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Refina Irbah; Ma’rifatun Nasikhah

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the effect of different mordant types on the quality of ecoprinted scarves, particularly in terms of color sharpness and motif clarity. A controlled experimental method was conducted by testing three types of mordants—alum, sodium acetate, and iron sulfate—on cotton fabric using the pounding technique. Each treatment was evaluated by 30 respondents to ensure statistical validity.  The results revealed significant differences (p<0.05) among the three mordants, with alum demonstrating the best performance, achieving a color sharpness score of 3.8 and motif clarity of 3.7, followed by iron sulfate (3.2 for color and 3.1 for motif), while sodium acetate yielded the lowest scores (2.6 for color and 2.9 for motif). The superiority of alum is attributed to the optimal fixation capability of Al³⁺ ions and pH stability within the range of 5.2–5.8. The research instruments were validated (r=0.92) and reliable (α=0.89).  These findings provide significant contributions to the advancement of ecoprinting techniques, particularly in mordant selection for producing high-quality textile products. 

Titis Sukma Rosalita; Riska Fii Ahsani

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study is a survey study on employees of PT. Telkom Indonesia Witel Solo. The purpose of this study is to examine the effect of self-efficacy, workload and work life balance on job satisfaction. The type of data used is quantitative data, the data source used is primary data. Data collection in this study was carried out by distributing researcher questionnaires to the relevant respondents. The population in this study were employees of PT. Telkom Indonesia Witel Solo. The sampling technique in this study used simple random sampling technique and obtained a sample of 120 respondents. Data were collected with a questionnaire that had been tested for validity and reliability. The data analysis technique used multiple linear regression analysis, t-test, F-test and coefficient of determination (R2).The results of this study indicate that self-efficacy has a significant effect on employee job satisfaction at PT. Telkom Indonesia Witel Solo. Workload has a significant effect on employee job satisfaction at PT. Telkom Indonesia Witel Solo. Work life balance has a significant effect on employee job satisfaction at PT. Telkom Indonesia Witel Solo. The results of the determination coefficient obtained an adjusted R square value of 0.438, which means that the contribution of the influence of the variables self-efficacy, workload and work life balance to the job satisfaction variable is 43.8%

Kharismawati, Ria; Ria Kharismawati; Febryantahanuji Febryantahanuji

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, T test, F test, R2 determination coefficient test. The results of the study indicate that directly Service Quality has a significant effect on Tourist Satisfaction at Cimory on the Valley, directly Tariff has a significant effect on Tourist Satisfaction at Cimory on the Valley, and directly and simultaneously Service Quality and Tariff have a significant effect on Tourist Satisfaction at Cimory on the Valley.

Wila Septi Dita; Wila Septi Dita; Mashur Fadli

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test and coefficient of determination test (R2). Based on the analysis that has been carried out, the results show that the display layout and product variations have a positive and significant effect on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City

Meyzi Heriyanto; Devi Juniarty; Devi Juniarty

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

The purpose of this study was to determine the effect of shopping enjoyment and sales promotion on impulsive buying of shopee marketplace on students of Riau University. The method used is a quantitative method with a data collection technique in the form of a questionnaire responded to by 384 respondents. The sampling technique uses a purposive sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test, and coefficient of determination (). Based on the analysis that has been done, the results show that shopping enjoyment and sales promotion have a positive and significant effect on impulsive buying of the Shopee marketplace for students at the University of Riau

Adduriyah Auliya, Safira; Utiya Azizah

International Journal of Educational Research 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Metacognitive skills in learning are an important indicator that can be measured. Based on the test of metacognitive skills when pre-study obtained the results that the metacognitive skills of learners are still relatively low. One of the learning strategies that can be used to improve the metacognitive skills of learners is a learning strategy oriented self regulated learning (SRL) by utilizing textbooks in the form of supplement books. Therefore, this study aims to describe the feasibility of self-regulated learning (SRL) oriented acid-base material supplement books to improve metacognitive skills of learners. This type of research is Research and Development (R&D) according to the Borg and Gall model. Validity Data obtained through validator assessment using validation questionnaire. Practicality Data obtained through the results of the questionnaire responses of students supported by the results of the observation sheet activities of students. Practicality Data were obtained through pretest and posttest of learners metacognitive skills supported by the results of metacognitive inventory questionnaire. The validation results showed that the content and construct validity criteria were declared valid with a median of 5. Practicality is stated to be practical in terms of the results of the questionnaire responses of students who showed a very strong category with the percentage of content criteria, language, presentation and graphics of 94,25%, 90,67%, 95% and 98,3% respectively with the results of the average percentage of observation sheet activity of students at 96,67%. Effectiveness is stated to be effective in terms of Paired Sample t-test results with sig. values 0.05 and N-gain pretest and posttest scores of metacognitive skills in the high category with the results of the metacognitive inventory questionnaire showed a very strong category with an average percentage of 90,8%. The results showed that the book supplement oriented material acid base self regulated learning (SRL) feasible to use as a solution to improve the metacognitive skills of learners.

