Publication Search

This community service initiative was designed to empower housewives in Dusun III, Desa Pematang Sijonam, by introducing ecoprint as a sustainable craft and a potential driver of micro, small, and medium enterprises (MSMEs). The activity was motivated by the limited access to alternative livelihoods in rural communities and the increasing relevance of environmentally conscious products in contemporary markets. The program adopted a descriptive qualitative design, emphasizing participatory involvement through workshops and direct practice. Participants were guided to identify tannin-rich leaves from their local environment, arrange them on pre-mordanted cotton tote bags, and apply steaming processes to transfer pigments. The outcomes revealed that participants not only acquired technical competence but also demonstrated heightened creativity and confidence, producing distinctive motifs that carried cultural and ecological values. More importantly, the training raised awareness of the economic potential of natural resources that had previously been overlooked. This activity suggests that ecoprint is not merely an artistic expression but also a practical strategy for fostering women’s economic independence, stimulating rural entrepreneurship, and strengthening sustainable development at the community level

This study aims to analyze the transformation of promotional strategies among Micro, Small, and Medium Enterprises (MSMEs) in Suka Makmur Village after utilizing Google Maps as a digital marketing platform. The research focuses on identifying changes in promotional approaches, MSME owners’ perceptions of the effectiveness of Google Maps, and its impact on business visibility and sales performance. The study employed a participatory approach through the Community Service Program (KKN), consisting of several stages, including surveys, socialization, training, and direct mentoring. The research subjects comprised three MSMEs: Seblak Prasmanan, Warung Kopi, and Rumah Jajan By Nisa. The findings indicate that, prior to the intervention, promotional activities were predominantly traditional and limited in reach. After adopting Google Maps, the businesses became more easily discoverable, received positive reviews, and successfully reached customers beyond the local area. This study concludes that the effective use of Google Maps enhances the digital identity of MSMEs, broadens market reach, strengthens competitiveness, and contributes to the local economic growth of Suka Makmur Village.

The findings of this study indicate that work environment, job satisfaction, and motivation simultaneously have a significant effect on the commitment of teachers and staff at Petukangan Selatan 01 Public Elementary School. This shows that a conducive work environment, such as adequate facilities, supportive colleagues, and a comfortable atmosphere, can increase the sense of belonging and loyalty among employees. Job satisfaction, which includes aspects such as fairness in rewards, recognition of achievements, and appropriate workloads, also contributes to strengthening work commitment. In addition, motivation, both intrinsic and extrinsic, plays a central role in encouraging employees to perform their duties with responsibility and enthusiasm. These findings also reinforce the importance of creating a balance between external factors (such as work environment) and internal factors (such as motivation and job satisfaction) to achieve strong commitment. Therefore, the implication of this research is that school management needs to continuously improve working conditions, develop fair reward systems, and provide opportunities for career development. By doing so, the commitment of teachers and staff can be maintained and even enhanced, which in turn will support the achievement of school goals more effectively.

The COVID-19 pandemic triggered a significant transformation of performing arts in Aceh, particularly through Taman Budaya Aceh, which shifted its stage activities into digital formats. This study aims to describe the processes of digital mediation, changes in production formats, audience engagement patterns, and the archival function of cultural performances through Taman Budaya Aceh’s official YouTube channel. Using a qualitative descriptive case study design, the research analyzed 12 performance videos produced and uploaded between 2020–2022 through visual and narrative analysis. The findings reveal three key aspects: first, the shift from offline to online production created a new aesthetic based on camera work and editing; second, audiences transformed into mediatized participants through comments, likes, and replays; third, digital platforms functioned as cultural repositories, expanding access and strengthening the preservation of performances. These findings highlight that digitalization of performing arts is not merely an emergency response, but an integral part of constructing a sustainable arts ecosystem in the digital disruption era.

