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In the era of globalization and the Fourth Industrial Revolution, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges to remain relevant and competitive, one of which is through digital adaptation. However, digital adaptation among MSMEs still encounters various obstacles, especially in using food delivery platforms such as GoFood and GrabFood, including high commission fees, unilateral order cancellations, and slow technical responses. This study aims to analyze the adaptability of MSMEs to digitalization and its impact on business sustainability and performance amid the digital economic transformation. This research applies a qualitative phenomenological approach involving MSME actors from various business sectors. Data were collected through interviews and observations to explore the lived experiences of MSME actors in facing digital challenges. The results indicate that the success of MSME digital adaptation depends not only on internal capabilities but also on external support from platform providers and the government. Synergy among business actors, digital service providers, and policymakers is essential to create an inclusive and sustainable digital ecosystem for MSMEs.

This study aims to analyze the determination of selling prices and enthusiasts by traders and their relationship with demand fluctuations in the traditional market of MMTC Medan. The method used is a qualitative descriptive analysis method with a survey approach, involving three traders, namely rice, onion, and cabbage traders, data collected through direct interviews. The results of the study show that the setting of selling prices by traders has an effect on market enthusiasts as well as fluctuations in demand. Merchants set prices based on a combination of cost of goods sold, competitor prices, and estimated consumer purchasing power. Significant price fluctuations tend to lower the volume of demand, especially in non-primary products, and also poor quality of goods. Thus, this study concludes that understanding demand patterns and price adaptability are the main key factors in maintaining the business continuity of traders in the traditional market of MMTC Medan.

This research was conducted at MAN 2 Karawang, focusing on the analysis of Al-Qur'an and Hadith learning, particularly regarding methods, facilities, as well as supporting and inhibiting factors. The location was chosen based on the school's commitment to developing flagship programs such as the Tahfidz Al-Qur'an (Qur'an memorization) and Rohis (Islamic Spiritual) mentoring, alongside the challenges faced in optimizing the memorization of Juz 30 and students' understanding of Arabic script. The research method used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results showed that innovative methods such as Market Place Activity, Snowball Throwing, and Role Play proved effective in increasing student participation and comprehension. Facilities such as a large TV for Tahsin (Qur'an recitation improvement) and a Rohis room also served as key supporting factors. However, obstacles such as extreme weather and power outages occasionally disrupted the learning process. In conclusion, a combination of creative methods, adequate facilities, and teacher adaptability played a crucial role in the success of Al-Qur'an and Hadith learning at MAN 2 Karawang, although infrastructure improvements are needed to address technical challenges.

Coping ability is the ability to cope with pressure and problems. there are several types of coping strategies, including passive and active coping. The purpose of this study is to see how social cognitive theory can be applied in guidance and counseling practice to improve adolescents' ability to handle stress. To find the application of the theory in guidance and counseling, relevant literature has been collected and analyzed using the literature review method. Results show that the principles of Cognitive Social Theory, which include strong social support, the use of active coping strategies, and parental involvement, contribute positively to the development of adolescents' coping skills. The results showed that adolescents who participated in a TSC-based guidance and counseling program showed better emotional resilience and self-efficacy. It was found that strengthening coping skills requires support from peers and family. To ensure that the intervention meets the needs of adolescents, ongoing evaluation is also needed. This study points out some issues when implementing a TSC-based guidance program, such as obtaining adequate training for counselors and ensuring that resources are available. It is expected that adolescents will be able to gain better skills to handle diverse situations and improve their emotional resilience by implementing an effective theory-based approach. Further research is needed, especially to improve adolescents' adaptability in today's increasingly complex environment.  

The trend of handmade accessories, particularly macrame holders, has experienced significant growth alongside increasing public interest in products that emphasize both aesthetic value and multifunctionality. This study aims to provide an in-depth analysis of the marketing strategies implemented for CHARMEE, the Macrame Multifunction Holder, highlighting the integration of artistic elements, innovative design, and practical utility within handicrafts. Employing a qualitative descriptive method, primary data were collected through surveys of 35 respondents aged 20–35 years. The findings reveal that the use of high-quality materials, designs that are responsive to market trends, and the strategic utilization of social media and digital platforms for promotion are the main factors driving the product’s appeal and competitiveness. These results affirm that handmade products, when combined with creative and innovative marketing strategies, possess substantial potential to develop as high-value economic ventures in the era of creative entrepreneurship. The implications of this study underscore the importance of continuous innovation and adaptability to market dynamics in maintaining business relevance and sustainability.