Ika Fitria Elmeida

International Journal of Health and Medicine 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The leading causes of maternal mortality are thought to include hemorrhage, sepsis, obstructed labor, and hypertensive disease of pregnancy. For many years, demographic and health surveys have been used to study maternal and perinatal health in developing countries. However, few nationwide population surveys have used formally validated questionnaires. Objectives: The purpose of this study was to determine the validity of maternal self-reports of obstetrical complications. Methods: A cross-sectional study was conducted among 300 women at Two Hospitals and one public health center. A questionnaire recorded mothers’ perceptions of obstetrical complications while hospital medical records. Sensitivity, specificity, predictive values, and percent agreement were obtained for obstetrical conditions. Result: In general, women’s reports of obstetrical complications did not match medical diagnoses. The highest agreement was obtained for reporting eclampsia, with less agreement for postpartum haemorrhage. Conclusion: The validity of the survey questionnaires varies between studies due to differences in the questionnaires. Health surveys based on maternal self-report must be interpreted with consideration of this limitation.

Diva Vikani Anggraeni; Muhammad Mathori

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to analyze the effect of price on purchasing decisions with consumer satisfaction as a mediating variable on Nestlé Pure Life drinking water products. The type of research used in this study uses a quantitative study by distributing questionnaires via google form which are distributed online.  The sample in this study were consumers who had bought nestle pure life drinking water in the Yogyakarta area. The number of samples used in this study were 100 respondents. The analysis technique used in this study uses the SmartPls version 3 program with Convergent Validity, Factor Loading, Average Variane Extraked (AVE), Discriminant Validity, Fornel Larcker, Cross Loading, Reliability, Cronbach Alpha, Composite Reliability, R Square, and Hypothesis Testing tests. The results of this study indicate that price has a significant effect on customer satisfaction, price has a significant effect on purchasing decisions, customer satisfaction has a significant effect on purchasing decisions and the effect of price on purchasing decisions mediated by customer satisfaction.

Rakha Samboga; Muhammad Subkhan

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

The purpose of this study is to examine how Super Dazzle Gejayan's pay and work environment affect staff performance, using job satisfaction as a mediating variable. Quantitative research is the research methodology employed. The 142 employees of Super Dazzle Gejayan made up the study's population. Partial Least Square (PLS) with Convergent Validity, Factor Loading, Cronbach Alpha Discriminant Validity, Cross Loading, Reliability, Composite Reliability, R Square, and Hypothesis Testing tests were used to analyse the study's sample of 60 respondents. According to the study's findings, pay has no bearing on worker performance, while work environment has a positive and significant impact on worker performance. Job satisfaction also has a positive and significant impact on worker performance, and compensation has a positive and significant impact on worker satisfaction. Job satisfaction also acts as a mediating variable in the relationship between work environment and worker performance.

Berlian Shinta Nurcahaya; Muhammad Subkhan

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to analyze the effect of leadership style and compensation on employee performance with work motivation as an intervening variable at Pamella Tiga Yogyakarta. The population and sample in this study were Pamela Tiga Yogyakarta employees totaling 45 respondents. This research uses a quantitative approach with survey method and data analysis using SmartPLS with Concurrent Validity test, Loading Factor, Average Variane Extracked (AVE), Discriminant Validity, Fornel Larcker, Cross Loading, Reliability, Cronbach Alpha, Composite Reliability, R Square and Hypothesis Testing. The results showed that there was no positive and significant effect of Leadership Style (X1) on employee performance (Y) at Pamella Tiga Yogyakarta, there was a positive and significant effect of Compensation (X2) on employee performance (Y) at Pamella Tiga Yogyakarta, there was a positive and significant effect of Leadership Style (X1) on Work Motivation (Z) at Pamella Tiga Yogyakarta, There is a positive and significant effect of Compensation (X2) on Work Motivation (Z) at Pamella Tiga Yogyakarta, There is a positive and significant effect of Work Motivation (Z) on employee performance (Y) at Pamella Tiga Yogyakarta, There is no positive and significant effect of Leadership Style (X1) on employee performance (Y) mediated by Work Motivation (Z) at Pamella Tiga Yogyakarta, There is no positive and significant effect of Compensation (X2) on employee performance (Y) mediated by Work Motivation (Z) at Pamella Tiga Yogyakarta.

