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Nanda Qurrata A’yuni; Nur Dwi Andhika Putra; Sultan Kayyis Giandra; Yuliana Yuli; Mulyadi Mulyadi +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

The issue of plastic waste in Indonesia has reached a critical level, with an annual production of 64 million tons. To address this challenge, an educational approach that integrates practical and meaningful aspects, especially for the younger generation, is necessary. This study implements Project-Based Learning (PjBL) with an upcycling approach to enhance students' environmental awareness, creativity, and entrepreneurial spirit. The methods used include socialization and hands-on practice, where students are encouraged to create economically valuable products from plastic and paper waste. This activity involved 36 teenagers divided into groups to produce upcycled products such as plant pots and pencil holders. The results of this project indicate an increase in students' awareness and skills in waste management, as well as the creation of upcycled products with market value. This study further confirms that project-based learning can positively impact environmental and entrepreneurial education in schools, aligning with the goal of nurturing a generation that is both environmentally conscious and economically self-sufficient.

Anindya Auliasari; Apriya Sani Maulina; Dewi Nabela Sofya El-Fikri; Siti Hikmah

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

An orphanage is an institution that houses children who do not have families or children who cannot live at home with their families. In addition, the orphanage is also engaged in the social field, namely helping children who are neglected and no longer have parents. The location of community service was carried out at Al-Hikmah Orphanage Semarang from October 26 to December 1, 2024. The research subjects amounted to 10 children with specific characteristics, namely children who live in orphanages and are in the age range of 13-18 years, equivalent to the MTs and MA education levels. Based on the research results that have been described in the conclusion, we as researchers in this study propose the following suggestions: (1) For the Al-Hikmah Orphanage: Can consider making entrepreneurship training a routine activity that can be a forum for children in developing and practicing their entrepreneurial skills, this activity can be in the form of a weekly workshop or a project with a long-term time. (2) For future researchers: It is expected to develop a more specific entrepreneurship training model and of course by adjusting the existing technological developments, for example by conducting technology-based entrepreneurship training

Clarissa Oktoferin Sinaga; Muhammad Najmul Fahmi; Widya Khairunisa

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

Dwi Santoso; Irma Suryandari; Sudarmiatin Sudarmiatin; Rizky Firmansyah

International Journal of Management Science and Business 2024 International Forum of Researchers and Lecturers

This research aims to understand the role of Ambition for Freedom in entrepreneurship learning as a motivation for students to become entrepreneurs at SMKN 1 JETIS Mojokerto. Using a phenomenological approach, this research explores the subjective experiences of students involved in entrepreneurial learning and how Ambition for Freedom contributes to shaping their motivation to enter the world of entrepreneurship. Data was collected through in-depth interviews with 10 students of SMKN 1 JETIS Mojokerto who had an interest in entrepreneurship, as well as observations of entrepreneurial learning activities in class. Research findings show that students who feel freedom in determining their business tend to have higher motivation to become entrepreneurs, especially because they feel empowered to explore creative ideas and make decisions independently. Ambition for Freedom was found to be an important factor that encourages students to overcome challenges and start businesses. This research contributes to the understanding of how elements of freedom in entrepreneurship education can increase students' interest and readiness for entrepreneurship, and suggests integrating aspects of freedom in the design of the entrepreneurship curriculum at SMKN 1 JETIS Mojokerto.

Malvira Pohan; Natasia Theofani Margaret; Sernanda Putri Darma

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze how traditional culinary MSMEs in Karang Rejo Village, Langkat Regency, adapt to global and digital competition. The focus is on the production and marketing strategy of sweet potato tape, pulut tape and lemang. This qualitative research uses in-depth interview methods with MSME owners to find the challenges they face, the marketing strategies used, product innovations carried out, and the use of digital technology. The research concluded that MSME entrepreneurs are experiencing various challenges, including reduced demand due to changes in consumer tastes, difficulties in obtaining supplies of raw materials, limited digital marketing strategies, and intense competition with modern culinary types. Even so, the unique taste of traditional dishes is still loved, especially when it comes to special religious celebrations. The strategy includes improving product quality, various interesting innovations, as well as utilizing digital marketing via social media and attending culinary events. The results of this research show that to maintain the sustainability of traditional culinary MSMEs, good cooperation is needed between product innovation, application of technology, and support from the community and government.

