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Norhidayah Norhidayah

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to describe the innovative application of the Problem Based Learning (PBL) model in improving the understanding of speech texts in grade VIII students of SMP Negeri 1 Banjarmasin. The study uses a descriptive qualitative approach supported by quantitative data in the form of student learning outcomes. Data sources include lesson planning documents (RPP), the "Understanding Speech" teaching module compiled by Istiqomah HM, and student learning outcomes. The learning process is carried out through PBL stages which include problem orientation, organizing students in group work, investigation, compiling and presenting results, and learning reflection. The results show that the application of the PBL model is able to improve students' understanding of the structure, content, and linguistic rules of speech texts. The average individual score reached 96.84 with most students obtaining a score ≥ 80. In addition to improving academic achievement, the PBL model also has a positive impact on students' critical thinking skills, collaboration, and communication skills. Although technical obstacles and differences in literacy levels were still found, this model is considered effective and worthy of further development in Indonesian language learning at the junior high school level.

Alya Hafizha

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to explain the application of various differentiated learning techniques based on Problem-Based Learning (PBL) to improve analytical and writing skills related to procedural texts among junior high school students. This research is based on students' lack of ability to understand and compose procedural texts methodically and in accordance with language conventions, which is caused by the prevalence of conventional teacher-centered learning. This study used a descriptive qualitative methodology involving seventh-grade students from a junior high school that has adopted the PBL model in Indonesian language subjects. Data were collected through observation, interviews, and documentation, then analyzed qualitatively. The results showed that the application of PBL along with differentiated learning and TPACK increased student engagement, accommodated diverse learning styles, and fostered critical thinking, analytical abilities, and collaborative skills. Learning became more meaningful and relevant, enabling students to compose procedural texts more effectively. This study recommends the application of the PBL model with differentiation as an innovative strategy to improve the quality of Indonesian language education in junior high schools.

Rahma Dinda; Rahmatul Riza; Ridwal Trisoni; Muhamad Yahya

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article discusses the concept of fitnah in Islam, focusing on its definition, forms, risks, and social impacts. Fitnah, referring to false accusations, deceit, and the spreading of misleading information, can pose a serious threat to individual integrity and social balance. The study employs a qualitative descriptive approach with a literature review from classical Islamic texts, Quranic verses, the teachings of the Prophet, and the latest scholarly articles from trusted sources. The findings indicate that fitnah is a significant moral and social violation that can lead to various issues, such as conflicts, defamation, social division, and the loss of trust within society. The study also emphasizes the importance of Islamic ethical principles in preventing and addressing fitnah, especially in the digital age, where information can spread rapidly and widely. The study concludes that preventing fitnah requires an increase in public literacy, more ethical communication, and adherence to Islamic values that emphasize honesty and caution in disseminating information. These efforts are expected to reduce the negative impact of fitnah in social life and foster a more harmonious society.

Salma Fiddaraini

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Iwan Fals’ song "Bento" offers social criticism, which is analyzed using Teun A. Van Dijk's critical discourse analysis model. Released in 1989, the song critiques the social conditions and behaviors of the wealthy elite during the New Order era, highlighting issues of arrogance, corruption, and social inequality. This qualitative descriptive study applies the Analisis Wacana Kritis (AWK) method, analyzing the lyrics of "Bento" through three dimensions: text, social cognition, and social context. In the text dimension, the analysis reveals the main theme as a depiction of the fictional character "Bento," portrayed as an arrogant and corrupt figure. The text structure employs a narrative persona pattern, with semantic elements describing the luxury of New Order rulers and the exploitation of the common people. The stylistic devices, including anthropomorphism and rhetoric, emphasize the selfish enjoyment of the elite. In the social context, the song is a response to the corruption, collusion, and nepotism (KKN) that characterized the New Order regime. Through satire, "Bento" critiques the dominance of the elite and their disregard for the common people. Overall, the song exposes the power dynamics and corruption under the New Order regime.

