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Aji Pratama; Rauly Sijabat; Ratih Hesty Utami Puspita

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to analyze the impact of service quality and hotel facilities on visiting intention, with visitor satisfaction as an intervening variable, using the SEM AMOS application. The case study was conducted on guests at UP Peak Hotel Semarang. The research method used is path analysis and the Sobel test to examine the mediation effect. The results show that service quality has a positive impact on visitor satisfaction, but this impact is not significant. In contrast, hotel facilities have a positive and significant impact on visitor satisfaction. Furthermore, visitor satisfaction was found to have a negative and insignificant impact on visiting intention. Path analysis also shows that service quality does not have a significant direct impact on visiting intention, but facilities do have a positive and significant impact. The Sobel test indicates that visitor satisfaction acts as an intervening variable between service quality and facilities with visiting intention.

Siti Fatikhatus Sya’adah

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2024 Lembaga Pengembangan Kinerja Dosen

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

Robiyatul Adawiyah; Yeni Nuraeni

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the influence of media exposure and information quality of the Instagram account @bogoreatery on followers' interest in culinary tourism. In today's digital era, social media such as Instagram plays an important role as a source of information and in shaping people's interests and preferences, especially in the context of culinary tourism. Media exposure and information quality are important factors that can influence a person's interest. This study will examine the Instagram account @bogoreatery by making Instagram followers @bogoreatery as the subjects in this study. This study uses a quantitative approach and the theory used as the basis for this study is the Media Richness Theory. The sampling technique used is purposive sampling with a total of 400 respondents calculated using the Slovin formula. The results of the study indicate that there is an influence between media exposure and the quality of information on the Instagram account @bogoeatery on the interest of followers in culinary tourism with an influence of 48.8%, while the rest is influenced by other factors outside the variables studied.

Yusnateti Yusnateti; Rian Surenda

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The discovery of phenomena related to visitor experiences regarding Generation Z's interest in returning to the Linggai Park tourist attraction is the main reasons for conducting this research. The goals of the research is to analyze how interest in returning to visit is influenced by the visitor's experience. A survey method combined with a causal associative quantitative methodology is used in this kind of research to investigate cause and effect. The population is generation Z visitors to the Linggai Park tourist attraction. 337 respondents in all were selected for this study utilizing the purposive sampling approach, a non-probability sampling methodology.. The questionnaire employed as a data collection instrument is evaluated for validity and reliability using the Likert scale. SPSS 20.00 and Smart PLS 3.0 were utilized to handle research data. This research indicate that the outcomes of visitor experiences have a significant influence on Generation Z's interest in returning to the Linggai Park tourist attraction.

Dewi Mardian; Eko Prasetyo

Akuntansi dan Ekonomi Pajak: Perspektif Global 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to examine the influence of the variables tax knowledge, self-efficacy, motivation, and learning effectiveness on accounting students' interest in pursuing a career in the field of taxation. This research uses quantitative methods with data sources from primary data in the form of distributing questionnaires which have been answered by all respondents and the results will be analyzed with the help of the Statistical Package of Social Science (SPSS) version 29 as a test tool. The population in this study were accounting students at Kahuripan Kediri University Class of 2020-2022. The sample used in this research was 65 students using the purposive sampling method and the Slovin formula. The data analysis method used in this research is multiple linear regression analysis. The results of the research show that the independent variables tax knowledge, self-efficacy, and learning effectiveness have a significant effect on the dependent variable, namely accounting students' interest in pursuing a career in taxation, while the independent variable motivation has no significant effect on the dependent variable, namely accounting students' interest in pursuing a career in taxation.

Mahdi Hidayatullah; Hastin Umi Anisah

Jurnal Kajian dan Penalaran Ilmu Manajemen 2024 CV. Aksara Global Akademia

Penelitian ini mengeksplorasi adaptasi pasar terhadap tren makanan viral yang awalnya populer di Jawa dan kemudian diadopsi oleh usaha kecil di Banjarmasin, Kalimantan Selatan. Fenomena adopsi tren yang tertunda ini menghadirkan peluang bisnis bagi pengusaha kuliner lokal yang ingin menarik konsumen dengan produk yang telah terbukti laris di pasar. Pendekatan studi kasus kualitatif digunakan untuk menyelidiki faktor-faktor yang memengaruhi adaptasi pasar, strategi bisnis yang diterapkan, serta tantangan yang dihadapi dalam mengadopsi tren viral tersebut. Data dikumpulkan melalui wawancara mendalam dengan pemilik usaha kuliner di Banjarmasin, observasi lapangan untuk memahami perilaku konsumen, serta analisis dokumen dan media sosial untuk melacak penyebaran tren. Temuan menunjukkan bahwa adaptasi terhadap tren dipengaruhi oleh keterlambatan informasi, preferensi konsumen lokal, dan modal sosial. Para pengusaha lokal melihat keterlambatan ini sebagai peluang untuk mengurangi risiko investasi, meskipun tantangan tetap ada dalam hal orisinalitas produk dan mempertahankan minat konsumen.