Ragil Satria Pratama; Ustadus Sholihin; Nurali Agus Najibul Zamzam

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This quantitative study aims to examine the influence of micro influencer (X1), endorsement (X2), and digital marketing (X3) on purchase decision (Y) at Barley Store Kediri. Data were collected through questionnaires, literature reviews, and documentation, involving 120 respondents. The analysis methods used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The regression equation obtained is: Y = 3.946 + 0.329X1 + 0.217X2 + 0.264X3 + e. The t-test results show that micro influencer (t = 2.715, sig. = 0.008), endorsement (t = 2.125, sig. = 0.036), and digital marketing (t = 2.489, sig. = 0.014) each have a significant partial effect on purchase decision. The F-test result (F = 19.182, sig. = 0.000) indicates a significant simultaneous effect of all three variables on purchase decision. Thus, micro influencer, endorsement, and digital marketing all significantly influence consumers’ purchasing decisions, both partially and simultaneously.

Yulanda Fathira Simamora; Eva Betty Simanjuntak; Apiek Gandamana; Edizal Hatmi; Dody F. Pandimun Ambarita

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study reveals how difficult it is to teach poetry appreciation to students. The research used in this study is research and development (R&D). The subjects in this development research were 30 fifth-grade students of SD Negeri 137957 Tanjungbalai in the 2024/2025 Academic Year. While the object of this research and development is the Indonesian Language module based on local wisdom of Tanjungbalai city on poetry material for fifth-grade elementary school. The data collection technique for this study used interviews, questionnaires, and tests. The analysis technique of this study tested the validity analysis module, and the effectiveness analysis of the module. Based on the results of the study, it was concluded that simple teaching materials based on local wisdom in Indonesian Language learning chapter 10 topic b "Creativity" material "Poetry" for fifth grade was delivered "very appropriate" with a percentage of 90.4%, thus it can be used as a supporting tool in teaching and learning activities in fifth grade of SD Negeri 137957 Tanjung Balai city. Regarding the effectiveness of the teaching materials, it can be concluded that the improvement in student learning outcomes before and after the use of simple teaching materials based on the local wisdom of the Tanjung Balai community was 73.34%, which was considered "very effective" for use. The results of the responses from educational practitioners obtained a score of 45 out of a maximum score of 48, with a percentage of 93.75%, categorized as "very practical." Based on the results of the student response questionnaire, a percentage of 92.12% was categorized as "very practical." This indicates that the teaching materials successfully attracted students' attention, facilitated their understanding of the material taught, and had a positive impact on the learning process in the classroom.

Ester Linawati Manurung; Dody F. Pandimun Ambarita; Robenhart Tamba; Faisal Faisal; Husna P. Tambunan

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The purpose of this research is to determine the effect of Lectora Inspire-based learning media on student learning outcomes in Mathematics for 2nd grade students at SD Negeri 101788 Marindal I during the 2024/2025 academic year. This research adopts an experimental study with the True Experimental Design using a Pretest-Posttest Control Group Design. The population consists of all 2nd grade students at SD Negeri 101788 Marindal I, while the sample consisted of Class II A as the experimental group and Class II B as the control group. The research instruments were tested through validity testing, reliability testing, item discrimination analysis, and item difficulty analysis. Data analysis techniques used in this research is the normality test, homogeneity test, and hypothesis testing. The results of the hypothesis test on the pretest and posttest of the experimental class showed that tcount > ttable  is 41,223 > 1,713. While the results of the hypothesis test on the pretest and posttest in the control class showed that tcount >  ttable is 12,901 > 1,724. These results indicate that Ha is accepted, meaning there is a significant effect of Lectora Inspire-based learning media on student learning outcomes Mathematics for 2nd grade at SD Negeri 101788 Marindal I during the 2024/2025 academic year.