The rapid progress of technology, increasing globalization, and shifting socio-economic conditions pose major challenges for education in the digital age. This study investigates how holistic education fosters competencies aligned with future demands. Utilizing a qualitative method, it conducts a literature review with descriptive analytical techniques. Holistic education plays a crucial role in nurturing creativity, critical thinking, effective communication, and collaboration. It serves as a strategic response to global issues such as technological innovation and fast-paced societal transformations. Beyond equipping students to navigate digital challenges, holistic education also cultivates adaptability, leadership skills, and strong work ethics to handle unexpected changes. More than merely delivering academic content, holistic education aims to build character and prepare future generations to thrive as capable and competitive leaders.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

This study analyzes the effectiveness of competency certification training programs for students of the Faculty of Islamic Economics and Business (FEBI), UIN KHAS Jember, in enhancing their job readiness. Using a qualitative approach and case study design, the research gathered data through interviews, observations, and documentation of training processes and outcomes. The findings reveal that the training significantly improved students' technical skills, self-confidence, and adaptability to workplace dynamics. Moreover, the national certification issued by the National Professional Certification Agency (BNSP) provided added value in terms of industry recognition. The study highlights the strategic role of partnerships with certified training institutions in aligning academic learning with industry demands. It also underscores the need for continuous curriculum updates and institutional support to maximize the training's impact on student career development.

This study aims to analyze the meanings embedded in the Fana Coffee logo using Roland Barthes' semiotic theory. The Fana Coffee logo features visual elements such as a bean sprout, soft typography spelling "Fana", and a dominant green color. The research adopts a descriptive qualitative approach through documentation, observation, interviews, and literature review. The analysis reveals that each element in the logo carries denotative, connotative, and mythological meanings. The green color symbolizes freshness and health, the sprout represents strength, simplicity, and adaptability, while the word “Fana” conveys impermanence and peace, aligning with the cozy ambiance of the coffee shop. Overall, the logo effectively reflects the identity and vision of Fana Coffee as a comfortable, natural, and welcoming place for visitors. This study is expected to provide insights for designers in creating meaningful and brand-relevant logos.

This study analyzes the relationship between intercultural communication competence and cultural empathy in Madura ethnic nomadic students. As a group that often faces challenges in cross-cultural communication, migrant students need to have high adaptability in order to interact effectively in diverse academic and social environments. This study aims to understand how the process of cross-cultural communication can shape the cultural empathy of Madura ethnic nomadic students, as well as how factors such as cross-cultural awareness, ease of perspective, feelings of empathy, and expressions of empathy contribute to their adaptation. This study uses a qualitative approach with an in-depth interview method of Madurese ethnic nomadic students spread across several provinces in Indonesia. The results of the study show that effective cross-cultural communication can help students in adjusting to a new environment, increasing comfort in interacting, and strengthening cultural empathy. Key factors contributing to this process include the ability to understand cultural differences, language skills, as well as a willingness to participate in the local culture.

In Indonesia, housing design policies are increasingly adopting a human-centered approach, recognizing that a home is deeply connected to the preferences of its occupants. These preferences are highly personal and diverse. While housing design is becoming more tailored to the characteristics of residents, few designs take into account the profession of the homeowner as a basis for classification. This research was conducted through direct field observations and interviews with homeowners. It focused on houses owned by individuals from 10 different professional fields in Indonesia. The goal was to explore how different professions influence the design and organization of living spaces. The study revealed that a homeowner's profession significantly impacts home design. Key findings include the addition of specialized rooms based on hobbies or interests, spatial arrangements that reflect the owner’s priorities, and increasing adaptability in design to account for climate change. These observations highlight the importance of considering profession-specific needs in housing design. The results suggest that the existing Indonesian National Standards (SNI) for housing and settlements need to be updated. The current standards focus primarily on minimum space requirements, but they should be expanded to include factors related to the homeowner's profession, which significantly shape the character of the design. Integrating these factors would lead to more personalized, functional, and sustainable housing designs.

