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This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.

The SQ-FFQ is a commonly used food consumption assessment method because it is quick, relatively inexpensive, simple, and can be self-administered by respondents. Each SQ-FFQ instrument developed should be validated for the target population to avoid overestimation of food consumption measurements. This study aims to determine the validity of the SQ-FFQ instrument as a tool for assessing food consumption. The 3 Days Food Record is used as the gold standard for comparison in the validity of the SQ-FFQ. Sampling was conducted using accidental sampling, with 30 student respondents. The Nutrisurvey application was used to determine the intake of energy, macronutrients, and micronutrients. Meanwhile, for the diversity score, it was based on the IDDS (Individual Dietary Diversity Score) with a score scale of 0-9. Data analysis was performed using SPSS software with Pearson Correlation tests to examine the relationship between the two methods. The correlation coefficient values for all nutrients showed a significance level of <0.005, with the highest correlation coefficient found for energy intake (r=0.708, p<0.001) and the lowest for iron intake (r=0.412, p=0.024). The correlation test for consumption diversity showed a p-value of <0.001 with a correlation coefficient of 0.706, indicating a strong relationship between the SQ-FFQ method and the 3 Days EFR. The results of this study indicate that the SQ-FFQ method is a valid tool for measuring food intake and diversity among university students in Surabaya.

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are  validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables  of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with  an F value of  54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling  variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.

Company value is one of the main indicators used by investors to assess the performance and prospects of a company. This study aims to analyze the influence of liquidity, solvency, and profitability on the value of consumer goods sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. The research sample consisted of 20 companies selected using the purposive sampling method. Data analysis was carried out by multiple linear regression using SPSS 27 software. The results show that liquidity has a negative and significant effect on company value, solvency has a positive and significant effect on company value, while profitability does not have a significant effect on company value. These results indicate that management must pay attention to efficiency in managing liquid assets, maintain a balance between debt and its own capital, and consider other factors other than profitability in increasing company value.  

تعد اللغة العربية مادة تعليمية مهمة في المدرسة الابتدائية المحمدية موجورمبون، حيث تهدف إلى تقديم فهم أساسي للغة العربية لدعم برنامج تحفيظ القرآن الذي تنفذه المدرسة. ومع ذلك، يواجه طلاب الصف الرابع صعوبات في تعلم اللغة العربية، ناتجة عن الشعور بالملل خلال عملية التعليم. يعود ذلك إلى استخدام وسائل تعليمية غير مشوقة، مما يؤدي إلى ضعف اهتمام الطلاب وصعوبة في فهم المادة، وبالتالي انخفاض قدرتهم على تذكر المحتوى المدرس وتدني مستوى تحصيلهم الدراسي. استجابة لهذه التحديات، أجريت دراسة كمية بتصميم شبه تجريبي (Pre-Eksperimental Design) باستخدام اختبار قبلي وبعدي على مجموعة واحدة. شملت الدراسة جميع طلاب الصف الرابع، وعددهم 12 طالبًا، كعينة بحثية. استخدمت الباحثة أساليب جمع البيانات مثل الملاحظة، المقابلة، الوثائق، والاختبارات. ولتحليل البيانات، استُخدم اختبار ويلكوسون (Wilcoxon Signed-Rank) غير البارامتري عبر برنامج SPSS، نظرًا لعدم توزيع البيانات بشكل طبيعي في الاختبار البعدي. أظهرت النتائج أن استخدام وسيلة "ألغاز المفردات" في تعليم اللغة العربية أدى إلى تحسن ملحوظ في نتائج تعلم الطلاب، حيث كانت قيمة الاختبار 0.002 > 0،05 يشير ذلك إلى تأثير إيجابي لاستخدام هذه الوسيلة في تحسين نتائج التعلم في المجموعة التجريبية. بناءً على هذه النتائج، توصي الباحثة باستخدام وسيلة "ألغاز المفردات" في تعليم اللغة العربية لتحقيق نتائج تعليمية مثلى، مع إمكانية تطبيقها على مستويات صفية مختلفة، وليس فقط في الصف الرابع.

