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This study aims to analyze the maintenance strategy of railway lines in West Sumatra using the Life Cycle Cost (LCC) approach to determine the most economically efficient and sustainable maintenance option. The main issues raised are the high cost of reactive maintenance and the risk of operational disruption due to track damage. The research method involved collecting construction, operational, and maintenance cost data from railway operators, as well as LCC-based scenario simulations to compare preventive and reactive maintenance strategies. The results of the analysis show that the preventive maintenance strategy results in lower total life cycle costs, compared to the reactive strategy. In addition, the preventive strategy also supports operational sustainability by minimizing the risk of service disruption and improving user safety. SWOT analysis shows that LCC implementation has great potential to improve budget efficiency and support local economic growth, although challenges such as data limitations and natural disaster risks need to be mitigated. This research concludes that an LCC-based approach can be the basis for designing more effective, efficient and sustainable railway maintenance policies. Recommendations include prioritizing preventive maintenance, using monitoring technology, and strengthening supporting policies.

This research  aims to analyze the application of the McKinsey 7S framework in achieving sustainable performance management at Fresh Bright Pool, Tanjungpinang, amid the increasingly competitive local entertainment industry. The study explores the seven core elements of McKinsey 7S—strategy, structure, systems, shared values, skills, leadership style, and staff—to understand the dynamics of performance management and innovation in the service sector. A qualitative approach was employed, collecting data through in-depth interviews with two staff members and several visitors, supported by document analysis to ensure data validity. The results show that the elements of strategy and shared values are the primary strengths of Fresh Bright Pool in creating superior customer experiences, such as through the improvement of billiard facilities, optimization of bar services, and implementation of a more structured reservation system. The shared value of "comfort and togetherness" has successfully built a friendly and inclusive work culture. Collaborative leadership styles enhance staff engagement in operational processes, while the skills and staff elements still face challenges, including limited technical training and capacity development in customer service. This study provides valuable insights for Fresh Bright Pool to continue strengthening these elements to improve efficiency, maintain competitive advantage, and achieve operational sustainability in the local entertainment industry.

In today’s date Artificial intelligence (AI) has substantially transformed marketing strategies and specifically Viral Marketing by enhancing the content personalization, targeting the audience and real time campaign optimization. The study explored the Artificial Intelligence impact on Viral marketing with a comprehensive review of 20 literatures that highlights the diverse applications of AI such as predictive analytics, natural language processing (NLP) and AI-driven visual content creation. This study employed meta analysis approach to evaluate how effectively AI could boost marketing reach, engagement and return on investment (ROI). The finding of the study indicates a positive correlation between the efficiency of Viral Marketing campaigns and the integration of AI, despite the fact highlighting ethical and transparency. The study concludes with practical suggestions for using AI in Viral marketing in a responsible and efficient manner to enhance its potential while mitigating related dangers. This study also highlights AI’s revolutionary role in changing market dynamics.

This research aims to explore and analyze learning strategy innovations in shaping students as reliable educator candidates who are able to face educational challenges in the digital era. The main focus of the research is the application of technology-based learning approaches, collaboration, and creative strategies that place students not only as recipients of knowledge, but also as active subjects who construct understanding through learning experiences. This study was carried out in the Madrasah Ibtidaiyah Teacher Education Study Program (PGMI) of the Syarifuddin Lumajang Islamic Religious Institute by involving 30 students who took the learning strategy course. The research method used is a descriptive qualitative approach with data collection techniques through in-depth interviews, classroom observations, and documentation. The findings of the study show that the application of flipped classroom is able to increase student learning independence, while project-based learning strategies encourage creativity and problem-solving skills. In addition, the use of interactive technology such as online quiz applications, discussion platforms, and collaborative media strengthens learning motivation while expanding students' digital skills. Although the results showed a positive impact, there were significant obstacles, namely the limitations of technology infrastructure in the campus environment and the low digital literacy of some students. These factors hinder the optimization of innovative learning strategies. Therefore, institutional support is needed in providing technology-based infrastructure, digital literacy training, and continuous mentoring so that students can develop pedagogical competence, professionalism, and adaptive abilities in accordance with the demands of 21st century education. Overall, this study emphasizes that learning strategy innovation supported by technology, collaboration, and support of educational institutions is able to strengthen the process of forming prospective educators who are competent, competitive, and ready to face the dynamics of the world of education in the digital era.

