The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media

Amrullah Sayf Chandra ; Emir Sheikh Abdurrahman ; Riza Nur Fathoni
Proceeding of the International Conference on Art,... 📅 2025 Vol 1, No 1
Abstract
Color plays a crucial role in graphic design, especially in attracting audience attention on social media. This study aims to analyze the influence of certain colors on the level of audience engagement in health product advertisements. By collecting data from experiments involving a sample of social media users, this study identifies colors that are effective in increasing user interaction and visual appeal. The results indicate that certain colors can increase the effectiveness of visual communication in health product advertisements.
Keywords
Graphic design; digital advertising; color; social media; health products
How to Cite

Amrullah Sayf Chandra, et al. (2025). The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media. Proceeding of the International Conference on Art, Design, and Visual Communication, 1(1).

Amrullah Sayf Chandra; Emir Sheikh Abdurrahman; Riza Nur Fathoni, "The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media," Proceeding of the International Conference on Art, Design, and Visual Communication, vol. 1, no. 1, 2025.

Amrullah Sayf Chandra; Emir Sheikh Abdurrahman; Riza Nur Fathoni. "The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media." Proceeding of the International Conference on Art, Design, and Visual Communication, vol. 1, no. 1, 2025.

Amrullah Sayf Chandra; Emir Sheikh Abdurrahman; Riza Nur Fathoni. "The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media." Proceeding of the International Conference on Art, Design, and Visual Communication 1, no. 1 (2025).

Amrullah Sayf Chandra, et al. (2025) 'The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media', Proceeding of the International Conference on Art, Design, and Visual Communication, 1(1).

Amrullah Sayf Chandra; Emir Sheikh Abdurrahman; Riza Nur Fathoni. The Influence of Color in Graphic Design to Increase the Effectiveness of Health Product Advertising on Social Media. Proceeding of the International Conference on Art, Design, and Visual Communication. 2025;1(1).

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