Nurzahara Sihombing; M. Agung Rahmadi; Helsa Nasution; Luthfiah Mawar; Milna Sari +1 more

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This study rigorously investigates the Ulul Albab spiritual leadership construct and its impact on psychological well-being among campus da'wah activists, employing a Confirmatory Factor Analysis (CFA) approach grounded in both theoretical integration and empirical data. The inquiry draws upon a meta-analysis of 47 quantitative studies encompassing a total of 12,847 respondents from leading universities in Indonesia, Malaysia, and Brunei Darussalam, spanning the years 2018 to 2024. This methodological scope enhances the external validity of the findings. The CFA results confirm that the Ulul Albab spiritual leadership model exhibits a robust level of model fit, as indicated by optimal statistical indices (χ²/df = 2.34; CFI = 0.956; TLI = 0.943; RMSEA = 0.047; SRMR = 0.039), suggesting strong coherence between the theoretical construct and field data. The three core dimensions conceptualized in this model are statistically validated through high factor loadings: intellectual spirituality (0.847), Islamic transformational leadership (0.823), and emotional-spiritual intelligence (0.791), each serving as integral pillars of the Ulul Albab paradigm. Furthermore, structural regression analysis reveals a significant effect of Ulul Albab spiritual leadership on the psychological well-being of da'wah activists (β = 0.673; p < 0.001; R² = 0.453), thereby affirming the model's predictive strength in fostering individual potential rooted in Islamic spiritual values. These findings reinforce the theoretical propositions advanced by Garden, M. (2004), Fry (2003), and Zohar and Marshall (2000) regarding the significance of spiritual leadership within organizational dynamics. However, this study offers a novel conceptual contribution through the epistemological synthesis of the Ulul Albab construct, integrating intellectual and spiritual intelligence within a holistic Islamic framework. Unlike Western-based models of spiritual leadership proposed by Fry and Nisiewicz (2020), the Ulul Albab construct demonstrates a notable advantage in the dimension of intellectual spirituality, as evidenced by its higher factor loading (0.847 compared to 0.634), underscoring the imperative of balancing dzikir and fikir as both ethical and cognitive foundations in contemporary Islamic leadership.

Nurzahara Sihombing; M. Agung Rahmadi; Helsa Nasution; Luthfiah Mawar; Romaito Nasution +1 more

Medical Laboratory Journal 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

This study aims to affirm the construct validity of Islamic moderation based on the tafsir of Ulul Albab through an empirical comparison between Indonesia and Syria in responding to the social polarization that divides contemporary societies. Through a comprehensive meta-analysis of 847 journal articles indexed in Scopus, Web of Science, and PsycINFO published between 2015 and 2024, the researchers examined data from 15,428 Indonesian respondents and 12,736 Syrian respondents, integrating cross-cultural quantitative findings within a rigorous statistical framework. The results of the confirmatory factor analysis demonstrated model fit (χ²/df = 2.184; CFI = 0.947; TLI = 0.932; RMSEA = 0.041), while convergent validity indicated an AVE of 0.563 in Indonesia and 0.589 in Syria, with composite reliability values of 0.891 and 0.876 respectively, underscoring the internal consistency of the instrument. Cross-national invariance testing revealed statistically significant differences (Δχ² = 47.23; p < 0.001), with the mean score of Islamic moderation in Indonesia (M = 4.12; SD = 0.67) surpassing that of Syria (M = 3.84; SD = 0.78), indicating that distinctive sociohistorical contexts influence the implementation of moderative values. Furthermore, Islamic moderation functioned as a partial mediator of the relationship between religious literacy and social tolerance (β = 0.342; p < 0.001 for Indonesia; β = 0.287; p < 0.001 for Syria), thereby enriching Pargament's (2011) findings on religious coping and Durrheim et al.'s (2016) work on intergroup prejudice. The findings reveal that Islamic moderation encompasses cognitive, affective, and behavioral dimensions that are theoretically distinct from generic notions of tolerance, affirming the importance of the Ulul Albab approach in addressing socio-religious tensions. Lastly, the novelty of this research lies in the development of a tailored instrument that synthesizes values derived from the tafsir of Ulul Albab, going beyond conventional tolerance scales and offering a more nuanced assessment of the moderative capacity of Muslims in both countries.

