Digital Business Transformation in SMEs: A Case Study of Ash Scarf

Rita Anggraini Rahayu ; Budi Eko Soetjipto
International Journal of Management and Strategic... 📅 2025 Vol 2, No 2 🔗 DOI: 10.61132/greeninflation.v2i2.341
Abstract
This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysis of extant scholarly literature concerning digital marketing strategies pertinent to SMEs will be integrated, providing a robust understanding of prevailing trends and recognized best practices in this dynamic field.
Keywords
Bibliometric Analysis; Digital Business; Digital Marketing Strategies
How to Cite

Rita Anggraini Rahayu & Budi Eko Soetjipto (2025). Digital Business Transformation in SMEs: A Case Study of Ash Scarf. International Journal of Management and Strategic Business Leadership, 2(2). https://doi.org/10.61132/greeninflation.v2i2.341

Rita Anggraini Rahayu; Budi Eko Soetjipto, "Digital Business Transformation in SMEs: A Case Study of Ash Scarf," International Journal of Management and Strategic Business Leadership, vol. 2, no. 2, 2025.

Rita Anggraini Rahayu; Budi Eko Soetjipto. "Digital Business Transformation in SMEs: A Case Study of Ash Scarf." International Journal of Management and Strategic Business Leadership, vol. 2, no. 2, 2025.

Rita Anggraini Rahayu; Budi Eko Soetjipto. "Digital Business Transformation in SMEs: A Case Study of Ash Scarf." International Journal of Management and Strategic Business Leadership 2, no. 2 (2025).

Rita Anggraini Rahayu & Budi Eko Soetjipto (2025) 'Digital Business Transformation in SMEs: A Case Study of Ash Scarf', International Journal of Management and Strategic Business Leadership, 2(2). doi: 10.61132/greeninflation.v2i2.341.

Rita Anggraini Rahayu; Budi Eko Soetjipto. Digital Business Transformation in SMEs: A Case Study of Ash Scarf. International Journal of Management and Strategic Business Leadership. 2025;2(2).

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