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The behavior of digital wallet users in Indonesia depends on individual preferences, user habits, and other factors. Consumers' decisions in using digital finance applications are influenced by various factors, including digital marketing, the quality of electronic services and the brand image of the digital finance applications they use. This research aims to determine the influence of digital marketing, electronic service quality and brand image on consumer decisions to use the OVO application in the Jabodetabek area. The method used in this research is a quantitative method that is associative. Data was collected using a questionnaire distributed via Google Form to 155 respondents who used the OVO application. The sampling technique uses purposive sampling. Data processing in this research used the IBM Statistical Package for the Social Sciences (SPSS) ver.25. Based on the results of hypothesis testing, it shows that: (1) digital marketing variables have a positive and significant effect on consumer decisions to use the OVO application (2) electronic service quality variables have a positive and significant effect on consumer decisions to use the OVO application (3) brand image variables have a positive and significant effect on consumer decisions to use the OVO application and (4) digital marketing variables, electronic service quality and brand image together have a significant influence on consumer decisions to use the OVO application.    

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.      

Based on interviews and analysis, the management of Super Chicken Noodle Eatery conducts comprehensive production cost calculations in determining the selling price. They consider various factors, including raw material costs, labor costs, and factory overhead costs. Additionally, they also take into account external market conditions, such as competitor prices, the level of competition, and consumer preferences. By considering these various factors, the management strives to establish competitive selling prices in the market. However, they face several challenges in the pricing process. One of the main challenges is the unstable fluctuations in raw material prices, which can significantly impact production costs. Additionally, the high level of competition in the local market is also a factor to be considered. Furthermore, the management also struggles with adjusting prices to changes in consumer preferences. Another challenge faced is the increasing factory overhead costs that tend to rise over time. This demands careful and flexible analysis from the management in determining selling prices that remain competitive in the market. Through a comprehensive approach in calculating production costs and considering external factors, the management of Super Chicken Noodle Eatery strives to achieve competitive selling prices in the market while still maintaining profitability.

This research aims to develop takoyaki by substituting wheat flour using white sweet potato flour (Ipomea Batatas Linneas) and adding powdered creamer.  White sweet potatoes were chosen for their high nutritional content and ability to improve texture and taste. Apart from that, processing white sweet potatoes into flour can extend the shelf life and increase the economic value of local agricultural products. The addition of powdered creamer can produce takoyaki with a softer texture and provides a creamy touch which increases the appeal of the final product. Organoleptic tests were carried out on 40 panelists to assess the criteria for shape, color (outside and inside), aroma, texture, taste and overall preference for whether it was well received by consumers. The research results showed that the proportion of 90% wheat flour and 10% white sweet potato flour produced the best quality takoyaki based on organoleptic test scores.  Apart from that, takoyaki products with a proportion of wheat flour and white sweet potato flour with the addition of powdered creamer contain 12.85% protein, 4.03% fat, 41.05% carbohydrates which have a high fiber content compared to conventional takoyaki. The cost of raw materials for takoyaki with the proportion of wheat flour and white sweet potato flour (Ipomea Batatas Linneas) is Rp. 40,365. The selling price of Takoyaki with a proportion of wheat flour and white sweet potato flour (Ipomea Batatas Linneas) is 19,000/portion.  

This study aims to analyze the characteristics and behavior of visitors to Lippo Cikarang Mall, focusing on demographics, shopping preferences, and satisfaction levels with the facilities and services provided. Efforts to increase the volume of visitors to find out: the number of visitor respondents, the number of respondents who filled out the questionnaire and the statistics of the crowd of visitors. Data was collected through a survey involving 70 respondents who were randomly selected in various areas of the mall. Descriptive statistical analysis is used to describe visitor profiles, while inferential analysis is applied to identify factors that affect customer satisfaction. The results of the study show that the majority of visitors are in the age group of 15-55 years old with an upper-middle-income income. Shopping preferences are more dominant on fashion and food products. The level of visitor satisfaction is high, especially regarding cleanliness, safety, and tenant variety, but there are complaints related to limited parking spaces. This finding provides valuable insights for the management of Lippo Cikarang Mall in formulating strategies to improve services and a better shopping experience for visitors

