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Color plays a crucial role in graphic design, especially in attracting audience attention on social media. This study aims to analyze the influence of certain colors on the level of audience engagement in health product advertisements. By collecting data from experiments involving a sample of social media users, this study identifies colors that are effective in increasing user interaction and visual appeal. The results indicate that certain colors can increase the effectiveness of visual communication in health product advertisements.

This study examines the impact of influencer marketing on consumer purchasing behaviour in the rapidly evolving digital marketplace. Using a quantitative method, the study was conducted through surveys of social media users exposed to influencer content. Several key dimensions of influencer marketing were evaluated, including trust in influencers, content relevance, and audience engagement. The results indicate that influencer marketing substantially impacts brand awareness, purchase intention and actual purchase decisions. These study provide companies with insights to help them optimise their digital marketing strategies by collaborating with the right influencers.

This research discusses the strategic role of MSMEs in the Indonesian economy and explores digitalization as a marketing solution to overcome challenges such as less strategic location and low digital literacy. The aim is to investigate the impact of digitalization on MSME marketing strategies, particularly in improving operational efficiency and market reach. The method used is qualitative with a literature review from credible sources such as books and scientific journals. The results show that digitalization significantly improves the marketing effectiveness of MSMEs, as in the case study of Warung Sarapan Tiga Dara which is able to overcome location limitations by utilizing social media and digital tools to reach a wider audience. In conclusion, the implementation of digital marketing strategies is essential for MSMEs to thrive in a competitive environment by improving operational efficiency, customer engagement, and business sustainability despite location constraints.

This research examines criminal law enforcement strategies against perpetrators of illegal black stone mining in Suwawa, Gorontalo, with a normative-empirical approach. illegal mining activities in this region not only violate the law, but also damage the environment and create social conflicts. Although there is a strict legal basis, its implementation is still weak due to weak coordination between institutions, the involvement of unscrupulous officials, and the lack of economic alternatives for the community. This research identifies that repressive approaches alone are ineffective, so an integrative strategy is needed that includes restorative justice, strengthening customary law, digitizing surveillance, and empowering the local economy. Structural barriers such as power relations, weak surveillance and social resistance are the main hindering factors. This research recommends institutional reform and community engagement as keys to the success of fair and sustainable law enforcement in addressing environmental crimes such as illegal mining.

This study compares sex work regulations in Indonesia and Thailand through the lens of human security. Using qualitative comparative literature approach, the research analyzes four core dimensions including health, economy, legal protection, and social inclusion. Findings show that Indonesia still relies on criminalization, which exacerbates vulnerability, restricts access to health services, and reinforces stigma. Conversely, Thailand is undergoing a regulatory transition marked by community engagement, harm reduction practices, and early steps toward decriminalization. However, Thailand’s policy remains incomplete in addressing the rights of migrant and transgender sex workers. The study concludes that while Thailand provides a more inclusive model, both countries require further policy reform distinguishing voluntary sex work from exploitation, strengthening grassroots organizations, and regional policy harmonization under ASEAN human rights framework.

This community engagement article aims to enhance the legal awareness and digital literacy of students at SMA Negeri 1 Wangon in addressing the growing phenomenon of sexual violence in digital spaces, particularly in the era of artificial intelligence. The primary issue faced by Generation Z today is a lack of legal understanding and weak digital ethics, which makes them vulnerable to becoming both victims and perpetrators of online sexual violence. The program employed a participatory approach using methods such as observation, group discussions, case simulations, and evaluation through pre- and post-tests. The results indicate that the legal and digital literacy education program significantly improved participants’ understanding of legal frameworks, including the Law on Sexual Violence Crimes (UU TPKS) and the Electronic Information and Transactions Law (UU ITE). The program also fostered awareness of digital ethics and the importance of personal data security. The implementation process revealed high levels of enthusiasm among students, particularly during the creation of anti-sexual violence digital campaigns, which were later published on the school's social media platforms. This program had a positive impact on students’ ability to recognize, prevent, and respond to digital sexual violence, while also encouraging the formation of a legally conscious student community that can serve as a driving force for digital cultural transformation within the school environment.

