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The development of the digital ecosystem has disrupted the transportation sector. Traditional transportation businesses have shifted to online transportation. This study aims to analyze Blue Bird's strategy in facing the ride-hailing disruption in Indonesia. The research was conducted using a descriptive qualitative approach. The data was sourced from digital searches and observations. The results show that the digital transformation implemented by PT Blue Bird Tbk has improved operational efficiency and competitiveness in the highly competitive transportation market. The My Blue Bird application, with real-time tracking and cashless payment features, has streamlined the booking process and strengthened customer loyalty. The data indicates an increase in app usage and a reduction in operational costs, supporting the effectiveness of the company's digital strategy. Strategic collaboration with ride-hailing platforms has also significantly contributed to market expansion and increased fleet occupancy. The success of this strategy is reflected in the rise in booking volume and overall customer satisfaction. As a further step that has not been fully implemented, it is recommended that Blue Bird explore the application of AI-based predictive models to optimize fleet scheduling and route dynamics. The use of this technology can provide more accurate demand forecasts and support strategic decision-making in resource allocation. Additionally, the development of a customer feedback system integrated with digital analytics will allow the company to respond to consumer trends and preferences more effectively. These measures, supported by enhanced digital infrastructure and cross-sector collaboration, are expected to further boost Blue Bird's efficiency and growth in the digital disruption era.

This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.

This study aims to analyze the preaching strategy used by Habib Ja'far in building religious tolerance through the "Log In" content. In the digital era, online media has an important role in shaping public opinion and attitudes towards various issues, including interfaith tolerance. Habib Ja'far, as a religious figure who is active on social media, has great potential to influence public views on the importance of living side by side in harmony. This study uses a qualitative descriptive method with a framing analysis approach. Data were collected from the "Log In" video content featuring a dialogue between Habib Ja'far and other religious figures. The results of the study show that Habib Ja'far uses an inclusive preaching strategy, emphasizing the values ​​of kindness, compassion, and tolerance. He also encourages viewers to practice tolerance in everyday life. Through the "Log In" content, Habib Ja'far not only creates an inclusive interfaith dialogue, but also spreads a message of peace and harmony. This study concludes that Habib Ja'far's digital preaching is effective in building interfaith understanding in an increasingly pluralistic society, and has a significant influence on the understanding of religious tolerance among students.

In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.

This study aims to analyze the influence of Brand Preference (X1), Brand Awareness (X2), and Product Variety (X3) on Purchase Decision (Y) at Marugame Udon in Tunjungan Plaza Surabaya. As a Japanese fast-food restaurant, Marugame Udon faces intense competition in the culinary industry, making it essential to understand the factors that influence consumer behavior. This research employs a quantitative descriptive approach, with data collected through an online questionnaire distributed to 100 respondents who are customers of Marugame Udon. The results show that all three independent variables significantly affect purchase decisions, both partially and simultaneously. Brand preference is identified as the most dominant factor influencing consumers, followed by brand awareness, which enhances brand recognition, and product variety, which offers menu flexibility and increases consumer satisfaction. This study recommends that Marugame Udon's management continue to strengthen brand image, improve promotional efforts, and maintain product innovation to enhance customer loyalty and purchase decisions.

Law enforcement against theft cases not only reviews the position of the perpetrator but also the victim, because the victim has the right to receive protection both materially and immaterially; it is important for law enforcement officers to help victims obtain legal certainty and justice. The purpose of the author's research is to determine the obstacles experienced by victims of motorcycle theft in an effort to obtain their rights as victims and effective strategic efforts to ensure that the rights of victims of motorcycle theft can be fulfilled. Research iThis uses qualitative methods and empirical normative juridical methods. The author conducted interviews as primary data in this article, followed by secondary data in the form of literature from the law (primary source material), books (secondary source material), and scientific journals (tertiary source material). The data obtained shows that there are still quite a lot of obstacles experienced by victims in seeking their rights as victims of motorcycle theft. Victims experience bureaucratic difficulties where the process is complicated; victims also find unprofessional service from law enforcement officers; and victims do not get further information regarding the investigation or get SP2HP. However, there are also effective strategic steps to fulfill the rights of victims of motorcycle theft, namely by increasing access to the legal process through online complaint services and increasing professionalism and responsiveness from law enforcement officers through routine training on handling victims. It can also be done regarding the recovery of victim losses by providing compensation mechanisms and strengthening supervision and prevention by collaborating between the community and the police in the form of environmental security. This shows that there is still a lack of concern from law enforcement officers themselves for victims of motorcycle theft and there is still much that needs to be developed further by the government to improve the welfare of victims of motorcycle theft and government efforts to protect the community from criminal acts of theft.

