Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan)

Yunita Dwi Editia ; Indira Shofia Maulida ; Moh. Muklis Sulaeman ; Sabilar Rosyad
Jurnal Bintang Manajemen (JUBIMA) 📅 2025 Vol 3, No 1 🔗 DOI: 10.55606/jubima.v3i1.3827
Abstract
This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.
Keywords
Content Marketing; Live Streaming; Online Customer Review; TikTok
How to Cite

Yunita Dwi Editia, et al. (2025). Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan). Jurnal Bintang Manajemen (JUBIMA), 3(1). https://doi.org/10.55606/jubima.v3i1.3827

Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad, "Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan)," Jurnal Bintang Manajemen (JUBIMA), vol. 3, no. 1, 2025.

Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad. "Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan)." Jurnal Bintang Manajemen (JUBIMA), vol. 3, no. 1, 2025.

Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad. "Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan)." Jurnal Bintang Manajemen (JUBIMA) 3, no. 1 (2025).

Yunita Dwi Editia, et al. (2025) 'Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan)', Jurnal Bintang Manajemen (JUBIMA), 3(1). doi: 10.55606/jubima.v3i1.3827.

Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad. Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan). Jurnal Bintang Manajemen (JUBIMA). 2025;3(1).

Artikel Terkait

Pengaruh Kepemimpinan Asertif dan Aktualisasi Diri terhadap Kinerja Perawat: (Studi pada Perawat di Ruang Melati RSUD dr. Soekardjo Tasikmalaya)

Dimas Reza Kurniawan; Arga Sutrisna; Ghaling Achmad Abdul Ghonisyah

Analisis Pendekatan Permisif dan Pendekatan Buku Masak dalam Manajemen Kelas: Studi Hasil Wawancara dengan Guru

Anisa Anisa; Assyfaturrahmah Assyfaturrahmah; Rizki Suwandi; Umi Hasnah; Zumi Nur Faiza; Zhidan Muhammad Elfarizi; Ade Irma

Pengaruh Inovasi dan Perencanaan Strategis terhadap Kinerja Organisasi pada Wisata Edukasi Kampung Coklat Blitar

Alya Maha Devi Tahta Amrina; Gladys Greselda Gosal

Toxic Workplace dan Dampaknya pada Kesehatan Mental hingga Turnover Karyawan

Andini Rohayani; Wilianti Laelatul Fitri; Zulfa Azkia Maharani; Sri Mulyeni

Strategi Manajemen Pemasaran Digital dalam Menarik Minat Generasi Z

Rendi Maulana Akbar; Sopi Afrilia; Tika Wulandari; Tika Wulandari; Sri Mulyeni

Digitalisasi Administrasi Pajak UMKM Sektor Distributor di Kota Batam : Studi Kualitatif tentang Pengalaman, Tantangan, dan Strategi Adaptasi Pelaku Usaha di Era Kebijakan Pajak Terbaru

Erwin Sya'ban Ardi Wibowo; Anthony Salim; Ernest Kusuma Dharma; Limas Putra; Hansen Nicholas; Herodes Herodes
Tren Sitasi Jurnal