This study aims to examine the influence of TikTok usage on youth voter participation among Generation Z in the 2024 Presidential Election in Kupang City. TikTok, as one of the most popular social media platforms among young people, serves as a medium for spreading political information, forming political identity, and mobilizing political participation. Using a quantitative approach with a survey method involving 396 respondents, the data were analyzed using multiple linear regression. The results indicate that engagement with political content, political identity formation, and political mobilization through TikTok significantly influence youth voter participation. These findings affirm the strategic role of social media in enhancing political awareness and engagement among the younger generation.

The adoption of Hospital Information Systems (HIS) is a crucial step toward improving healthcare service delivery, especially in public hospitals in developing countries. RSUD Prof. Dr. H. Aloei Saboe, a referral hospital in Gorontalo, Indonesia, has implemented the SIMRS Khanza system to digitize inpatient registration and medical documentation. However, limited evaluation has been conducted to assess its effectiveness beyond technical performance. This study aims to evaluate the implementation of SIMRS Khanza using the Human-Organization-Technology Fit (HOT-Fit) framework, which examines the alignment between users, institutional support, and system quality. A qualitative descriptive method was employed, involving in-depth interviews, non-participatory observations, and document reviews with eight informants, including medical record officers, system coordinators, and hospital management. The findings reveal that although most users reported improved efficiency and satisfaction, several issues persist: incomplete training, limited adherence to SOPs, and system performance lags during peak hours. Organizational support was present but inconsistent, and documentation policies lacked specificity for digital contexts. Technologically, the system demonstrated stable output, but responsiveness and integration require enhancement. The synthesis of findings suggests that success in HIS implementation is contingent upon not only system reliability but also continuous user engagement, structured training, and dynamic policy support. Therefore, a holistic strategy integrating human, organizational, and technological components is essential to optimize SIMRS performance and sustainability.

The rapid development of digital technology has brought significant changes to the field of education, including movement and dance learning for early childhood. In the context of Early Childhood Education (ECE), technology integration has been proven to enhance engagement, creativity, and cognitive development in children aged 5-6 years. This study aims to examine the extent of technology use in dance learning at RA Bunayya 2. Using a descriptive qualitative approach, data were collected through observations and interviews with educators. The research findings indicate that technological tools such as projectors and digital screens enhance children's focus, participation, and creativity in dance activities. Additionally, various supporting technologies, including mobile phones, cameras, microphones, and projectors, are utilized to enrich the learning experience, making the educational process more interactive and engaging. However, challenges such as unstable internet connections and varying levels of concentration among children require careful implementation. This study highlights the importance of balancing technology use in ECE, ensuring that digital tools serve as a support rather than replacing conventional pedagogical approaches.

This study examine the impact of product quality and service quality on consumer loyalty toward Bakso Adi, a local culinary business in Lampung, Indonesia. In recent years, consumers have become increasingly discerning, making product satisfaction and service experience crucial elements in shaping their loyalty. The research aims to examine how these two variables affect customer loyalty behavior, including repeat purchases, positive recommendations, and resistance to switching brands. The study employs a quantitative approach using a multiple linear regression model, with data collected through a questionnaire to 100 respondents (purposive sampling). The findings is both product quality and service quality significantly positively impact consumer loyalty. Product quality influences loyalty by meeting consumer expectations in taste and consistency, while service quality contributes through positive emotional experiences during customer interactions. These findings highlight the dual importance of maintaining high standards in both product and service aspects to retain customer trust and engagement. In conclusion, businesses like Bakso Adi must prioritize continuous improvement in product quality and service delivery to foster long-term customer loyalty. This study contributes to the understanding of loyalty formation in local food businesses and offers practical insights for customer retention strategies.

The aim of this research is to analyze the development and implementation of contemporary learning methods in the context of Islamic education, highlighting the role of digital transformation in enhancing the effectiveness and relevance of religious education. The approach used is a literature study with a qualitative method, analyzing scientific literature and related credible sources. The main findings indicate that the integration of digital technology such as LMS, interactive videos, and artificial intelligence can enhance student engagement, collaboration, and the development of critical and creative skills, thereby addressing the challenges of the times. However, the limitations of the research include the lack of direct empirical data from field applications and the need for adaptation to local characteristics. The practical implication of this study is the importance of developing teacher competencies and designing a flexible and contextual curriculum to support the effective implementation of this method. The original value of this research lies in the integration of contemporary educational concepts with Islamic educational values, as an innovative solution to meet the needs of adaptive and meaningful education in the global digital era.