In today’s digital era, the rapid advancement of technology has reshaped the way people seek entertainment, with online games becoming a dominant pastime, particularly among university students. While gaming provides an outlet for relaxation and escapism, its excessive use often leads to addictive behaviors that interfere with academic responsibilities, physical health, and social functioning. This research was designed to explore how self-control influences the tendency toward online game addiction among students. Utilizing a quantitative correlational method, the study gathered data from 111 university students across various disciplines who actively engage in online gaming. The measurement tools consisted of validated Likert-scale questionnaires, and statistical analysis was conducted using simple linear regression. The findings revealed a statistically significant negative relationship between self-control and gaming addiction, indicating that individuals with stronger self-regulation skills are less likely to develop problematic gaming behaviors. These results highlight the vital role of self-control in maintaining a balanced academic and personal life. The study emphasizes the need for strategic interventions within educational settings to foster better emotional regulation among students as a preventative measure against gaming addiction.

This study aims to analyze the spending patterns of students at the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU), and to examine the implementation of personal financial planning in their daily lives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with 40 students from various departments and semesters, selected purposively. The findings indicate that most students have high expenditures on consumption needs such as food and internet access, as well as lifestyle expenses like online shopping and entertainment. The majority do not regularly prepare a financial budget, rarely record their expenses, and exhibit impulsive spending behavior influenced by social pressure and digital media. Although students possess theoretical knowledge of Islamic economic values, their practical application in financial management remains limited. This study recommends the need for more practical, Islam-based financial literacy programs within the FEBI UINSU environment. Financial training and mentoring programs are considered essential to enhance students' financial awareness and independence.

Language is crucial for human interaction, making foreign language education, especially Japanese, increasingly vital in the global era. Indonesia holds the second-highest number of Japanese learners globally. This study evaluates SakuJapan, a Japanese learning application, to enhance basic Japanese skills among IPB Vocational School students. Using a quantitative descriptive approach with 20 students, data was collected via online questionnaires on usage, features, effectiveness, and motivation. Findings show SakuJapan is an effective and user-friendly tool; 75% of respondents regularly use features like Hiragana, Katakana, vocabulary, and practice questions. The application scored an average effectiveness of 4.3 out of 5, with 85% of users gaining confidence in basic Japanese. While generally well-received, suggestions include offline features, varied exercises, adjustable game difficulty, and more audio, daily conversations, and JLPT-standardized tests. These insights guide further development for a more comprehensive and adaptive learning platform.

This study aims to analyze the strategy of improving the quality of public services through digital innovation in Sunter Agung Urban Village. In the era of globalization and rapid development of information technology, public services are expected to be more responsive, transparent, and efficient. The research used a descriptive qualitative approach with data collection through documentation studies and in-depth interviews with urban village officials and service users. The results showed that the use of digital innovations such as web-based service applications, online queuing systems, and document digitization has had a positive impact on improving service quality, including accelerating administrative processes and increasing community satisfaction. However, various obstacles are still found, including limited network infrastructure, suboptimal human resource capacity in mastering technology, and low digital literacy among the community, especially the elderly. For this reason, the proposed quality improvement strategy includes strengthening institutional capacity through digital training for apparatus, developing technological infrastructure, and digital literacy campaigns involving the wider community. This research is expected to serve as a reference for local governments in developing inclusive and sustainable digital-based public services.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

An online video application specifically designed for the elderly, with a focus on ease of use and fulfillment of entertainment and hobby needs. Common problems of the elderly related to cognitive decline, loneliness, and difficulty adapting to technology are the background to the design of this application. The research method used is the Software Development Life Cycle (SDLC) with a prototyping model. The design process includes creating a process flow diagram, Entity Relationship Diagram (ERD) for database modeling, and an intuitive user interface (UI) design. The results of this study are in the form of an application prototype that includes a login feature (with a no-registration option for the elderly), a homepage with favorite video categories, an interactive search feature, a search results page, and a video player interface with simple interaction options such as like. The interface design prioritizes minimalist aesthetics and navigation that is easy for the elderly to understand. It is hoped that this application can provide alternative entertainment, reduce loneliness, and improve knowledge and decision-making for the elderly through relevant video content.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

The mass deportation of Indonesian migrant workers (TKI) from Malaysia is a multidimensional threat to national security, especially in Indonesia's border areas. In 2022–2023, more than 40,000 migrant workers were forcibly repatriated, mostly through North Kalimantan and Riau. Malaysia's strict immigration policies such as Operation Nyah and the implementation of online recruitment procedures accelerate the deportation process and increase migrant workers' vulnerability to exploitation. This journal examines the impact of these deportations on local socio-economic stability, increased cross-border crime, and institutional weaknesses in the management of migrant worker repatriation and reintegration. Using a policy study approach and analysis of deportation data, the paper highlights the need for integrated and responsive security policies and strengthened bilateral Indonesia–Malaysia coordination. Recommendations focus on institutional capacity building, protection of migrant workers' rights, and a human security approach in dealing with the challenges of forced migration.  

