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Nurul Khairani Aulia; Rahmi Oktarina

Intellektika : Jurnal Ilmiah Mahasiswa 2024 STIKes Ibnu Sina Ajibarang

This study explores the effect of the influence of employee service quality on customer satisfaction at the beautylicious beauty salon in Padang city. In the era of globalisation, the beauty business is growing rapidly as people's needs for appearance increase, including treatments for men and women. Beauty salons such as Beautylicious in Padang have capitalised on this trend by providing beauty and body care services, but service quality still needs to be improved to meet customer expectations and maintain competitiveness in a competitive market. The purpose of this study is to analyse the effect of service quality provided by employees on customer satisfaction at Beautylicious Beauty Salon in Padang City. The method used in this research is a survey with 145 respondents who were analysed using SPSS and Smart PLS statistical software. This study measures the assessment of service quality and customer satisfaction, and calculates the relationship coefficient and significance value. The results showed that service quality obtained an average rating of 49.52 with a standard deviation of 16.375, indicating variations in customer expectations. In addition, the average rating for customer satisfaction was 50.84 with a standard deviation of 17.065. Regression analysis with Smart PLS resulted in an R-square value of 0.753, indicating that service quality contributed 75.3% to customer satisfaction.

Fajar Swantantra Nata; Unik Dwi Lestari

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication. People's needs in this era of globalization in the form of smartphones are high because technology continues to experience development. This study aims to determine the effect of Brand Experience, Price and Customer Satisfaction, on Oppo Smartphone Customer Loyalty. In this study, the population studied was all people who bought and used an Oppo smartphone. The sample in this study amounted to 200 people using a purposive sampling technique. The data is then processed using the Lisrel Structural Equation Model (SEM) method. Based on the test results, it is known that Brand Experience has an effect on Customer Satisfaction. Price has no effect on Customer Satisfaction. Brand Experience has no effect on Customer Loyalty. Price has an effect on Customer Loyalty. Customer Satofaction has no effect on Customer Loyalty.

Sandya Putri Delvita; Rahmi Oktarina

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The background of this research focuses on the development of the beauty salon industry which is getting heavier. Beauty salons offer a variety of services aimed at improving the appearance. Beauty salons must understand the factors that affect customer satisfaction. This study aims to analyze the influence of facilities and service quality on the level of customer satisfaction in beauty salons in Talawi District, Sawahlunto City. This research is a type of causal associative research using a quantitative approach. The data collection technique used in this study is to distribute a questionnaire through a g-form that has been tested for validity and reliability to 82 respondents as a research sample. . The data collected includes personal information of salon respondents regarding the facilities provided and the quality of services received. The results of the study show that facilities and service quality significantly affect customer satisfaction. The results of the hypothesis test showed that the three hypotheses proposed were accepted. The Adjusted R Square value of 0.745 shows that 74.5% of the variation in customer satisfaction can be explained by facilities and service quality, while 25.5% can be explained by other variables outside this study. Therefore, it is important for beauty salons to improve facilities and service quality to increase customer satisfaction in order to meet customer expectations and increase their loyalty to the salon.

Antonius Agustino; Irwan Tanamas; Alfred Inkiriwang; Marisi Pakpahan; Ratnawati Prayogi

International Journal of Economics and Management Sciences 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Competition in the business world has become increasingly intense, compelling business actors to establish competitive advantages in order to survive and boost sales. Among the strategies that can be implemented is to enhance service quality while offering competitive prices. This study aims to analyze the services provided to buyers as partners by KIA consultants and to investigate the impact of these services on customer satisfaction. The method employed is quantitative descriptive, utilizing a survey technique to sample the population, with a questionnaire as the primary tool for data collection using a Likert scale. The targeted population consists of buyers or visitors at KIA dealerships located in Bogor, Jakarta, and several other areas. The sample in this study comprises 90 respondents. The results indicate that the service quality variable has a significant impact on customer satisfaction, with a t-test significance value of 0.000, which is less than 0.05. Conversely, the price variable does not influence customer satisfaction, with a t-test significance value of 0.298, which is greater than 0.05. Additionally, both service quality and price collectively affect customer satisfaction, with an F-test significance value of 0.000, which is also less than 0.05.    