Mathematics learning in elementary schools still faces several challenges, including low student motivation and critical thinking skills. One innovative solution is the implementation of the Problem Based Learning (PBL) model. This study aims to examine the effectiveness of PBL in improving elementary students’ conceptual understanding and critical thinking in mathematics. This research employed a Classroom Action Research (CAR) method conducted in two cycles involving fifth-grade students at [School Name] Elementary School. Data were collected through observations, tests, interviews, and documentation. The results show that the implementation of the PBL model increased student engagement, problem-solving ability, and the average score of conceptual understanding in mathematics. Therefore, PBL is proven to be effective in fostering meaningful learning and promoting higher-order thinking skills. It is recommended that elementary mathematics teachers integrate PBL as a student-centered learning approach.

This study aims to analyze the role of Knowledge Management (KM) and talent management in talent retention strategies in the West Java Provincial Government. In facing the challenges of competition to retain talented employees in the public sector, these two concepts are expected to increase employee engagement and job satisfaction, which in turn will reduce the turnover rate. This study uses a qualitative approach with a case study method, involving 150 respondents from various West Java Provincial Government agencies, consisting of employees with different backgrounds and positions. Data were collected through in-depth interviews, participant observation, and document analysis. The results of the study indicate that the implementation of KM in the West Java Provincial Government is still limited, with most of the information shared being tacit and informal. In addition, the implementation of talent management tends to be unfair, with some employees feeling that they do not get equal opportunities in career development. Factors that influence talent retention include job satisfaction, career development opportunities, compensation, and organizational culture. This study also found that the integration of KM and talent management can strengthen talent retention strategies, but challenges related to technological infrastructure, inequality in career opportunities, and lack of an integrated system are still obstacles.

Employee engagement and talent management methods' impact on Perumda Tirta Kahuripan Bogor Regency's retention rates is the primary research objective of this study.  The high turnover rate is the company's biggest issue since it threatens the long-term viability of the business.  The study team at Perumda Tirta Kahuripan used a quantitative approach by surveying 70 workers to gather data.  Both basic and multivariate linear regression were used to evaluate the data.  The findings demonstrated that talent management and employee engagement both contribute to a more loyal workforce and boost retention rates.  According to the modified R-squared value of 58.7%, the effect on employee retention can be explained by 58.7% by combining the factors of talent management and employee engagement. The remaining portion is impacted by variables that were not included in this research.  In order to keep a competent staff and loyal customers, these results show that talent management and enhanced employee engagement are crucial.

This research focuses on the implementation of conventional and digital learning media in Christian Religious Education and Character Education at SMP Negeri 8 Palangkaraya. The study aims to analyze the effectiveness of these media in enhancing student understanding and engagement. A quantitative experimental design was employed, involving 106 seventh-grade students divided into groups using different media: educational snake and ladder games for conventional media and interactive PowerPoint presentations for digital media. Data were collected through observations and Likert-scale questionnaires. The findings indicate that both media effectively foster a lively learning atmosphere, with students showing high enthusiasm and participation. The conventional media was particularly beneficial for active learners, while digital media catered to visual learners. The implications suggest that varied media use can enhance teaching quality and accommodate diverse learning styles, making learning more engaging and meaningful.