This research is specifically designed to explore how the use of digital cartography is applied in Social Sciences learning at the Elementary School level. Digital cartography is a technology that visualizes spatial data, making it easier for teachers and students to understand the concept of location, area, and relationships between spaces more realistically. This study uses a qualitative descriptive approach with subjects of one fifth grade teacher and 25 students in an elementary school. Data were collected through observation, interviews, and documentation. The findings of the study indicate that the use of digital map media such as Google Earth, online thematic maps, and MAPENA (Children's Map Media) can improve students' understanding of spatial material, while motivating them to play an active role in learning. Teachers also consider digital cartography to be very helpful in delivering social studies material, especially related to geography. This study suggests the integration of digital map technology into lesson plans and project-based thematic learning.

Canva learning media is an online learning platform for graphic design in various creative designs to facilitate its users such as designing posters, infographics and presentations. Not only for designing but can be used as a learning medium for teachers, students and schools in classroom learning. The purpose of this study was to determine the influence of perceptions on the use of Canva interactive media and students' learning interests on students' Mathematics learning outcomes at SMPN 2 Cianjur. This study uses a Quantitative Approach with the Survey method. The research design used is multiple linear regression analysis. The research sample was 35 students at SMPN 2 Cianjur. Based on the results of the research data analysis, 76% of responses were obtained based on the questionnaire distributed, respondents agreed that there was an influence of perceptions on the use of Canva interactive media and students' learning interests on mathematics learning outcomes.

This consider points to assess the affect of brand image on customer obtaining behavior in a computerized setting by joining quantitative strategies and counterfeit insights (AI)-based opinion examination. Essential information collection was conducted through an internet overview of 212 respondents matured 21–35 a long time who routinely make online buys, whereas auxiliary information was gotten from 5,000 customer comments on social media and e-commerce destinations. The comes about of the relapse examination appeared that brand image components such as believe (β = 0.37), seen quality (β = 0.31), and passionate association (β = 0.28) have a critical impact on buy purposeful (R² = 0.62, p < 0.01). The discoveries from the estimation investigation appeared that 72% of customer suppositions were positive, supporting the quantitative comes about and underlining the significance of the enthusiastic viewpoint in acquiring choices. This think about contributes to the advancement of hypothesis by combining essential and auxiliary information analyzed utilizing AI innovation, and emphasizing the significance of computerized notoriety and enthusiastic perspectives in forming brand quality. The comes about of this ponder open up unused points of view in creating data-based promoting procedures within the computerized period.

The development of social media has transformed the way Generation Z constructs and presents their self-identity. One emerging phenomenon is the use of more than one Instagram account by a single user, known as the first account and second account. This study aims to analyze the use of multiple Instagram accounts by Generation Z in shaping self-image, using Erving Goffman's dramaturgical theory. This research adopts a descriptive qualitative method with a phenomenological approach. The informants consisted of eight 11th-grade students from SMK Negeri Nusawungu who actively used multiple Instagram accounts. Data were collected through observation, semi-structured interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings show that the first account functions as the front stage, where informants present an ideal image with curated content and carefully managed impressions. In contrast, the second account serves as the back stage, used for freer, more spontaneous, and emotional self-expression, with a more selective and private audience. The seven key dramaturgical concepts—mystification, setting, front personal, role distance, stigma, impression management, and frame analysis—were identified in the online behavior of the informants. This study recommends the importance of digital literacy and social empathy in understanding the dynamics of youth identity in digital spaces.    

Mission is the Great Commission that must be carried out by the church with true enthusiasm and sincerity. However, this part is sometimes not realized consistently within the church due to various problems and obstacles that occur in church institutions. Therefore, it is very important that the mission be carried out properly and spread to all existing groups. Thus, the aim of this article is to provide important points that must be carried out by the church in realizing God's mission in the world so that the church can grow and be consistent in carrying out the mission or Great Commission that has been commanded in Matthew 28:19-20. The method used in this paper is a descriptive qualitative method with an approach to library data sourced from books, Bibles, journals and other online media, then analyzing these sources and drawing conclusions. The result of this article is that the church has important points as an effort to overcome various challenges or problems in mission activities so that the church can maximize the realization of the great commission contained in Matthew 28:19-20 and the church grows healthily and consistently to carry out its responsibility, namely spreading good news for everyone.