Sustainable business transformation has become a cornerstone of modern corporate strategy in addressing environmental, social, and economic challenges. The Sustainability-Led Innovation (SLI) approach provides an innovation framework that embeds sustainability principles into business models, fostering organizational adaptability and long-term value creation. This study aims to (1) identify the mechanisms for integrating SLI into sustainable business models, (2) evaluate SLI’s contribution to competitive advantage, and (3) analyze the development of dynamic capabilities to support sustainability initiatives. By combining the Sustainability-Driven Business Model Innovation (SBMI), Dynamic Capability Theory (DCT), and Triple Bottom Line (TBL) frameworks, this qualitative research utilizes in-depth interviews and document analysis of culinary SMEs in Malang. Findings reveal that organizations adopting SLI achieve higher operational efficiency, respond more agilely to regulatory changes, and attract stronger consumer loyalty. These insights underscore the necessity of embedding sustainable innovation strategies into long-term business planning to secure resilient competitive advantage.

This community service activity was carried out to improve the psychosocial capacity of Indonesian Migrant Workers (PMI) in Taiwan through online education that focuses on work stress management, adaptability, and achievement motivation. The activity was carried out in collaboration with the GANAS Community Taiwan and was attended by 35 participants who are members of the community. The implementation was carried out online using Zoom Meeting, with three webinar sessions, each discussing one main topic. Evaluation was carried out to measure the increase in participants' understanding of the material presented. The results of the activity showed a fairly good increase in understanding for the topics of stress management, work adaptation, and achievement motivation. Participants also provided positive feedback on the delivery method and the relevance of the material to the situations they experienced. This activity shows that a webinar-based educational approach can be an effective strategy in increasing PMI's knowledge and awareness of the psychosocial issues they face in the country of placement. Follow-up in the form of similar activities periodically is needed to strengthen the impact and reach more migrant worker communities in the future.

In the context of Indonesian culture, living with parents or in-laws is quite common, especially for young couples who are not yet financially independent. However, dynamics in the household such as differences in values, habits, and privacy boundaries often pose psychological challenges for wives. This study aims to describe the psychological well-being of wives who live with their in-laws after marriage. This study uses a qualitative approach with an in-depth interview method with one of the informants who meets the criteria, namely women who have been married and have lived with their in-laws for at least one year. The results of the study indicate that there are various aspects of psychological well-being that are influenced by the condition of living with in-laws, including self-acceptance, autonomy, positive relationships with others, and mastery of the environment. Factors such as partner support, open communication, and adaptability are the main determinants in maintaining the psychological well-being of wives in this situation. This study is expected to provide insight for young couples and families in building harmonious relationships in a household involving more than one generation..

Entrepreneurship plays a significant role in global economic growth. However, not all entrepreneurs achieve success. This study aims to deeply examine the mindset and character that serve as the fundamental basis for entrepreneurial success, as well as the influencing factors and strategies for fostering these qualities based on a literature review. Through a literature review method, it was found that successful entrepreneurs possess a growth mindset, are solution-oriented, and adaptive, supported by specific thinking methods like BETSCA (Bricolage, Effectuation, Think Structurally, Cognitive Adaptability). Furthermore, key characters such as commitment, creativity, resilience, risk-taking propensity, and networking ability are crucial elements. The study also identified various driving factors and types of motivation (intrinsic-extrinsic) in entrepreneurship. Another important finding is that the entrepreneurial spirit and character can be learned and developed through personal commitment, a supportive environment, education, and continuous learning processes. The conclusion of this study asserts that the combination of the right mindset and strong character, along with the ability to continuously develop both, is essential for increasing the chances of success in the world of entrepreneurship.

This research uses a qualitative method to explore the integration of Artificial Intelligence (AI) in marketing tactics and its impact on the development of marketing skills among the new generation. The main focus is on the use of AI in analyzing consumer behavior, content personalization, campaign automation, and data-driven decision-making. The findings reveal that AI not only enhances operational efficiency but also drives a transformation in the skill sets required by modern marketers, such as data analysis capabilities, technological literacy, and adaptability to intelligent systems. Through in-depth interviews with marketing practitioners and digital document analysis, it was discovered that the new generation of marketers is required to develop more complex digital competencies and engage in multidisciplinary collaboration. Furthermore, adaptation to technological change becomes a key factor in the success of AI-based marketing strategies. The integration of artificial intelligence in marketing practices not only reshapes work patterns but also creates new demands for continuous training and marketing education. Therefore, this research emphasizes the importance of collaboration between educational institutions, industry, and technology developers to create a competitive AI-based marketing ecosystem.

