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To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.

Education plays a central role in community development and the enhancement of human resources. In the rapidly evolving digital era, information and communication technology has significantly transformed the education landscape. Technology has become an integral part of the teaching and learning process in schools, bringing both challenges and significant opportunities. Particularly at the Junior High School (SMP) level, subjects like Mathematics, Natural Sciences (IPA), Physics, and Chemistry play a central role in shaping students' foundational knowledge. However, students often have varying levels of understanding and different learning styles. This poses a challenge for teachers trying to meet the diverse learning needs of their students. The use of the same linear teaching methods for all students is often ineffective in such a context. In this research, we employed a literature review methodology. This approach helps summarize and synthesize existing knowledge on the role of technology in enhancing student motivation in Science, Technology, Engineering, and Mathematics (STEM) education. By analyzing trends, findings, and patterns emerging from related literature, we can establish a strong knowledge base for this research. The adaptive learning approach, leveraging technology, has emerged as an intriguing solution. This approach allows for real-time analysis of student learning data and the adjustment of content, material, or teaching methods to suit individual needs. The research highlights the primary benefits of adaptive learning, such as personalized content adjustment, enhanced student motivation, more efficient monitoring and evaluation, and time savings in achieving better understanding. However, the research also acknowledges several challenges, including uneven technology infrastructure, the need for teacher training, and student data protection. Nevertheless, this research emphasizes the importance of adaptive learning in the context of STEM education at the SMP level in the digital era, while recognizing the need for further research to explore the potential of technology in enhancing the quality of education at this level.  

With the advancement of technology, more and more OpenAI products have emerged, one of which is ChatGPT. The use of ChatGPT has been widely adopted, particularly in the field of education. Numerous previous studies have shown that the use of ChatGPT in the learning process has a positive impact. Therefore, this research aims to determine students' preferences for the use of ChatGPT in the learning process. This study employed a descriptive method with a quantitative approach and will be measured using a Likert Scale. The research showed that most students gave a positive response to the use of high-scale ChatGPT to assist the learning process in lectures because of the role and benefits provided by ChatGPT in three aspects of the learning process, including student engagement, material understanding, and learning effectiveness.

This research was conducted on Bandung City BKPSDM employees. The aim of this research is to determine the description and influence of Training and Promotion on Performance in the Personnel Unit at the Bandung City Human Resources Development Personnel Agency (BKPSDM). The method used in this research is a quantitative method. The population in this study was 36 respondents who took part in training and job promotions. This research uses the census method and uses a questionnaire for data collection. The results of the validity test and reliability test using the Person Product Moment correlation method and Cronbach's Alpha, it is known that the items created are valid and calculations show that partial training has a significant positive effect on performance, while partial promotion has a significant positive effect on performance. The results of calculating the value of the Influence of Training and Promotion simultaneously by looking for the Determination Coefficient shows how much influence there is between the two variables which can be examined from the R value and is 0.743. The value of the r square (R2) is 0.552, so the Coefficient of Determination (KD) is 0.552 x 100%= 55.2%, this means that the influence of training and promotion on performance is 55.2% while the remaining 44.8% is influenced by other variables.

This research aims to analyze the communication strategies used by Jogja Painting in enhancing the brand image of the Jopa Jopi comic. Jogja Painting is a successful art and creative company that has created the popular Jopa Jopi comic, attracting numerous readers. However, the brand image of this comic still needs improvement to gain broader recognition and acceptance. The research method employed is a descriptive qualitative approach. Data was obtained through in-depth interviews with Jogja Painting's management and observations of their communication activities. The findings reveal that Jogja Painting's communication strategies are not yet optimal due to incomplete implementation. The various stages of the communication strategies have not been fully executed, resulting in minimal changes to the brand image and limited reach to a wider audience. Obstacles include difficulties in generating story ideas, monotonous content that fails to engage readers, and visually unappealing aspects of the Jopa Jopi comic. To enhance the brand image, Jogja Painting needs to improve its communication strategies and address these obstacles, enabling the Jopa Jopi comic to gain greater popularity among a wider audience. .