This research aims to optimize multimodal gender literacy skills through an innovative approach in digital learning transformation. This research was conducted in high schools involving students from various gender backgrounds. The research method used is a qualitative method with a descriptive approach. Data were collected through multimodal literacy skills tests, classroom observations, and interviews with students and teachers. The results of the study show that innovative approaches in digital learning transformation significantly improve students' multimodal literacy skills. In addition, this approach also helps reduce the gender gap in multimodal literacy, by providing equal opportunities for male and female students to thrive. From the results of the study obtained from women's data, 65% of female respondents showed a high preference for activities involving text and images, while 70% of male respondents preferred activities involving audio and video. Based on the results of the research, it was concluded that using an innovative approach can optimize multimodal gender literacy skills.

Generation Z is a generation that was born and developed along with the development of digital technology. Generation Z has unique preferences in online shopping with a tendency to choose convenience and affordability. This creates challenges and opportunities for e-commerce players. This research aims to analyze Generation Z's satisfaction with e-commerce services. The research was conducted using a qualitative descriptive approach. Data comes from search results on various digital bases and related official publications. The research results show that Generation Z pays attention to affordable prices as well as high ease of access, product quality, lots of discounts, varied payment method choices, guarantees and speed of delivery. Apart from that, satisfaction with service for a product for Generation Z from e-commerce is obtained because of the efficiency and practicality when shopping offered by e-commerce. With all the convenience provided, as well as efficiency and time effectiveness, e-commerce is considered the right solution in finding needs for Generation Z. Therefore, it is not surprising that more and more platforms are emerging that are used to facilitate the purchase and sale of products or services via the internet. This e-commerce trend has also caused several shops to lose competition and close. This shows that e-commerce is an option for Generation Z, and they are satisfied with the service and convenience provided.

The behavior of digital wallet users in Indonesia depends on individual preferences, user habits, and other factors. Consumers' decisions in using digital finance applications are influenced by various factors, including digital marketing, the quality of electronic services and the brand image of the digital finance applications they use. This research aims to determine the influence of digital marketing, electronic service quality and brand image on consumer decisions to use the OVO application in the Jabodetabek area. The method used in this research is a quantitative method that is associative. Data was collected using a questionnaire distributed via Google Form to 155 respondents who used the OVO application. The sampling technique uses purposive sampling. Data processing in this research used the IBM Statistical Package for the Social Sciences (SPSS) ver.25. Based on the results of hypothesis testing, it shows that: (1) digital marketing variables have a positive and significant effect on consumer decisions to use the OVO application (2) electronic service quality variables have a positive and significant effect on consumer decisions to use the OVO application (3) brand image variables have a positive and significant effect on consumer decisions to use the OVO application and (4) digital marketing variables, electronic service quality and brand image together have a significant influence on consumer decisions to use the OVO application.    

This research aims to analyze the changes in digital consumer behavior in the context of e-commerce business until 2024. Through a qualitative approach with a focus on literature studies, the analysis identifies factors that influence changes in digital consumer behavior, including increased online shopping activities, shifting purchasing preferences, the use of mobile devices, digital payment trends, data security and privacy, and the influence of social, cultural, and new technological factors. The analysis shows that consumers are increasingly demanding better user experience, flexibility in payment methods, and guaranteed data security and privacy. Meanwhile, new technologies such as artificial intelligence and collaboration with influencers also play an important role in influencing consumer behavior. Thus, the proposed suggestions include improving user experience, flexibility in payment methods, investment in new technologies, collaboration with influencers, and prioritizing data security and privacy. It is hoped that the results of this study can help e-commerce businesses to better understand the changes in digital consumer behavior and develop effective strategies in dealing with them.    

