Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta

Nandha Puspita ; Rani Rani ; Purwatiningsih Purwatiningsih
Riset Ilmu Manajemen Bisnis dan Akuntansi 📅 2023 Vol 1, No 3 🔗 DOI: 10.61132/rimba.v1i3.176
Abstract
Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle  Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.
Keywords
Digital Marketing; Product Quality; Purchase Decision
How to Cite

Nandha Puspita, et al. (2023). Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta. Riset Ilmu Manajemen Bisnis dan Akuntansi, 1(3). https://doi.org/10.61132/rimba.v1i3.176

Nandha Puspita; Rani Rani; Purwatiningsih Purwatiningsih, "Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta," Riset Ilmu Manajemen Bisnis dan Akuntansi, vol. 1, no. 3, 2023.

Nandha Puspita; Rani Rani; Purwatiningsih Purwatiningsih. "Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta." Riset Ilmu Manajemen Bisnis dan Akuntansi, vol. 1, no. 3, 2023.

Nandha Puspita; Rani Rani; Purwatiningsih Purwatiningsih. "Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta." Riset Ilmu Manajemen Bisnis dan Akuntansi 1, no. 3 (2023).

Nandha Puspita, et al. (2023) 'Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta', Riset Ilmu Manajemen Bisnis dan Akuntansi, 1(3). doi: 10.61132/rimba.v1i3.176.

Nandha Puspita; Rani Rani; Purwatiningsih Purwatiningsih. Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie Instan Lemonilo di Jakarta. Riset Ilmu Manajemen Bisnis dan Akuntansi. 2023;1(3).

Artikel Terkait

Pengaruh Beban Kerja dan Work Life Balance terhadap Kepuasan Kerja Pegawai pada Balai Pemasyarakatan Kelas 1 Makassar

Adra Ayu Ningsih; Agung Widhi Kurniawan; Rezky Amalia Hamka; Romansyah Sahabuddin; Burhanuddin Burhanuddin

Analisis Kesenjangan Keterampilan (Skill Gap) Mahasiswa dengan Kebutuhan Industri di Era Revolusi Industri 4.0

Sri Maharani; Erwin Permana

Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Loyalitas Pengurus Himpunan Pelajar Mahasiswa Indonesia Parepare Komisariat Univeritas Negeri Makassar

Rukma Inna; Ilham Wardhana H; Burhanuddin Burhanuddin; Zainal Ruma; Rezky Amalia Hamka

Kepemimpinan Berbasis Artificial Intelligence (AI): Peluang, Risiko, dan Implikasi bagi Manajemen Strategis

Hoirun Nisa; Shiva Azizul Ilmi; Siti Sahro; Mochammad Isa Anshori

Analisis Hubungan Gaji, Tunjangan, dan Produktivitas Karyawan terhadap Profitabilitas Perusahaan

Cindi Ida Febrianti; Lathifatul Fikriyah; Rafika Meila Sari

Strategi Pemasaran Klinik Utama X di Cirebon Menggunakan Pendekatan Komparatif 4P dan 4C Berbasis Matriks SWOT

Muhammad Zul Fahmi Akbar; Ela Nurlaela
Tren Sitasi Jurnal