Rizal Perlambang CNAWP

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Tofu is a traditional food popular in Indonesia due to its delicious taste, affordability, and high nutritional content. However, tofu production in Indonesia is still dominated by simple technology, leading to low efficiency and less competitive selling prices. Product diversification efforts are needed to increase added value, such as processing raw tofu into tofu crackers. This Community Service activity aims to develop entrepreneurship among students of the Agribusiness Management Study Program at Jember State Polytechnic, particularly in the production of tofu crackers. The methods used include providing entrepreneurship materials, training in tofu cracker production, and conducting discussions and evaluations of the results. The activity outcomes indicated a shift in students' mindsets from job seekers to job creators, accompanied by high motivation for entrepreneurship. Students also learned tofu cracker production techniques, starting from material grinding, mixing, steaming, to frying, resulting in a nutritious, crispy product that meets consumer preferences. The feasibility analysis of the tofu cracker business showed profitable results, as seen from the indicators of BEP (unit), BEP (price), R/C Ratio, and ROI. This activity successfully enhanced students' skills, motivation, and knowledge while opening potential business opportunities for the surrounding community. It is hoped that the outcomes of this community service will benefit the community and MSME actors.

Apdan Pebriana; Dudung Dudung; D Yadi Heryadi

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Islamic boarding schools (pondok pesantren) play a strategic role in developing human resources that are not only religiously competent but also economically independent. In addressing the challenges of globalization, pesantren independence can be strengthened through entrepreneurship programs that provide economic benefits, empower students (santri), and contribute to the surrounding community. This study focuses on analyzing the entrepreneurship programs at Pondok Pesantren Al Kautsar 561, which include biofloc tilapia farming and melon cultivation in greenhouses, using a descriptive qualitative approach. Data collection involved focus group discussions (FGD) with foundation administrators, teachers, students, and the local community. The findings reveal that entrepreneurship programs enhance pesantren independence by generating additional income, which is utilized for scholarships and operational activities. Entrepreneurship training equips students with practical skills in agribusiness and aquaculture, such as biofloc systems and greenhouse technology. Furthermore, these programs strengthen the relationship between pesantren and the community through community-based economic collaboration, creating job opportunities and improving local economic resilience. However, challenges such as limited resources and access to technology persist. Solutions include establishing strategic partnerships with external parties and providing training in digital marketing to ensure program sustainability.

Osya Annisa Salsabila; Roslina Roslina; Aripin Ahmad

International Journal of Economic, Social and Development Sciences 2024 International Forum of Researchers and Lecturers

In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase intentions of followers of the @sigerfoodies Instagram account.  Using a quantitative research approach, data were collected through questionnaires, employing a non-probability sampling method with a purposive sampling technique. The sample consisted of 140 respondents. Data analysis, including instrument validity, normality tests, multiple linear regression, and hypothesis testing, was conducted using SPSS 26. The findings indicate that both marketing content and customer engagement of @sigerfoodies significantly and positively affect the purchase intentions of culinary products in Bandar Lampung. To enhance its influence, Sigerfoodies is encouraged to organize giveaways, share engaging culinary facts, and foster interactions with followers to strengthen long-term relationships.

Nanang Andhiyan Mergining Mei; Wahyu Adhafiya; Maersa Berlina Putri Rifai

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The high number of domestic (domestic) tourists increases competition between travel entrepreneurs in providing satisfaction to consumers. Satisfied consumers will recommend to others. This is what is called loyalty. Between service quality, customer satisfaction and loyalty are a series. Majapahit tour & travel as one of the travel service providers does not yet know the relationship and influence between service quality, consumer satisfaction and consumer loyalty. The problem that partners often encounter is a lack of understanding of the service quality factors that determine consumer satisfaction and loyalty to their business so that partners only carry out routine activities. The importance of service quality is proven by research which is followed by outreach to partners so that partners better understand and know which parts to focus on to provide more satisfaction to consumers.