Syafi’ul Amin; Siti Inayatul Umaroh; Ana Achoita

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to describe the perspectives of Akidah Akhlak teachers on the implementation of moral education through the teaching of the Ta’lim al-Muta’allim book as a strategy to prevent bullying at MTs Islamiyah Syafiiyah Sedan. The background of the study is the growing prevalence of bullying in schools, including verbal, physical, and social forms, which demands an approach to moral education that not only transfers knowledge but also internalizes values essential for shaping students’ character and self-control. This research employs a descriptive qualitative method using interviews, observations, and documentation. The research subjects are Akidah Akhlak teachers who directly teach Ta’lim al-Muta’allim. The data were analyzed through reduction, display, and conclusion drawing. The findings show that teachers view the book as strategically valuable for developing students’ moral character because it provides guidance on proper conduct toward teachers, peers, knowledge, and the learning environment. According to the teachers, applying the values presented in the text helps foster respect, empathy, and social responsibility, which contributes to preventing bullying behaviors. In classroom practice, teachers integrate these values through exemplary behavior, contextual advice, and reflective discussions following reading activities. Thus, the teaching of Ta’lim al-Muta’allim serves not only as academic material but also as a medium for instilling moral values that support the creation of a school culture grounded in good morals and free from bullying. These efforts strengthen students’ awareness and encourage positive daily interactions within the school.

Syahriati Syahriati; Andi Ernie Zaenab Musa; Andi Rustan

International Journal of Educational Research 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study explores the persuasive linguistic techniques used in 50 Instagram advertisements by Anomali Coffee, a prominent Indonesian specialty coffee brand. The research aims to identify and analyze the linguistic strategies embedded in captions, hashtags, slogans, and textual elements in promotional visuals using Lamb’s (2011) 21 category persuasive language framework. A descriptive qualitative approach was adopted for this purpose. The analysis reveals 46 instances of persuasive techniques, with the most common being inclusive language, imagery, hyperbole, connotation, and colloquial expressions. These findings suggest that Anomali Coffee strategically employs emotional engagement, community oriented language, and sensory appeals to strengthen brand identity and resonance. Additionally, credibility enhancing strategies such as expert opinion and evidence are also evident. The study contributes to the application of Lamb’s taxonomy in Indonesian digital marketing, particularly in the specialty coffee industry, showing how linguistic persuasion can amplify consumer interaction on social media platforms. However, the study’s focus on a single brand and textual features limits its generalizability. Future research should consider cross brand comparisons, multimodal analyses, and consumer response studies to further explore the effectiveness of persuasive techniques. Overall, the findings offer valuable insights into the role of persuasive language in shaping digital marketing strategies for local coffee brands in Indonesia.

Fery Suryono

International Journal of Law, Crime and Justice 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

This research undertakes a comparative analysis of the concept of divorce within the frameworks of Islamic Family Law and Buddhist Ethics. Marriage, recognized as a profound bond of both physical and spiritual union, holds significant value in both religious traditions. However, contemporary social realities reveal a high incidence of divorce, prompting a critical examination of the legal and ethical mechanisms governing its dissolution. Within Islamic jurisprudence, divorce (talak) is permitted but considered detestable by Allah, governed by stringent procedural mechanisms including talak (the husband’s right), khulu’ or gugat cerai (the wife’s right to initiate), and fasakh (judicial intervention). These processes carry clear legal implications concerning the waiting period (iddah), the possibility of reconciliation (rujuk), and the division of marital property. Conversely, while Buddhism does not explicitly prohibit divorce, the teachings of the Buddha strongly encourage spouses to exhaust all avenues for peaceful conflict resolution before considering separation as a last resort. The ethical framework in Buddhism grants equal rights to both parties to dissolve the marriage. This study employs a qualitative descriptive analytical method through library research, drawing upon primary legal texts such as Indonesia’s Law No. 1 of 1974 on Marriage and the Compilation of Islamic Law (KHI) for Muslims, alongside the Vinaya Pitaka for adherents of Buddhism. The findings indicate that while both traditions view divorce as a final option, they diverge fundamentally in their legal structures; Islamic law establishes specific, gender-differentiated rights and obligations, whereas Buddhist ethics emphasize mutual consent and personal responsibility without formal legalistic procedures. The research concludes by recommending that couples, regardless of faith, prioritize reconciliation and peace, aligning with the core principles of both religions, and urges policymakers and legal practitioners to promote harmonious family life and reconsider legal frameworks that might better serve the welfare of children and families.