Herbaceous plants play an important role in reducing the negative impact of erosion on the surrounding environment. Their high adaptability and solitary distribution patterns allow herbs to grow in various habitat conditions. One location that shows a fairly high diversity of herbs is in the Jaboi Hot Spring Area, Sukajaya District, Sabang City. This study focused on grouping the types of herbaceous plants in the area and assessing their diversity. Data collection was carried out using a 100-meter line transect method, which was divided into four observation stations. Each station consisted of six 2 x 2-meter square plots used for species inventory. The observation resulted in data on 22 identified herbaceous species, representing 13 families, with a total of 385 individuals. The Convolvulaceae and Fabaceae families were the most dominant groups with four species from each family. The level of species diversity was analyzed using the Shannon-Wiener index, resulting in a score of 2.82, which is classified as moderate. The findings of this study provide preliminary information on the diversity of herbaceous plants in the area, which can be used as a reference for further research and environmental management in the Jaboi Hot Spring Area, Sukajaya District, Sabang City.

JakLingko is a digital-based public transportation integration system developed to facilitate access to various transportation modes in Jakarta. Along with the increasing number of users, reviews on the JakLingko application reflect user experiences and perceptions. This study aims to analyze the sentiment of user reviews on the Google Play Store using the Naïve Bayes method. Data collection was conducted through web scraping, resulting in 3,260 reviews. The data were preprocessed, sentiment-labeled, and classified using Orange Data Mining. The research applied a quantitative experimental approach with a machine learning framework. The classification results showed that neutral sentiment dominated user reviews, followed by negative and positive sentiments. The Naïve Bayes model achieved 100% accuracy based on the confusion matrix and other evaluation metrics such as precision, recall, and F1-score. The findings highlight that Naïve Bayes can be a reliable approach for analyzing public opinion and serve as a reference for evaluating and improving digital service applications.

In recent years, the Indonesian government has actively promoted digital transformation in public service delivery, including in rural and remote areas. However, digital adoption among communities in these regions remains inconsistent and often hindered by infrastructural and socio-cultural constraints. This study aims to assess the digital readiness of rural communities in adopting mobile-based public service information systems, with a specific focus on understanding the social and technological dynamics that shape their engagement. Employing a mixed methods approach with an explanatory sequential design, the research began with a structured survey involving 150-200 respondents per location, followed by in-depth interviews with key informants such as village officials, service operators, and local users. The quantitative data were analyzed using SPSS to identify general patterns in digital readiness based on the Technology Readiness Index and the Digital Readiness Framework, while qualitative insights were thematically analyzed using NVivo to uncover contextual factors. The findings reveal that while some respondents exhibit a moderate level of digital optimism, barriers such as unstable internet access, limited digital literacy, and fear of misusing technology significantly affect adoption rates. Furthermore, social support from family members emerged as a critical facilitator in overcoming these challenges. This study contributes to the discourse on inclusive digital transformation by highlighting the importance of integrating community-based support mechanisms into system design and policy planning. The implications suggest that successful digitalization efforts in rural areas must go beyond infrastructure development and address the social readiness of users through culturally sensitive and participatory approaches.

This study aims to analyze the effect of work discipline, work environment, and effective communication on employee loyalty at PT. Sentong Sultan Keraton Majapahit in Kediri City. This research uses a quantitative associative approach with a survey method. The population consists of 35 employees, all of whom were selected as samples using the total sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression with SPSS version 25. The results show that work discipline and work environment have a positive and significant effect on employee loyalty, while effective communication has a positive but not significant effect. Simultaneously, all three independent variables significantly influence employee loyalty, with a determination coefficient (R²) of 0.779, indicating that 77.9% of loyalty variation is explained by these factors. Therefore, this study concludes that consistent implementation of work discipline and the creation of a conducive work environment are key determinants of employee loyalty, while effective communication should be strengthened to optimize its role in maintaining harmonious workplace relationships.