This study aims to determine the influence of the yellow book extracurricular instructor strategy in improving student achievement. This study was conducted at the Musthafawiyah Islamic Boarding School. In this study, the researcher took samples using Total Sampling (saturated sample), this is because the population is less than 100 so that the entire population is used as a sample. The sample of this study was 48 people. The results of the data analysis obtained using data analysis techniques, namely descriptive analysis, requirement testing and hypothesis testing using the SPSS version 23 program. The results of the data analysis obtained the correlation coefficient value (rxy) = 0.536 with sig. (ρ) = 0.000 <0.05. So it can be concluded that Ho is rejected and Ha is accepted, with a coefficient of determination (R2) of 0.287 of 28.7% with the remaining percentage of 71.3% influenced by other variables. With Fcount of 18.524. The conclusion is that there is a significant influence between the extracurricular yellow book mentor strategy variables in improving student achievement at the Musthafawiyah Islamic Boarding School. The extracurricular mentor strategy (X) has a significant effect on improving student achievement (Y). with a determination coefficient (R2) of 0.287, which means that the extracurricular mentor strategy has an effect on improving student achievement with a percentage of 28.7% with the remaining percentage of 71.3% influenced by other variables.  Student achievement (Y) at the Musthafawiyah Islamic boarding school has a significance value of 0.128> 0.05, so the data is declared normally distributed and is in the good category with a percentage of 87.2%.

This study examines the presence of the Monday effect in companies listed in the IDX30 index on the Indonesia Stock Exchange (IDX) from February 2018 to January 2023. The Monday effect is a market anomaly where stock returns on Mondays tend to be systematically different from other trading days. This phenomenon, if proven, challenges the efficient market hypothesis. The main research problem is whether the Monday effect exists in IDX30 stocks during the specified period. The study aims to provide empirical evidence regarding this anomaly in the Indonesian stock market. The research employs a quantitative approach, utilizing secondary data in the form of daily stock closing prices. The sample consists of 15 companies that were consistently listed in the IDX30 index throughout the study period, selected through a purposive sampling method. The analysis is conducted using the One-Way ANOVA test with SPSS 27 statistical software to compare stock returns across different trading days. The findings confirm the presence of the Monday effect in IDX30-listed stocks, indicating that stock returns on Mondays exhibit statistically significant differences compared to other days. These results suggest that behavioral factors and market inefficiencies may influence stock price movements in the IDX30 index. This study contributes to the literature on stock market anomalies and provides insights for investors and policymakers regarding trading strategies and market efficiency in Indonesia.

This research aims to determine the effect of rewards on the performance of CV Teknika Kreasindo employees in Makassar City. The variables in this research consist of the independent variable, namely Reward, and the dependent variable, namely employee performance. The population and sample in this research are all CV employees. Teknika Kreasindo in Makassar City. The data collection techniques used were observation and questionnaires. The data analysis technique used is simple linear regression analysis with SPSS version 26 software to prove the hypothesis. The results of this research show that there is a positive and significant influence between the rewards given by the company on employee performance. These findings indicate that providing appropriate rewards can increase employee motivation and work productivity, so that they can contribute to organizational achievements. It is hoped that this research can provide a reference for companies in designing effective reward systems to improve employee performance.

The purpose of this research was to examine the relationship between audit report latency and profitability, firm size, and leverage.  This study falls under the category of quantitative research. The data utilised in it comes from secondary sources, specifically the company's annual financial report that can be found on the Indonesia Stock Exchange (IDX) website for the years 2020–2023.  With the use of a purposive sampling strategy, we were able to collect 236 pieces of observational data from 59 different companies.  The statistical package used for data processing in this study is SPSS 27, and the kind of data analysis that was employed is multiple linear regression analysis.  The study found that audit report lag is positively but insignificantly affected by leverage, firm size negatively but significantly affects audit report lag, and profitability negatively but insignificantly affects audit report lag.

One of the districts with the greatest concentration of ethnic Chinese residents and the highest concentration of young business owners in Medan City is Medan Kota District. The purpose of this study is to clarify the potential impact of ethnic Chinese youth's independent enterprises on labor absorption in Medan Kota District. A quantitative descriptive research design is employed, and SPSS version 17 analysis is used to perform the Multiple Linear Regression research method. Ho was rejected while Ha was accepted, according to the ANOVA test, which revealed that Fcount> Ftable. This indicates that ethnic Chinese youth-owned independent enterprises significantly improve labor absorption, specifically 72%.

In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.