Rini Indah Sulistyowati; Enggar Dhian Pratamanti; Ganda Januarta; Linda Novasari

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

Social care values ​​are moral principles that emphasize empathy, altruism, solidarity, mutual cooperation, justice, and tolerance in social life. These values ​​form the foundation for individuals to understand the feelings of others, help selflessly, cooperate, be fair, and respect differences. This study aims to describe the representation of social care values ​​in Wattpad short stories in the family drama genre, identify the most dominant values ​​and the context in which they emerge, and explain the relevance of these findings to learning and character development in students. The study used a descriptive qualitative method because it focuses on the meaning of the text, rather than quantitative measurement. Data were collected through listening and note-taking techniques by carefully and repeatedly reading the short stories to identify sections of the text that contain social care values. Data included words, phrases, sentences, dialogue, and narratives that depict character actions, conflicts, or interactions reflecting empathy, altruism, solidarity, mutual cooperation, justice, and tolerance. All quotations were recorded on a coding sheet to organize the data systematically. Data analysis was conducted using the Miles and Huberman technique, which includes data reduction, classification, and interpretation. In the reduction stage, relevant data was selected and then grouped according to social awareness value categories. Next, interpretation was conducted to explain the representation of these values ​​in the storyline and relationships between characters. 

Amaliyah, Dede Siska; Albi Nur Paisal

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Character formation is a fundamental component of Islamic education, particularly in responding to the growing challenges of moral decline and the weakening of students’ manners in contemporary learning environments. This study aims to analyze the implementation of the classical text Risalat Adab Suluk al-Murid in shaping student character through the integration of seven good habits at SMPIQu Al-Bahjah Cianjur. Employing a descriptive qualitative approach, data were collected through in-depth interviews, observations, and documentation to explore how the values of adab are internalized and reflected in students’ daily behavior. The findings indicate that the learning of this classical text strengthens students’ discipline, respect toward teachers, sense of responsibility, and enthusiasm for learning. The internalization process occurs not only during classroom activities but also through daily routines such as morning habits, worship practices, time management, and social interactions within the school environment. The seven good habits function as a practical framework that reinforces the application of sufistic values taught in the text, allowing students to translate moral teachings into consistent actions. Teachers play a crucial role as role models who guide, demonstrate, and cultivate these values through continuous supervision and exemplary conduct. The study concludes that classical Islamic text-based learning offers an effective strategy for enhancing student character within modern Islamic educational settings. The implications highlight the need for schools to strengthen adab-centered curricula, cultivate ethical school culture, and promote collaboration among teachers, institutions, and families to ensure sustainable character development.

A.A.I. Mas Trisnamayuni; I Made Astu Mahayana

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This research explores the use of person deixis in the Balinese language, with a particular focus on the honorific system as a form of social interaction. Person deixis not only reflects the relationship between the speaker and the interlocutor but also serves as a key mechanism for expressing social status, age, and emotional closeness. This research addresses the question: Does the choice of deictic forms involve specific cognitive processes, such as the assessment of social status, politeness, and situational context?  Beside that, this research also discuss what factors most influence the choice of personal pronouns used in dialogue? Employing a descriptive-qualitative approach and analyzing data from Balinese narrative texts, this article examines how the selection of deictic expressions engages complex cognitive mechanisms. The findings reveal that the use of honorifics is not merely a linguistic practice but also influences speakers’ patterns of thought in interpreting and evaluating social relationships. These results support the notion that language and thought are closely interconnected, and that the structure of the Balinese language cultivates a high degree of social sensitivity in its speakers from an early age.