This study aims to analyze the effect of price, green knowledge, and electronic word of mouth (eWOM) on purchase intention toward electric bicycles in Kediri City. A quantitative approach with a causal-comparative design was employed. Data were collected through an online questionnaire involving 112 respondents familiar with electric vehicle concepts, using purposive sampling. The validity and reliability tests confirmed that all research instruments were valid and reliable. Data analysis was performed using multiple linear regression with SPSS version 26. The results reveal that all independent variables have a positive and significant effect on purchase intention, with an R² value of 0.893. Among them, eWOM has the most dominant influence compared to price and green knowledge. These findings indicate that reasonable price perception, adequate environmental knowledge, and positive online reviews simultaneously enhance consumers’ purchase intention for electric bicycles. This study supports the Theory of Planned Behavior in explaining eco-friendly purchasing behavior and provides strategic implications for companies to apply value-based pricing, environmental education campaigns, and effective digital promotion strategies.

Job opportunities are available for prospective workers who are looking for work. The existence of job opportunities in an area will greatly open up opportunities for labor absorption, such as opening job opportunities for local inter-worker (AKL) workers, which is the placement of workers between regencies/cities working within one province. The research method used in this study is a descriptive research method with a qualitative approach. Data collection techniques were carried out through interviews, observations, and documentation at the Pematang Siantar City Manpower Office. All data obtained will be analyzed qualitatively with all data collected using the theory of Fred R. David (2019), namely Strategy Implementation with 3 variables, namely Strategy Development, Human Resource Allocation, and Determining Budget Funds. Based on the research that has been conducted, it can be seen that the Pematang Siantar City Manpower Office has attempted to provide the best solution by designing several programs to provide more job opportunities. Viewed from the development strategy perspective, the Manpower Office has realized several work programs such as job fair events held, competency-based training programs that are already running, and focusing on information about the labor market. The analysis revealed several shortcomings, including the government's inconsistency in implementing the program. Furthermore, the government's human resource allocation has been unable to improve the quality of human resources, particularly in Pematang Siantar City. Furthermore, the government's budget allocation has been ineffective in determining appropriate funding, resulting in limited funding and ineffective program implementation.

This research is motivated by the low cognitive abilities of students in science learning in elementary schools, which is largely caused by conventional teaching methods that do not actively involve students. To overcome this problem, the Team Assisted Individually (TAI) learning model is used, which combines a cooperative approach and individual learning to improve the understanding of science concepts more effectively. The purpose of this study is to determine the effect of the TAI model on the cognitive abilities of fifth-grade students of SD Islam Baitul Salam Ciledug on natural phenomena material. This study uses a quantitative approach with a quasi-experimental design and a pretest-posttest control group design technique. The sample consists of two classes, namely the experimental class that uses the TAI model and the control class that uses conventional learning methods. The results of the study show that there is a significant increase in the cognitive learning outcomes of students who participate in learning with the TAI model compared to the conventional method. Therefore, this study is expected to provide an alternative effective learning model for teachers, as well as improve the quality of the process and student learning outcomes, especially in science learning.  

The free lunch program at SD Negeri 101 Central Maluku has drawn significant attention, particularly from parents who are the primary stakeholders of this initiative. Based on in-depth interviews with 20 parents from various economic and social backgrounds, it was found that the majority of respondents responded positively to the implementation of the program. They considered it highly beneficial in reducing daily household expenses, especially for their children's meals during school hours. Approximately 85% of parents stated that since the launch of the free lunch program, they no longer needed to provide their children with pocket money or meals from home. This not only reduces daily expenses but also provides peace of mind, knowing that their children are receiving adequate nutrition at school. These findings align with Fitriyani (2022), who stated that school meal programs directly contribute to family economic savings. On the other hand, a small portion of respondents (around 15%) expressed concerns about the quality and hygiene of the food provided. They emphasized the importance of supervision in the preparation and distribution process, ensuring that the program meets not only quantity standards but also nutritional quality and cleanliness. This concern is crucial as it directly relates to students' health. Overall, this study indicates that parents’ perceptions of the free lunch program at SD Negeri 101 Central Maluku are generally positive, with critical notes on food quality, parental involvement, and funding sustainability. These findings offer strong recommendations for policymakers to strengthen this program as part of efforts to improve the quality of basic education in the region.

