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The Influence of Service Quality, Customer Experience Management and Trust on User Satisfaction of KM. Makassar C2 in Samarinda under the guidance of Mr. Dr. M. Zaini, M.Si. This study aims to test and analyze whether there is a significant influence of service quality, customer experience management, and trust on user satisfaction of KM Makassar C2 services in Samarinda. This study uses a quantitative research method with sample determination using the lemeshow formula. The population used is KM Makassar C2 Service Users in Samarinda. The data collection technique in this study used a questionnaire with a total of 96 respondents from KM Makassar C2 service users. The analysis tool used is multiple linear regression analysis. Based on the results of the study, it is known that partially service quality and customer experience management have a significant effect on user satisfaction, then trust does not have a significant effect on user satisfaction. However, the results of simultaneous testing show that service quality, customer experience management and trust have a significant effect on user satisfaction of KM Makassar C2 services in Samarinda.

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual shopping assistants can enhance customer loyalty, sales conversion, and consumer satisfaction in online marketplaces. Using a mixed-method approach involving in-depth interviews and quantitative surveys, the research identifies consumer perceptions of this technology and its impact on their purchasing decisions. Findings reveal that consumers who engage with AI-powered virtual shopping assistants report more personalized and satisfying shopping experiences, contributing to increased loyalty and sales conversion for e-commerce platforms. This article provides practical insights for marketplace managers to optimize the use of AI in creating more personalized and responsive shopping experiences. Furthermore, this research opens opportunities for further exploration of AI integration across various digital shopping channels.

This study aims to analyze the implementation of sanctions against wealthy customers who delay payments in the perspective of DSN-MUI Fatwa No. 17/DSN-MUI/IX/2000. The study was conducted at PT. BPRS Alwashliyah Gunung Krakatau Medan with a normative and empirical legal approach. The results of the study indicate that the application of sanctions against customers who delay payments is an effort by banks to maintain the smoothness of the financing system. The application of the DSN-MUI fatwa provides a legal basis for Islamic banks in imposing sanctions on wealthy customers who neglect to fulfill their obligations. This fatwa also strengthens the position of banks in the Indonesian civil law system.

Along with the development of the era, many hotels and restaurants have sprung up both in big cities and in small towns. Thus, it can be seen that the business sector has become an arena of fierce and never-ending competition. The increasing establishment of restaurants in various places is the result of increasing market demand. Understanding the elements that influence the level of customer satisfaction is important. The purpose of this study is to explain how the influence of menu variation, taste and price on consumer satisfaction mediated by service quality. This study uses the theory of Planned Behavior with a sample size of 100 people and uses a purposive sampling technique. Data collection in this study was carried out using a questionnaire method via google form. The data analysis technique used in this study is SEM-PLS. The results of the study showed that the menu, taste, price have a significant effect on service quality, taste, price and service quality have a significant effect on consumer satisfaction while the menu does not have a significant effect on waiter satisfaction. Taste and price have a significant effect on consumer satisfaction through service quality as mediation, while the menu does not affect consumer satisfaction mediated by service quality. The results of this study can be used by cafes and restaurants to improve their services so that they can increase the satisfaction of consumers who come..

This research aims to describe the implementation of digital transformation in marketing strategies among micro, small, and medium enterprises (MSMEs) in the culinary sector, using Nomnom Kitchen in Bandarlampung City as a case study. Employing a qualitative approach with data collection techniques including interviews, observations, and documentation, the research explores the firsthand experiences of business actors in transitioning from conventional to digital marketing. The findings reveal that MSME actors face complex dynamics throughout the digitalization process, involving internal challenges such as limited human resources and digital content management, as well as external opportunities like expanded market reach. Digital transformation emerges as a strategic tool that enhances promotional efficiency, strengthens customer engagement, and fosters a business model that is more responsive to technological advances. The study highlights the importance of digital training and the enhancement of entrepreneurial capacity to optimize the digital potential of MSMEs.

