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Analytics

Hidayat, Agung Rahmat; Siska, Elmira

Jurnal Mahasiswa Kreatif 2024 International Forum of Researchers and Lecturers

. Rapid technological innovation is impacting various aspects of life, including the transportation sector. One example is the shift from conventional motorcycles using fossil fuels to electric motorcycles, which are more environmentally friendly and efficient. In Indonesia, particularly in Depok, there is a growing trend in the use of electric motorcycles, supported by government policies and public awareness of environmental issues. This study aims to analyze the influence of price and product quality on consumer purchasing intentions for electric motorcycles in Depok. The approach used is a quantitative method, with primary and secondary data collected through observation, questionnaires, interviews, literature reviews, and documentation. Data were analyzed using SPSS, including data quality tests, classical assumptions, t-tests, F-tests. The results show that price partially has a positive and significant effect on consumer purchase intention (t-value 4.469 > t-table 1.9991 and sig. value 0.00 < 0.05). Product quality also partially has a positive and significant effect on consumer purchase intention for electric motorcycles in Depok (t-value 2.918 > t-table 1.9991 and sig. value 0.000 < 0.05). The implication of these findings is that affordable pricing and good product quality can increase consumer interest in electric motorcycles in Depok.

Hartanto, Elnatan Avidia; Tumimomor, Anthony Y.M.

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2024 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Desa Wisata Mungguk mempunyai destinasi wisata alam, sejarah dan budaya lokal yang unik. Pariwisata yang disajikan berupa air terjun Setegung, riam Air Merah, Makam Raja Abdul Kahar, Meriam Tanda Perdamaian dan acara budaya berupa Robo - robo sebagai bentuk rasa syukur dan doa yang diadakan setiap setahun sekali. Berdasarkan hasil observasi lapangan, ditemukan fakta bahwa media yang digunakan untuk mempromosikan Desa Wisata Mungguk ini masih terbatas pada media cetak, baik berupa leaflet atau spanduk di lokasi wisata. Melihat permasalahan tersebut, maka perlu sebuah media promosi berbentuk audio video, yang dapat mempromosikan tentang Desa Wisata Mungguk dan mampu mempersuasif masyarakat untuk berkunjung ke tempat wisata. Metode penelitian yang diterapkan dalam merancang video promosi menggunakan penelitian kualitatif, sehingga mampu mendapatkan data dan informasi secara akurat melalui wawancara dan observasi secara langsung.  Strategi kreatif dalam merancang video promosi menggunakan linear strategy, dengan harapan menghasilkan video promosi yang mampu menyampaikan informasi yang persuasif dan menarik minat wisatawan untuk berkunjung ke berbagai wisata yang ditawarkan oleh Desa Wisata Mungguk.

Mellisa Pita Butarbutar; Alfredo Batubara; Vania Rodearni Sihombing; Yusfi Laili Pasaribu; Khairunnisa Khairunnisa

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2024 Universitas Maritim AMNI Semarang

The aim of this research is to describe the reading interest of fifth-grade students at SD 101776 Sampali, identify the contributing factors, and seek solutions to improve it. The subjects of this study are the fifth-grade students of SD Negeri 101776 Sampali. The research employs a descriptive qualitative method. Data collection techniques include interviews and questionnaires to ensure objective data gathering. Based on observations and interviews with the fifth-grade teacher at SD Negeri 101776 Sampali, supported by distributing questionnaires to the students, it was found that students show little enthusiasm for reading and seldom seek out answers on their own. Instead, they often ask for answers that are already available in the reading materials. Students tend to read only when instructed by the teacher. Even reading textbooks is often done only when there are exams or tests. The low interest in reading among students is also influenced by the type of reading materials available. Typically, students are required to read materials related to their school subjects and are pressured by upcoming exams. This leads to a situation where students view reading as a means to achieve grades rather than for enjoyment.