Organizational culture is a collection of values, rules, and beliefs held by members of an organization, influencing the way they think and act in achieving goals. This study aims to describe the basic concepts, roles, impacts, and challenges in implementing organizational culture in educational institutions. The type of research is a literature study. Data were collected from accredited national books and journals using Google Scholar and PoP, with an analysis of 15 articles filtered into 5 main articles. The results of this study (1) Organizational culture in educational institutions contributes to creating a conducive work environment, increasing the professionalism of educators, and strengthening work discipline, (2) A strong culture can improve performance, collaboration, and adaptability, while a culture that is not in line with the vision and mission can cause disorientation and (3) Challenges in implementing organizational culture include resistance to change, understanding organizational values, differences in understanding between members and technological adaptability.

With 65 million entities, micro, small, and medium enterprises (MSMEs) form the backbone of the Indonesian economy, contributing around 61% of the country's gross domestic product (GDP) and employing 97% of the working population. Despite their strategic role, most MSMEs still face various challenges, such as low adaptability to changes in the business environment, lack of planning strategies, minimal innovation, and limitations in utilizing technology. On the other hand, current consumer behavior increasingly demands quality products and practical services, including in terms of payment systems. Along with the development of the digital era, non-cash payment systems, such as e-money and QR codes, have experienced rapid growth and become important elements in encouraging financial inclusion and transaction efficiency. QRIS (Quick Response Code Indonesian Standard) is present as an innovative solution that allows MSMEs to make transactions quickly, safely, and easily by simply scanning a QR code. Realizing the importance of utilizing this technology, the community service (PkM) team conducted training activities on the creation and use of QRIS for the "Zea Ice" Orange Juice micro business actor in Deltasari Indah, Sidoarjo, East Java. This activity includes QR code creation, printing, and attaching barcodes to kiosks, as well as technical education related to their use. This initiative is expected to increase transaction efficiency, encourage the implementation of digitalization, and increase the competitiveness of MSMEs in an increasingly competitive market.

This study examines the adaptive strategies employed by small and medium-sized enterprises (SMEs) in Shenzhen in response to the decoupling trend associated with the new US tariff policy. Given the' increasing complexity and unpredictability of international trade dynamics, Shenzhen SMEs must innovate and diversify their operational approaches to sustain competitiveness. The re-search highlights the significance of enhancing innovation capabilities, which enable SMEs to de-velop new products and services that meet shifting market demands. Additionally, the study empha-sizes the importance of market diversification and supply chain flexibility, allowing SMEs to miti-gate risks related to tariff impacts. Collaborative networks facilitate resource sharing and knowledge exchange, further bolstering adaptability. The findings indicate that by fostering a proactive entre-preneurial orientation and engaging with policymakers, Shenzhen SMEs can effectively navigate the challenges posed by the US tariff policy, ensuring long-term sustainability and growth in a competi-tive landscape through a sample of 190 SMEs in April of 2025.

The integration of solar powered IoT irrigation systems in precision agriculture offers a sustainable solution to address water scarcity and enhance crop productivity. By leveraging real time data from soil sensors, weather APIs, and machine learning algorithms, these systems optimize irrigation schedules and improve water use efficiency. This research explores the potential of integrating renewable energy sources, such as solar power, with edge computing in smart irrigation systems to promote sustainable agricultural practices. The study aims to evaluate the performance of the proposed system in terms of water savings, crop yield, energy efficiency, and adaptability to varying climate conditions. Literature Review: Previous studies highlight the importance of smart irrigation systems in reducing water waste and improving crop yield through real time monitoring and automated decision making. However, existing systems often lack the integration of renewable energy and edge computing, which are critical for ensuring sustainability and operational efficiency in rural agricultural settings. The combination of renewable energy with IoT devices offers a promising solution to reduce energy costs and carbon emissions, while edge computing enhances real time data processing, ensuring prompt and accurate irrigation adjustments. Materials and Method: The proposed system integrates solar powered IoT devices, soil moisture sensors, weather data APIs, and edge computing devices to manage irrigation. Machine learning algorithms and evapotranspiration models are used to predict irrigation needs and optimize scheduling based on real time data. The system's performance is evaluated through metrics such as water savings percentage, crop yield improvements, and energy consumption, with a comparative analysis against traditional irrigation methods. Results and Discussion: The results indicate that the system successfully reduces water usage by 30% to 40%, increases crop yield by 25%, and operates with energy autonomy, powered entirely by solar energy. The system's adaptability to varying climate conditions ensures optimal crop growth, even under environmental stresses. The integration of renewable energy and edge computing significantly enhances the sustainability and efficiency of irrigation systems.