Adinda Putri Ramadhani; Rohmah Annisa; Oman Farhurohman

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2024 Pusat Riset dan Inovasi Nasional

This study aims to explore the role of entrepreneurship-based social studies learning in building the independent character of 5th grade elementary school students. Using a qualitative approach, this study examines the impact of implementing entrepreneurial learning in the context of social studies on the development of students' independent attitudes, social skills, and ability to innovate. Data were obtained through literature review and content analysis of various relevant literatures, as well as observation of entrepreneurship learning practices in elementary schools. The results show that entrepreneurship-based social studies learning significantly contributes to improving students' independent character, including the ability to make decisions, manage resources, and innovate in solving problems. In addition, this learning also strengthens students' social skills, such as cooperation, communication and leadership. This research suggests that entrepreneurship-based social studies learning should be further expanded at the primary school level to support better development of students' independent character and prepare them to face future social and economic challenges.  

Dwi Bhakti Iriantini; Husni indrawati2; Giyana Giyana; Randy Randy

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Vocational high school is an educational model that aims to prepare its graduates to work, be able to choose a career, compete and develop themselves, fill the needs of the business world and the industrial world (dudi), and be productive, adaptive and creative. Therefore, vocational high school graduates are not focused on working, but rather emphasize the desire to become entrepreneurs. The purpose of this community service activity is to increase entrepreneurial knowledge so that students are motivated to become entrepreneurs and provide skills training in compiling Business Model Canvas for students of SMK Kartini Surabaya. It is hoped that in the future students will become reliable and professional entrepreneurs. This activity was carried out by the FEB UWKS community service team and in collaboration with SMK Kartini Surabaya, from May 2024 to August 2024. The number of students trained in entrepreneurship was 40 students. The training began with entrepreneurship and Business Model Canvas materials, then the practice of compiling Business Model Canvas was carried out, and ended with a discussion. The implementation of this PKM activity needs to be carried out sustainably. The results of the community service activities are that students have a Business Model Canvas as a business pla

Ratu Aisyah; Melani Putri; Abdee putra wiguna; Muhammad Zaki; Wismanto Wismanto

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Zakat, as one of the pillars of Islam, has great potential in supporting sustainable economic development, especially in the modern era which is characterized by technological advances and rapid social change. This research aims to explore the role of zakat in supporting sustainable economic development in the modern era, with a focus on its impact on reducing poverty and increasing community welfare. In this context a qualitative approach is used to analyze data from various sources, including case studies of zakat institutions, interviews with managers. zakat, and a review of related literature. Zakat not only functions as a tool for wealth redistribution, but can also be used to support entrepreneurship and small business development. Research results show that zakat has significant potential in improving community welfare, especially through funding entrepreneurship and small businesses. Digitalization of the zakat process has accelerated collection and distribution, increased transparency and accountability, and expanded the reach of zakat recipients. Zakat can be a vital instrument in achieving sustainable development goals. With collaboration between zakat institutions, the government and the private sector, zakat can have a greater positive impact in creating a just and sustainable society.

