television can become aggressive. Violence-inducing television shows and online games, if consumed daily, will gradually lead to aggressive behavior, both verbally and physically. Social media will teach you to be verbally aggressive in the online world. Parents and teachers play an important role in children's development. Parents are expected to accompany their children to all home activities, while teachers are encouraged to educate students on the dangers of excessive digital media use.

Introducing alphabetical sign language is necessary to bridge communication between deaf and hard-of-hearing people and their surrounding environment. This research aims to develop a sign language alphabet letter detection system based on American Sign Language (ASL). The research methods include data collection, feature extraction with OpenCV and Mediapipe, model development with Random Forest algorithm, and real-time system testing. The test results show that the developed system can achieve 97% prediction accuracy in recognizing hand patterns that represent ASL letters. The system uses a webcam as real-time input, providing accurate responses in various environmental conditions. This research contributes significantly to developing communication support technology for the deaf community, with implications for increased inclusivity and social engagement.

It is important to understand that students' academic achievement is not only influenced by their cognitive abilities, but also by non-cognitive factors such as social-emotional skills and learning styles. In an effort to improve the quality of education and facilitate the optimal development of students at SMA Negeri 3 Kejuruan Muda, it is hoped that the report on the results of the non-cognitive diagnostic assessment can be a strong foundation for SMA Negeri 3 Kejuruan Muda in developing holistic, adaptive, and student-centered learning strategies. Through a better understanding of the social-emotional aspects and learning styles, schools can create a learning environment that supports not only academic achievement, but also students' optimal personal and social development. Thus, this study aims to (1) Identify students' social-emotional abilities and areas that require further support. (2) Assess students' learning styles to adjust teaching methods to their preferences. (3) Provide recommendations based on assessment results to improve support and learning strategies in schools. This study uses a qualitative descriptive approach with data collection through a google form questionnaire distributed to all students of SMA Negeri 3 Kejuruan Muda. The results of the study showed that 10.5% of students had high social emotional abilities, 60.5% of their social emotional abilities were said to be sufficient, 27.8% needed improvement and 1.2% needed significant development by BK teachers or counselors. Meanwhile, the Learning Styles possessed by students at SMAN 3 Kejuruan Muda were 40% Visual learning style, 30% Auditory learning style and 30% Kinesthetic learning style. Furthermore, the recommended treatment recommendations for students with high levels of social emotional abilities are to become peer counselors, students who have moderate social emotional abilities can be guided by peer counselors and students who have low levels of social emotional abilities require guidance by BK teachers or professional counselors. Meanwhile, recommendations for visual learning styles can be presented with learning media in the form of images, videos or slides, auditory learning styles are presented with learning media in the form of audio recordings or listening to explanations from teachers and kinesthetic learning styles can be included in games, simulations, practicums, projects and demonstrating learning materials.  

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Along with the development of the times, the use of information technology using computers as its media has increased rapidly. Indonesia is currently starting to adopt the concept of society 5.0 or what is known as Society 5.0, where this kind of activity focuses on community settings that are oriented towards IT-based human activities (Wijayanti et al., 2022). The application of the concept of "society 5.0" has brought many technological advances in various fields of life that are connected to the internet, especially in Indonesia. The base64 technique produces values ​​during text encoding that are difficult for laypeople to understand. This encryption program has the ability to convert plain text to cipher text and reverse cipher text after it is received. Several recommendations for the development of better applications in further research can be made based on the test findings of this study and the conclusions mentioned above. These include the following: The Vigenere Chipper application can only encrypt text messages    

The purpose of this study was to develop and produce effective image media on the material of loving others like loving oneself in Christian Religious Education and Character Education learning for grade IV elementary school Merdeka Curriculum. This study uses a development method with the ADDIE approach model. The research location in North Tapanuli Regency consists of Elementary School 173290 Butar, Pagaran District, Elementary School 173291 Butar, Pagaran District, Elementary School 173292 Butar, Pagaran District, Elementary School 178492 Pagarbatu, Elementary School 174573 Hutaraja. The study was conducted in May - August 2024. Data collection used a validation questionnaire and a response questionnaire. The validation questionnaire was used for language expert lecturers, media experts, and material experts. The response questionnaire was used for PAK teachers for grade IV elementary school and grade IV elementary school students totaling 11 elementary school students for small groups and 76 students for large groups. The data analysis used in this study is qualitative descriptive analysis and quantitative descriptive analysis. The results of this study are in the form of image media products of loving others like loving oneself in the subject of Christian Religious Education and Character Education for grade IV of elementary school, Merdeka curriculum. The results of the study indicate that the products made are valid and suitable to be used as learning media. The assessment is based on validation experts, teachers, and students, namely language experts obtained an assessment percentage of 100% (very valid), material experts 100% (very valid), media experts 100% (very valid), religious teachers 96% (very valid) and finally students in small groups obtained results of 96.9% (very good) and large groups 96.36% (very good).

The aim of this research is to produce image media which is motivated by the hopes of PAK teachers regarding the importance of image media in the material Every Human Being is Valuable in the Eyes of God in the learning of Christian Religious Education and Character in class IV Elementary School. The research uses a development approach (research and development) which aims to produce image media products that are effective for use in teaching Christian Religious Education and Character with the material that Every Human Being is Valuable in the Eyes of God for grade IV Elementary School.The research location is the State Elementary School in Sipoholon District, North Tapanuli Regency, consisting of Hutaraja Elementary School 174573, Pagar Batu Elementary School 178492 and Pagar Batu 177921. The research was carried out in May - August 2024. Development steps using the ADDIE model. From the research results it is known: 1) Analysis, results from interviews and questionnaires distributed to five teachers of Christian Religious Education and Character Education that 96.4% require the development of image media that makes it easier for teachers to teach, increases students' understanding, and can attract students' attention. on learning Every Human Being is Valuable in the Eyes of God. 2.) Design, A.) Making images of Every Human Being's Material is Valuable in the eyes of Allah. B.) Determination of Learning Materials: Every Human Being is Valuable in the Eyes of God from Genesis 1: 26a&31a, Psalm 139:13-16; Jeremiah 29:11; and John 3 : 16; Luke 3 : 11; Proverbs 17:17; Galatians 6 : 2; 1 Peter 2: 23). 3) Development, Validation results by linguists on the development of material image media. Every human being is valuable in the eyes of Allah, getting a score of 100% which is within the very valid criteria, or can be used without revision. The material expert's validation results achieved a score of 98% which is within the very valid criteria, or can be used without revision. The results of media validation reached a score of 74% after revisions/improvements reached a score of 100%, which is within the very valid criteria, or can be used without revision. Therefore, the images developed are valid for use in research trials. 4) Implementation, from the results of teacher responses in Sipoholon sub-district, the results were 91.3%, which was included in the very valid criteria or could be used without revision, according to responses from Christian Religious Education and Character Education teachers that the pictures were good. The response results for the small group trial obtained a result of 89%, and the large group trial obtained a result of 91.6%, which is within the very good criteria. It was concluded that the picture of Material Every Human Being is Valuable in the Eyes of Allah is Effective for use in learning. 5) Evaluation, seeing responses from experts, responses from PAK teachers, and students, image media is valid and suitable for use in the learning process because it can help teachers in learning and increase students' understanding and attract students' attention in learning.