Herman Jufri Andi; Zainurrahman Zainurrahman; Faizil Muqoddas; Lukluk Ibana; Syaiful Bahri

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2024 Universitas Palan

Development Module is the process of creating or refining an educational module. This module can consist of lesson materials, study guides, or learning packages designed to achieve specific learning objectives. A good learning module is usually organized systematically, refers to competency standards, and uses various engaging learning media. This research uses the Research and Development (R&D) method conducted at SMA Darun Najah.The purpose of the research is to increase students' interest in learning. The research results show that the PjBL-based module can enhance students' interest in learning. This was determined by giving a questionnaire to students containing several questions, and the students' responses indicated that the module could boost their enthusiasm for learning.

Tilman Eldon; Arvin Daffa Naufal; Misael Bistok Ricardo; Zulfan Zidni Ilhama; Enggal Aryadwika +1 more

Jurnal Kendali Teknik dan Sains 2024 International Forum of Researchers and Lecturers

Technology in this modern era has an important role in the running of a business activity. One of the applications of technology that we often find is the use of advertisements with brand ambassadors to increase consumer interest in buying products. Tokopedia is one of the leading e-commerce companies in Indonesia that implements promotional strategies with advertisements using brand ambassadors to increase consumer buying interest on their platform. Blackpink, one of the biggest names in Korea, was appointed by Tokopedia to be one of their brand ambassadors in 2021. When these brand ambassadors succeed in attracting the attention of consumers, it will indirectly increase consumer buying interest. Therefore, the researcher intends to find the significance between Blackpink's role as a brand ambassador in Tokopedia advertisements and purchase intention on the Tokopedia platform. The data analysis method used is Simple Linear Regression using the SPSS version 25 program. Based on the results of data analysis, a correlation or relationship value (R) of 0.548 (54.8%) is obtained, this value indicates that the correlation or relationship between advertising and interest is a fairly strong relationship. The results of hypothesis testing and it is known that tcount > ttable, which is 2.761 > 1.987. Thus, Tokopedia advertisements featuring Blackpink as brand ambassadors significantly influence buying interest in the Tokopedia platform.    

Siprianus Se’e; Berty Sadipun; Feliks Welu; Agnes Anjelita Sero

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

This PKM aims to recognize children's talents and interests from an early age as the first step in developing the potential of students at SD Madrasah Ibtidaiyah Negeri 1 Ende. This PKM background focuses on the importance of identifying children's self-potential at elementary school age to help them develop skills and interests that match their respective talents. The methods used in this PKM are interactive presentations, games, and group discussions, interest and aptitude tests. The results of this PKM show that most students have a tendency in certain fields such as art, sports, and science, but not all of their potential can be optimized. Some of the influencing factors are the lack of facilitation and understanding of parents and teachers in detecting and directing children's interests and talents. In conclusion, the introduction and mapping of children's talents and interests needs to be done from an early age to provide more appropriate direction in the development of pesert potential

Sunariatus Solehah; Herman Jufri Andi; Luaini Luaini; Syaiful Bahri; Moh Syamsul

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2024 Universitas Palan

The purpose of this research is to describe the results and learning interest of students by applying the Discovery Learning model. This shows an improvement in student learning outcomes with the application of Discovery Learning. This improvement is because students have started to understand the material that has been learned using the Discovery Learning model in phase E. while the data analysis used descriptive methods with the success of student learning activities. And the results of the data analysis showed that the improvement in learning outcomes for class X students at SMAS Islam Darunnajah Sumenep with Discovery Learning on the topic of quantities and units increased from 55% in cycle 1 to 85% in cycle 2, with an overall improvement of 30% between the two cycles. The improvement in learning outcomes indicates that the implemented Discovery Learning can be enjoyable and make students interested and engaged in the learning process.

Nili Ariani; Maulida Sari; Hafizah Nuraini Ghani; Abdul Aziz

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

This study aims to develop and design Media based on Educational Games Wordwall and Educaplay on fiqh muamalah material class IX MTs Hidayatul Muhajirin. In order to increase the learning interest of ninth grade students at MTs Hidayatul Muhajirin. The method used is development research (R&D) with the ADDIE model, which includes five stages: analysis, design, development, implementation, and evaluation. The research subjects consisted of 26 ninth grade students of MTs Hidayatul Muhajirin. Data was collected through Google Form after the use of the media, as well as feedback regarding students' learning experience. The results showed that the use of this educational game significantly increased students' interest in learning. The average score of students' interest in learning before the use of the media was 60, which increased to 92 after implementation. In addition, students showed higher enthusiasm for learning and actively participated in class activities. This study concludes that educational game-based learning media can be an effective alternative in increasing students' interest in learning. It is hoped that the results of this study can make a positive contribution to the learning process at MTs Hidayatul Muhajirin and become a reference for further learning media development.

