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In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.

Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service activity aims to increase the digital capacity of laundry business owners through digital marketing training, in order to increase business visibility and expand market reach. This activity adopts a Participatory Action Research (PAR) approach, which involves collaboration between researchers and community members at every stage of the research process, from planning to implementation and evaluation. The implementation method includes counseling, practical training, and mentoring on the use of social media, creation of promotional content, and utilization of digital platforms. The digital marketing training activities held to increase the turnover of MSMEs digital marketing training for laundry business owners to increase visibility and expand market reach in the digital era in Ngimbangan Village, Mojosari District, Mojokerto Regency, went smoothly according to the plan that had been set. The results of the activity showed an increase in participants' understanding and skills in implementing digital marketing strategies. In addition, some participants began to actively promote their businesses through social media. This activity proves that digital marketing training can be an effective means of local economic empowerment in facing the challenges of the digital era.

Indonesia has abundant renewable energy potential, but its utilization still faces various technical, economic, social, and policy barriers. This article examines renewable energy integration strategies through a smart grid approach as a systemic solution to build a reliable, efficient and sustainable electricity system. Using a literature review method, it highlights key challenges such as intermittency of energy sources, limited storage infrastructure, high initial investment costs, and regulatory and social resistance. The integration strategies discussed include the development of energy storage technologies, increased flexibility of the electricity system, optimization of plant planning and operations, energy policy reform, and investment in infrastructure and digitalization. The vital role of smart grids is made clear through case studies of implementations in remote areas that have successfully improved distribution efficiency and community participation. The results confirm that successful integration of renewable energy requires synergy between technology, policy, and active community involvement. In conclusion, smart grid is not just a technological infrastructure, but the foundation of transformation towards a national energy system that is low-emission, inclusive, and long-term resilient.

Agriculture is a sector that plays a vital role in the economies of many developing countries, including Indonesia. This study aims to analyze the production scale and examine the factors influencing rice production, such as capital, labor, and land area. The research was conducted in Kerambitan Sub-district, Tabanan Regency. The agricultural sector, particularly rice production, plays an essential role in the regional economy and food security. However, it continues to face fluctuations due to various influencing factors. This study employs a quantitative method using multiple linear regression based on the Cobb-Douglas production function to measure the scale of production. Data were collected through questionnaires and interviews with rice farmers in Kerambitan Sub-district, using proportionate stratified random sampling. The results indicate that capital, labor, and land area have a positive and significant effect on rice production in Kerambitan Sub-district, Tabanan Regency. Furthermore, the production scale in this study shows decreasing returns to scale, meaning that each additional unit of input yields a proportionally smaller increase in output. These findings imply the need for strategies to enhance production efficiency and optimize resource utilization to improve rice productivity.

In the world of education, students' English language skills cannot be separated from the learning process provided by lecturers. Lecturers as facilitators try to provide the best teaching and learning process for their students. English is a course that develops communication skills both orally and in writing, understanding and expressing information. This course is no longer just a course that is limited to grammar, but can also develop students' skills in communicating English orally and in writing. For this reason, a creative approach is needed that can make students more active and interesting in learning English. One of the approaches provided by lecturers is learning English by utilizing audio-visual media, namely using videos, films, and music. In teaching English material, the use of this learning media is one of the right learning media to use. The purpose of this journal is to provide strategies in utilizing audio-visual media to improve students' English learning outcomes. Technically, the strategy for utilizing audio-visual media in the process of teaching and learning English is divided into three stages, namely preparation, use and the last is follow-up after use. This media utilization strategy will make English learning more effective, interactive and interesting. Lecturers will be more optimal in delivering materials and students will find it easier to understand.

