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This research discusses the importance of talent management as a key element in improving employee performance and maintaining an organization's competitive advantage. Using a literature review approach, this research examines theory and empirical results that are relevant to understanding the impact of talent management on company productivity and competitiveness. The analysis results show that talent management makes a positive contribution to improving the quality of recruitment, employee retention and work productivity through training, career development and mentoring programs. Research also finds a significant relationship between talent management and the creation of unique organizational capabilities that are difficult for competitors to imitate.

In an era of increasingly intense business competition, the quality of human resources (HR) plays an important role in determining the success of the company. This research explores the impact of HR training and development on improving employee productivity as a strategic step to create a competitive advantage. Training is designed to strengthen employees' technical capabilities, while development aims to increase their intellectual and emotional capacity to face future challenges. The research findings show that well-designed training and development programs not only improve skills, but also increase employee motivation, satisfaction and loyalty. This in turn has a positive impact on work productivity and company competitiveness. This research uses a literature study approach by reviewing various literatures to understand the relationship between training, development and productivity. The results are expected to be a reference for companies in designing sustainable HR management strategies.  

The objective of this research is to explore resource consumption accounting within the economic unitunder study. Additionally, the research aims to analyze competitive advantage as a process ofuniqueness for an organization or a specific superiority when compared to its competitors. Based onthis, the researcher posits that sustainable competitive advantage refers to the organization's objectiveability to adapt to changes in the market environment and to thoroughly examine the industryenvironment. The research problem stems from the fact that many companies in today's world strive for leadershipand excellence in production through the recognition of the importance of modern systems, particularlyresource consumption accounting, in achieving competitive advantage. However, the challenges andexternal factors that accompany production processes may hinder this achievement. The studyinvestigates whether resource consumption accounting has an impact on competitive advantage. The research is based on the hypothesis that there is a significant correlation between resourceconsumption accounting and sustainable competitive advantage. The importance of the research lies inhighlighting the role of resource consumption accounting in achieving sustainable competitiveadvantage, and in assessing the impact of resource consumption accounting on the realization of suchan advantage.

This study deals with the influence of Total Quality Management (TQM) on business performance through competitive advantage. The purpose of this study is to determine how the influence of Total Quality Management on business performance with competitive advantage as a mediating variable on oil palm fruit producers in Lampung Province. The sample taken in this study was 115 heads of oil palm fruit farmer groups in Lampung Province. Sampling using a non-probability sampling method with random sampling techniques. This study uses a quantitative research type with descriptive statistical analysis and inferential statistical analysis. The method used is Partial Least Square (PLS) and uses SmartPLS 4 software. The results of this study indicate that Total Quality Management (TQM) has a positive and significant influence on business performance and competitive advantage on oil palm fruit producers in Lampung Province. Competitive advantage in mediating is not full because its influence is smaller than the direct influence.  

Employee job satisfaction has become a central issue in the modern business world. Companies that succeed in creating a positive and productive work environment tend to have a competitive advantage. One factor that greatly affects job satisfaction is the quality of human relations. PT Paragon Technology and Innovation, as a leading cosmetics company in Indonesia, strives to create a conducive work environment for its employees. This study aims to analyze the extent to which the application of human relations principles at PT Paragon contributes to increasing employee job satisfaction. Using SWOT analysis, this research will identify the strengths, weaknesses, opportunities, and threats associated with the implementation of human relations in the company and formulate recommendations for future improvements.  

English proficiency is a crucial skill in the globalization era, especially in business, communication, and industry sectors, which demand this international language as a competitive advantage. Over the past decade, advancements in Information and Communication Technology (ICT) have significantly impacted English learning, including through online platforms like YouTube and Canva. This study examines the utilization of these two platforms in English teaching at MA Hidayatul Insan Palangka Raya, particularly on the topic "Word Order of Adjective." The methods used include visual presentations with Canva and interactive videos from YouTube. In its implementation, students engaged in dialogues, watched instructional videos, and participated in quizzes as a form of comprehension assessment. The study results indicate that using YouTube and Canva significantly enhances students' participation and learning motivation while reinforcing vocabulary acquisition and comprehension through an interactive approach. Recommendations are provided for the application of these digital media in high school English learning, with suggestions for further research involving long-term impacts and variations in teaching methods across different educational contexts.