Nadiya Rahmadina; Marsofiyati Marsofiyati

Concept: Journal of Social Humanities and Education 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study aims to investigate the influence of gadget use and self-regulated learning on the learning interest of students majoring in Office Administration Education who take Web Design courses. Through a quantitative approach, data was collected from odd semester students in the 2023/2024 academic year using a validated questionnaire. The results of multiple linear regression analysis show that gadget use and self-regulated learning significantly affect learning interest, with a coefficient of determination (R²) of 0.65, which means 65% of the variation in learning interest can be explained by these two variables. Hypothesis testing showed an F-statistic value of 24.56 (df = 2, sig < 0.01), confirming a significant influence between the independent variables and study interest. The results of this study indicate that gadget usage and self-regulated learning have a significant positive influence on the learning interest of students majoring in office administration majoring in web design.

Imel Ahmarita Meliana; Marsofiyati Marsofiyati

Concept: Journal of Social Humanities and Education 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study aims to see the influence  of microteaching and peer support on students' interest in becoming teachers in Office Administration Education students of the State University of Jakarta 2022. The research approach used is quantitative through surveys with online questionnaire distribution. Data processing uses  the Statistical Package for Social Sciences (SPSS) application. From the test results, it was found that partially microteaching directly affected students' interest in becoming teachers, this was evidenced by a significant value of 0.025. In addition, partially, peer support did not affect students' interest in the teaching profession, this was evidenced by a significant value of 0.268. Meanwhile, simultaneously microteaching and peer support did not simultaneously affect interest in becoming a teacher, this was evidenced by a significant value of 0.078. In addition, the results were also strengthened by the results of the determination coefficient test which showed that the two independent variables only explained 14.3% of the dependent variables.

Sri Rahayu; Nunuk Supraptini; Dian Anggraini; Risqi Fajar Ramadhan; Aditya Fulvian Mahatma

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The Indonesian region has a wealth of natural and cultural resources that provide large capital for the tourism sector. Tourism is one of the creative economies that is currently in the development stage. New Celosia Bandungan is one of the tourist destinations that has high appeal in the Bandungan area, Central Java. This research aims to analyze strengths, weaknesses, opportunities, and threats (SWOT) as well as policy analysis that can be carried out to develop tourist attractions owned by New Celosia as a tourist destination. The method used in this research is a qualitative approach with data collection through field observations, interviews with informants, and documentation. The analysis results show that New Celosia has several strengths, such as affordable ticket prices, attractive photo spots, and complete facilities. However, weaknesses were also found, such as non-functioning rides and relatively expensive food prices. Regarding opportunities, the strategic location and increasing tourism demand provide potential for further development. On the other hand, threats such as competition with other tourist attractions and extreme weather must also be anticipated. Based on this SWOT analysis, it is recommended that New Celosia Tourism improve the management of facilities and services, as well as take advantage of existing development opportunities to increase visiting interest and competitiveness in the tourism industry.

Ari Mardhiyan; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Advantage and Consumer Interest simultaneously have a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. Competitive Advantage partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture, and Consumer Interest partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture.

David Leo Fernando S; Nisma Simorangkir; Raikhapoor Raikhapoor; Lustani Samosir; Damayanti Nababan

Jurnal Budi Pekerti Agama Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to determine the extent of the influence of PAK teacher guidance on the interest in learning Christian Religious Education and Character Education of class X students of SMK Negeri 1 Sigumpar in the 2024/2025 Academic Year. With the hypothesis that there is a positive influence of PAK teacher guidance on the interest in learning Christian Religious Education and Character Education of class X students of SMK Negeri 1 Sigumpar in the 2024/2025 Academic Year. Using a descriptive quantitative research method. The population of all students of class X SMK Negeri 1 Sigumpar in the 2024/2025 Academic Year who are Protestant Christians is 50 people. This study is a population study. The research instrument is a closed questionnaire. The results of data analysis obtained: a) The rcount value = 0.871 indicates a positive relationship and a very strong level of relationship in the interval 0.800 - 1.00 between PAK teacher guidance and students' interest in learning Christian Religious Education and Character Education. b) The determination test found that the influence was 75.86%. The study concluded that there was a positive influence of PAK teacher guidance on the interest in learning Christian Religious Education and Character Education of class X students of SMK Negeri 1 Sigumpar in the 2024/2025 Academic Year.

