Publication Search

The advancement of information technology has driven the growth of the creative industry, which heavily relies on intellectual works, one of which is trademarks as part of the Intellectual Property Rights regime. A trademark not only serves as a product identity but also as a marketing tool and a determinant of reputation. However, in practice, legal issues often arise, particularly related to the registration of trademarks by parties acting in bad faith and having substantial similarities with previously registered trademarks. This research analyzes the Application of the Principle of Bad Faith in the trademark registration process in the trademark dispute "C+Logo" between Gunawan and PT Bagava Alam Semesta. Through descriptive analysis research with a normative juridical approach, the results of this study indicate a violation of the principle of bad faith in the trademark registration conducted by PT Bagava Alam Semesta because it meets the principle of bad faith violation as examined in accordance with the Trademark and Geographical Indications Law.

This article explores the relevance of the contemporary church through the lens of systematic theology by examining the concepts of visibility (the church’s tangible presence) and invisibility (its spiritual and unseen essence). The topic is crucial as many churches today face a tension between their social engagement and their spiritual identity. The central issue addressed in this research is how the church can maintain its theological integrity while remaining visibly active and impactful in an ever-changing society. This study employs a qualitative method using a literature review approach, analyzing theological texts, academic articles, and biblical references to investigate ecclesiological perspectives on integrating visibility and invisibility. The data is analyzed descriptively and reflectively to identify theological patterns and practical implications for the life of the church today. The findings reveal that a relevant church is one that successfully integrates both visible and invisible dimensions. Visibility is essential for contextual engagement with the world, while invisibility sustains spiritual depth and fidelity to Christ. This integration results in a church that is actively present in society, while also rooted in holiness, love, and prophetic mission. The study recommends that churches engage in theological reflection to reassess their identity and ministry to remain relevant without losing their spiritual direction.

This study examines Boras Sipir Ni Tondi, a sacred cultural symbol of the Batak community which literally means “rice that restores the soul,” often used in traditional rituals as a medium of spiritual healing, blessing, and communal solidarity. The research addresses the growing theological tension and cultural disconnection among Batak Christian youth who are caught between ancestral heritage and the normative teachings of Christianity. The objective of this study is to explore the symbolic and theological meaning of Boras Sipir Ni Tondi and to develop a contextual approach for its integration into Christian Religious Education (CRE). Using a qualitative research approach with library research methods and contextual hermeneutic analysis, the study draws on theological literature, cultural anthropology, and scriptural narratives. The findings reveal that Boras Sipir Ni Tondi holds profound symbolic meanings aligned with Christian concepts of restoration, spiritual renewal, and divine grace. When interpreted theologically, this symbol can serve as a pedagogical tool to bridge faith and culture, especially through reflective learning models, contextual liturgies, and integrative teaching strategies. The study proposes that by embracing culturally meaningful symbols within the framework of biblical theology, CRE can foster spiritual identity that is both rooted in tradition and transformative in faith. It concludes that a critical and theologically grounded inculturation of local symbols enhances the relevance of Christian education, enabling learners to embody faith that is contextually aware, spiritually alive, and culturally rooted.  

Marelan is one of the 21 districts in the city of Medan. It is widely recognized as a highly visited area and is also the second most densely populated district in the city. Due to the high level of activity and population density, there is a need to enhance the visual identity of Medan Marelan District through the design of a logo. In the logo design process, the author employs both primary and secondary research methods, with a particular emphasis on the 5W+1H and SWOT analysis techniques to generate creative ideas for the logo. Given the numerous potentials that Marelan possesses, the logo is expected to reflect the unique characteristics of the district. With the new logo, it is hoped that Medan Marelan District will have a strong and recognizable visual identity for both residents and visitors, and will continue to support the economic growth of the local government and surrounding communities.