This study examines the efforts to preserve the Djimbe drum craft culture in Kepanjenkidul District, Blitar City. The objectives of this study are: To describe the efforts to preserve the djimbe drum craft culture in Kepanjenkidul District, Blitar City. This study is a descriptive qualitative study using observation, interview and documentation methods. Data analysis was carried out by data reduction, data presentation and drawing conclusions. By using the Chaeder Alwasilah theory study, this study examines how preservation efforts can be carried out. The results of the study indicate that the Djimbe Drum Craft Culture in Kepanjenkidul District has met three aspects, namely (1) Appreciation, Increasing Knowledge, in this aspect the Djimbe Drum Craft Culture has three indicators including cultural heritage, environment, availability of raw materials, understanding history, manufacturing process and empowerment through exhibitions and training. (2) Collective planning, in this aspect the Djimbe Drum Craft Culture has four indicators including increasing quality by maintaining value, developing marketing methods, developing innovation, and optimizing coordination with related parties. (3) Utilization of Cultural Productivity, in this aspect the Djimbe Kendang Craft Culture has five indicators which contain the impacts resulting from the Djimbe Kendang Craft Culture for the surrounding community and the City of Blitar.

This study uses a qualitative method with a case study approach to analyze the marketing strategies employed by Bank Syariah Indonesia (BSI) in increasing market share through the utilization of information technology. In the rapidly evolving digital era, the use of information technology has become a crucial factor for Islamic financial institutions to reach a wider customer base and provide more effective and efficient services. This study examines how BSI integrates digital technology into its marketing strategies, including the use of online platforms, mobile banking applications, and social media for product education and promotion. The findings reveal that the utilization of information technology not only improves service accessibility but also strengthens customer relationships through more personal and responsive interactions. This strategy contributes to increased customer loyalty and expands BSI’s market share amid competition in the Islamic banking industry. This study provides valuable insights for developing digital marketing in the Islamic financial sector that is adaptive to technological advancements.  

Torok Golo Village in Rana Mese District, East Manggarai, is an agrarian area with significant agricultural potential but faces various structural challenges, such as limited access to agricultural technology, weak farmer institutions, and low community participation in village development planning processes. This study aims to evaluate the effectiveness of a community-based farmer empowerment program in the area. A qualitative approach was used with a descriptive-qualitative research design. Data were collected through in-depth interviews, participatory observation, and documentation involving local actors, including farmers, extension workers, village officials, and program facilitators. Data analysis followed the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The results show that the empowerment program has enhanced farmers' capacities in production and group collaboration, and there has been active community participation during the implementation phase. However, participation in the planning and evaluation stages remains suboptimal, and the institutional structure of farmer groups still requires strengthening. Other weaknesses include limited market access and low utilization of modern agricultural technologies. The study concludes that program effectiveness heavily depends on sustained community participation across all stages and structural support from the government and assisting institutions. Future research is recommended to explore technology-based empowerment models combined with the strengthening of local institutions to better adapt to the needs of rural communities in remote areas.

Competition within Indonesia's banking landscape, specifically at BSI KCP Purwokerto Karangkobar, necessitates flexible strategies to stay relevant. This research assesses how the utilization of SERVO (Strategy, Environment, Resources, Value, Organization) analysis impacts the performance of the firm. Employing qualitative descriptive techniques, information was gathered through comprehensive interviews, observations, and document reviews. Results reveal that strategies focusing on digital advancement, community engagement, and operational effectiveness are vital components. Cooperation among departments, particularly between gold services and microfinance, fosters social bonds and enhances transparency. The teller and security teams uphold service excellence through the consistent application of Standard Operating Procedures. The SERVO framework has shown to be effective in merging digital advancements with sharia principles within company operations, which enhances customer satisfaction and boosts competitiveness. Proactive modifications in response to evolving customer demands are essential for enhancing institutional effectiveness.

This research aims to design an Islamic Boarding School (Ponpes) with a sustainable architecture approach that is able to answer environmental, social, and economic challenges holistically. The method used is a qualitative-descriptive approach through architectural design research, which combines empirical data from the field with theoretical studies from relevant literature. The design location is on Jl. Gunungpati Raya, Nongkosawit Village, Gunungpati District, Semarang City, with an area of ±19,909.77 m². Data collection techniques include literature study, site observation, and comparative design study. Data were analyzed descriptively and spatially to formulate user needs and site potential. The design results show that the sustainable architecture approach can be implemented through functional layout, passive energy utilization, vegetation preservation, rainwater management, and waste recycling system. The design also accommodates social and economic aspects through the provision of organic farming areas and small farms as part of practice-based education. Contemporary Islamic architectural aesthetics are applied contextually, creating a healthy, inclusive, and adaptive learning environment. This research produces a sustainable pesantren design concept that can be a reference model in the development of environmentally friendly and self-reliance-based Islamic educational institutions..