Ahnaf Istiqlal Berutu; Mafira Roza; Riki Naldi Hsb

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2024 Universitas Maritim AMNI Semarang

In learning, the teachers job is to educate, teach, lead and evaluate students. Learning can be done with learning alat that is more innovative and productive in presenting the material presented to students in class. The utilization of interactive learning alat is expected to have a major contribution and innovation in the world of education. With the interactive learning alat, it is expected to make it easier for teachers to create innovative and senang learning so that student motivation and interest in learning can increase. Motivation is the basic driving force that encourages a persons learning activities so that he is interested in something he is learning, because interest is a motivational tool in learning. A persons interest in learning depends on how much he wants to get learning results. How important the role of the teacher is in the use of this interactive learning alat, therefore the use of alat has a very big influence on increasing student motivation and interest in learning.

Putri Dwi Rahayu; Mei Putri Lestari; Utami Puji Lestari

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This research was conducted of analyzing the influence of social media and visitor attraction on interest in visiting City Light Jalan Tunjungan Surabaya as a tourist attraction and marketing via Instagram as a medium on the interest of tourists or visitors to visit this tourist attraction. This research uses quantitative methods. The results of this research show that social media does not have a significant effect on interest in visiting City Light Jalan Tunjungan Surabaya. Meanwhile, attractiveness has a significant influence on interest in visiting City Light Jalan Tunjungan Surabaya.

Nihlatusshofi Ulwiyah; Khalimatus Sya'diah; Putri Wulan Puspitasari; Sekar Dwi Ardianti; Erik Aditia Ismaya

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The aim of this research is to determine the effect of using comic media on students' reading interest at SD 1 Menawan. This research uses quantitative methods with the research method being Quasi Experiment (quasi experiment). Data collection techniques used in this research include interview guides, comics and questionnaires. The respondents in this study were all students in grades IV and V as the control and experimental classes at SD 1 Menawan. Data analysis techniques were processed and analyzed using SPSS 20 data processing software. The research data obtained was carried out by normality test, hypothesis test, and t-test. The sig value was obtained from the results of the t-test of the two variables of the experimental class and the control class of 0.000 < 0.05, it can be concluded that Ho was rejected, which means that the use of comic media as a teaching material has an effect on the increase in students' interest in reading at SD 1 Menawan.

Muhammad Dicy Yanuar; Soni Sulistyarto

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Everyone has an interest in satisfying the needs of life. But these desires are not necessarily expressed implicitly for adults. A strong need that is always expressed in tangible form has a significant impact on the defense of these interests. So is interest in the world of sports, one of which is interest in pound fit sports which is hot and widely known by the public, especially the younger generation. The main reason for the high interest in pound fit sports is its pleasant movements. Moreover, the amount of pound fit content uploaded on social media is an attraction for the younger generation to express their interest in pound fit sports. Many sports venues also present pound fit, one of which is Atlas Sports Club Surabaya. Pound fit exercise carried out on the page of Atlas Sports club Surabaya in addition to providing health benefits can also increase the social sense and familiarity of the members who have joined. This study aims to determine members' interest in pound fit sports at Atlas Sports Club Surabaya. The research method in this study used quantitative descriptive and survey methods which were carried out directly by distributing questionnaires to 20 respondents. The results of this study show that members' interest in pound fit sports at Atlas Sports Club Surabaya is included in the high category. This is evidenced by the results of calculations and data analysis of 92% of the interest of Atlas Sports Club Surabaya members intrinsically and 91% of the interest of Atlas Sports Club Surabaya members extrinsically.    

