Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto

Lynda Putri Pravitasari ; Tri Esti Masita ; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akunta... 📅 2024 Vol 1, No 2 🔗 DOI: 10.62951/prosemnasieda.v1i2.23
Abstract
Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Keywords
Perceived Product Quality; Influencer Review; Brand Trust; Brand Image; Purchase Intentions
How to Cite

Lynda Putri Pravitasari, et al. (2024). Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto. Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi, 1(2). https://doi.org/10.62951/prosemnasieda.v1i2.23

Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi, "Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto," Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi, vol. 1, no. 2, 2024.

Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi. "Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto." Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi, vol. 1, no. 2, 2024.

Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi. "Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto." Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 1, no. 2 (2024).

Lynda Putri Pravitasari, et al. (2024) 'Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto', Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi, 1(2). doi: 10.62951/prosemnasieda.v1i2.23.

Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi. Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto. Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi. 2024;1(2).

Artikel Terkait

Literasi Keuangan dan Penggunaan Pembayaran Digital pada UMKM di Indonesia

Rio Adika Putra; Muslimin Muslimin

Penerapan Tax Planning Atas Pajak Penghasilan Badan pada CV. Wira Arya Sejahtera

Dina Putri Nadiati; Syamsul Bahri Arifin

Peran Faktor-Faktor Keuangan dalam Mendorong Agresivitas Pajak : Literature review

Yulia Indah Prastika; Sofie Yunida Putri

Keterkaitan antara Profitabilitas, Struktur Modal, Ukuran Perusahaan dan Tax Avoidance

Salsa Shalma Auliya; Sofie Yunida Putri

Analisis Implementasi Strategi Perencanaan Pajak Penghasilan Badan sebagai Upaya Penghematan Beban Pajak pada PT Anggada Indo Asia

Amelia Chantika Fati’ah; Syamsul Bahri Arifin

Pengaruh Likuiditas, Pertumbuhan Perusahaan, Ukuran Perusahaan terhadap Nilai Perusahaan dengan Profitabilitas sebagai Intervening

Anasya Risquita; Desi Ika
Tren Sitasi Jurnal