MSMEs need an understanding of business values ​​and also need activities to increase these values. Because increasing business value in MSMEs is no less important. This community service (PKM) is carried out with the aim of increasing understanding of business values ​​that can be increased through the SMART GOAL concept in partners, namely MSME Ngabrotram which is engaged in the culinary field. The SMART Goal Setting concept is implemented to make Ngabotram have more value and can increase its business value in the future. This PKM program is in the form of a tiered workshop accompanied by mentoring for the partners concerned which leads to profit, not just turnover. This PKM is one of the efforts to increase the competitiveness of MSME Ngabotram in order to achieve competitive advantage. The problem felt by partners is that there is no and cannot be measured specific goals of the business being run. Finally, they do not understand how goals are set and how to analyze a measurable goal. This greatly affects the business development side which has an impact on its profit. The output targets to be achieved are in the form of publications in community service journals and increasing the understanding and skills of partners as business actors

This study aims to determine the direct and indirect effect of digital marketing, innovation, service quality on competitive advantages through customer satisfaction of Car100 Showroow. This type of research uses quantitative research methods with primary and secondary data sources. The population in this study was 109 Civil Servants (PNS) who worked at the Bintan Regency Regional Secretariat office. In this study, data collection was carried out using the census method in which the entire population was taken as a sample. By using the census method, this study aims to obtain accurate and representative data from the entire existing population. This step will make it easier for researchers to analyze and describe the characteristics and events that occur in the population. This research uses Smart-Pls as a data processing tool. The results of this study, Digital marketing has a positive and significant influence on customer satisfaction. Innovation has a positive and highly significant influence on customer satisfaction. Service quality has a positive and highly significant influence on customer satisfaction. Digital marketing has a direct positive and significant influence on competitive advantage. Innovation has a negative but significant influence on competitive advantage. Customer satisfaction has a positive and highly significant influence on competitive advantage. Service quality has a positive and significant direct effect on competitive advantage. Digital marketing has a positive and significant indirect effect on competitive advantage through customer satisfaction as a mediating variable. Innovation has a positive and highly significant indirect effect on competitive advantage through customer satisfaction. Service quality has a positive and highly significant indirect effect on competitive advantage through customer satisfaction.    

Technology and globalization have triggered increasingly fierce competition in the workplace, including in local government, such as Maros Regency. In the context of public service, improving employee performance is crucial, especially at the Public Service Mall, to provide effective services to the community and achieve competitive advantage. This study aims to analyze the influence of motivation and training on employee performance. The research method used is an associative quantitative approach involving 100 respondents. The research instrument was a questionnaire that had been tested for validity and reliability. Data analysis was conducted using descriptive analysis and correlation, while hypothesis testing was carried out using multiple linear regression analysis. The results showed a negative influence of motivation and training on employee performance with an R-Square value of 0.114. The limitation of this study lies in its scope, which only covers one government office in Maros Regency and does not consider other variables or moderators that may affect employee performance more comprehensively.  

This study aims to examine the influence of social capital and technology use on increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bojonegoro District. Using a quantitative survey-based approach, data were collected from 30 MSME respondents. The results of the analysis show that both social capital and technology use have a significant positive influence on MSME competitiveness. Social capital supports network development, information access, and collaboration, while digital technology improves operational efficiency and market reach. The synergy between these two factors provides a substantial competitive advantage. This study recommends training and strategic policies to improve both aspects to support MSME competitiveness.

We often find organizations that are not running according to their goals or are less effective because they do not have the resources relevant to their needs. Some of these organizations will not survive in the long term in the competitive business landscape. In this case, Human Resource Development (HR) is a fundamental parameter for the success and achievement of the organization's goals to continue to exist. Based on a literature review, the concept of developing an HR organization needs to pay attention to aspects of employee competence, talent and resilience. The competency aspect is the potential for long-term value and a potential source of the company's competitive advantage. The talent aspect is an important point for a company to occupy the position it needs, and with the toughness aspect, employees are able to face competition and overcome difficulties to become opportunities to achieve greater achievements. Therefore, the vision, mission and hopes of an organization can bring success.