This study examines the construction of adolescent identity in Falistiyana's novel Argantara through a sociological literary approach. Adolescent identity is the result of a process of searching for identity that takes place during the transition to adulthood and is greatly influenced by social factors, such as family, school, peers, and community norms. The Argantara novel depicts the complexity of adolescent life through its characters who experience social pressure in various forms, ranging from family expectations, social competition in the school environment, to stigma against differences in social background. This study found that social pressure is a significant factor in shaping and often limiting the expression of adolescent identity. However, the characters in the novel also show various resistance strategies, such as symbolic rebellion, selective adaptation, and the search for meaning through emotional relationships. Using Erikson's identity theory and Pierre Bourdieu's habitus concept, this study concludes that adolescent identity in Argantara is formed through the dialectic between social structure and individual agency. Literature, in this context, not only reflects the social reality of adolescents, but also becomes a medium to criticize the social pressures faced by the younger generation.

Friedrich Silaban is one of Indonesia's prominent architects, renowned for his ability to integrate cultural and spiritual values into each of his works. This article explores Silaban's thoughts and design philosophy, which reflect the close relationship between architecture and spirituality. Through an approach that emphasizes aesthetics, functionality, and social context, Silaban successfully creates spaces that are not only beautiful but also meaningful, reflecting the identity of Indonesian society. In facing the challenges of the times, including political and social crises, Silaban's resilience and creativity serve as a testament to how architecture can adapt and endure. This article also discusses Silaban's legacy, which continues to inspire generations of contemporary architects, as well as the importance of understanding architecture as a medium for creating spaces that embody spiritual and cultural values. Thus, Friedrich Silaban's thoughts not only make a significant contribution to the world of architecture but also invite us to reconsider the meaning of space in our lives.

This study analyzes the reinvention of heroism and gender identity in Disney's Mulan (1998), an animated adaptation of the Chinese mythology of Hua Mulan.  Mulan diverges from conventional storylines that exalt masculine power and martial prowess, focusing instead on themes of heroism, self-discovery, and the subversion of strict gender standards.  The film amplifies a female protagonist who defies cultural norms, critiquing traditional heroics and redefining greatness via resilience, intellect, and ethical purity.  This study utilizes qualitative textual analysis and Joseph Campbell’s Hero’s Journey framework to examine how Mulan subverts patriarchal tropes, establishing personal sincerity and inner power as the genuine criteria of heroism.  This study examines feminist and postcolonial critiques of classical storytelling, asserting that Mulan reinterprets old myth as a modern metaphor of empowerment, demonstrating how contemporary adaptations can reclaim traditional narratives to embody progressive ideas.  The video serves as a radical act of mythopoetic resistance, presenting an alternative conception of heroism that surpasses gender and cultural limitations.

Panjang Mulud tradition is one form of local wisdom that has developed in society as part of the celebration of the birth of Prophet Muhammad (Maulid Nabi Muhammad SAW). This study aims to describe the meaning, symbolism, and the cultural and religious values embedded in the tradition. Using a descriptive qualitative approach, data were collected through observation, interviews, and literature studies on the implementation of Panjang Mulud in various regions, particularly in Java. The results show that Panjang Mulud is not merely a ceremonial celebration, but also a form of reverence for the Prophet Muhammad and a manifestation of social solidarity and the preservation of local culture. This tradition is rich in spiritual, social, and educational values that help strengthen the religious and cultural identity of the community. Therefore, Panjang Mulud is an important part of cultural heritage that deserves to be preserved amid the currents of modernization and globalization.

Lombok Island is home to a rich culinary heritage, with traditional dishes deeply rooted in Sasak culture and potential functional food value. This literature review investigates five iconic Lombok dishes—Ayam Taliwang, Plecing Kangkung, Sate Bulayak, Ares, and Beberuk Terong—focusing on their nutritional profiles, bioactive compounds, and health-related properties. Adopting the PRISMA-ScR approach, this study synthesizes 30 scientific articles published between 2014–2024 and compares findings with the Indonesian Food Composition Table (TKPI). Results reveal the presence of bioactive compounds such as capsaicin, curcumin, allicin, flavonoids, and nasunin, with antioxidant, antidiabetic, immunomodulatory, and cardioprotective effects. The review highlights challenges in food safety (e.g., acrylamide, aflatoxin risks), along with the need for standardized recipes and modern packaging strategies. The paper recommends further scientific validation and sustainable innovation to transform Lombok's traditional cuisine into evidence-based functional food products that strengthen local identity, promote public health, and boost Indonesia’s healthy food industry.

