Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial

Erwin Permana ; Endah Pratiwi ; Salsabila Nadia Nabila Sita ; Yanita Ella Nilla Chandra
Jurnal Publikasi Ekonomi dan Akuntansi 📅 2025 Vol 3, No 2 🔗 DOI: 10.61132/anggaran.v3i2.1455
Abstract
The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.
Keywords
Campaign; Community; Lyfe With Less; Social Media; #Salingsilang
How to Cite

Erwin Permana, et al. (2025). Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial. Jurnal Publikasi Ekonomi dan Akuntansi, 3(2). https://doi.org/10.61132/anggaran.v3i2.1455

Erwin Permana; Endah Pratiwi; Salsabila Nadia Nabila Sita; Yanita Ella Nilla Chandra, "Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial," Jurnal Publikasi Ekonomi dan Akuntansi, vol. 3, no. 2, 2025.

Erwin Permana; Endah Pratiwi; Salsabila Nadia Nabila Sita; Yanita Ella Nilla Chandra. "Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial." Jurnal Publikasi Ekonomi dan Akuntansi, vol. 3, no. 2, 2025.

Erwin Permana; Endah Pratiwi; Salsabila Nadia Nabila Sita; Yanita Ella Nilla Chandra. "Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial." Jurnal Publikasi Ekonomi dan Akuntansi 3, no. 2 (2025).

Erwin Permana, et al. (2025) 'Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial', Jurnal Publikasi Ekonomi dan Akuntansi, 3(2). doi: 10.61132/anggaran.v3i2.1455.

Erwin Permana; Endah Pratiwi; Salsabila Nadia Nabila Sita; Yanita Ella Nilla Chandra. Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial. Jurnal Publikasi Ekonomi dan Akuntansi. 2025;3(2).

Artikel Terkait

Analisis Dampak Penerapan PSAK 73 (Sewa) terhadap Efisiensi Pajak dan Laba Bersih: Studi Kasus pada PT Mitra Adiperkasa Tbk

Meilani Ely Nur Sya'diah; Moh. Iskak Elly; Dyah Ayu Perwitasari

Pengaruh Literasi Digital dan Pemanfaatan Aplikasi Akuntansi terhadap Efektivitas Sistem Informasi UMKM dengan Kompetensi Pengguna sebagai Variabel Mediasi

Alda Rahmadhini; Suwandi, Suwandi

Efektivitas Sistem Digital dalam Meningkatkan Penjualan di Toko Entus Collection Pasar Rau

Asep Munir Hidayat; Tubagus Hidayatulloh

Implementasi SOP Produksi Emboss di PT Nikomas Gemilang

Anti Wulan Agustini; Maskanah Maskanah

Penerapan Time and Motion Study pada Proses Produksi di PT. Adis Dimension Footwear

Eka Rifianti; Anti Wulan Agustini

Pengaruh Literasi Keuangan dan Penggunaan Informasi Akuntansi terhadap Kinerja Keuangan UMKM dengan Peran Pembiayaan sebagai Variabel Moderasi

Fenita Zahrani Trisna Putri; Suwandi Suwandi
Tren Sitasi Jurnal