This study investigates the impact of cashless payment technologies, specifically e-toll and Garda Total Objek (GTO), on customer satisfaction and travel efficiency on the Tangerang-Merak Toll Road. The research demonstrates that the implementation of these technologies significantly enhances travel time efficiency and overall user satisfaction, providing a more seamless and convenient toll payment experience. Despite these positive outcomes, the study identifies several technical challenges that hinder optimal performance. Notably, there is an 18% transaction failure rate, primarily caused by malfunctions in card reader devices and server disruptions, which negatively affect the customer experience. In addition to technological reliability, the quality of service delivered by field staff and the degree of customer loyalty emerge as critical factors influencing sustained use of the digital payment system and overall satisfaction levels.The study underscores the importance of time efficiency and customer loyalty as key drivers for improving service quality and encouraging the widespread adoption of cashless systems. To address these challenges, the study recommends enhancing the reliability of payment devices and network infrastructure through regular maintenance and upgrades. Furthermore, the adoption of Multi-Lane Free Flow (MLFF) technology is suggested to allow toll transactions without stopping, thereby reducing traffic congestion and waiting times at toll plazas. Continuous staff training is essential to improve service response and technical troubleshooting. Additionally, customer loyalty programs offering incentives like discounts and rewards could increase user engagement. The study also emphasizes the need for increased public education on cashless payment systems and their features to minimize resistance and misunderstandings. Finally, ongoing monitoring and evaluation based on user feedback are critical for promptly addressing issues and sustainably improving customer satisfaction.

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

Academic motivation in mathematics remains a critical factor influencing student engagement and performance. This study examined the mediating effect of self-efficacy on the relationship between goal setting and academic motivation among college students. Using mediation analysis, 100 participants were selected through stratified random sampling. Results indicated that self-efficacy partially mediates the relationship, but goal setting unexpectedly had a negative effect on self-efficacy, suggesting that specific goal-setting strategies may introduce pressure or unrealistic expectations. This finding challenges the assumption that goal setting always enhances confidence and motivation. Future research may explore alternative mediating factors and variations in goal-setting strategies. Additionally, educational interventions should integrate self-efficacy-enhancing techniques such as mastery experiences and peer support to maximize student motivation and achievement in mathematics.

This study investigates how Islamic da’wah can serve as a strategic instrument in strengthening civic engagement within democratic societies. Civic engagement is the active participation of citizens in public life, including policy-making, government oversight, and involvement in solving social problems. It is a crucial element in maintaining a fair and participatory democratic system. In the context of Muslim communities, Islamic da’wah not only aims to convey religious teachings but also seeks to instill universal values such as justice, equality, consultation (shura), empathy, and social responsibility—principles that form the foundation of democratic life. This research uses a descriptive qualitative method with a library research approach. Data were gathered from secondary sources such as books, academic journals, and relevant articles related to Islamic da’wah, civic engagement, and democracy. This method was chosen to allow for a comprehensive and systematic analysis of the social function of da’wah without conducting field observations or direct interviews. The results of this study show that Islamic da’wah, when practiced contextually and inclusively, can build critical social awareness, encourage public participation, and strengthen constructive social dialogue. Digital da’wah, Islamic value-based social campaigns, and the proactive role of preachers as agents of change become key elements in bridging Islamic teachings with democratic values. Furthermore, participatory da’wah empowers marginalized groups to become more involved in public discourse. Therefore, Islamic da’wah emerges not only as a spiritual medium but also as a cultural force that supports the development of a just, democratic, and civilized civil society.

This study investigates the impact of live streaming, promotions, and online customer reviews on purchasing decisions among users of the Tokopedia platform in Indonesia. The rapid development of the internet, particularly during the COVID-19 pandemic, has transformed consumer behavior, leading to increased adoption of digital shopping methods. Utilizing a quantitative research design, data were collected from 130 respondents who have engaged with Tokopedia's live streaming feature, Tokopedia Play. The findings reveal that both live streaming and promotional strategies significantly influence online reviews and purchasing decisions, with coefficients of 0.426 and 0.445, respectively. Online reviews also play a critical mediating role, enhancing the relationship between live streaming, promotions, and purchasing decisions. The demographic analysis indicates that younger consumers, particularly those aged 17-26, dominate the user base, highlighting the need for tailored marketing strategies. Despite the positive outcomes, challenges such as the digital divide and cybersecurity concerns persist, necessitating strategic measures to enhance digital literacy and secure online transactions. The study concludes that leveraging live streaming, promotions, and positive online reviews can significantly enhance consumer engagement and drive sales in the competitive e-commerce landscape of Indonesia. Future research should explore the long-term effects of these variables on consumer loyalty and the impact of emerging technologies on the e-commerce experience.