As time advances, humans need technology as a tool to help and facilitate all their activities in daily life, one of which is in the fields of transportation or food. In Indonesia, technological developments in the transportation sector can be seen from the rapid development of the Grab application. Through the Grab application, initially OVO was only used by the public as a payment method for Grab's transportation services. But now consumers can carry out various activities ranging from transportation to ordering food. This phenomenon illustrates how the Grab application with a payment system via OVO can be massively accepted by the Indonesian people. Acceptance of this technology can be analyzed using the Technology Acceptance Model (TAM). When using technology, people do not always receive the benefits, accept the convenience, and fully accept the risks, but often there is resistance or mistakes often occur. Therefore, this research aims to analyze the influence of the Technology Acceptance Model (TAM) with the variables perceived usefulness, perceived ease of use, and Perceived Risk in Grab application users on Reuse Intention. The population of this study were all Grab application users in Pangkalpinang City, with purposive sampling involving 112 respondents whose characteristics of application users ranged from 18-50 years and had also used the OVO feature for at least 1 year. The analytical method that will be used to analyze the data is SPSS 26.0. The results of this research explain that the variables perceived usefulness, perceived ease of use, and Perceived Risk have an influence on Reuse Intention.

This research was conducted with the aim of determining the influence of liquidity, leverage, cash flow and institutional ownership on financial distress. This research was conducted on properties and real estate sector companies on the Indonesia Stock Exchange (BEI) with a research period of 2019-2023. The sample in this study used purposive sampling with a sample of 56 companies in the properties and real estate sector that met the sample criteria. The data analysis technique used in this research is multiple linear regression analysis using statistical testing tools, namely SPSS version 22.0. Based on the research results, it can be concluded that liquidity, cash flow and institutional ownership have a positive and significant effect on financial distress. Meanwhile, leverage has no effect on financial distress.

This study investigates the impact of Environmental, Social, and Governance (ESG) and Environmental Management Accounting (EMA) on firm value, with Green Innovation (GI) as a moderating variable. The research is based on secondary data from manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, analyzed using path analysis with a moderated regression approach in SPSS. The findings reveal that ESG has a significant but negative impact on firm value, suggesting that ESG investments may be perceived as cost burdens in the short term. Meanwhile, EMA does not have a significant effect on firm value, indicating that its role in firm valuation remains unclear. The moderating role of GI does not significantly strengthen the relationship between ESG and firm value, while the interaction between EMA and GI negatively affects firm value,implying that green innovation strategies may introduce additional financial burdens. These findings highlight the complexity of sustainability investments and emphasize the need for a balanced approach to ESG and EMA implementation to optimize long-term firm value. The study contributes to legitimacy and stakeholder theories by demonstrating how sustainability strategies can influence financial outcomes. It provides practical insights for businesses to develop more effective ESG disclosure and EMA implementation strategies that align with investor expectations and long-term firm sustainability

This study aims to determine the effect of transfer pricing, thin capitalization, capital intensity and audit quality on tax avoidance. The population in this study are companies that have been listed on the Jakarta Islamic Index (JII) during the 2019-2023 period, totaling 54 companies. The sample in this study amounted to 19 multinational companies or 95 observation data determined by purposive sampling method. The data analysis used is multiple linear regression analysis with dummy variables with the SPSS 29 program. The results showed that transfer pricing partially had a negative and significant effect on tax avoidance, while thin capitalization, capital intensity and audit quality partially have no significant effect on tax avoidance. However, transfer pricing, thin capitalization, capital intensity and audit quality simultaneously have a positive and significant effect on tax avoidance.

The use of Brand Ambassadors is becoming increasingly popular in marketing strategies to influence customer behavior. This study aims to measure the role of Nicholas Saputra as a brand ambassador, consumer purchase intention for Kanzler Crispy Chicken Nugget, and the influence of the brand ambassador on purchase intention, focusing on followers of the Instagram account @temankanzler. Using brand ambassador and consumer behavior theories, this study involves two variables: Brand Ambassador (X), consisting of four dimensions (Popularity, Credibility, Attractiveness, Strength), and Purchase Intention (Y), which includes four dimensions (Transactional Intention, Referential Intention, Preferential Intention, Exploratory Intention). A quantitative method was applied through a survey of 71 respondents, analyzed using descriptive statistics and simple linear regression with SPSS. The results indicate that the mean perception of respondents for variables X and Y is 3.80 (agree). Validity and reliability tests confirm that all statement items are valid and reliable. Simple linear regression shows a positive and significant influence of the brand ambassador on purchase intention, with a determination coefficient (Adjusted R²) of 0.789, meaning that 78.9% of the variation in purchase intention is explained by the Brand Ambassador variable, while 21.1% is influenced by other factors.