Customer satisfaction is a key factor in the success of a company, especially in the technology industry that demands fast, accurate, and quality service. This study aims to analyze the effect of Speed, Maintenance, Accuracy, and Marketing Strategy variables on Customer Satisfaction at CV. Andi Jaya Technology. The research method used is regression analysis with t-test to measure the effect of each variable partially and F-test to see the effect simultaneously. The results of the study show that partially, the Speed ​​variable has a t-count value of 4,352, Maintenance of 5,573, Accuracy of 6,167, and Marketing Strategy of 3,166. All t-count values ​​are greater than t-table (1,677 at α = 5%), so it can be concluded that each variable has a significant effect on Customer Satisfaction. In addition, the results of the simultaneous test show that the variables Speed, Maintenance, Accuracy, and Marketing Strategy together have a significant influence on Customer Satisfaction with an F-count value of 9.515, greater than the F-table (2.58 at α = 5%). The results of this study confirm that factors such as speed of service, system maintenance, accuracy in work, and effective marketing strategies play an important role in increasing customer satisfaction. Therefore, CV. Andi Jaya Technology needs to continue to improve these aspects in order to maintain customer loyalty and increase the company's competitiveness in the technology industry.

This study highlights Bajawa Coffee Shop in Bekasi as the main subject in examining the factors that influence customer loyalty. This study aims to analyze the effect of service quality and price perception on customer loyalty, with customer satisfaction as a mediating variable. Service quality refers to the extent to which the service provided is able to meet customer expectations, while price perception is the customer's assessment of the economic value of the product or service received, which is influenced by costs, market demand, and business strategy. Customer satisfaction is a subjective evaluation of the experience of using a service, which reflects how well customer expectations are met by actual performance. This satisfaction plays an important role in building long-term relationships between customers and companies, and has a major impact on loyalty, brand reputation, and business sustainability. Customer loyalty itself is defined as a commitment to continue choosing and recommending a particular product or service, despite offers from competitors. In the context of increasingly tight competition in the cafe industry and the increasing trend of coffee consumption, understanding the factors that shape loyalty is very important. This study uses service quality and price perception as independent variables, customer satisfaction as a mediating variable, and customer loyalty as a dependent variable. The results of this study are expected to contribute to the development of more effective business strategies in retaining customers at the Bajawa Bekasi Coffee Shop.

This study analyzes the influence of the work environment on the turnover rate at PT Spesial Gold, with the method used in this study is a qualitative approach method. The sample collection technique uses purposive sampling where respondents are determined with the criteria of being employees who work at PT. Spesial Gold with customer service or sales positions. The results of interviews with respondents show that high workloads and ineffective communication are the main factors causing turnover. Poor relationships between superiors and subordinates, as well as inadequate work facilities, also contribute to employee dissatisfaction. Employees often show a desire to leave after one to two years of work, because they feel there is no career development. An uncomfortable work environment can cause stress and feelings of being unappreciated, encouraging employees to look for other opportunities. Recommendations to reduce turnover include improving internal communication, training for superiors, adjusting workloads, and providing employee welfare programs. This study emphasizes the importance of the role of management in creating a conducive work atmosphere.

The rapid growth of e-commerce has driven companies to seek more effective strategies to enhance logistics efficiency and customer satisfaction. This article examines the synergy between artificial intelligence, strategic location determination, and digital marketing in supporting the performance of digital supply chains. This multidimensional approach demonstrates that integrating cutting-edge technologies with precise location strategies and data-driven marketing can create superior customer experiences and more efficient operational costs. This study is based on a literature review of ten recent related studies. Moreover, it highlights consumer behavior shifts due to the digitalization and globalization of supply chains.  

This study analyzes the influence of Augmented Reality (AR) technology on consumer purchase intention with customer engagement as an intervening variable at Sephora Indonesia. This quantitative research involved 150 respondents who are users of Sephora Virtual Artist, analyzed using Structural Equation Modeling (SEM). The research instrument measures three main variables: Augmented Reality (interactivity, vividness, novelty), Customer Engagement (cognitive, emotional, behavioral), and Purchase Intention (intention, willingness, likelihood to purchase) using a five-point Likert scale. The research results show that AR has a positive and significant effect on customer engagement and purchase intention. Customer engagement also has a positive effect on purchase intention and is proven to mediate the relationship between AR and purchase intention. This study contributes to the AR literature in beauty e-commerce and recommends that Sephora optimize AR features, develop comprehensive customer engagement strategies, and continue investing in AR technology as a competitive advantage.