Riyono Riyono; Hesti Ristanto; Ahmad Dwi Nurdianto

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The purpose of this study aims to determine : 1) To determine and explain the influence of service quality on Alfamart Jetis customer loyalty. 2) To find out and explain the influence of customer satisfaction on Alfamart Jetis customer loyalty. 3) To find out and explain the influence of service quality and customer satisfaction on Alfamart Jetis customer loyalty. The approach used in this research is a quantitative approach, this research is included in the hypotheticoductive method, meaning that the research in this research is a process that begins with observation in the form of preliminary observations of phenomena in business administration in the form of collecting initial data.This research method uses Purposive Sampling and Accidental Sampling techniques. Accidental Sampling means that those used as sample members are customers who happen to be met at the time of data collection. Data was obtained from a questionnaire which was then processed and analyzed using SPSS (Statistical Package for the Social Sciences) software.The research results show that: 1. Service quality has no and no significant effect on customer loyalty. 2. Customer satisfaction has a significant and influential effect on customer loyalty. 3. Service quality and customer satisfaction together have a significant influence on customer loyalty.

Yuli Yanti Indah Sari; Makmur

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine the effect of service quality and trust on customer satisfaction at IC Beauty Salon. To be able to gain an advantage in the competition for service quality, a company must meet customer satisfaction by implementing a strategy for the services offered. Customer trust is influenced positively and significantly by aspects of service quality and trust. Competition in the beauty industry is currently quite fierce along with the increasing interest of women and men in beautifying themselves. With this trust in consumers, IC Beauty now has 1 center and 1 central branch located on Jl. Surya Sumantri 106 branch is located on Jl. Ciumbeluit No. 49 Bandung . The quantitative research method used a sample of 61 respondents. The main data source used is primary data obtained from questionnaires that have been distributed to IC Beauty customers.

Nu’man Nashif Annawwaf; Nur Nawaningtyas Pusparini

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to analyze user satisfaction with the PLN Mobile application using the Service Quality (SERVQUAL) method. PLN Mobile is a digital innovation from PLN, offering services such as electricity payment, token purchase, and e-commerce for electrical equipment. The SERVQUAL method assesses the gap between customers' expectations and perceptions across five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data collection involved questionnaires focusing on users' perceptions and expectations, complemented by direct observations of user interactions with the application. The findings reveal negative gaps across all Service Quality dimensions, indicating that customer perceptions fell short of their expectations. The largest gap was identified in the assurance dimension (-23.2), followed by responsiveness (-16.88). The tangibles dimension also showed significant shortcomings (-8.48), mainly concerning the application's interface and functionality. While the application performed relatively well in terms of reliability and responsiveness, substantial improvements are needed across all dimensions to enhance user satisfaction. These results offer strategic insights for improving PLN Mobile to become more responsive, reliable, and aligned with user needs in the future.

Putra, Dede Wira Trise; Putri, Dewi Eka

Jurnal Kendali Teknik dan Sains 2024 International Forum of Researchers and Lecturers

Business processes in an institution are an important measure of customer satisfaction. Universities as institutions that have laboratory work units, must have service standards to ensure they are optimal. Services that are still conventional provide problems in terms of time and accuracy. One of the first steps in building a system is designing a business process that will be a reference in building the system. And there are service times that can be used as a reference in the services provided. Based on the research that has been carried out, it was found that the recommended business process model design can speed up service both in terms of time and steps.

Reza Aliyanda; Ira Mayasha; Raihani Fadila; Ahlamul Jaris; Ridho Laksamana Fajri +1 more

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the influence of Islamic business ethics and product quality on consumer satisfaction in the culinary business Lontong Pak Muslim in Medan. Islamic business ethics in this study are measured through the application of principles such as honesty, trustworthiness, and fairness, while product quality includes taste, cleanliness, and authenticity of raw materials. This research method uses a quantitative approach with data collection through a Likert scale-based questionnaire distributed to 100 respondents. The data analysis technique used is multiple linear regression, with t-test, F-test, and coefficient of determination to see the relationship and influence between variables. The results of the study indicate that Islamic business ethics and product quality partially and simultaneously have a positive and significant effect on consumer satisfaction. Product quality has a more dominant influence than Islamic business ethics, indicating the importance of taste quality and cleanliness in increasing customer satisfaction. Overall, this study shows that the application of business ethics in accordance with Islamic values ​​and good product quality can strengthen consumer loyalty and maintain business sustainability. These findings provide recommendations to culinary business actors to continue to pay attention to product quality and uphold the principles of Islamic business ethics in an effort to increase consumer satisfaction and competitiveness in the market.