Rd. Funny Mustikasari Elita; Ira Mirawati; Muhammad Fauzan Chaidir

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This research aims to determine whether there is an influence of Expertise, Trustworthiness, and Attractiveness (credibility) of Nagita Slavina and Rayyanza, both simultaneously and partially, as brand ambassadors on the purchase intention of followers of the Instagram account @cessa.official. The research utilizes the Source Credibility Theory proposed by Carl Hovland, Janis, and Kelly in 1953. A quantitative method was employed by distributing a questionnaire via Google Forms to 68 research samples online. The results of this study show that the credibility of Nagita Slavina and Rayyanza as brand ambassadors, which includes Expertise, Trustworthiness, and Attractiveness, has a significant influence, both simultaneously and partially, on the purchase intention of Cessa Essential Oil Roll On among the followers of @cessa.official.  

Amelia Amelia; Deswalantri Deswalantri; Mustafa Mustafa; Ulva Rahmi

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Researchers found in the field, students lacked focus in learning because the learning process was still teacher-centered, students played around and told stories while the teacher was explaining, students lacked the courage to ask questions and express opinions, there were still students who were late for class. during PAI subjects. So the problem discussed in this research is the relationship between educational interactions and students' interest in learning at SMK N 1 Kinali. The aim of this research is to find out how much educational interaction has a relationship with students' interest in learning at SMK N 1 Kinali. This research method is a correlation method with a quantitative descriptive approach. The population in this study was all class X students, totaling 413 students. Determining the number of samples used a random sampling technique using the Slovin formula, so that the sample obtained was 80 class X students. The data collection technique in this research was using a questionnaire technique. Before testing the hypothesis, the researcher first carried out prerequisite tests in the form of normality tests and linearity tests. Then continue with the hypothesis test using the product moment correlation test. The results of the research show that there is a relationship between educational interactions and the interest in learning of class X students in PAI subjects at SMK N 1 Kinali. The relationship between the two variables is classified as sufficient with a correlation value of 0.661. These results show that (0.661) > (0.219). So it was rejected and accepted, so it can be interpreted that there is a relationship between educational interactions and the interest in learning of class X students in PAI subjects at SMK N 1 Kinali.    

Erni Ropidianti Sianturi; Sabar Rudi Sitompul; Limmarten Simatupang; Raikhapoor Raikhapoor; Eduward Hottua Hutabarat

Jurnal Budi Pekerti Agama Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The purpose of this study was to determine the positive and significant influence of teacher creativity on the interest in learning PAK of class X students of SMK Swasta Persiapan Pematang Siantar in the academic year 2024/2025. The method used in this study is a quantitative method with inferential descriptive statistics. The population was 130 class X students of SMK Swasta Persiapan Pematang Siantar and a sample of 40 people was determined using a random sampling technique. Data were collected using a positive closed questionnaire of 35 items. The results of the data analysis show that there is a positive and significant influence between the Creativity of Christian Religious Education teachers on the Learning Interests of class X students of SMK Swasta Persiapan Pematang Siantar Academic Year 2024/2025, as evidenced by the following data analysis: 1) Analysis requirements test: a) positive influence test obtained rxy value = 0.551> rtable ( = 0.05, n = 40) = 0.312 thus it is known that there is a positive influence between variable X and variable Y. b) Significant relationship test obtained tcount value = 4.072> ttable ( = 0.05, dk = n-2 = 38) = 2.021 thus there is a significant relationship between variable X and variable Y. 2) Influence test: a) Regression equation test, obtained regression equation Y ̂="25.127" + 0.912X. b) Regression determination coefficient test (r2) = 30.4%. 3) Hypothesis testing using the F test obtained Fcount > Ftable, namely 16.581 > 4.08. Thus Ha is accepted and H0 is rejected.

Roro Fatikhin; Nuari Anisa Sivi; Wafiq Abdulloh

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to analyze congregants’ interest in Islamic study sessions at Al-Ikhlas Mosque using a descriptive qualitative approach. Islamic study sessions play an essential role in enhancing religious understanding, character development, and social cohesion within the Muslim community. However, attendance levels tend to fluctuate due to various influencing factors. Data were collected through observations, interviews, and documentation to explore the perceptions, motivations, and experiences of the congregants. The findings reveal that congregants’ interest is shaped by several key factors, including the study theme, the lecturer’s delivery method, the timing of the sessions, mosque facilities, spiritual needs, and social encouragement from the surrounding community. Based on field data, congregants’ interest can be categorized into three levels: high, moderate, and low. This research is expected to assist mosque administrators in optimizing the implementation of Islamic study sessions by adjusting themes, selecting appropriate lecturers, and improving facility convenience.