📅 25 August 2023
DOI: 10.58192/ebismen.v2i3.1272
Pengaruh Brand Image, Kualitas Produk Dan After Sales Service Terhadap Keputusan Pembelian
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
📄 Abstract
This study aims to determine the effect of brand image, product quality and after-sales service on purchasing decisions at U Winfly Malang electric bike. This study used a quantitative approach, totaling 60 consumers on U Winfly Malang electric bike who were selected by total sampling and saturated sample techniques as research subjects. The statistical analysis used in this study is with the help of the SmartPLS version 3.9 computer program. The results showed that brand image had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, After sales service had no significant positive effect on purchasing decisions at U Winfly electric bicycles Malang
🔖 Keywords
#Brand Image; Product Quality; After Sales Service; Purchase Decision.
ℹ️ Informasi Publikasi
Tanggal Publikasi
25 August 2023
Volume / Nomor / Tahun
Volume 2, Nomor 3, Tahun 2023
📝 HOW TO CITE
Hendy Novendra Pratama; Muchlis Mas’ud; Mulyono Mulyono, "Pengaruh Brand Image, Kualitas Produk Dan After Sales Service Terhadap Keputusan Pembelian," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 2, no. 3, Aug. 2023.
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