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.

This research is the result of quantitative research which aims to answer questions about the influence of Viral Marketing and online Customer Reviews on the buying interest of Shopee marketing consumers. The research method used is quantitative research and the sampling technique uses a purposive sampling method with a sample size of 98 respondents. The data collection technique uses a questionnaire with the help of a Google form which is processed using SPSS version 27 and the data analysis technique uses multiple linear regression. This research focuses on undergraduate students from the Faculty of Economics and Business, Jambi University as young, dynamic and technology-savvy consumers, who very often use the Shopee e-commerce application to purchase various products. So Shopee has become one of the largest e-commerce which is very popular in Indonesia. The results of this research show that Shopee Viral Marketing has a positive effect on buying interest. Then online Shopee Customer Reviews have a positive effect on buying interest. Furthermore, based on the results of simultaneous test statistical calculations, it shows that Shopee's Viral Marketing and Online Customer Reviews have a simultaneous influence on Shopee marketplace consumer buying interest among undergraduate students at the Faculty of Economics and Business, Jambi University. For the Shopee marketplace, it is recommended to increase Viral Marketing promotions and maintain online Customer Reviews on the Shopee marketplace which is already popular among the public. Apart from that, Shopee also needs to create the latest innovations in order to accommodate customer desires and expectations, in order to maintain competitiveness and product relevance in the market.

The study focuses on analyzing business strategies to enhance sales in 24-hour coffee shops (warkop24h) in Indonesia, considering their unique challenges and opportunities. Conducted through supportive activities in Karangasih Village, Bekasi, the research employs various methodologies including surveys, discussions, and practical tutorials aimed at providing comprehensive reviews and innovative strategies. Key findings indicate that these coffee shops need to improve promotional efforts and address supply chain issues, particularly with essential ingredients like ice, to bolster customer satisfaction. By developing unique menu offerings and leveraging digital marketing, these businesses can capture the attention of the younger demographic, particularly Gen Z, who view warkop as social and creative spaces. The study concludes that implementing strategic adaptations in response to market trends and customer preferences can significantly bolster the viability and growth of coffee shop businesses in competitive environments. This research highlights the critical role of micro, small, and medium enterprises (UMKM) in contributing to the broader economic framework of Indonesia.

This study aims to determine the influence of Work Motivation, Work Environment, and Job Satisfaction on Employee Productivity at PT. Nihon Seiki Indonesia. This research is motivated by the phenomenon of declining employee productivity as shown by the non-achievement of work targets in recent months. This problem indicates the possibility of a decline in internal quality that needs to be evaluated, such as low motivation, less supportive work environment conditions, and less than optimal job satisfaction. This decline can also have an impact on the company's overall performance, including in terms of efficiency, production quality, and customer satisfaction that are declining over time. The method used in this study is a quantitative method with a descriptive and verifiable approach. The data collection technique was carried out through the distribution of questionnaires to 90 employees as a sample of the total population of 115 employees working in the company. The research instrument was tested through validity and reliability tests. Data were analyzed using multiple linear regression analysis, t-test (partial), F test (simultaneous), and determination coefficient (R²) test, with the help of SPSS software version 26. The results of the study show that Work Motivation, Work Environment, and Job Satisfaction have a significant effect on Employee Productivity, both partially and simultaneously. These findings confirm that the increase in employee work productivity is not only dependent on external factors such as technology and management systems, but is also highly determined by internal factors that are directly related to individual comfort and satisfaction at work. Therefore, company management needs to focus more on efforts to create a conducive work environment, build strong motivation, and increase employee job satisfaction as a strategy to optimize productivity. In addition, continuous training and effective communication between teams also need to be improved to maintain morale, collaboration, and the achievement of overall organizational targets.