Firm value represents the value required by investors to make investment decisions, as reflected in the company's market price. It also represents the growth value for shareholders, which is mirrored in the company's stock market price. Firm value signifies the prosperity of shareholders; when the firm's value is high, shareholder prosperity is also high. The objective of this study is to determine the influence of financing decisions, profitability, solvency, and company size on firm value. The population consists of industrial sector companies listed on the Indonesia Stock Exchange (IDX) with financial statements for the 2019–2023 period. The sample was selected using purposive sampling based on specific criteria, resulting in 41 companies. This study utilizes multiple linear regression analysis, facilitated by the SPSS Version 22 program. The results of this study indicate that funding decisions as measured by the debt to equity ratio have a positive and significant effect on firm value, profitability as measured by return on assets has a positive and significant effect on firm value, solvency as measured by the debt to asset ratio has a negative and significant effect on firm value, and firm size as measured by firmsize has no effect on firm value.

This study aims to find empirical evidence regarding the influence of remote audits, Computer Assisted Audit Techniques, and Professional Skepticism on Audit Quality. This study utilizes a survey method by distributing questionnaires to auditors working for the Central Java Provincial Representative Audit Board (BPK). The sample was determined using the Slovin formula with a 10% error tolerance rate, resulting in 67 sample from 199 population. A probability sampling method with a simple random sampling procedure was applied to ensure equal selection opportunities. Data analysis was conducted using a descriptive statistical approach in IBM SPSS version 27. The results evidence that remote audit has a significant and positive impact on audit quality. Similarly, CAATs and professional skepticism also significantly and positively affect audit quality. Moreover, these three variables collectively influence audit quality. The findings of this study provide insights for audit institutions to enhance audit quality by adopting remote auditing, utilizing CAATs, and fostering professional skepticism among auditors. This study contributes to the literature by empirically examining the simultaneous impact of remote auditing, CAATs, and professional skepticism on audit quality, particularly in the context of government audits in Indonesia.

Background: For women, menarche is the first menstruation, which is a sign of puberty (maturity) for healthy adolescents. Menarche occurs at the age of 8 to 12 years. It is very important to prepare adolescents mentally and psychologically from the beginning of menarche so that they have a positive response to menarche. Aspects of menarche readiness are divided into 3, namely aspects of understanding, aspects of appreciation, and aspects of willingness. Factors that influence menarche readiness include internal factors, namely attitude and age, while external factors are sources of information, maternal social support and social environment. Unpreparedness to face menarche has an impact on personal hygiene during menstruation and anxiety. Objective: To determine the effect of menstruation education using animated video media and leaflets on menarche readiness in children aged 9-12 years at SDN Bojong 2 Cianjur. Method: This study used a true experimental design research design, with a pretest-posttest with control group design. The sampling technique used total sampling with a sample size of 94 respondents. Data collection was carried out using a questionnaire, then the data was processed and analyzed using SPSS computer software. Statistical test using Wilcoxon test. Results: In the intervention group between the pretest and posttest values ​​obtained a p-value of 0.000 (<0.05), while in the control group between the pretest and posttest values ​​obtained a p-value of 0.084 (> 0.05). Conclusion: There is a significant difference between the intervention group and the control group after being given menstruation education. So there is an effect of menstruation education using animated video media and leaflets on menarche readiness in children aged 9-12 years at SDN Bojong 2 Cianjur.

Communication is the interest of everyone to socialize with others. A person will find it difficult to connect with others without communication. Motivation gives an employee a goal in doing his job. Work motivation is a drive that arises both from within and from outside that causes a person to carry out a series of activities to achieve a personal goal and company goal. Therefore, communication and motivation greatly affect employee performance. The discussion in this study aims to analyze how much influence communication and motivation have on the performance of employees of PT Rentokil Initial Indonesia. This study uses a quantitative approach, using simple linear regression analysis to evaluate the relationship between communication, motivation, and employee performance. The number of samples in this study were 103 employees as respondents. Data collection techniques were conducted by interview, observation, and questionnaire. Data processing was carried out using SPSS version 25. Then the results obtained show that effective communication and motivation significantly impact overall employee performance.