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Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing products. 5) To deltelrminel thel elffelct of Purchasel Delcision on Consumelr Satisfaction. 6) To deltelrminel thel elffelct of Brand Imagel and Ellelctronic Word Of Mouth simultanelously on Purchasel Delcision and Consumelr Satisfaction. Thel typel of relselarch writteln by this writelr is associativel writing using a quantitativel approach. Thel sampling telchniquel was carrield out using thel Non Probability Sampling telchniquel with a purposivel sampling telchniquel with a population of 114 relspondelnts. With thel critelria: (1) Consumelrs ageld 17 yelars and ovelr (2) Havel purchaseld Somelthing products (3) Havel relvielweld skincarel products onlinel (4) Domicilel in Pasuruan Relgelncy. Whilel thel analysis telchniquel useld is path analysis or path analysis with calculation analysis tools using SPSS 22.

This study aims to determine the relationship of the User Generated Content and E-WOM variables to Purchase intention and Purchase Decision on Nyrtea's Instagram Followers. The sample of this study was 100 respondents who were Nyrtea Instagram followers, had respondents' criteria from the age of 17 and had made purchases through Instagram social media. Sampling techniques using the questionnaire distribution method through Google Forms. The analysis tool used in the form of SmartPLS 4.0. The results show that UGC has a positive and significant effect on purchase intention, E-WOM has a positive and significant effect on Purchase intention, UGC has no positive and significant effect on Purchase Decision, E-WOM has a positive and significant effect on Purchase Decision, Purchase intention is positive and has a positive effect significant to Purchase Decision.

In the era of progress in the field of knowledge and technology, industries in the world are experiencing developments. One of them is in the beauty industry. Currently skincare is so popular that it makes the beauty industry grow very rapidly. Skincare is one of the treatments carried out by teenagers to adults to maintain their appearance. With this phenomenon, there is industrial competition that spurs companies to mutually improve product quality, as well as the quality of their companies. The purpose of this study is to identify the influence of lifestyle, product quality, brand ambassadors on purchase decisions simultaneously or partially, then identify the dominant variables in influencing purchase decisions. The sample in this study amounted to 200 respondents with a minimum sample 150 respondents. Data collection technique using purposive sampling. Then the data is processed using multiple linear regression method using SPSS. Based on the test results, it is known that lifestyle, brand ambassador, product quality variables simultaneously and partially have a positive effect on purchase decisions. The product quality variable has a positive but not dominant effect on purchase decisions. Furthermore, the results show that the Lifestyle variable is the most dominant variable in influencing purchase decisions.

This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.

This study aims to determine the effect of Brand Ambassador, Brand Image, Electronic Word of Mouth on Purchase Decisions for Nature Republic Products on the Shopee Marketplace. The sampling method in this study is non-probability sampling with purposive sampling. The research method used in this study was a quantitative survey with a sample of 58 people. The population used in this study were women or men who used Nature Republic products. The analysis used used SPSS 26. The research data analysis technique used multiple linear regression analysis, t test, F test and the coefficient of determination (R2). The data collection process was carried out by distributing google form questionnaires. The results of this study indicate that brand ambassadors have a significant effect on purchasing decisions as evidenced by the existence of a T-test value of 0.860 at a significance level of 0.05. Brand image has a significant effect on purchasing decisions of 0.779 with a significance level of 0.05. In addition, E-wom also has a significant effect on purchasing decisions of 0.662 with a significance level of 0.05. The F-test table was created to measure the effect of the independent variables simultaneously and the F-test statistical value was 0.129 which was greater than the significance level of 0.05, so it could be concluded that the F-test table had no effect. on purchasing decisions. From the findings above, it can be concluded that Brand Ambassador and Brand Image have a positive effect on purchasing decisions, while E-wom has no significant effect on purchasing decisions.

This study aims to determine the effect of brand image, product quality and after-sales service on purchasing decisions at U Winfly Malang electric bike. This study used a quantitative approach, totaling 60 consumers on U Winfly Malang electric bike  who were selected by total sampling and saturated sample techniques as research subjects. The statistical analysis used in this study is with the help of the SmartPLS version 3.9 computer program. The results showed that brand image had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, After sales service had no significant positive effect on purchasing decisions at U Winfly electric bicycles Malang  

This study aims to determine the effect of product quality, price, and brand image variables on the purchase decision of wardah lipstick. Both partially and simultaneously. Data collection was carried out by distributing questionnaires that had been distributed to 47 respondents. By using a Likert scale, the respondents' answers were processed using multiple regression analysis, t-test, f-test, and r-test. The results of this study can be found that there is a significant (significant) effect partially.