This research has the objective of analyzing the relationship between the work environment, work culture and workload related to employee performance in an agency or company. This research uses quantitative methods through descriptive analysis, as well as online data collection using the Microsoft Forms Platform with a Likert scale of 1 to 5 with the Purposive Sampling method, there are 57 respondents with the age criteria 18-30 and currently working. Processed using the SmartPLS 4.0.9.2 application program. with Structural Eqution Modeling (SEM). The results showed that, the work environment is influential in supporting or improving the performance of its employees for the better and can produce quality work done by its employees. The work environment can be maximized when a company can implement or create a conducive, collaborative environment, and pay attention to all aspects such as the physical and psychological of its employees. Such factors as sufficient facilities, social support, and job security can increase employee performance productivity. Organizational work culture also plays an important role in shaping employee performance. Organizations with a culture that encourages innovation, collaboration, and employee motivation have better performance. Conversely, a work culture that does not support employees can hinder employee performance. Workload in accordance with individual capacity also affects employee performance. Too high a workload can lead to excessive stress and fatigue, which negatively impacts productivity. Therefore, wise management in determining workload is essential. From this study, it can be concluded that a good work environment, positive work culture, and workload adjustment can significantly improve employee performance. A company or an agency needs to pay attention to these factors to achieve optimal productivity and job satisfaction in the midst of intense competition between agencies.

The research purpose is to significantly analyze the workload of banquet employees at UNP Hotel & Convention. The research approach is descriptive qualitative. Interviews, observations and documentation were used for the process of data collection. There were 6 respondents from UNP Hotel & Convention banquet employees. Triangulation of data and methods by interview reduction were used to the data analyzed. The research results shown that the workload of banquet employees is not maximal. It shown from the working conditions and the use of working time that have not been fully implemented properly according to the established Standard Operating Procedures. Companies can consider increasing the availability of banquet employees to create good performance.

Work productivity is the result of work or job performance. However, work productivity actually has a broader meaning, not only in terms of the output but also in how the work processes occur. Work productivity is the outcome of tasks closely related to an organization's strategic goals, target satisfaction, and contribution to the organization. Employee work productivity can be influenced by several factors, including work discipline, leadership style, and job competency. The purpose of this research is to analyze the influence of various variables such as work discipline, leadership style, and job competency on work productivity within the 2021 batch of students at the Faculty of Economics, UNJ, in a partial manner. The data collection technique used in this research is the distribution of questionnaires with a Likert scale to 133 respondents. This study is of a quantitative descriptive nature. The data analysis technique used in this research employs structural equation modeling with a partial least squares (SEM-PLS) model calculated using the smart PLS software. The results of this research indicate that work discipline, leadership style, and job competency have a direct and significant positive influence on work productivity within the student organization of the Faculty of Economics, UNJ. Work discipline has a direct and significant influence on work productivity. Leadership style has a direct and significant influence on work productivity. Job competency has a direct and significant influence on work productivity.

This research aims to understand the implementation of the role of organizational communication effectiveness, implementation of K3 (work health and safety) and company culture on employee work motivation. The research method in this research is a quantitative research method. The population in this study were all permanent employees of PT Kebon Agung Trangkil Pati Sugar Factory, while the sample in this study was 100 respondents. Determining the sample size used a non-probability sampling technique because the population was relatively small, so the technique taken was saturated sampling (census). Data analysis in this study used the SPSS version 24 program. The data analysis technique used was the Multiple Linear Regression Analysis equation model. The results of the analysis and discussion show that there is no influence between the role of organizational communication variables (X1) on employee work motivation variables, There is an influence between the role of occupational health and safety variables (X2) on employee work motivation variables, There is an influence between corporate culture variables (X3) on employee work motivation variables, Variables The influence of the role of organizational communication, work health and safety and company culture simultaneously have a positive and significant effect on employee work motivation at PT Kebon Agung Sugar Factory Unit Trangkil Pati.    