Saragih, Liharman; Oktavia, Retno Ayu; Anggreini, Annisa Fitri; Turnip, Chintya Eris; V. Purba, Maya Anggreani +1 more

Penelitian  ini  bertujuan  untuk  mengetahui  pengaruh  citra  merek  UMKM Oncah Kali   terhadap minat beli, secara simultan maupun parsial. Strategi branding adalah manajemen suatu merek dalam membentuk sebuah brand serta mengatur, mempengaruhi sikap dan perilaku konsumen dalam memandang sebuah merek. Topik penelitian ini menggunakan metode kualitatif. Tujuan penelitian ini adalah untuk mendeskripsikan  dan  meneliti  proses  strategi  branding UMKM  yang  mengatur dan mempengaruhi sikap dan perilaku dari konsumen umkm dalam upaya untuk meningkatkan kepercayaan konsumen. Hasil penelitian ini menyatakan bahwa strategi branding  yang  dilakukan  oleh  umkm  dalam meningkatkan  kepercayaan  konsumen antara lain, melakukan branding melalui saluran media social untuk menimbulkan brand awareness kepada konsumen.Oncah Kali telah mengalami sekali perubahan pada nama brand mereka dan pada nama brand yang telah mereka sepakati kali ini mereka cukup banyak mendapatkan konsumen hingga saat ini. Oncah kali yang berarti “enak sekali” merupakan ungkapan dari para konsumen yang menyebabkan perubahan nama pada UMKM mereka.

Latifa Hannum Siregar; Vira Farisa Risman; Rizki Syafril

Jurnal Relasi Publik 2024 International Forum of Researchers and Lecturers

The aim of this research is to find out and describe RRI's reporting approach so that listeners remain interested in the era of digital broadcasting. Qualitative descriptive methodology is used in this research methodology. This research aims to discuss RRI's reporting strategy regarding Human Resources, Broadcast Hours, Target Audience, and Content. Data collection methods include documentation, library research, interviews, and observation. Based on research, RRI uses the following tactics to maintain listener interest: (1) developing listener-involving programs where listeners can convey and share information with the public, which is sometimes known as citizen journalism. (2), RRI broadcasts all day, every day. (3) RRI and Pusdiklat work together to produce featured reporter and presenter programs, as well as holding regular conversations with reporters and presenters in the field. The aim of this exercise is to improve the quality of reporters and presenters, whose job is to involve the audience directly. Apart from that, technology will also enter the digital era. (4) RRI developed three programs RRI Play, Be Young, and RRI 30 Seconds which are available for download from the Google Store and Appstore. This application is based on the Android and iOS operating systems.  

Khovivatul Qolby; Tri Rijanto; Nur Kholis; Fendi Achmad

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to determine (1) the interests in the subjects DDTK of students of X TITL SMKS Raden Paku before and after the implementation of Game Based Learning with the help of the Kahoot application; (2) the learning outcomes in the subjects DDTK of the students of the X-TITL of SMKS Paku Raden before and following the application of Game based learning with the aid of the kahoot app. The design of one group pretest-posttest is the experimental methodology used in this study. The researchers involved the entire class X TITL SMKS Raden Paku as a population. Techniques to test students' interests and learning outcomes are test and lifting techniques. The results of this study showed that the interest and learning outcomes of students of X grade TITL SMKS Raden Paku before and after the treatment with Game Based Learning assisted by Kahoot increased. This is demonstrated by the pre-test averages of 48.89 and 58.30 and the posttest averaging of 84.09 and 82.50. The results of both hypothesis tests showed that the significance value was 0,000 < 0.05, which means Ha was accepted. The N-gain test of learning interest and learning outcomes indicated that the average N-gein score was 0.683 and 0.616 which meant effectiveness in the medium category. This indicates that the application of Game Based Learning with the help of Kahoot is quite effective in increasing the interests and learning outcomes in the subjects DDTK of X grade students of SMKS TITL Raden Paku.