Aulia Rahmadanti; Andhini Trihapsary; Nova Damai Yanti Bancin; Masjuwita Aulia Munthe; Wismanto Wismanto +1 more

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Muhammadiyah's role in developing entrepreneurship in Indonesia, which has made a significant contribution to community economic empowerment. Muhammadiyah, as a socio-religious organization, not only operates in the fields of education and health, but also actively encourages the development of small and medium enterprises (UKM) through various entrepreneurial initiatives. The aim of this research is to reveal the role of Muhammadiyah in developing entrepreneurship in Indonesia. This research method uses a qualitative method with a descriptive approach to analyze Muhammadiyah's efforts to create entrepreneurs who are independent, ethical and based on Islamic values. The research results show that Muhammadiyah plays a major role in increasing the capacity of young entrepreneurs through entrepreneurship education and training, with the support of institutions such as the Muhammadiyah Business Center. Muhammadiyah has also succeeded in collaborating with the government and the private sector to provide access to capital and training for business actors. With great potential in building a sustainable and ethics-based entrepreneurial ecosystem, Muhammadiyah is expected to continue to be an important actor in developing entrepreneurship in Indonesia.

Kukuh Handojo; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The purpose of this study is to determine the application of Entrepreneurial marketing in Gombengsari POKDARWIS MSMEs using a qualitative approach through in-depth interview methods at the manager of the Gombengsari POKDARWIS MSMEs. Researchers want to obtain an overview related to the application of the concept of Entrepreneurial marketing in ensuring business continuity in the tourism sector, especially wellbeing tourism as one of the leading tours in the Gombengsari Banyuwangi area. The concept of Entrepreneurial marketing as a strategy that combines skills and understanding of entrepreneurship and marketing as a whole related to creative and unplanned marketing activities in an increasingly competitive and unstable business environment so that it is expected that Entrepreneurial marketing will be one of the main factors in maintaining and developing strategies for business continuity in the tourism sector which is very vulnerable to changes both social and economic and political. Based on interviews and findings at POKDARWIS Gombengsari MSMEs, the application of entrepreneurial marketing really helps these MSMEs to survive and bounce back after experiencing a decline and even a vacuum during the pandemic by combining creativity and understanding of consumers who have visited, a new program is created that is more attractive to tourists who have never previously offered the new program. Keyword : Entrepreneurial marketing, business sustainability, wellbeing tourism

Ketriyanti Agus; Agussalim Burhanuddin; Seniwati Seniwati

JURNAL WILAYAH, KOTA DAN LINGKUNGAN BERKELANJUTAN 2024 Fakultas Teknik Universitas Cenderawasih

Sand mining in coastal regions, particularly on Kodingareng Lompo Island, has emerged as an environmental concern that profoundly affects ecosystem sustainability and the livelihoods of local populations. This study aims to analyze the impact of sand mining activities on coastal ecological conditions and their relationship to Sustainable Development Goal (SDG) 12 on sustainable consumption and production. A qualitative approach will be adopted, using interviews with local stakeholders such as fishermen, women entrepreneurs, the Neighborhood Association, and the Neighborhood Unit. Sand mining causes coastal erosion, habitat destruction, and water quality degradation. As a result, fishermen's catches and the economic incomes of local communities decline dramatically. This practice accelerates environmental damage contrary to the SDGs and exacerbates damage contrary to the principles of SDG 12. Recommendations for stricter regulations and implementing environmentally friendly mining methods can reduce adverse environmental impacts and support the sustainability of coastal ecosystems and the well-being of local communities. Such policies are essential to balance natural resource utilization and conservation efforts, aligning with SDG target 12. The novelty of this study lies in the need for more literature discussing this issue in Kodingareng Lompo Island.  

Ebenezer Gulo; Denisman Laia; Yosia Bello

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Rapid developments in the digital era offer vast opportunities for young entrepreneurs, while also bringing complex challenges. Technological advances have opened up opportunities for wider access to information and markets. However, the challenges of fierce competition and changing technological dynamics are the main obstacles that need to be overcome. Young entrepreneurs must have the ability to adapt to the latest technological developments, such as digital marketing and artificial intelligence, while understanding how consumption patterns are changing with greater emphasis on convenience and personalization. However, overcoming dependence on digital platforms and resource limitations need to be overcome. In overcoming this situation, young entrepreneurs need to use technology to increase efficiency, be creative in creating new products and services, as well as expand networks and collaborate strategically. By managing finances wisely and being able to adapt to changes, it is hoped that young entrepreneurs can continue to exist and grow, and achieve success in an ever-changing global market, Young entrepreneurs in the digital age face big challenges along with advances in technology and changes in consumer behavior. However, with the right strategy, these obstacles can be turned into opportunities for growth and success. Utilizing technology, product innovation and digital marketing can increase efficiency, reach a wider market and increase profits. The ability to overcome digital challenges well opens up opportunities for young entrepreneurs to dominate the market, improve business reputation and achieve long-term growth. Adapting to change quickly will increase competitiveness and support sustainable growth.