Digital transformation has become a major force in driving innovation in the Micro, Small and Medium Enterprises (MSMEs) sector in Indonesia. This research examines the role of technology platforms as a key driver in facing challenges and capitalizing on opportunities in the digital economy era. Through a descriptive qualitative approach, this study analyzes how MSMEs adopt digital platforms such as e-commerce, digital payments, and cloud-based technology to improve operational efficiency, expand market reach, and drive sustainable business growth. The results show that the utilization of technology platforms not only accelerates innovation in products and services, but also increases the competitiveness of MSMEs in the global market. However, technology adoption still faces obstacles such as limited digital literacy, infrastructure, and access to financing. Therefore, support from various parties, including the government, private sector, and educational institutions, is needed to create an inclusive and sustainable digital ecosystem for MSMEs in Indonesia.

Penelitian ini bertujuan untuk mengetahui dan menganalisis penilaian rasio profitabilitas pada kinerja keuangan PT Unilever Indonesia Tbk selama periode 2021 hingga 2023. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan menggunakan data sekunder yang diperoleh dari Bursa Efek Indonesia yaitu laporan keuangan tahunan PT Unilever Indonesia Tbk. Analisis dilakukan dengan menggunakan rasio profitabilitas seperti Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), dan dan Earning per Share of Common Stock (EPS). Hasil penelitian menunjukkan bahwa GPM perusahaan konsisten di atas standar industri dan mencerminkan efisiensi produksi yang baik. Namun, NPM dan ROA menunjukkan tren penurunan dan berada di bawah standar industri, menunjukkan adanya tekanan pada laba bersih dan efisiensi penggunaa aset. ROE mengalami peningkatan signifikan yang berada di atas standar industri, menandakan efektivitas pengelolaan modal sendiri. Sementara itu, EPS mengalami penurunan sejalan dengan penurunan laba bersih. Secara keseluruhan, PT Unilever Indonesia Tbk menunjukkan kekuatan dalam efisiensi produksi dan pengelolaan ekuitas, namun menghadapi tantangan dalam mempertahankan laba bersih dan efektivitas aset. Penelitian ini merekomendasikan efisiensi biaya operasional, optimalisasi penggunaan aset, serta strategi penguatan ekuitas untuk memperbaiki kinerja keuangan di masa depan. This study aims to determine and analyze the assessment of profitability ratios on the financial performance of PT Unilever Indonesia Tbk during the period 2021 to 2023. The research method used is quantitative descriptive using secondary data obtained from the Indonesia Stock Exchange, namely the annual financial report of PT Unilever Indonesia Tbk. The analysis was carried out using profitability ratios such as Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), and Earning per Share of Common Stock (EPS). The results of the study show that the company's GPM is consistently above the industry standard and reflects good production efficiency. However, NPM and ROA show a downward trend and are below the industry standard, indicating pressure on net profit and asset use efficiency. ROE has increased significantly above the industry standard, indicating the effectiveness of equity management. Meanwhile, EPS has decreased in line with the decline in net profit. Overall, PT Unilever Indonesia Tbk shows strength in production efficiency and equity management, but faces challenges in maintaining net profit and asset effectiveness. This study recommends operational cost efficiency, optimization of asset utilization, and equity strengthening strategies to improve financial performance in the future.

This study aims to analyze the potential of the region in utilizing the demographic bonus in Aceh Tamiang Regency. The data used in this study is the PDRB data of Aceh Tamiang Regency and Aceh Province in 2019-2023. The data analysis method uses location question (LQ) and shift share analysis. Based on the results of the LQ analysis, it is known that there are 4 (four) business fields that can become leading sectors in Aceh Tamiang Regency and at the same time are the economic base for further development, namely the agriculture, forestry, and fisheries sectors; mining and quarrying; processing industry; and other services. Meanwhile, based on the shift share analysis, it can be seen that the sectors that have a positive impact on the utilization of the demographic bonus in Aceh Tamiang Regency are the wholesale and retail trade sector, car and motorcycle repairs. In addition to providing a good contribution to the utilization of the demographic bonus in Aceh Tamiang Regency and can increase the PDRB of Aceh Province.