Shinta Arafah Hidayanti; Syelly Nawilana Imroatus Sholikha; Iqna Raidan Abdurrahman; Nathanael Jonathan Feryanto; Bennefit Christy Saragih +3 more

Jurnal Insan Pendidikan dan Sosial Humaniora 2024 International Forum of Researchers and Lecturers

Japanese is one of the foreign languages that is often studied by students. This research was conducted using a descriptive analysis method with a quantitative approach using correlation. The descriptive method is used to analyze the results of respondent data distributed by survey techniques using the Google From platform, and the quantitative correlation approach is used to determine the relationship between the influence of Japanese language learning on informatics students' interest in working in Japan. The subjects of this study were informatics students at the Vocational School of IPB University. The results of this study indicate a significant influence between Japanese language learning and interest in working in Japanese industries or companies by 64.3% with an average questionnaire percentage of 59.5%.

Meysa Malika; Fajar Utama Ritonga; Tuti Atika

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The author conducted a practicum at the Murah Hati Masyarakat Indonesian Orphanage. The practice carried out by the author is to research the problems experienced by orphanage children. The problems experienced by orphanage children are the lack of interest in reading orphanage children so that they experience difficulties in learning and lack of confidence. From these problems, the author is interested and makes a goal to increase the interest in reading and counting orphanage children by creating a mini project, namely a reading corner. The author uses the stages of social groupwork in his research from the preparation stage to the termination stage. After doing all the stages of social groupwork, the results are expected by the author so that the orphanage children can continue their interest in reading and counting so that they do not have difficulties in learning and increase their knowledge and confidence to socialize.

Lailati El Fithria; Desy Safitri; Sujarwo Sujarwo

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Entrepreneurial knowledge and interest in entrepreneurship in the marketplace are important factors in shaping the quality of students. Lack of entrepreneurial knowledge in students results in a lack of interest in entrepreneurship. This study aims to explore the relationship between entrepreneurial knowledge and interest in entrepreneurship in the marketplace among Social Studies Education students, Jakarta State University, especially in the 2020 and 2021 intakes. The research method used is correlation research with a quantitative approach. The sample of this study was 118 Social Studies Education students, Jakarta State University, the 2020 and 2021 intakes. Data were collected through a questionnaire that focused on the variables of entrepreneurial knowledge and interest in entrepreneurship in the marketplace with a measurement scale using the Likert scale. Data analysis was carried out using normality tests and correlation tests. The results of the analysis showed that there was a significant relationship between entrepreneurial knowledge and interest in entrepreneurship in the marketplace of Social Studies Education students, Jakarta State University, the 2020-2021 intake. This shows that the better the students' entrepreneurial knowledge, the higher the interest in entrepreneurship in the marketplace of Social Studies Education students, Jakarta State University, the 2020-2021 intake. The relationship between the two variables is included in the high category. The implication of this study is the importance of paying attention to other factors that can also influence entrepreneurial interest.

Elly Jupridah; Maulana Yusuf; Solichah Solichah

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.

Marcellita Nainggolan; Setiani Hotnidah Rambe; Dwi Anggita; Rifka Sriwilda Manik; Hartoti Sitohang +1 more

Pembelajaran berbasis kritis diakui sebagai pendekatan yang efektif untuk meningkatkan kemampuan berpikir analitis dan pemahaman teks akademik pada anak usia dini. Studi ini bertujuan mengevaluasi efektivitas strategi ini dalam konteks pendidikan Indonesia, di mana minat baca dan kemampuan literasi masih rendah. Metode yang digunakan meliputi tinjauan literatur dan observasi lapangan di TK Kartika 1-1. Tinjauan literatur menunjukkan bahwa pembelajaran berbasis kritis dapat meningkatkan kemampuan berpikir kritis dan pemahaman teks akademik, dengan anak-anak yang terlibat dalam aktivitas kritis menunjukkan kemampuan analitis, sintesis, dan evaluasi yang lebih baik. Observasi lapangan mendukung temuan ini, menunjukkan peningkatan signifikan dalam kemampuan membaca dan memahami teks akademik, serta partisipasi aktif dalam diskusi kelas. Guru melaporkan bahwa strategi ini tidak hanya meningkatkan pemahaman siswa tetapi juga motivasi dan keterlibatan mereka dalam proses pembelajaran. Penelitian ini menyarankan pentingnya integrasi strategi pembelajaran berbasis kritis dalam kurikulum pendidikan anak usia dini, serta pelatihan yang memadai bagi guru untuk mengimplementasikan pendekatan ini. Meski hasilnya menjanjikan, diperlukan penelitian lebih lanjut dengan sampel lebih besar untuk memastikan generalisasi temuan ini di berbagai konteks pendidikan anak usia dini diIndonesia.