Aan Awaludin; Faznur, Lutfi Syauki

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

Based on the ideal phenomenon of making any object a subject of discourse study, the author selects a book as the research object, using Norman Fairclough's theory as the analytical tool. Norman Fairclough's theory analyzes a text based on relations, identities, production, consumption, and socio-culture. The implementation of this theory is applied to the book titled Pengajian Ramadhan Kiai Duladi (Ramadhan Teachings by Kiai Duladi) to determine the author's intention within the text based on the text's production and the socio-cultural context of religious issues that occur during the month of Ramadhan. The research model used is qualitative descriptive. The research object is sourced from a title called Kiai Pemburu Dolar (Kiai the Dollar Hunter). For data collection, the author utilizes the documentation technique, gathering information or evidence through the examination of archives and documents that have been transcribed into written form. The results of the research conclude that, in the textual dimension, the book's author emphasizes the use of diction in their work. Meanwhile, in the discursive practice dimension, the author adjusts their status and educational background in the text's production, and the consumption is intended for all social levels. In the socio-cultural dimension, the author focuses more on social issues related to religion that frequently arise during the month of Ramadhan.

Sepira, Qorie; Wimbrayardi Wimbrayardi; Ayuthia Mayang Sari

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to examine the relationship between text and melody in Bamboo Flute Music in Depati VII District. This research is qualitative with a descriptive content analysis approach. The research object is Bamboo Flute Music, with data collected through literature study, observation, interviews, and documentation. The research analyzed the data by examining the form, melody, and the relationship between text and melody in the song "Bungo di Laman". The results show that there are 10 kinds of rhythmic forms in this song, both of which are the development of previous forms and new formations. The flute melody in the tale "Bungo di Laman" is dominated by ascending melodic movement, where the melody tends to rise to a higher pitch. The descending movement in the flute melody is only used as a bridge to the next ascending movement. The same applies to the vocal melody in the tale, where the ascending movement is dominant and the descending movement only serves as a bridge. The pronunciation style of the story "Bungo di Laman" is predominantly syllabic, with 316 syllables pronounced syllabically.

Nur Laela Yuni Nursyariah Sumarlin; Amira Fadila Sari Siti Munawara; Nur Lija; Yohanes A Rutu Lengo; Yeremias Bardi

This study aims to comprehensively analyze the role of Indonesian language education in strengthening national identity and culture amid the increasingly complex dynamics of globalization. Indonesian holds a strategic position as both the national and state language, functioning not only as a means of communication but also as a symbol of national unity, a marker of collective identity, and a medium for transmitting national cultural values. However, globalization—characterized by the dominance of foreign languages, particularly English, rapid digital transformation, and changing language attitudes among younger generations—poses serious challenges to the ideological and cultural functions of Indonesian, especially within formal education. This research employed a qualitative approach with a descriptive-analytical design. Data were collected through semi-structured interviews with teachers and students, classroom observations of Indonesian language learning practices, and document analysis of curricula and instructional materials at secondary and higher education levels. The data were analyzed thematically through data reduction, data display, and conclusion drawing, supported by source and technique triangulation to ensure the trustworthiness of the findings. The results indicate that Indonesian language education that integrates national values, literary texts, and cultural elements plays a significant role in fostering students’ awareness of national identity and positive attitudes toward the Indonesian language. Moreover, Indonesian language learning functions as a form of cultural practice that contributes to the preservation of national cultural values. Nevertheless, the study reveals challenges related to students’ pragmatic orientation toward global languages and the dominance of foreign languages in digital spaces. Therefore, strengthening Indonesian language education through integrative, contextual, and adaptive curricula and pedagogical practices is essential to address global challenges while sustaining Indonesia’s national identity and cultural continuity.