The hospitality industry in Makassar continues to develop along with the increasing number of domestic and foreign tourists. RedDoorz Hotel as one of  the providers of budget-friendly accommodation services  faces stiff competition in attracting visitors and maintaining guest loyalty. This study aims to analyze the innovative strategies implemented by Hotel RedDoorz Makassar in increasing the number of visitors and building customer loyalty. The research method used is a qualitative approach with in-depth interview techniques, observations, and secondary data analysis from company reports and customer reviews on digital platforms. The results of the study show that the use of digital promotion through social media, SEO optimization, and collaboration with online booking platforms contribute significantly to the increase in hotel occupancy rates. In addition, the implementation of loyalty programs, the provision of exclusive discounts, and excellent service play an important role in retaining guests who have stayed. The conclusion of this study confirms that an integrated digital promotion strategy and consistent customer service are the main factors in increasing guest attraction and loyalty at Hotel RedDoorz Makassar.

This study aims to analyze and compare the financial performance of two manufacturing companies in the mining sub-sector in Indonesia, namely PT Adaro Energy Indonesia Tbk and PT Batulicin Nusantara Maritim Tbk during the period 2019-2023. The analysis was carried out using financial ratios including liquidity, operational efficiency, solvency, and profitability. The results of the study indicate that PT Adaro Energy Indonesia Tbk has better financial performance than PT Batulicin Nusantara Maritim Tbk. PT Adaro Energy Indonesia Tbk excels in the stability of the current ratio which is consistently above the safe limit, reflecting the company's ability to meet short-term obligations. In addition, operational efficiency is demonstrated through fast inventory turnover, effective management of receivables, and optimization of the use of fixed assets, all of which contribute to increased cash flow and revenue. These findings indicate the importance of good financial management to support the sustainability and competitiveness of companies in the mining sector.

Educational psychology is a branch of psychology that focuses on understanding the learning process and the factors that influence educational success. This article aims to describe the strategic position of educational psychology in the context of the development of science and the modern education system, as well as the benefits of its application for educators, students and the educational environment. This research uses a literature review method by analyzing various relevant theories and previous research. The results of the study show that educational psychology has an important position as a bridge between learning theory and educational practice. Educational psychology helps identify students' learning styles, design effective teaching methods, and understand students' psychological needs. Apart from that, the application of educational psychology can increase learning motivation, overcome student behavior problems, and create a conducive learning environment. Thus, educational psychology not only contributes to the optimization of the teaching and learning process, but also to the holistic development of students' potential.

Digitalization has become a crucial element in various sectors, including livestock farming. This article explores the optimization of digital marketing to enhance economic potential and minimize social disparities among farmers in Sumberdem Village, Wonosari District, Malang Regency. The majority of the village's residents work as livestock farmers, particularly goat farmers. However, there is a gap between younger farmers who have adopted modern technologies and others who have not. Through outreach programs and videography competitions, farmers were educated on business management, animal health, and digital marketing strategies. This approach aims to empower farmers to utilize technology for expanding market networks, improving productivity, and reducing economic disparities. The results of this program indicate increased digital skills among the community, the creation of more attractive livestock business branding, and more inclusive economic opportunities. By optimizing sustainable natural resources, this program is expected to comprehensively support the welfare of the Sumberdem Village community.

The rapid advancement of technology in the digital era has emphasized the need for optimizing learning processes through digital media, particularly in elementary education. Despite the proven benefits of digital tools in enhancing student engagement and comprehension, many educators, including those at SDIT AUM, face challenges due to limited understanding and skills in utilizing such technologies. Specific issues include low proficiency in using digital platforms, minimal creativity in designing interactive learning materials, and inadequate adoption of Artificial Intelligence (AI)-based tools. Previous studies have highlighted the effectiveness of practical training programs in improving teachers' competencies in using digital media, emphasizing the importance of integrating theoretical knowledge, hands-on practice, and continuous evaluation. This community engagement program addressed these challenges through a structured approach, including training on digital platforms like Canva, Gamma, and Zoom, combined with direct practice and interactive discussions. The results revealed significant improvements, with educators demonstrating increased understanding of digital media (from 45% to 85%), enhanced skills in creating interactive materials (from 40% to 80%), and greater motivation to adopt AI-based tools (from 50% to 90%). These findings affirm the effectiveness of the program in empowering teachers to create innovative and engaging learning experiences, with the potential to serve as a replicable model for other schools striving to bridge the gap between traditional teaching methods and digital transformation.