Komala Zurni; Any Eliza; Okta Supriyaningsih

Jurnal Bintang Manajemen (JUBIMA) 2024 Pusat Riset dan Inovasi Nasional

The increasingly rapid development of technology has made people aware of paying attention to and caring for their skin in order to make their appearance more beautiful and attractive. Growth in the market share of the beauty industry from 2010-2023 and in 2022 the Somethinc brand was ranked first in the best-selling products in e-commerce, therefore researchers took a study on Somethinc because they wanted to know why people buy Somethinc products. This research uses quantitative methods. The sample in this study amounted to 99 respondents with data collection techniques in this study using primary and secondary data. Data processing in this research used IBM SPSS version 18.

Lailatul Badriyah Sari; Hendra Pratama

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2024 Pusat Riset dan Inovasi Nasional

This research was conducted to find out how teacher creativity increases students' interest in learning in Social Sciences (IPS) subjects at MAN 4 Kediri. This research uses a descriptive qualitative approach, with the data sources used being primary and secondary data sources. Data collection techniques through interviews, observation and documentation with data validity testing using triangulation. The results of the research show that the creativity provided by Social Sciences teachers in increasing students' interest in learning in Social Sciences subjects at Madrasah Aliyah Negeri 4 Kediri is quite positive, with creative learning models applied and interesting ice breaking methods provided.    

Kiki Candri; Sri Rahmany; Muhammad Ashsubli; Zulfah Amalia

Jurnal Pajak dan Analisis Ekonomi Syariah 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the impact of zakat knowledge and trust of Bengkalis regional general hospital employees on interest in paying zakat on income with length of work as a moderating variable..This type of research is quantitative research. The population in this study were Bengkalis Hospital employees who were ASN and Honorary totaling 284 people. The sample in this study were Bengkalis Hospital employees, totaling 166 people. Data collection techniques using a questionnaire. The data analysis technique used is descriptive statistical analysis and PLS (Partial Least Square) analysis. The results showed that knowledge of zakat had no effect on interest in paying professional zakat with an influence value of 0.12 and p-values of 0.889 (> 0.05). Trust has an effect on interest in paying professional zakat with an influence value of 0.615 and p-values of 0.000 (<0.05). Length of work has no significant effect on Interest in Paying Professional Zakat with an effect of -0.213 with p-values of 0.827 (>0.05). The length of work factor is not able to moderate the effect of zakat knowledge on interest in paying professional zakat with an effect of 0.078 with p-values of 0.488 (> 0.05). The length of work factor is not able to moderate the effect of trust on interest in paying professional zakat with an influence value of -0.065 with p-values of 0.524 (> 0.05).

Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.

Krisdayanti Riana Lumban Gaol; Febru Siregar; Fernando Fernando; Cares Hutabarat; Seferlina Buulolo +1 more

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This community service program aims to increase children's interest in reading in Tomuan Village, East Siantar District, Pematangsiantar City, through the establishment of a reading corner. This service uses methods that include preparation, implementation and evaluation. The results of the service show that the reading corner received a positive response from the community, with an increase in children's interest in reading, especially towards picture books and short stories. Children who were initially shy became more enthusiastic and began to explore the various books available. The reading corner is also a means of socialization, where children share stories and interact with each other. In conclusion, this program succeeded in creating a supportive reading environment, improving literacy skills, and forming reading habits from an early age. In this way, it is hoped that the reading corner can produce a generation that is intelligent, responsible and ready to face future challenges.