Sri Puji Rahayu

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2025 Universitas Maritim AMNI Semarang

This study aims to determine the implementation and challenges  of the Promblem Based Learning (PBL) learning model and contextual approach to students. So, by knowing the results of the implementation, it is hoped that teachers can improve the way to teach students better. The method used in this study is descriptive qualitative with interviews via chat via whatsapp and provides google from to be filled in by Yuselvin Beo Wesso as a PPG student who teaches at SMP Negeri 6 Banjarmasin grade 8. She was chosen because she was a student of the Teacher Professional Program and also directly taught at school. The results obtained are the advantages and disadvantages of this model and approach. The advantage of this model is that it helps students to hone critical thinking skills through problem solving that can build students' connectivity with learning. The shortcoming faced in its application is that students find it difficult if they are directly asked for problem-solving discussions. In addition, the challenge faced is that teachers must be able to design learning that varies with the context of problem-solving and not all students can construct their experiences into written text. Therefore, efforts are made by applying the jigsaw method. The result of the application of this model and approach is that the students are quite good. Students can work together to complete assignments and be able to bring up topics relevant to daily life.

Rusyda Nazhirah Yunus; Berliansyah Rumodhon; Luki Aswar

International Journal of Multilingual Education and Applied Linguistics 2025 Asosiasi Periset Bahasa Sastra Indonesia

Instagram has become one of the most influential digital platforms for the construction and dissemination of lifestyle meanings, particularly through the presence of social media influencers. Among various lifestyle narratives, luxury is one of the most dominant and ideologically loaded representations circulated by influencers. This study examines how luxury is represented, constructed, and naturalized in the Instagram content of female Indonesian influencers using Roland Barthes’ semiotic framework. The object of this research consists of visual and textual Instagram posts that display luxury-related lifestyles, including fashion, travel, leisure, and consumption practices. The main problem addressed in this study concerns how signs of luxury operate at the levels of denotation, connotation, and myth to shape audience perceptions of success, femininity, and social status. The objective of this research is to reveal the ideological meanings embedded in influencer content and to explain how luxury is transformed into a normalized and desirable lifestyle. This study employs a qualitative descriptive method with semiotic analysis. Data were collected through purposive sampling of Instagram posts from selected female Indonesian influencers with significant follower engagement. The findings show that luxury is represented not merely through high-priced commodities but through symbolic systems involving aesthetics, body presentation, spatial settings, and narrative captions. At the mythological level, luxury is naturalized as the result of personal effort, self-discipline, and modern femininity, thereby obscuring structural inequalities and reinforcing consumerist ideology. This study concludes that Instagram influencers function as cultural agents who reproduce dominant myths of success and luxury in digital culture.

Dinda Rahmadani; Meisya Audreyanna Azzahra; Yosi Evelyn Tondang; Naya Islah Nabilah; Syamsul Bahri

Human behavior and psychological conflict often become central elements in literary works, especially in drama, where characters are shaped through tension, pride, emotion, and social expectation. Shakespeare’s Coriolanus presents a character whose sense of pride, identity, and honor creates ongoing conflict with the society around him. This study aims to analyze the forms of narcissism expressed by Coriolanus using Otto Kernberg’s fourfold theory: healthy, grandiose, vulnerable, and malignant. A qualitative descriptive method was applied through textual analysis and library research, focusing on key scenes that reveal his psychological development. The results show that grandiose narcissism is the most dominant type (36%), as seen in scenes where Coriolanus belittles the plebeians and rejects their approval, reflecting his rigid superiority as a Roman patrician. Healthy narcissism appears least (10%), found only in early moments such as his genuine pride after the battle at Corioles before political pressure intensifies his arrogance. Meanwhile, vulnerable and malignant narcissism each appear at 27%, shown when he collapses into shame after public rejection and later seeks revenge by joining Aufidius. These findings illustrate that Coriolanus’s downfall is shaped by the progression of his narcissism from pride to contempt, fragility, and destruction.