In the current era of globalization, ease of access to information and the expansion of scholarship opportunities have facilitated greater mobility among Indonesian students seeking higher education abroad. This phenomenon has contributed to the rise of Indonesian intellectual diasporas, who, while pursuing academic excellence, also serve as cultural ambassadors representing Indonesia on the global stage. Their presence abroad extends beyond academic engagement, encompassing efforts to promote national identity and foster cultural understanding. This study examines the dual role of Indonesian students overseas, focusing on their pursuit of education as well as their contributions to the preservation and promotion of Indonesian cultural identity in international contexts. Expressions of patriotism are frequently demonstrated through the performance and dissemination of traditional arts and cultural practices. By doing so, these students not only maintain a connection to their homeland but also enhance Indonesia’s cultural visibility in diverse academic and social environments.

In the current era of globalization, ease of access to information and the expansion of scholarship opportunities have facilitated greater mobility among Indonesian students seeking higher education abroad. This phenomenon has contributed to the rise of Indonesian intellectual diasporas, who, while pursuing academic excellence, also serve as cultural ambassadors representing Indonesia on the global stage. Their presence abroad extends beyond academic engagement, encompassing efforts to promote national identity and foster cultural understanding. This study examines the dual role of Indonesian students overseas, focusing on their pursuit of education as well as their contributions to the preservation and promotion of Indonesian cultural identity in international contexts. Expressions of patriotism are frequently demonstrated through the performance and dissemination of traditional arts and cultural practices. By doing so, these students not only maintain a connection to their homeland but also enhance Indonesia’s cultural visibility in diverse academic and social environments.

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

This research explores how figurative language shapes the depth of emotion and psychology in the poem Mirror by Sylvia Plath. Through a qualitative method with a literature study approach, this research aims to identify the types of figures of speech used and explain how these elements convey the lyricist's inner conflicts related to identity, aging, and self-perception. The analysis shows that Plath consciously uses personification, metaphor, simile, and symbolism to build a reflective and emotionally charged atmosphere. The mirror in this poem is not just an inanimate object, but is present as a conscious observer who speaks, judges, and becomes a silent witness to the aging process and identity crisis of the female character. Through metaphorical and symbolic imagery, the mirror transforms into an inner lake-space that reflects the search for self. The poem closes with an evocative simile, describing the deep fear of realizing one's fading youth. This study shows that Plath's use of similes is not only to embellish the poem, but as an important channel to express fears and emotional vulnerabilities that are often difficult to verbalize. The findings are expected to enrich literary discussions on how poetic language can reveal the complexity of human experience with clarity and intensity.

Gender socialization in the family environment plays an important role in the formation of children's gender identity from an early age. Parents as the main agents of socialization play a significant role through daily interactions, providing examples, and parenting patterns that shape children's understanding of gender roles. This study aims to determine the importance of parents' reflective awareness in supporting a more inclusive and equitable understanding of gender. This study uses a descriptive qualitative approach to examine how parents in Medan City introduce gender values ​​and norms in daily activities. The findings show that the gender socialization process is still influenced by traditional values ​​and fairly rigid gender stereotypes. The division of roles based on gender applied by parents often gives rise to the perception that gender roles are fixed and cannot be changed.

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

This photographic work showcases the everyday expriences of the punk youth community in Glugur Dara I Subdistrict, East Medan District, by employing a human interest documentation approach. The photography’s subject and main focus was the punk community, drawn from the author’s daily life in Medan City, where street musicians frequently perform at traffic intersections. The writer became interested in a set of entertainers whose looks and traits were remarkably unique—they belong to the Glugur punk community. These punk youths generally work as street performers and showcase their preferred lifestyle through punk clothing and adornments. The goal of this work is to artistically depict the symbols, attire, and identity of the punk community from a humanistic visual angle. The creative process consists of three main stages: pre-production, production, and post-production. The outcome of this project is a series of twelve photographic pieces under various titles, each capturing the punk community’s everyday life filled with freedom of expression, solidarity, and creative endeavors—highlighting their subcultural identity within an urban context.