Hana Lukiana; Usdeldi Usdeldi; Muhamad Subhan

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research is motivated by the current rapid development of Islamic Banking, causing the banking industry to face a very competitive business environment. Therefore, approaches and breakthroughs are needed to develop the Islamic market in indonesia. Therefore, one of the efforts of Islamic Banks is to implement Islamic Marketing which consists of fou characteristics, namely Theistic, Ethical, Relistic and Humanistic, which is a business process whose entire process applies islamic values.This study aims to determine whether the syariah marketing variables consisting of Theistic, Ethical, Realistic and Humanistic have a simultaneous or partial effect on Customer Satisfacion at Bank Syariah Indonesia KFO Mikro Merlung. This test uses a quantitative research method with an associative research type and uses a questionnaire and observation method. The questionnaire is used to obtain data on the characteristics of respondents, namely customers and to obtain data on the influence of syariah marketing on customer satisfaction at Bank Syariah Indonesia KFO Mikro Merlung through statements in the questionnaire. While observation is used for direct observation of the research location and to dig up data on organizational structure, population an samples.The results of this study indicte that the independent variables of Syariah Marketing consisting of Theistic, Ethicl, Realistic and Humanistic have a simultaneous effect on satisfaction of Bank Syariah Indonesia KFO Mikro Merlung with an effect of 40%, while the remaining 60% is explained by other variables not examined in this study, partially, it is concluded tht of the four characteristics there are there are three variables that have a significant effect on customer satisfaction, namely Theistic, Ethical, and Humanistic while the Realistic variable has an effect but is not significant on customer satisfaction of Bank Syariah Indonesia KFO Mikro Merlung.  

Juhandi Juhandi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

One topic that is often discussed in marketing management is service quality. Service quality is an indicator of the service provided by the service provider to the service recipient. Service quality is also an early indicator of customer satisfaction. The aim of this research is to find out what types of service sectors have been researched in the marketing sector, especially service quality in Serang City. This service quality research method uses qualitative methods originating from journals that have been previously researched with research questions including year of publication, field of service studied, dimensions of service quality used, and research methods. It is hoped that the results of this research can intensify research in Serang City, especially service quality related to marketing management. Considering the limited data available and the breadth of the service quality sector for the size of Serang City.

Dewi Sinta Wati; Wenti Ayu Sunarjo; Rengga Kusuma Putra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling 1250 people with a research sample of 95 people. Data collection was carried out by means of interviews and questionnaires.the analysis technique used in this researcher is multiple linear regression using the SPSS (Statistical Product and Service Solutions) version 22 program used to analyze the data. Based on the results of this study, it shows that (1) service quality has a significant effect on customer loyalty. (2) Brand image affects customer loyalty. (3) Customer satisfaction has a significant effect on customer loyalty. (4) Service quality, brand image and customer satisfaction

A. Zuliansyah; Nurhayati Nurhayati; Della Amelya

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This study aims to examine the effect of Corporate Social Responsibility and Islamic Advertising on Corporate Reputation with Customer Satisfaction as an intervening variable on Shopeefood application users in Bandar Lampung City from an Islamic business perspective. This study uses a quantitative approach, data collection is carried out through a survey with a questionnaire in the form of a google form. The population in this study are Shopeefood application users and domiciled in Bandar Lampung City. The sample of this study was 100 respondents using a non-probability sampling method with a purposive sampling technique, and using SEM analysis tools using PLS and the results of data processing obtained using smartpls. The results showed that the variables of Corporate Social Responsibility and Islamic Advertising have a positive and significant effect on Corporate Reputation. Customer Satisfaction has a positive and significant effect on Corporate Reputation. The Customer Satisfaction variable mediates the influence of Corporate Social Responsibility on Corporate Reputation. Meanwhile, Customer Satisfaction is unable to mediate the influence of Islamic Advertising on Corporate Reputation.

Laelatul Maulida; Wenti Ayu Sunarjo; Rengga Kusuma Putra

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the effect of Customer Relationship Management (CRM) on Customer Satisfaction and Customer Loyalty on the Gopay e-wallet in Pekalongan and its surroundings. This type of research is quantitative with a purposive sampling technique using a questionnaire distributed to 50 Gopay users in Pekalongan and surrounding areas. This research uses multiple regression analysis methods, classical assumption tests, t tests, and R2 square tests, using SPSS V.20. Partial test results show that Customer Relationship Management has a positive and significant effect On Customer Satisfaction and Customer Loyalty.