The purpose of this study was to analyze the influence of the marketing mix (marketing mix) which includes product, price, distribution and promotion both partially and simultaneously on purchasing decisions. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 40 respondents were selected using a purposive sampling technique. Data analysis used multiple linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that (1) there was a positive and significant effect of the product on the purchasing decision of PT. Haruman Multi Artha, with a p-value of 0.004 <0.05. (2) There is a positive and significant price effect on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.041 <0.05. (3) There is a positive and significant effect of the product on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.013 <0.05. (4) There is a positive and significant price effect on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.042 <0.05. (5) There is a significant influence of the marketing mix which includes product, price, distribution and promotion simultaneously on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.000 <0.05.

The purpose of this study wasto identify and analyze the role of product image to inform product quality and purchasing decisions for aqua 600ml mineral water in Sukabumi District. The survey wan conducted amon 97 respondents using purposive sampling technique based on the following criteria:1) consumers who purchased at least on aqua 600ml product and 2) product choice. Customers must be at least 17 years old andold enough tocompletethe survey. The questionnaire was tested with validity, realibilty andclassical acceptance tests.the analitysis method used in this research is descritivemethod and validation through quantitative method. Data analysis techniques were carriedout by path analysis and sobeltest using SPSS for windows.thus, product quality has a positive and significant effect on brand image, price has a positive and significant effet on brand image, product quality has no and insignificant effect on purchasing decisions and price has a positive effect and significant on purchasing decisions. Brand image affects product quality on purchasing decisions. Brand image can influence price in purchasing decisions.    

Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle  Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.

This study aims to determine the effect of price, product quality and brand image on purchasing decisions of cassava crackers at UMKM Bintang Anugrah, Mojokerto City. The type of research used is quantitative research, namely to test hypotheses and show the relationship between the variables analyzed. The data sources used in this study are primary and secondary data, in which the primary data is the result of an online questionnaire using a Likert scale, while the secondary data is obtained from analyzing books, information and sources that already exist and are related to research information. The population in this study were consumers who had bought Cassava Crackers at UMKM Bintang Anugrah. The sample in the study consisted of 85 respondents using the Hair at al formula with a sampling technique using a non-probability sampling technique with a purposive sampling method, namely a method where researchers select samples based on research knowledge about the sample to be selected. Processing of this research data includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), T and F test. The results of this study can be concluded that price has a significant and positive effect on purchasing decisions of (2.446 > 1.989), product quality has a significant and positive effect on purchasing decisions (3.020 > 1.989) and brand image has a significant and positive effect on purchasing decisions (4.223 > 1.989). And all independent variables have a significant and positive effect on purchasing decisions of (25.250 > 2.72).

Maskapai Lion Air is a private company engaged in aviation services that have been long enough in the territory of Indonesia. . Lion Air itself is famous for airlines that offer flights with low fares or Low Cost Carier (LCC) at prices that are somewhat cheaper than prices offered by other airlines considered an effort to discipline the public in traveling effectively and efficiently. Brand image is a very important thing that must be considered by companies as market participants, because through a good Brand Image will be able to cause emotional values in consumers. This study used quantitative methods using purposive sampling. The sample used in this study was 100 respondents. The results of the distribution of questionnaires to 100 respondents of Lion Air airline passengers at Bandar Uadar Internasional Yogyakarta and measured using Roscoe theory. Data collection of the number of samples using surveys and instruments in the form of questionnaires. Test T and coefficient of determination with Low Cost Carrier &; Brand Image as the independent variable and Purchase Decision as the bound variable processed using SPSS. The results showed that the value of t calculated t table with a value of 5.326 1.661 with a significance level of 0.05, so it can be concluded that Ho is accepted and Ha is rejected which means there is an influence of Loc Cost Carrier &; Brand Image on Purchasing Decisions simultaneously. based on the coefficient of determination R2, it can be concluded that the contribution of the magnitude of the influence of all variables (Low Cost Carrier &; Brand Image) on the dependent variable (Purchase Decision) is 53.3%, while the remaining 46.7% is influenced by other variables that are not studied. Based on the conclusions obtained in this study, there are several suggestions that can be given regarding Low Cost Carrier &; Brand Image on passenger decisions in purchasing Lion Air flight tickets at Yogyakarta International Airport, for companies it is expected to be able to maintain and improve the image of the company. By continuing to provide and improve quality in serving passenger needs. The company is also expected to understand the characteristics of its consumers about what is needed and wanted, thus the company will be easier in attracting consumers in making purchases both old consumers and to attract new consumers.

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.    

