The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective

Laila Ifti Faiyah ; Nur Azizah Hasanah ; Mardhiyah Hayati
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekono... 📅 2024 Vol 2, No 4 🔗 DOI: 10.61132/nuansa.v2i4.1385
Abstract
This study aims to analyze the impact of Sustainable Development Goals (SDGs) 2030 on eco-literacy and green purchase behaviour from the perspective of Maqashid Syariah. Climate change and the need for sustainability highlight the importance of eco-literacy in fostering consumer environmental awareness. This research employs a quantitative method using a survey of 96 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings indicate that eco-literacy significantly influences the brand image and green product knowledge. These variables mediate the relationship between eco-literacy and green purchase behaviour. The results emphasize that consumers with higher levels of eco-literacy tend to prefer sustainable brands and environmentally friendly products. From the perspective of maqashid syariah, these findings align with the principles of hifz al-'aql (protection of intellect) and hifz al-maal (protection of wealth).
Keywords
Eco Literacy; Green Purchase; Brand Image; SDGs; Maqashid Sharia
How to Cite

Laila Ifti Faiyah, et al. (2024). The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(4). https://doi.org/10.61132/nuansa.v2i4.1385

Laila Ifti Faiyah; Nur Azizah Hasanah; Mardhiyah Hayati, "The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective," Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 2, no. 4, 2024.

Laila Ifti Faiyah; Nur Azizah Hasanah; Mardhiyah Hayati. "The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 2, no. 4, 2024.

Laila Ifti Faiyah; Nur Azizah Hasanah; Mardhiyah Hayati. "The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2, no. 4 (2024).

Laila Ifti Faiyah, et al. (2024) 'The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective', Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(4). doi: 10.61132/nuansa.v2i4.1385.

Laila Ifti Faiyah; Nur Azizah Hasanah; Mardhiyah Hayati. The Impact of SDG 30 on Eco-Literacy and Green Purchase Maqashid Syariah Perspective. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah. 2024;2(4).

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