This research aims to evaluate strategies for increasing beef cattle productivity through optimizing concentrate feed based on local ingredients in Perbaungan, Serdang Bedagai Regency. Surveys and interviews were conducted to collect data regarding feeding patterns, costs and production efficiency. The research results show that concentrate feed, although more expensive than forage, provides higher efficiency in supporting daily weight gain in beef cattle. Local ingredients such as rice bran, palm oil cake and tofu dregs have great potential for use in concentrate formulations, thereby reducing costs and increasing the sustainability of livestock businesses. Optimal strategies include providing concentrate as needed, combining with forage, and managing feed stock. This optimization has been proven to be able to increase beef cattle. productivity and support national meat self-sufficiency efforts

This research aims to explore the optimization of land clearing techniques in supporting agricultural sustainability in Dahana Tabaloho Village, Gunungsitoli District, North Sumatra. This research involved students of the University of Nias Agrotechnology Study Program who applied land clearing techniques which included weed removal, soil loosening, drainage and bed making. The methods used in this study were direct observation, interviews, and measurement of soil parameters before and after the application of the techniques. The results showed that the combination of traditional and modern techniques in land management can improve tillage efficiency and environmental sustainability. The use of cultivators for soil loosening is proven to speed up the process, but still requires organic fertilizer to maintain the quality of the soil structure. Good drainage is effective in managing excess water and ensuring water availability during the dry season. In addition, making beds with proper direction supports optimal plant growth. The 15% increase in organic matter content and the stability of soil pH to remain neutral are indicators of the success of the applied techniques. Overall, this study provides evidence that proper land management can support sustainable agricultural productivity in the tropics.

Optimalisasi aset lokal dalam pemberdayaan peternakan domba sebagai upaya meningkatkan kesejahteraan ekonomi dan mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) di Desa Kabuaran, Kecamatan Grujugan, Kabupaten Bondowoso. Metode yang digunakan adalah pendekatan berbasis Asset-Based Community Development (ABCD aset lokal dengan pengumpulan data melalui wawancara, observasi lapangan, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa pemberdayaan peternakan domba berhasil meningkatkan pendapatan masyarakat sebesar 35%, meningkatkan populasi domba hingga 40%, dan mengurangi angka kemiskinan sebesar 15%. Pengelolaan limbah ternak yang ramah lingkungan dan sinergi antarpeternak menciptakan model pemberdayaan yang berkelanjutan. Program ini juga mendukung pencapaian SDGs, khususnya pengentasan kemiskinan, penciptaan lapangan pekerjaan, dan keberlanjutan lingkungan

This research explores the digital transformation in Islamic philanthropy, particularly through the optimization of zakat and waqf management using Islamic fintech. The digital economy and fintech present significant opportunities to enhance the efficiency and transparency in collecting and distributing Islamic philanthropic funds. By leveraging modern financial technology, zakat and waqf can be managed more effectively, ensuring precise and accountable distribution. The study also emphasizes the importance of Islamic financial literacy in supporting public participation in the digital economy. The findings show that integrating fintech in zakat and waqf management not only improves transparency and efficiency but also strengthens public trust in the Islamic financial system. Therefore, this research suggests further development of Islamic fintech technologies and enhanced educational programs to support the growth of Islamic philanthropy in the digital era. The research further emphasizes the necessity for comprehensive financial education programs and easily accessible information to enhance Islamic financial literacy among the broader public. Collaborative efforts between the government, financial institutions, and educational bodies are crucial to developing and promoting fintech solutions that comply with Sharia principles. Integrating technology into Islamic philanthropy not only optimizes fund management but also contributes to broader social and economic development goals by supporting more inclusive and sustainable growth. Consequently, Islamic fintech holds immense potential to revolutionize the management of zakat and waqf, fostering a more resilient and trusted financial ecosystem within the Muslim world.