This research was conducted at Fairfield by Marriott Surabaya in February – June 2024. The focus of this research was to determine the quality of sweet bread. This research uses theories from experts who study sweet bread, sweet bread quality, and organoleptic tests. The method used in this research is a quantitative method with a descriptive approach, using observation techniques with organoleptic tests in terms of volume, crust color, crust texture, pores, moisture, shape, aroma, taste, and level of preference and documentation in the form of a standard recipe. , the process of making and serving sweet bread. The data collection technique used was organoleptic test sheets and documentation, data analysis used was percentage.  The final results of this research show that product quality in terms of volume, 60% of panelists chose to expand 3 times. crust color, as many as 54% of panelists chose brownish yellow, crust texture as many as 60% of panelists chose thin & dry, pores, as many as 40% of panelists chose quite small and uneven, humidity as much as 80% of panelists chose quite moist, the highest form of assessment in the roti boy variant was 73% of the panelists, the highest taste of the roti boy variant was 73% of the panelists, the highest aroma of the shredded variant was 77% of the panelists, and the highest level of preference for the cheese variant was 50% of the panelists. Improvements can be made through the quality of ingredients, manufacturing processes and storage of sweet bread.

The behavior of digital wallet users in Indonesia depends on individual preferences, user habits, and other factors. Consumers' decisions in using digital finance applications are influenced by various factors, including digital marketing, the quality of electronic services and the brand image of the digital finance applications they use. This research aims to determine the influence of digital marketing, electronic service quality and brand image on consumer decisions to use the OVO application in the Jabodetabek area. The method used in this research is a quantitative method that is associative. Data was collected using a questionnaire distributed via Google Form to 155 respondents who used the OVO application. The sampling technique uses purposive sampling. Data processing in this research used the IBM Statistical Package for the Social Sciences (SPSS) ver.25. Based on the results of hypothesis testing, it shows that: (1) digital marketing variables have a positive and significant effect on consumer decisions to use the OVO application (2) electronic service quality variables have a positive and significant effect on consumer decisions to use the OVO application (3) brand image variables have a positive and significant effect on consumer decisions to use the OVO application and (4) digital marketing variables, electronic service quality and brand image together have a significant influence on consumer decisions to use the OVO application.      

The issue of plastic waste in Indonesia has reached alarming levels with annual production reaching 64 million tons, the majority of which ends up in the oceans, making Indonesia the second largest contributor to global marine plastic pollution after China. Increasing awareness and reducing daily waste generation are crucial to protecting the environment from the serious impacts of plastic's slow decomposition. This research employed accidental sampling with 20 to 30 respondents to investigate the influence of green marketing and green consumerism on purchasing decisions of environmentally friendly products. Data analysis included data exploration to identify patterns and trends, and Ordinary Least Squares (OLS) regression testing to evaluate the linear relationship between independent variables (green marketing and green consumerism) and the dependent variable (purchase decision). The results of multiple linear regression analysis indicate that the Green Consumerism variable (X2) has a positive regression coefficient of 0.260, although it is not statistically significant (p = 0.148), suggesting that consumer adoption of environmentally friendly behavior marginally contributes to purchasing decisions of environmentally friendly products. However, the low Adjusted R Square (0.031) indicates that the model only explains approximately 3.1% of the variability in purchase decisions. Therefore, companies need to consider other factors such as price and product quality, and integrate more holistic marketing strategies to enhance consumer preference for environmentally friendly products. Further research using more sensitive analytical methods could provide deeper insights to support more effective decision-making in dynamic markets.

The application of the VARK (Visual, Auditory, Reading/Writing, Kinesthetic) model in classroom management is a strategy that can offer a more inclusive and effective approach to increasing student achievement. This research aims to explore how the use of the VARK model can improve students' learning experiences and academic performance. The research method used is a literature study, involving analysis of various relevant sources regarding the VARK concept and its application in education. The research results show that by understanding various learning preferences, educators can design learning experiences that better suit students' individual needs. Through the application of various learning strategies, such as the use of pictures and diagrams for visual students, group discussions for auditory students, reading and writing assignments for students who prefer to learn through text, as well as practical activities or experiments for kinesthetic students, students can be more involved in learning and gain a deeper understanding. This research also emphasizes the importance of flexibility in teaching, adapting to changes in student learning preferences, and evaluating the effectiveness of the learning strategies used. Although the VARK model has the advantage of providing guidance for inclusive teaching, it is important to remember that students' learning preferences may change and that various factors also influence their academic performance.