The development of the industrial sector has experienced significant acceleration due to the support of advancing technology and creative innovations from various companies. These innovations result from the collective contributions of all levels within a company's structure. This situation has intensified industrial competition, encouraging companies to continuously innovate in producing products that meet societal needs. Companies capable of creating high-quality products relevant to market demands have a greater chance of surviving and excelling in competition. For instance, between December 2023 and January 2024, a telecommunications company successfully produced 150,077,945 physical vouchers, with an average daily production of 2,543,694 units. During the production process, physical vouchers must meet specific criteria to ensure their quality. Quality control focuses not only on reducing product defect rates but also prioritizes customer satisfaction and loyalty. Six Sigma is one of the methodologies used to increase production process quality by reducing process variance and minimizing the number of defects in products or services. To facilitate the implementation of Six Sigma, the 5W+1H method can serve as a supplementary approach for problem identification and resolution. This technique involves systematically collecting information by answering the questions: What, Where, Who, When, Why, and How.

Digital Smart Branch as a form of banking digitalization is presented as the latest service strategy that makes it easier for people to enjoy banking services faster, easier and safer. The purpose of this study is to determine the implementation of Smart Branch digital services at Bank Mandiri Wahid Hasyim Malang in an effort to increase customer satisfaction. This study is a qualitative study with a method of collecting information through interviews with sources, books, literature reviews, literature, previous research, websites or articles that are relevant to the problem being studied. The results of the study indicate that with the Smart Branch service system, a strategy that can be applied to provide more efficient customer service is to utilize technology to personalize customer service, such as customized product recommendations or providing faster and easier problem solving.

PT PLN (Persero) is a State-Owned Enterprise that provides electricity services to the community. There is an Energy Transaction Section, especially the Loss Control subsection, in this field the main task is to minimize the level of losses that occur at PLN. Large losses can cause large losses to the company. Loss is the loss of electrical energy caused by several factors. Loss is divided into technical losses and non-technical losses. Currently, non-technical losses often occur and contribute quite a large number to PLN's loss data. This loss often occurs due to the actions of several PLN customers themselves who commit violations when using electricity in various ways. There are many types of violations committed by customers when found in the field, one of which is playing with the components on the kWh meter so that this can cause the kWh meter not to calculate energy usage properly and correctly. Of course, this cannot be ignored by the company, therefore at PT. PLN there are also Electricity Usage Control officers. P2TL officers are officers who regulate the use of electricity and ensure that all electricity used is calculated correctly on the kWh meter.

The development of digital technology encourages traditional culinary business actors to adapt to e-commerce services in order to expand market reach and improve service efficiency. This study aims to analyze the digital innovation implemented by the Soto Banjar business in Sawojajar, Malang City, in facing challenges and opportunities in the digital era. Using a descriptive qualitative approach with a case study method, data was collected through interviews, observations, and documentation. The results of the study show that the integration of digital platforms such as GrabFood, ShopeeFood, Instagram, and WhatsApp has a positive impact on the effectiveness of promotions, ordering systems, and product distribution. Service innovations such as pre-order systems and attractive packaging help strengthen product image and increase customer satisfaction. Despite facing challenges such as digital promotion costs and spikes in demand, digital transformation has proven to be able to increase the competitiveness and sustainability of this traditional culinary business.

This research is motivated by the problem of marketing performance at PT. TPC is seen from the innovation of the K3 Atunas buoy product. Then implement product innovation and online sales to improve PT's marketing performance. TPC. The aim of this research is to find out how strong the influence of product innovation is on marketing performance. The marketing performance variable (Y) consists of three indicators, namely sales growth (Y1), profit growth (Y2), and customer growth (Y3). Meanwhile, the product innovation variable (X) consists of three indicators, namely line expansion (X1), new products (X2), and competing products (X3). From the resulting data it can be concluded that the product innovation variable (X) influences marketing performance (Y) in a significantly positive way. Where the dominant indicator is the line expansion indicator (X1) which is strongly correlated with the sales indicator (Y1) of rX1.1Y1 = 0.481. Product innovation influences marketing performance with a value of r2 = 0.287 or 28.7%. Meanwhile, the remaining 71.3% was influenced by other variables not examined in this research.