Farhan Aiman Cahyono; Ade Sri Mulyani

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Service quality and online promotion play a crucial role in influencing customer satisfaction. Their application extends beyond merely boosting sales volume; they are also essential in observing customer behavior and fulfilling their needs by understanding the types and qualities of services that customers desire. This study aims to investigate the impact of service quality and online promotion on customer satisfaction at PT. Tirta Asasta Depok (PERSERODA). The research methodology utilized is quantitative statistical analysis. The population for this study comprises the customers of PT. Tirta Asasta Depok (PERSERODA). Data collection methods include interviews, questionnaires, documentation, and observation, with the primary data collection being done through questionnaires. Data processing is conducted using SPSS 16.0 software with multiple linear regression analysis techniques. The results indicate that service quality significantly influences customer satisfaction and that online promotion also has a significant effect on customer satisfaction. Furthermore, both service quality and online promotion together have a simultaneous and significant impact on customer satisfaction.

Annisa Azzahra

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

The growth of MSMEs in Indonesia, particularly in the culinary sector, holds substantial potential for bolstering the national economy, with Coblong District in Bandung City emerging as a rapidly developing hub; however, despite the fierce competition, the success of culinary MSMEs in this area is influenced not only by product quality but also by factors such as service quality and the marketing mix, prompting this study to investigate their contribution to the success of culinary MSMEs in Coblong District, using a quantitative approach where data from 36 MSMEs were collected via questionnaires, and although the results of multiple linear regression analysis reveal that neither service quality nor the marketing mix have a significant impact on the success of these MSMEs, both factors still play an essential role in supporting customer satisfaction and achieving business goals.

Ahmad Fakhrurozi Naer; Zahra Zahra

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

Business activities are basically carried out with the aim of obtaining maximum profits to maintain the company's existence amidst competition. Therefore, companies must be more innovative in providing product quality and good service quality to their customers so that they can provide customer satisfaction and the company can be superior to other companies. This research aims to determine the effect of product quality and service quality on customer satisfaction at PT. X. The research method used is a quantitative approach. Data collection methods in this research are interviews, questionnaires (Google Form), and literature study. The population in this research are customers of PT. X. The sampling technique used was quota sampling with a sample size of 30 respondents. The data analysis technique used is multiple linear regression analysis which is processed using the SPSS version 25.0 application. The results of this research indicate that partially product quality has a significant effect on customer satisfaction. Service quality partially has a significant effect on customer satisfaction. Simultaneously, product quality and service quality have a significant effect on customer satisfaction.

Tihalimah Tihalimah; Farhani Farhani

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The purpose of this study was to determine the role of the madrasah principal in implementing TQM and to determine the strategy in maintaining a quality culture based on TQM at MTsN 5 West Aceh. This research method is descriptive qualitative. The collection techniques are observation, interviews, and documentation. The subjects of the study were the Madrasah Principal, Deputy Curriculum, Deputy Student Affairs, Treasurer, Teachers, Students, Head of Administration, and Library Manager totaling 16 people. The data analysis technique was the Miles and Huberman interactive analysis model. The results of the study obtained were: (1) the role of the madrasah principal in implementing TQM includes as an educator, as a manager, as an administrator, as a leader, and as an innovator. While the implementation of TQM that has been carried out by the madrasah principal includes: customer satisfaction, leadership, respect for everyone, and continuous improvement; (2) The Madrasah Principal's Strategy in Maintaining a Quality Culture Based on TQM includes increasing the competence of madrasah HR, creating good communication or relationships and cooperation between madrasah residents.

Rengga Kusuma Putra

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research entitle of " Mediating Variables: A Review of the Influence of Service Quality, Customer Experience, and Trust on Loyalty and Satisfaction at the Berbah Public Health Center, Sleman Regency ". The purpose of this study is to find and analyze the influence of service quality, customer experience and trust on loyalty with satisfaction as a mediation variable. To research it uses purposive sampling and accidental sampling of 100 respondents. The tests on this study were conducted with tests of validity, reliability, classical assumptions, hypothesis testing,path analysisand sobel tests. With multiple linear regression analysis in this study obtained results b1 =0.217 showed a positive influence of service quality variables on loyalty, b2 =0.209 showed a positive influence of customer experience variables on loyalty, b3= 0.146 showed a positive influence of trust variables on loyalty, b4 = 0.164 showed a positive influence of satisfaction variables on loyalty. For partial hypothesis testing used t test, obtained a value of tcalculated for the quality of service to loyalty of 4,072, tcount for customer experience to loyalty of 3,648, for trust to loyalty of 2,657 and tcalculate for patient satisfaction to loyalty of 2,657. Then based on the results of calculations through the sobel test, patient satisfaction mediated the relationship between the quality of service to loyalty with at count value of 2,281, patient satisfaction mediated the relationship between customer experience to loyalty with at calculated value of 2,095,patient satisfaction mediated the relationship between trust to loyalty with at count value of 2.0009.

Kusuma Putra, Rengga

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).