Sorayya Febby Kalkautsari; Akvina Putri Fauziah; Moh. Faizin

AL-MUSTAQBAL: Jurnal Agama Islam 2025 STIKes Ibnu Sina Ajibarang

This study aims to examine the concept of educational interaction between educators and students from the perspective of Shaykh Burhanuddin Al-Zarnuji as presented in his monumental work Ta‘līm al-Muta‘allim. This research is based on the assumption that the success of Islamic education is not only determined by the transfer of knowledge but also by the quality of the spiritual and moral relationship between teacher and student. This research utilizes library research supported by a qualitative descriptive approach, focusing on analyzing the educational values contained in Al-Zarnuji’s classical text and their relevance to the modern educational context. The results show that Al-Zarnuji emphasizes the importance of good manners (adab), sincere intention, respect for teachers, and discipline in learning as the core of effective educational interaction. The relationship between educators and students should be built upon compassion, exemplary conduct, and moral responsibility. This concept remains relevant to contemporary education systems in shaping learners who are both knowledgeable and virtuous. Thus, Al-Zarnuji’s thought contributes significantly to strengthening the humanistic and spiritual paradigm of modern education.

Tania Sapitri; Seli Vebrianti; Dede Rahma Monika; Fadilah Nurul Huda; Regina Rostarina Julyanti +1 more

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the role of the Pustaka Prima Community Reading Park (TBM) as an alternative learning space that provides non-formal educational experiences for children and adolescents, especially in communities with limited access to educational facilities. Through a descriptive qualitative approach, this study explores the contribution of TBM in developing creativity, literacy skills, self-expression, and independent learning of participants. Data was collected through participant observations, semi-structured interviews with managers and participants, and documentation of program activities. The results of the study show that TBM Pustaka Prima plays a significant role in strengthening cognitive, social, and emotional development through various activities such as reading literacy, storytelling, basic entrepreneurship training, and other creative activities. These programs have been proven to increase reading motivation, the ability to understand texts, confidence in communication, technology awareness, and the ability to innovate. An inclusive and collaborative learning environment allows participants to explore knowledge, work together, and optimize their potential. These findings confirm that TBM not only functions as a provider of reading materials, but also as a community-based education center that provides meaningful learning experiences outside the formal education system. The implications of the research emphasize the importance of strengthening collaboration, developing sustainable programs, and improving resources and infrastructure to maximize the role of TBM in community empowerment.

Nur Aziizah Ramadani; Mahdina Dyah Purbawati; Tanaya Kirana Putri

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the representation of women in beauty product advertisements on social media, focusing on the Nivea Care & Protect Body Serum advertisement. Beauty advertisements often depict women within specific social constructions related to beauty standards, gender roles, and power relations. This research employs a qualitative descriptive approach using Sara Mills’ Critical Discourse Analysis, which emphasizes the position of subject (speaker) and object (spoken of) as well as how women are positioned in texts and visuals. Data were collected through documentation of Nivea Indonesia’s official social media posts. The results show that the advertisement not only reproduces the ideal beauty standard identified with fair and well-maintained skin but also positions women as both subjects and objects of consumption. It concludes that while there are efforts toward empowerment, the advertisement still reinforces dominant discourses that strengthen gender stereotypes in the beauty industry.

Ditto Arfin Al-Maraghi; Rahmawati Apia; M. Khairul Nawwari; Syawal Novaliansyah; Muhamad Rizky Putra Ramadhan +1 more

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Palembang City has emerged as a hub for culinary and cultural tourism, particularly through traditional cuisine and the production of songket and jumputan textiles, as part of efforts to stimulate local economic development. This study aims to examine the role of cultural tourism and traditional craftsmanship in supporting local economic growth and cultural sustainability. A descriptive qualitative approach was employed, with data collected through in-depth interviews, field observations, documentation, and questionnaires. Data analysis was conducted using the Miles and Huberman interactive model, encompassing data reduction, data display, and conclusion drawing. The findings reveal that cultural tourism and traditional textile industries generate positive economic impacts for local business actors, especially micro and small enterprises engaged in culinary and handicraft activities. In addition to economic benefits, cultural tourism contributes significantly to the preservation of local cultural values by encouraging active participation from artisans and entrepreneurs in maintaining the authenticity of traditional products. Overall, cultural tourism exhibits strong strategic potential as a dual mechanism for fostering local economic development and ensuring sustainable cultural preservation. These results provide important insights for policymakers in designing integrated tourism-based development strategies that balance economic growth with cultural conservation.