Strategic management is an analysis, decisions and actions taken by an organization to create and maintain a competitive advantage. This research method uses literature review research conducted by collecting and analyzing related literature from international and national sources in the form of books, journals, and articles. Based on this research, the application of strategic management science in educational institutions can face various challenges due to continuous change and competition and produce educational products (outputs) that are able to display high performance. The purpose of this research is to conduct an analysis related to the understanding and implementation of strategic management in creating a competitive advantage in the field of education, this research also aims to provide an in-depth understanding of the concept of strategic management and how its application can help educational institutions face the challenges of globalization and improve the quality of education. This research also highlights the urgency of implementing strategic management in educational institutions, given the challenges faced due to globalization and increasingly fierce competition. Strategic management is considered the key to creating a competitive advantage for educational institutions, enabling them to control their schools effectively and efficiently and produce superior quality graduates.

Radical innovation is a breakthrough change in the overall pattern of the old system, as a form of implementing new ideas to achieve a competitive advantage. Radical innovation is a solution to escape from external environmental pressures in the form of competition, deregulation in the industry, scarcity of resources, and higher customer demands. This study builds a conceptual model from an Islamic point of view: the value of maslahah in all cases provides benefits or goodness from radical innovation. Maslahah means the good rewards promised by God in this world and the hereafter, thus maslahah implies the benefits of this world and the hereafter, which encourages people to always think and produce new things that are beneficial.

This service aims to analyze how to build good time management for housewives. The implementation method used in this PkM activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions as well as conducting live questions and answers. The training uses lecture, discussion and question and answer methods. This aims to increase participants' awareness and understanding of the importance of building educational institutions that have competence and competitive advantage. Meanwhile, in the evaluation or assessment stage, participants will be given feedback about the service program that has been implemented. In this case, it will be a consideration for the service team in order to provide benefits for Sei Krio housewives. Based on the results of the service activities for housewives, suggestions are given, including: 1. Be more enthusiastic, especially for housewives, so that the time they have can be used correctly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out regularly either in the same location or in different locations to increase thrifty and saving behavior for children.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the "best-selling" Traditional Cake Micro Business can improve its capabilities in the fields of production and business management and online marketing via social media. These outcomes are an indication of increased business empowerment.

This journal discusses the implementation of digitization and technology as key drivers for advancing and designing business strategies for Kru V, a social media management service agency. In an era where social media plays a crucial role in marketing and customer interaction, the agency leverages digital technology to enhance operational efficiency and broaden the scope of its services. This article provides an in-depth analysis of the concrete steps taken by Kru V in adopting cutting-edge technology and its impact on the agency's business development and competitive advantage.

A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online media and social media as a means of organizational communication. Effective organizational communication can create a good image of the organization. This training activity has an impact on increasing the abilities of teachers and changing digital-based organizational communication strategies to improve the organization's image as one of the organization's competitive advantages.Organization image, Social Media, Organization Communication, Competitive Advantage

Managing work productivity is an important process in achieving organizational success. In the era of globalization and intense competition, managing work productivity is becoming increasingly important. Organizations that are able to optimize their work productivity will have a significant competitive advantage. Therefore, a good understanding of the concepts and practices of work productivity management is very important for managers and organizational leaders. This research aims to discuss the importance of managing work productivity. This research uses a qualitative method, descriptive research type. The results of the research are that private companies and those in government will always try to improve the performance of their employees or workforce to produce productivity that is in line with the company's ideals, which always increases at all times.  

Human resource management supports companies to gain competitive advantage through business strategy. The aim of this research is to provide an overview of the role of human resource management (HRM) in establishing competitive advantage in companies and to find out which employee recruitment and training are best used to increase competitive advantage. The research method used is descriptive qualitative with literature review data collection techniques. Based on the results of the review, it is known that competitive advantage is achieved through the company's internal environment, namely human resources. Therefore, it is necessary to strengthen the company's internal environment through employee recruitment as well as employee training and development.

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.