M. Agung Rahmadi; Helsa Nasution; Luthfiah Mawar; Nurzahara Sihombing

Medical Laboratory Journal 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

This meta-analytic study systematically examines the transcultural validity and psychometric characteristics of various instruments employed to measure psychological trauma in the Middle East. The analysis encompasses a total of 47 studies involving 12,487 participants, originating from twelve Middle Eastern countries and published between 2000 and 2023. Data synthesis reveals a marked variation in internal reliability coefficients, with Cronbach's alpha ranging from 0.73 to 0.92, and construct validity values spanning from 0.65 to 0.87. Meta-regression results indicate that the presence of rigorous linguistic adaptation processes significantly contributes to enhanced instrument validity, as reflected in a β coefficient of 0.43 with a significance level of p less than 0.001. Cross-cultural confirmatory factor analysis reveals an adequately fitting four-factor model, indicated by a CFI value of 0.92 and an RMSEA of 0.058. Furthermore, Differential Item Functioning analysis identifies item functioning imbalance in 23 percent of the total items, primarily related to differences in the conceptualization of somatic symptoms, as shown by a chi-square value of 127.84 and p less than 0.001. These findings expand upon the empirical scope of prior studies such as those conducted by Nasution et al (2025) and Nasution et al (2025), by introducing a new dimension concerning the influence of specific cultural factors on the construction and measurement of trauma symptoms in the Middle East. Additionally, unlike previous analyses by Rasmussen et al (2023), this study demonstrates that culturally adapted instruments exhibit more stable measurement invariance, as indicated by a CFI change of less than 0.01, compared to instruments that are merely translated literally. These results provide the first robust empirical foundation for the urgency of developing trauma measurement tools that are sensitive to cultural dimensions, particularly within the social and linguistic context of Middle Eastern populations.

Mahmud Masulin; Fanny Irna Rachman; Dewi Citra Pasaribu

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The focus of this research is to analyze the correlation between the duration of gadget use and the imaginative abilities of second-grade elementary school students. A quantitative approach was utilized with a correlational survey method involving 32 students from SDN Pekayon 16 Pagi as the sample. Data were collected through a validated open questionnaire regarding validity and consistency. The analysis findings indicate a negative relationship between the duration of gadget use and students' imaginative abilities. The longer the duration of gadget use (≥60 minutes/day), the lower the students' imaginative abilities, and vice versa. These findings highlight the urgency of parental monitoring in controlling the duration of gadget use as well as the selection of educational content. This research contributes to understanding the impact of technology on children's cognitive development, particularly in the area of imagination.

Irfan Maulana; Kristiana Sri Utami

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study was conducted on employees of SMKS Muhammadiyah 1 Sintang with the aim of identifying the influence of motivation and discipline on employee performance. A quantitative research method was used with data analysis through the SPSS program. The research population consisted of administrative staff and teachers at SMKS Muhammadiyah 1 Sintang, with a sample of 40 respondents selected using the total sampling method. Data collection techniques used an online questionnaire, and the research instrument employed a Likert scale. Data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that: 1. Based on descriptive analysis, the motivation variable had an average value of 4.36 (very high category), the discipline variable 4.44 (very high category), and the performance variable 4.31 (very high category). 2. Motivation (X1) does not have a significant positive effect on employee performance (Y) with a calculated t-value of 1.631. 3. Discipline (X2) has a significant positive effect on employee performance (Y) with a calculated t-value of 2.871. Motivation (X1) and Discipline (X2) together have a significant effect on employee performance with a significance value of 0.000 < 0.05 and a calculated F value (12.129) > table F value (4.10).  

Nida Auliyah; Osly Usman; Annisa Lutfia

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to identify the factors that influence the interest of Bank Syariah Indonesia (BSI) customers in using the Byond by BSI application, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. This application is one of the digital innovations developed by BSI to improve digital banking services. The data in this study were obtained from primary data collected directly through a Google Form questionnaire distributed to 290 respondents who are BSI customers and users of the Byond by BSI application. The study employed a non-probability sampling method with purposive sampling technique, where respondents were selected based on specific criteria relevant to the research objectives. Data analysis was conducted through several stages, including descriptive statistics, validity and reliability tests, normality tests, multicollinearity, heteroskedasticity, as well as multiple linear regression analysis and hypothesis testing. Data processing was conducted using SPSS software version 30. The results of the analysis indicate that all variables studied, performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, habit, trust, and perceived risk have a positive and significant influence on behavioral intention or users' interest in continuing to use the Byond by BSI app.  

Muhammad Kindi Fadhil; Sadiyah El Adawiyah

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

The development of the Mice Industry in Indonesia is growing, this can be seen in 2023 as many as 97.86% of event organizers have returned to being held. The purpose of this study is to measure and analyze the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 Event, the image of PT. Kristamedia Pratama at the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 event, the influence of the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 event on the image of PT Kristamedia Pratama. The theory used for the event is a means for the company as a public relations to introduce and communicate the brand to potential consumers involved in the event and the company's image is a form of intangible asset in a company that has a uniqueness that is easy to identify but difficult to imitate. The research approach uses quantitative. The research method uses a survey. The data collection technique uses simple random sampling with a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis methods used are validity testing, reliability testing, frequency analysis, correlation analysis, simple linear regression analysis. The results of the study show that events have an overall average value of 4.03, while corporate image has an overall average value of 4.09. Events have a positive and significant effect on corporate image. The r-square value in the coefficient of determination test shows that events have a 45.4% effect on corporate image.