The study was conducted to see and collect data on how leadership style, work discipline, and job satisfaction affect employee performance. The research I conducted used quantitative methods and descriptive analysis. For this study, data were collected online through a randomized method through a likert scale questionnaire 1-5 to 190 respondents who met the following criteria: they are over 18 years old and have worked or participated in an organization, team, or company. For data analysis, the SmartPLS application is used to perform inner measurements, reliability values, discriminant validity, Cronbach's Alpha, and exterior measurements. The outer measurements also use T-test calculations, determinacy coefficient, f-square, and VIF. The main purpose of this study is to prove that leadership style contributes positively to employee performance, work discipline has a positive influence on employee performance, and job satisfaction has a positive impact on employee performance.

This study aims to determine the effect of providing incentives on employee work productivity at the Wara Barat sub-district office, Palopo City. This study uses quantitative and qualitative data sourced from primary data and secondary data with descriptive analysis methods, validity and reliability tests and simple linear regression analysis. The results showed that the incentive variable (X) had an effect on the performance (Y) of employee work productivity at the Wara Barat sub-district office in Palopo City.

Performance is the result of work and also an assessment of the work of someone who is involved in the world of work in an agency. Therefore, performance also requires management, so that the results obtained or the performance of workers or employees can achieve the results aimed at by the company. These principles include measurement, development, communication and incentives aimed at improving performance effectively and efficiently. Using this research is a qualitative research approach with a descriptive method approach. The overall goal of performance management is to build a high-performance culture in which individuals and teams are accountable for the continuous improvement of business processes and for their skills and contributions within the framework provided by their own effective leadership. The main goal is to focus people on doing the right thing by achieving goal clarity.

This study aims to determine the effect of the work environment , job satisfaction  on performance at the Dompu sub-district office. The type of research used is associative research in the form of causation with a quantitative approach. The population and respondents in the study were 43 employees. The data collection method used is the census method. Data collection tool is a questionnaire. The analytical tool used is Multiple Linear Regression analysis using SPSS versions 25 and 26. The results of the data analysis show that (1) the work environment has a positive and significant effect on the performance of the Dompu sub-district office. (2) job satisfaction has a positive and significant effect on the performance of the Dompu sub-district office.

This research uses a qualitative descriptive approach, namely by describing and analyzing the problems found. Qualitative research is based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The aim of this research is to determine employee work productivity at CV Griya Alam Mulya which includes the impact of employee work productivity at CV Griya Alam Mulya, as well as supporting factors that support the achievement of optimal work productivity. From the results of this research, it can be seen that the work productivity of employees at CV Griya Alam Mulya is quite good. Although there are several obstacles that can hinder work, high morale and collaboration between employees helps overcome these obstacles and keep productivity high. This can be seen from the positive impact felt by CV Griya Alam Mulya, and the various factors supporting its work productivity.

Archives play an important role in supporting the administrative activities of an agency. Archives include all activities related to company documents. At the expedition agency PT Tunas Antarnusa Muda Cargo Solo, the receipt document filing system is still lacking in structure. This receipt is only archived to the extent that it is entered in an order that is adjusted to the customer's name randomly and unstructured. This makes employees of PT Tunas Antarnusa Muda Cargo Solo, especially the finance division, find it difficult to find receipts so that work management becomes less effective and efficient due to the long search time when receipts are needed. This service aims to improve the filing system at PT Tunas Antarnusa Muda Cargo Solo by using a combination of alphabetical filing, subject filing, and chronological filing methods. This method is applied in alphabetical order of the customer's name, the subject of grouping the customer's names and sorted by the time the receipt was made. In practice, this method aims to manage receipts to increase the efficiency and effectiveness of the filing system. In addition, structured archives can make it easier for agency employees to find the information needed quickly and simplify the work process

Industry 5.0 emerges as the next evolution in industrial development accelerated by digital innovation, artificial intelligence (AI), the Internet of Things (IoT), and quantum computing. This transformation not only affects technological aspects but also has a profound impact on how society interacts with products, services, and its environment. This article describes how the approaches of marketing revolution and production revolution can be employed as tools to support societal development in facing Industry 5.0. The research aims to explore the roles of innovative marketing strategies and production efficiency in shaping the future of society in the era of Industry 5.0. As a follow-up to these developments, UMKM 5.0 was launched on Friday 20 Oktober 2023, as one of the efforts to uplift micro, small, and medium-sized enterprises (MSMEs) by leveraging internet technology. One of the initiatives involves providing training to MSME entrepreneurs to enable them to expand their businesses through the internet and the utilization of artificial intelligence.  