In the midst of internet advancement, the presence of marketplaces brings many positive impacts. Local marketplace users are predominantly coming from Generation Z, and the majority of ITS students, as observed during this research, is part of the group. The purpose of this study is to identify the most favorite marketplace and the factors influencing the preference of these favorite marketplaces among ITS students. The preference factors are based on 13 factors that affect shopping behavior. The method employed is a survey-descriptive using 55 respondents in answering the questionnaire. The research results indicate that advertising and communication, certification and security, and warranty are the three factors with the highest urgency in choosing a favorite local market. Additionally, discount, website, and review and complain are the three factors with the lowest urgency. This study reveals that consumers or users prioritize the value offered by marketplaces over factors such as price and discounts.    

This study aims to identify the length of storage and consumer acceptance of complementary foods, namely chili sauce matah which has been given a percentage of mayonnaise as much as 10%, 20% and 30%. And this fusion food chili sauce is called mayo-matah. This research uses a quantitative approach with a survey method. This research was conducted at Kitcheroo Café. The samples of this study were 4 Culinary Education Expert Panelists and 30 Kitcheroo Cafe Customers using the data statistical analysis method, namely the Friedman test. The Friedmen test is used because the data in this study are categorical and it is more appropriate to use non-parametric statistical tests. seen all aspects (lemongrass aroma, citrus leaf aroma, creamy texture, acidity level and spiciness level) and aspects of the level of preference for consumer acceptance. The results of the validation test stated that there was an influence on the creamy texture aspect and the level of spiciness in the mayo-matah sauce which was given a percentage of mayonnaise as much as 10%, 20%, and 30%.    

This research explores the role of leadership styles in managing power and conflict in the university environment. We employed a qualitative approach by interviewing 25 respondents from various faculties. The results indicate two categories of leadership based on Least Preference Co-worker (LPC) scores, namely High LPC person and Low LPC person. Transformational and transactional leadership styles significantly moderate power dynamics and manage conflict. Organizational factors such as structure, policies, and culture also play a crucial role in power dynamics and conflict management. In conclusion, it is essential to enhance awareness and training for university leaders to implement effective leadership approaches and improve organizational factors to create an environment conducive to collaboration and constructive conflict resolution.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Globalization has affected various aspects of modern society, one of which is the citizenship identity of young people. The influence of globalization on young people's citizenship identity is a major concern in the life of the nation today. Citizenship identity is an important thing for a citizen. Therefore, this study aims to analyze how globalization affects young people's citizenship identity. The influence of globalization can be seen in young people's lifestyle, consumption and cultural preferences. In the context of citizenship identity, globalization can challenge the clash between local and global identities, raising questions about their loyalty to their home country. The research methods used included a literature. The results of the analysis show that globalization has caused changes in young people's mindsets, values, and citizenship identities. The process of globalization has opened up young people's access to information, cultures and experiences from different parts of the world that change the way they see themselves as citizens. This research provides insights into the dynamics of citizenship identity in the era of globalization in order to promote active and responsible citizenship.

This study investigates the benefits of augmented reality (AR) in the tourism industry and its impact on data security. The background of the research highlights that information technology is becoming increasingly important in the tourism industry, with augmented reality (AR) being a major focus for enhancing visitor experiences. In this context, concerns about user data protection arise since AR applications may require personal information such as user location and travel preferences. A comparative research method was used to compare two popular augmented reality (AR) applications: Smartify, Arts and Culture, Zome, Augmented Reality, Maps AR, Guideo, and AR Trial. The results indicate that most applications have adequate data security policies, including data transfer encryption and user control over their data. Zome was found to be the best in terms of data security and user privacy, scoring 90% in the assessment. This research underscores the importance of using AR applications to maintain data security and user privacy in the tourism industry and suggests further research to learn more about the data privacy practices of AR applications.

The franchise business trend is growing rapidly, including in the iced tea trade. One of them that is currently viral is the Solo iced tea franchise business. This research examines the widespread trading of solo iced tea franchises from the field and habitus perspective of Pierre Boudieu. In this research, researchers used a qualitative and descriptive approach about the rise of the Solo Ice Tea Business. The author uses case study research with literature study and in-depth interviews. Habitus' perspective shows that people's consumption habits and preferences for local products contribute to the popularity and growth of this franchise. The development of the Es Teh Solo franchise is strongly influenced by the interaction between social structure (Field) and individual disposition (Habitus). The combination of economic, social and cultural capital is the key to success in a competitive market.