This research is entitled Lopo as Symbol of Local Democracy in the Atoin Pah Meto indigenous Community” (Study of the Lopo Traditional House as a Symbol of Local Democracy in Saenam Village, Miomaffo Barat District, North Central Timor Regency). The main problem in this research is how Lopo as a symbol of local democracy in the lives of the Atoin Pah Meto indigenous community. The purpose of this research is to analyse and describe Lopo in the lives of the Atoin Pah Meto indigenous community. This research uses  qualitative methods. Data were collected through interviews, observations, and dokumentation with traditional leaders, religious leaders, village government officials, yo uth, womwn, and the community. Data analysis was conducted by systematically reviewing and interpreting field data. The finding reveal that lopo is not merely a place for storing harvests, but also serves as a central space for deliberation in resolving social, cultural, and political issues. It open structure without walls symblolizez valuesnof openness, equality, and participation. The local democratic values embodied in lopo include family values (mutual cooperation, solidarity, kinship), cultural values (traditional rituals, marriage, harvest celebrations), and political valuess (consensus, adherence to customary rules, and equality in decission making). Therefore, lopo is not only a cultural heritage but also a symbol of local democracy that strengthens the identity and social cohesion of the Atoin Pah Meto community.

Myopia is an eye refractive disorder in which the light entering the eye is focused in front of the retina, causing long-distance vision to become blurry. This condition is often experienced by teenagers, including students in Islamic boarding schools, due to the habit of reading in close proximity, excessive use of gadgets, and lack of exposure to natural light. The high prevalence of myopia in young age groups needs serious attention so that it does not develop into permanent vision disorders. One of the prevention efforts that can be done is to provide education about myopia, including the definition, causes, prevention, and importance of maintaining eye health and a healthy lifestyle. This study aims to determine the effectiveness of myopia education on improving knowledge, attitudes, and behaviors of students of the Ta'mirul Islam Islamic Islamic Boarding School in Surakarta. Based on the results of the Wilcoxon Signed Rank Test and Paired Sample t-Test, there was a significant improvement in the aspects of knowledge and attitude, although behavioral changes have not shown meaningful results. These findings confirm the importance of continuous education to form healthy behaviors related to the prevention of myopia as a whole.

Individuals over the age of 60 are vulnerable to a decline in body functions, including nervous system functions that can lead to cognitive impairment and dementia. This condition can cause the elderly to be unable to perform activities, thereby impacting their well-being and happiness. One effort to overcome this is through crossword puzzle therapy to stimulate and improve cognitive function. To implement research-based nursing actions for the elderly with decreased cognitive function. The design used in this final nursing thesis is a case study with an intervention involving crossword puzzle therapy. The number of respondents was four, with the intervention conducted over one week at a frequency of twice daily, starting from June 22–28, 2025, and continuing from June 28–July 5, 2025, at the Dharma Bhakti Elderly Care Home KM 7 Palembang. After undergoing crossword puzzle therapy for one consecutive week, the four elderly participants showed changes in their MMSE scores at the final meeting: Mrs. L from 20 to 22, Mrs. M from 18 to 20, Mrs. A from 21 to 22, and Mrs. N from 22 to 23. Here was an improvement in cognitive function before and after crossword puzzle therapy was administered to the four participants. The application of this EBP is expected to add information about the provision of crossword puzzle therapy in the elderly with cognitive decline.

This research is entitled "Theology of Embrace: Perspectives of Indonesian Christian Pastors on Concern for Lesbian, Gay, Bisexual, and Transgender People." The focus of the research is directed at how pastors of the Indonesian Christian Church (HKI) understand and respond to the presence of the LGBT community within the congregation, as well as how the concept of embrace theology can be implemented in Church services. The background of this research arises from the persistence of stigma, discrimination, and rejection of LGBT people in the church environment, which impacts their alienation from fellowship. This research method uses a qualitative with a descriptive approach, the researcher interviewed 10 HKI pastors in 9 regions to explore their perspectives. The results show that 3 HKI pastors still hold conservative views regarding LGBT, viewing it as behavior that is contrary to the values ​​of Christian faith. There are also 7 pastors who are starting to open themselves to embracing LGBT people through a more humane and compassionate pastoral approach. The concept of embrace theology according to Miroslav Volf is a relevant theological offer for creating an inclusive church space, solidarity, and relationship restoration. This research is expected to contribute to the church, especially HKI, in formulating pastoral policies that are fair, relevant, and in line with the values ​​of Christ's love for all people without exception.