The purpose of this study was to determine the effect of brand image on purchasing decisions for Telkomsel starter packs in Mojokerto. To find out the effect of Signal effectiveness on the purchasing decision of Telkomsel starter packs in Mojokerto. To find out the influence of Word OF Mouth perceptions on buying decisions for Telkomsel starter packs in Mojokerto. research using quantitative methods. The number of samples is 91 respondents (slovin formula). The results of the T (Partial) test in this study showed a significant Brand Image value of 0.003 ≤ 0.05 tcount 3.091, tcount ≥ ttable (3.091 > 1.988) partially significant. Significant value of Signal Effectiveness is 0.569 ≥ 0.05, tcount is 0.572, tcount ≤ ttable (0.572 <1.988) has no effect partially. Perception of Word OF Mouth significant value of 0.002 ≤ 0.05, tcount 3.123, so tcount ≥ ttable (3.123 > 1.988) has a partial effect. The F test obtains a significant value of 0.000, meaning a significant value ≤ 0.05. And the Fcount value obtained is 43.006, the Fcount value ≥ from Ftable (43.006 > 2.71). Brand Image, Signal Effectiveness and Word OF Mouth Perception simultaneously influence purchasing decisions.

This study aims to determine the simultaneous and partial effect of Promotion and Product Completeness on Purchase Decisions at Prianka.Gallery Tasikmalaya. The research method used in this study is the causality method with a survey approach. The population in this study is not known with certainty. The sampling technique in this study used Acidental Sampling with a total sample of 100 people who were Prianka.Gallery Tasikmalaya consumers. The type of data used is primary data obtained from questionnaires. The data testing technique used in this study uses validity, reliability, and classical assumption tests. Data analysis in this study used multiple regression analysis using SPSS version 25. The results showed that Promotion and Product Completeness simultaneously influenced Purchase Decisions at Prianka.Gallery Tasikmalaya. Promotion partially has a significant effect on purchasing decisions at Prianka.Gallery Tasikmalaya. Product Completeness partially has a significant effect on Purchasing Decisions at Prianka.Gallery Tasikmalaya.

Company competition in marketing is not limited to the functional properties of the product, for example the ease of use of the product, but is related to brands that can offer a special image to their users. Products are described as commodities that are exchanged, whereas brands describe the specifications of its customers. Brand is one of the most important marketing factors. Brand is the identity of the product, the brand provides brief information about the product that consumers want. This study aims to determine the effect of Brand Equity and Price on purchasing decisions for Mie Sedaap products. The variables in this study are brand equity and price as the independent variable and purchase decision as the dependent variable. . This study used a quantitative method with a total sample of 96 respondents using a purposive sampling technique. The data collection method uses an online questionnaire. This study uses multiple linear regression analysis with data processing tools in the form of the IBM SPSS 26 program. The results of this study indicate that brand equity partially influences purchasing decisions (Sig 0.000 <0.05 and Tcount 12,984 > Ttable 1.989) and price partially influences purchasing decisions purchases (Sig 0.000 <0.05 and Tcount 5,899 > Ttable 1.989). Brand equity and price simultaneously influence purchasing decisions for sedaap noodle products (Sig 0.000 <0.05 and Fcount 249,423 > Ftable 3.09).

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions at the Pillow Moker store through distributing online questionnaires to customers. The population in this study are customers who buy at the Moker Pillow shop with a sample of 98 respondents. The results of the respondent's questionnaire were analyzed by multiple linear regression through the SPSS 24 application. The results showed that the variable product quality, service quality, and price partially had a positive and significant effect on the purchase decision variable. While the variables of product quality, service quality, and price have a simultaneous effect on purchasing decisions. The results of the study show that product quality (X1) partially influences the decision to purchase pillow products at the Moker Pillow Shop with a t count of 6.953 > t table 1.660 with a significance level of 000. Service quality (X2) partially influences product purchase decisions Pillows at the Moker Pillow Shop with a t-count value of 7,993 > t-table 1,660 with a significance level of 000. Price (X3) partially influences the decision to buy Pillow products at the Moker Pillow Shop with a t-count value of 6,984 > t-table 1,660 with a significance level 000.  

This study aims to examine how much influence brand trust and brand image have on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. This type of research is quantitative research. The data analysis used in this study is PLS (Partial Least Square). The population in this study were all consumers who had purchased a motorcycle at PT. Tunas Dwipa Matra. The sample of this research is 100 respondents calculated using the slovin formula. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The results of this study show that brand trust has a significant positive effect on purchasing decisions for Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. Brand image has a significant positive effect on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari.  

Abstract. This study aims to determine and analyze the influence of lifestyle and advertising on purchasing decisions for Somethink products. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that lifestyle and advertising simultaneously influence the purchase decision of Something's product

This study aims to determine the simultaneous and partial effect of Lifestyle and Brand Equity on the Purchase Decision of Nike Brand Shoes (Survey on Students of the University of Perjuangan, Tasikmalaya). The research method used in this research is to use a descriptive quantitative research method with a survey approach. Respondents in this study were 101 students of the University of Perjuangan Tasikmalaya. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that Lifestyle and Brand Equity simultaneously had a significant effect on Purchasing Decisions. Lifestyle partially has a significant effect on the Purchase Decision. Brand Equity partially has a significant effect on Purchasing Decisions.