Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel

Kevin Day Levrant ; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan 📅 2023 Vol 2, No 1 🔗 DOI: 10.59581/jmpp-widyakarya.v2i1.1719
Abstract
To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.
Keywords
Social Media; Instagram; Content Marketing; Customer Engagement
How to Cite

Kevin Day Levrant & Nidia Wulansari (2023). Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel. Jurnal Manajemen Pariwisata dan Perhotelan, 2(1). https://doi.org/10.59581/jmpp-widyakarya.v2i1.1719

Kevin Day Levrant; Nidia Wulansari, "Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel," Jurnal Manajemen Pariwisata dan Perhotelan, vol. 2, no. 1, 2023.

Kevin Day Levrant; Nidia Wulansari. "Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel." Jurnal Manajemen Pariwisata dan Perhotelan, vol. 2, no. 1, 2023.

Kevin Day Levrant; Nidia Wulansari. "Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel." Jurnal Manajemen Pariwisata dan Perhotelan 2, no. 1 (2023).

Kevin Day Levrant & Nidia Wulansari (2023) 'Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel', Jurnal Manajemen Pariwisata dan Perhotelan, 2(1). doi: 10.59581/jmpp-widyakarya.v2i1.1719.

Kevin Day Levrant; Nidia Wulansari. Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel. Jurnal Manajemen Pariwisata dan Perhotelan. 2023;2(1).

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