This study aims to analyze the influence of Customer Experience and sales promotions on repurchase intention of Nivea Men consumers in Medan City. The background of the study is based on the increasing competition in the men's skincare industry which demands effective marketing strategies to maintain consumer loyalty. The research method uses a quantitative approach with an associative research type. The research sample consisted of 96 respondents determined by purposive sampling technique. The results showed that Customer Experience has a positive and significant effect on repurchase intention, with the Sense indicator as the dominant factor. Sales promotions also proved to have a positive and significant effect, with promotion quality as the most influential indicator. Simultaneously, both variables have a significant effect on repurchase intention, with Exploratory Interest as the highest indicator, which confirms that positive experiences and quality promotions can encourage consumers to make repeat purchases while exploring other products from the same brand. The implications of this study emphasize the importance of strengthening the Relate dimension in Customer Experience, consistent promotion frequency at strategic moments, and product differentiation to strengthen consumer preferences.

This study aims to analyze the effect of product variation and store atmosphere on customer revisit intention at Kilat Kuphi, Jalan Garuda, Medan. A quantitative associative approach was applied by distributing questionnaires to 100 respondents, and the data were analyzed using inferential statistics with SPSS. The results show that both product variation and store atmosphere have a positive and significant influence, either partially or simultaneously, on revisit intention. Product tangibility and interior display emerged as dominant indicators in shaping positive customer experiences. These findings highlight that continuous innovation in product offerings and store atmosphere management is crucial for enhancing customer loyalty and ensuring business sustainability. Furthermore, the study emphasizes the importance of maintaining consistency in both product offerings and store ambiance to ensure that customers return. By focusing on these two key areas, businesses can foster long-term relationships with customers, increase brand loyalty, and ultimately enhance profitability. The implications of this study suggest that retailers, particularly in the competitive market of Medan, should prioritize not only product diversity but also the creation of a pleasant and immersive store environment to drive customer retention.

Exercise is an essential activity for maintaining physical fitness and has driven the growing demand for fitness supplements. Evolene, as one of the leading supplement brands in Indonesia, implements Omnichannel Marketing and Product Assortment strategies to expand its market reach. This study aims to analyze the influence of these two strategies on consumer purchase intention toward Evolene in Medan City. The research employed an associative quantitative approach with questionnaires as the primary instrument, and the data were analyzed using multiple linear regression with t-test, F-test, and coefficient of determination. The findings indicate that both Omnichannel Marketing and Product Assortment have a positive and significant effect on purchase intention, both partially and simultaneously, contributing 55% to purchase intention, while the remaining 45% is explained by other factors beyond this study. In conclusion, consumer purchase intention is largely determined by the consistency of omnichannel strategies and the diversity of product offerings. The practical implication suggests the need for enhanced synchronization of cross-channel marketing content and deeper product assortment development to address the diverse needs of consumers.

This study aims to analyze the influence of brand image, product quality, and price on consumer loyalty toward sports shoes among basketball athletes in Medan City. The research employed a quantitative approach with an associative design by distributing questionnaires to 78 respondents. The results indicate that brand image has no significant effect on consumer loyalty, while product quality and price show a positive influence. Simultaneously, the three variables contribute to the formation of consumer loyalty, particularly through usage satisfaction, repurchase intention, and recommendations to others. These findings highlight the importance of product quality and competitive pricing as the main factors in building consumer loyalty in the sports shoe market. This research provides insights for athletic shoe manufacturers to focus more on improving product quality and competitive pricing to maintain and expand market share among athletes. It also shows that while brand image can influence consumer perceptions, quality and price are more dominant in building long-term relationships with consumers in the athletic shoe industry.