This study aims to uncover the challenges faced by Mr. Jailani in starting and developing the "Bandrek Pak Kumis" UMKM and the strategies implemented to overcome them. The method used is qualitative with a case study approach, through in-depth interviews and direct observation of the business process. The results of the study indicate that limited capital, market competition, and marketing are the main obstacles. However, product innovation, utilization of social media, and building community relations are the keys to Mr. Jailani's success. The conclusion of this study emphasizes the importance of perseverance, creativity, and adaptation in facing the challenges of UMKM.

This research is located at the Youth and Sports Office of Bogor City and is focused on knowing how the process of managing office space, identifying the obstacles faced, and exploring the solutions applied in the management. The method used in this research is descriptive qualitative with a case study approach to obtain a comprehensive picture of the condition of office layout. The subjects in this study were general employees who had direct involvement in the management and utilization of work space. Data collection techniques were conducted through observation, interviews, and documentation. The findings of this study indicate that spatial management has not been running optimally, as seen from the inefficient spatial arrangement, limited workspace capacity, and not maximizing the utilization of comfort support elements such as lighting, air ventilation, and aesthetic aspects of the room. The main obstacle found is the physical condition of the building which is an old building and is not fully in accordance with the current office spatial needs. Efforts made by the agency include a needs assessment in the budgeting process based on applicable public service needs standards, as well as maximizing the use of available space to support service efficiency and effectiveness. Therefore, the results of this study are expected to be a reference and consideration for agencies in developing their office space.

This systematic literature review examines queue system simulation in hospitals across four key service areas: emergency departments, outpatient clinics, laboratories, and pharmacies. Following PRISMA methodology, 72 relevant studies (2015-2020) were analyzed to identify simulation models, software tools, performance parameters, and emerging trends. Findings reveal Discrete-Event Simulation dominance (59.7%), with increasing hybrid model adoption integrating System Dynamics and Agent-Based approaches. Emergency departments remain the primary application focus (52.8%), while Arena and AnyLogic emerged as predominant simulation platforms. Patient waiting time (91.7%) and resource utilization (77.8%) constitute the most evaluated performance metrics. Technological convergence trends demonstrate integration of real-time data analytics, machine learning, and digital twin concepts into traditional simulation frameworks. This review contributes methodological insights for optimizing hospital queueing systems while identifying research gaps in cross-departmental model interoperability and comprehensive value-based performance evaluation within contemporary healthcare systems.  

Learning media has an important role in supporting the achievement of maximum learning objectives. When viewed from the way students learn, we know that in one class students have different ways of learning, some learn quickly using audio, visual, and some see the form concretely. then this study aims to determine the effect of using wordwall learning media on student learning outcomes in IPAS class IV SD Negeri 10 Langkai Kota Palangka Raya. The method used in this research is experimental research method. The design used in this research is One-group Pretest-Posttest Design. Sampling in this study used saturated sampling technique (total sample) because the researcher used all members of the population as samples with a total of 17 respondents. Pre-Test and Post-Test are used to determine student learning outcomes in the form of questions with a form of content. Based on the results of the Paired Sample T-Test test, the sig.2-tailed result is 0.001, this value is greater than 0.05, so Ha is accepted and Ho is rejected. Meanwhile, when compared to the tcount value with the ttable, there is a tcount value of 16,000> 1,746 from the ttable value, so Ha is accepted and Ho is rejected. So it is concluded that there is a positive effect of the use of wordwall learning media on student learning outcomes in IPAS subjects on the material of natural appearances and their utilization in class IV SD Negeri 10 Langkai Kota Palangka Raya.

This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysis of extant scholarly literature concerning digital marketing strategies pertinent to SMEs will be integrated, providing a robust understanding of prevailing trends and recognized best practices in this dynamic field.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.