The increasing involvement of childern in criminal activitties highlights the urgent need for character education to develop future generations with strong moral integrity. This study explores the use of the Legend of Ajisaka as a medium for instilling character values and as a tool for social control. Using a qualitative library research method, the study analyzes narrative elements, symbols, and characters in the Serat Manikmaya version of the Ajisaka legend. The analysis reveals seven of the eighteen character values outlined by the Indonesian Ministry of Education and Culture, including religiousness, honesty, hard work, creativity, patriotism, social care, and responsibility. Among these, religiousness and creativity appear most prominently, depicting Ajisaka as both a spiritual and innovative figure. The findings suggest that the legend can effectively convey moral messages, strengthen cultural identity, and serve as an instructional resource in elementary school character education. The study emphasizes the dual function of folklore in not only shaping individual character but also reinforcing social norms within communities.

Family counseling is a strategic approach to helping family members overcome various issues that disrupt family harmony and functionality. In the Indonesian context, family counseling cannot be separated from the influence of distinctive local cultural values such as kinship, mutual cooperation (gotong royong), respect for elders, and the strong presence of religious and customary norms. Indonesian culture, which is predominantly collectivist and hierarchical, places the family as the central social institution that shapes individual identity and behavior. Therefore, it is essential for counselors to understand the diverse family structures present in Indonesia, ranging from patriarchal and matrilineal systems (such as in Minangkabau) to more egalitarian modern families. Culturally-based family counseling in Indonesia not only focuses on resolving interpersonal conflicts within the family but also emphasizes the importance of maintaining social harmony and protecting the family’s reputation in the community. In Indonesian society, conflict resolution is often carried out through deliberation (musyawarah) and involves third parties such as community elders, religious leaders, or respected senior family members. This highlights the need for family counselors in Indonesia to possess intercultural competence and a deep understanding of prevailing social norms. Moreover, religiosity plays a significant role in shaping values, attitudes, and decision-making within families. Counseling approaches that neglect the spiritual and cultural dimensions are often perceived as irrelevant or ineffective. Thus, integrating Western psychological theories with local values is crucial for family counseling to be both effective and contextually appropriate. This article explores the importance of culturally grounded family counseling in Indonesia by emphasizing key principles such as local wisdom, togetherness, deliberation, and harmony as the foundation for intervention strategies. By understanding the complexities of Indonesia’s pluralistic culture, family counseling can become a powerful tool to rebuild healthy, sustainable relationships and support the development of a more emotionally and socially harmonious society.  

This paper discusses the Bolanafo of marriage in Nias society. The focus of discussion in this paper is how important Bolanafo is as a factor in the traditional marriage of the Nias tribe and how Christianity theologically views Bolanafo. To fulfill the research objectives, a number of literature studies were conducted by utilizing literature and conducting interviews related to Bolanafo in the Nias marriage system. All the literature data was processed and analyzed, as a research conducted by literature study, the results of this research are presented descriptively. The culture in Nias marriage is still very strong and is practiced until today. It must be realized that serving bolanafo in a Nias wedding is not something that is outdated or involves a complicated process. Doing so is an effort to maintain identity as Ono Niha wherever they are.

Riau Malay performing arts are an important cultural heritage, serving as a medium for the expression of identity, moral values, and spirituality of the community. Its existence faces challenges due to globalization, social change, and the declining interest of the younger generation. This paper examines the cultural dynamics, changes in function, and preservation strategies of Riau Malay performing arts. The method used is a literature study with analysis of various sources. The results show that digital innovation, government policy, education, cultural festivals, and legal protection are key in maintaining the sustainability of this art. However, preservation is still faced with weak coordination, lack of protection, and the threat of modernization. Therefore, a collaborative and adaptive approach is needed for Riau Malay performing arts to remain sustainable in the modern era.