The purpose of this study was to determine the effect of internal control and compensation suitability on the tendency of accounting fraud at PT Bank Central Asia Tbk KCU Alam Sutera. This research method uses qualitative methods by distributing research questionnaires. The population of this study includes all employees who work at the BCA KCU Alam Sutera bank. The sampling technique used is simple random sampling technique. In this study the authors use SPSS 26 in data processing. The results showed that internal control, compensation suitability and organizational ethical culture had an effect on the tendency of accounting fraud. Internal control, compensation suitability and organizational ethical culture together affect the tendency of accounting fraud.  

This study examined the effectsl of workload, stress, job appraisal, professionalism, and skills on employee performance among workers at PT Paragon Technology and Innovation. Using the Yamane formula and purposive sampling methods, a total of 75 individuals were found. Workload lhas a strongl favorable impact lon employee performancel, citing SPSS data. lWork stress has al considerable beneficial impact on employee performance, as demonstrated by the computed lt value ofl 3.901 lwith la significance value ofl 0.001 <0.05.l This suggests that lH1 is acceptedl. The calculated t lvalue ofl 3.361 indicates that H2 is rejected. H3 is approved since lthe regression coefficient value of 3.383 (positive)l and the lsignificance value of 0.001l<0.05 show that work appraisals significantly improve employee performance. H4 is rejected, according to lthe regression coefficient value ofl 1.348 l(positive)l and lthe significance value ofl 0.182 > 0.05. The computed F value of 21.812, lwith a significance valuel of 0.000 > 0.05, indicates that lH4 is acceptedl; work evaluation, lprofessionalism, andl talents all positively impact employee performance at the same time. This demonstrates that skills significantly improve worker performance. At 3.343, the regression coefficient is positive and has a significance level lof 0.001 < 0.05l.    

This research aims to determine the effect of implementing the Government's Internal Control System and Human Resource Competency on preventing cases of accounting fraud / fraud using the Fraud Hexagon Approach (Case Study of the North Sumatra Provincial Government). The research method used is a survey method by distributing questionnaires to respondents consisting of government employees involved in internal control processes and accounting activities. The questionnaire measures the level of implementation of the government's internal control system, human resource competency, and cases of accounting fraud that occur. The Fraud Hexagon approach is used to analyze factors that influence fraud prevention. This research uses quantitative methods, primary data collection techniques by distributing questionnaires. The population and sample were 50 respondents and used a total saturated sampling technique. This research uses SPSS statistical tools. Data were analyzed using multiple regression analysis method. The results of this research show that the implementation of the Internal Control System has a positive and significant effect on preventing accounting fraud cases. Human Resource Competency has a positive and significant effect on preventing accounting fraud cases. And the F test shows that the Implementation of the Internal Control System and Human Resource Competency has a simultaneous and significant positive effect on the Prevention of Accounting Fraud Cases.

This study aims to analyze the effect of transformational leadership on employee performance. The method used by this study uses the Preferred Reporting Item for Systematic Review and Meta Analysis of research that has a relationship with the influence of transformational leadership and employee performance. The data collection method uses 3 accesses, namely Science Direct, Emerald and Google Scholar. The results of this study indicate that there are 6 data that have a significant positive effect and dominate, 6 data with a positive and significant effect but do not dominate, and 3 data have a significant negative effect, 8 data show the effect of transformational leadership on employee performance through mediating variables, and 1 effect of transformational leadership on employee performance data through moderating variables. Conclusion, that transformational leadership affects employee performance where the better the application of transformational leadership in the organization, the more it improves employee performance.