Anwar SA

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This study aims to explore the role of families in supporting young entrepreneurs, which is often a determining factor in the success or failure of their business. Families can provide various forms of support, such as financial, emotional, knowledge, skills, and access to social networks that can accelerate business development. Using a qualitative research approach, data was collected through in-depth interviews with 8 young entrepreneurs in various business sectors in Sumbawa. The results of the study show that family support, both in the form of initial capital, knowledge guidance, and emotional motivation, has a significant role in increasing the confidence and resilience of young entrepreneurs. Nonetheless, some young entrepreneurs face challenges in convincing families who have a conservative view of entrepreneurship. This study indicates that the family is not only a provider of resources, but also as a psychological factor that can affect the success of young people's businesses. Therefore, the role of the family in young people's entrepreneurship needs to be strengthened through increased understanding and better support from the family.

Huzaemah Huzaemah; Yuliana Yuliana; Muhammad Umar; Santi Rahmawaty; Mutia Sholeha +1 more

FUNDAMENTUM : Jurnal Pengabdian Multidisiplin 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This Community Service Activity (PKM) aims to foster an entrepreneurial spirit from an early age through entrepreneurial literacy in the children of the Al Ikhlas Orphanage in Palu, Central Sulawesi. Entrepreneurial literacy is considered important to equip foster children with knowledge and skills that can support their independence, both financially and psychologically, after leaving the orphanage. Methods for implementing this activity include an introduction to entrepreneurship, providing motivation, practical business idea development sessions, business simulations, and interactive discussions. Evaluation shows that this activity received a positive response from orphanage children and administrators, which encourages the continuation of similar programs in the future. It is hoped that the results of this activity will have a significant impact in preparing the younger generation to be independent and economically productive.

Fadli Faturrahman

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

Business development among young people is a growing phenomenon, especially in the creative industry and technology sectors. This research aims to explore the factors that affect the development of young people's businesses, the challenges they face, and the strategies used to overcome these obstacles. The research method used is a qualitative approach with in-depth interviews and participatory observation of 10 young entrepreneurs in Sumbawa. The results of the study show that personal motivation, such as love for the field and the desire to contribute to social change, is the main driver of young entrepreneurs to start a business. However, the biggest challenges faced are limited capital, lack of managerial skills, and difficulties in managing market risks. Digital technology is a major factor in overcoming these challenges, especially in terms of marketing and market reach. In addition, the role of mentors and entrepreneurial communities proves to be crucial for providing practical support and expanding networks. This research suggests the need to increase access to financing, more applicable entrepreneurship training, and more supportive government policies to create a conducive entrepreneurial ecosystem.  

Ahmad Fawaiz

Master Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Online business is starting to be used frequently by the public. However, from the many online businesses, many entrepreneurs are still unable to carry out proper development of their online businesses. Things like attracting consumer buying interest by increasing consumer satisfaction are still not understood by some entrepreneurs. So it is necessary to carry out further research development on online business management that has an impact on increasing consumer satisfaction by looking at changes in consumer buying interest. The research method used is library research, where this is to find findings that need to be concluded and find new things so that it is easier for subsequent research to conduct research. The results are still a gap between the research results and the existing theory between the relationship between consumer buying interest and consumer satisfaction, online business management with consumer satisfaction, and online business management with consumer buying interest. Another thing that needs to be done is further research on the relationship between the three variables.