This study examines the factors influencing consumer interest in using the Emaal application at Basmalah Supermarket, Ngempit branch. The research employs a descriptive qualitative approach, involving interviews with active users of the Emaal application. The findings reveal that key drivers include perceived usefulness, ease of use, transaction convenience, and transaction security. Consumers value features such as cashless payments, loyalty rewards, and the ability to track transaction histories. However, barriers such as limited consumer awareness, slow application response times, and competition with conventional payment methods also impact adoption. The study underscores the need for strategic marketing, consumer education, and technological optimization to enhance user adoption rates. These insights provide practical guidance for Basmalah in tailoring its digital marketing strategies to the needs of the Ngempit demographic.

The digital era has changed consumer behavior and the way of doing business, especially for Micro, Small, and Medium Enterprises (MSMEs). This article discusses social media optimization strategies to improve MSME marketing. By analyzing the development of social media and digital consumer behavior, this article presents practical recommendations for MSMEs to increase their awareness, increase sales, and build customer loyalty. The approach used in this study is to conduct training and workshops involving professionals in the field of digital marketing. This study shows that social media optimization can be the key to increasing the competitiveness and success of MSMEs in the digital era.

 Ships with efficient port time reflect success in various aspects such as port operations, including time management, coordination between related parties, readiness of facilities and equipment, and workforce reliability. These efficiencies not only benefit port operators and shipping companies, but also contribute to smooth logistics supply chains, lower costs and increase economic competitiveness. Researchers determine 2 (two) types of data, namely secondary data and primary data, which will be processed through interviews and literature. By knowing each of the port time components above, we can understand the key to increasing operational efficiency, reducing costs, and ensuring smooth port and ship operations. Process optimization at each stage of port time implemented can help ports and shipping companies achieve competitive advantage and increase customer satisfaction   Keywords: , , , 

Training on the use of Zenodo as a personal repository for lecturers is a strategic initiative to increase the productivity and visibility of scientific works. Zenodo offers an open-source platform that enables publication management with features such as DOI and structured metadata, which are essential to support global citations and recognition. However, many lecturers do not understand the importance of using these private repositories, especially regarding the role of DOIs and metadata in strengthening their academic impact. For this reason, this training is designed with a comprehensive method, starting with the creation of training modules, publication in the academic community, and online implementation via Zoom. A hands-on lab approach  is used to ensure participants understand and practice Zenodo management firsthand. The results of the training held in July 2024 showed a very high level of satisfaction, with 90% of participants feeling very satisfied and the rest satisfied. Participants came from various regions in Indonesia, including lecturers, library staff, and LPPM staff, who were interested in using Zenodo for institutional needs. The discussion revealed that most lecturers still have a minimal understanding of the importance of DOI and metadata, as well as how personal repositories can support the management of academic positions. This training provides new awareness of the importance of managing scientific works that are integrated with digital technology. In conclusion, Zenodo training has a positive impact on building technical and strategic understanding of lecturers, although further training is still needed to delve into metadata management and Zenodo optimization at the institutional level. With the right approach, this training not only improves individual competence, but also strengthens the academic competitiveness of the institution at the global level.

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

The Mandala Bhakti Museum in Semarang plays a vital role as a historical tourism destination that represents the struggles of the Indonesian people. However, one of the main challenges in managing this museum is attracting visitors, especially the younger generation. This study aims to evaluate and implement digital technology and spatial arrangement as strategies to enhance the museum's appeal and marketing. These strategies include the development of virtual tour applications, digitization of museum collections, optimization of social media usage, and redesigning spaces to be more interactive and engaging for visitors. The research employs a qualitative approach with data collected through interviews, observations, and literature reviews. The findings reveal that the utilization of digital technologies such as augmented reality (AR) and various digital platforms significantly boosts the museum's appeal. Additionally, creative spatial design provides visitors with a more immersive and enjoyable experience. Through these strategies, the Mandala Bhakti Museum in Semarang can reach a broader audience, increase visitor numbers, and strengthen its position as a relevant historical tourism destination in the digital era.

The web-based land transportation management system is a modern solution for managing transportation operations by utilizing web technology to facilitate monitoring, scheduling, and optimization of fleet usage. This study aims to analyze the strengths, weaknesses, opportunities, and threats in the implementation of a web-based land transportation management system using SWOT analysis. The results of this study are expected to serve as a guide for companies or transportation management agencies in designing and developing efficient and effective systems. Although there are several challenges, such as dependency on stable internet infrastructure and relatively high implementation costs, the potential benefits, such as increased operational efficiency, cost reduction, and improved customer service quality, make this system highly relevant and have strong prospects for application in the land transportation industry.