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Jago Coffee is a retail business in the coffee shop industry that adopts the idea of Cafe on Wheels, a new idea in coffee sales. Yoshua Tanu, the owner of Coffee Jago, plans to do a rebranding in 2022. In addition to changes to the idea and design of the Jago Coffee electric wagon bicycle, customers can now order their drinks easily through this special app. The concept of a coffee shop around, which allows consumers to enjoy quality coffee at affordable prices, is very attractive and consumer in demand. The aim of the research is to identify and analyze the influence of brand image and price simultaneously on the interest of consumers to buy Jago coffee in South Jakarta. Using the questionnaire method for data collection as well as data processing using SPPS version 26 and its method of analysis is quantitative analysis, which is the method of statistical analysis. It is then known that brand image and price have a significant influence on buying interest. This research provides valuable insights for companies to optimize their marketing strategies by paying attention to brand image and price as key factors affecting consumer purchasing interests.

The purpose of this study is to evaluate (1) the impact of product quality on customer satisfaction, (2) the contribution of service quality to customer satisfaction, and (3) the effect of price on customer satisfaction. This study uses a quantitative approach with participants consisting of customers who have made purchases and visited Sido Mulyo Building Store in Yogyakarta, totaling 90 selected respondents based on the calculation by Hair et al. (2010). Data were analyzed using multiple linear regression with the IBM SPSS Statistic 22 analysis tool. The findings of this study indicate that (1) product quality has a positive and significant contribution to customer satisfaction at Sido Mulyo Building Store Yogyakarta, (2) service quality also has a meaningful and significant impact on customer satisfaction at Sido Mulyo Building Store Yogyakarta, and (3) price has a positive and significant effect on customer satisfaction at Sido Mulyo Building Store Yogyakarta.

This research was carried out at UD. Alame Mandailing Rozi Nasution in Kotasiantar, Panyabungan District, Mandailing Natal Regency with the aim of finding out the effect of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. To achieve the objectives, research was conducted using a sample of 96 people. The research method uses quantitative by describing data using accidental sampling techniques.  The research analysis is an analysis of validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R square test (with the help of the SPSS Version 21 program). The results of this research indicate that there is an influence of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.791 and R Square = 0.626 means that product quality is able to explain the dependent variable or consumer satisfaction of 0.626 × 100% = 62.6% while Another 35.4% is explained by other variables. Based on the research results, it can be concluded that product quality has a positive and significant effect on consumer satisfaction with a value of tcount > ttable (12.535 > 1.664). And product quality has a strong relationship with consumer satisfaction of 0.791.

This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.

This research aims to determine whether the variables of brand credibility, islamic advertising, and consumer preferences have an effect on the purchasing interest of Raudhah Scarf Kudus consumers, both partially and simultaneously. This research is a field study with a quantitative approach. The population used is the community of Kudus City. The sample size taken is 100 respondents. The results of the data analysis indicate that: 1) brand credibility does not affect consumer purchase interest, as shown by the t value of 0.258 < t table 1.98498. 2) islamic advertising has an effect on consumer purchase interest with a t value of 2.429 > t table 1.98498. 3) consumer preference influences consumer purchase interest with a t value of 5.820 > t table 1.98498. 4) brand credibility, islamic advertising, and consumer preference collectively influence consumer purchase interest with an f value of 69.443 > 2.70. The result of the adjusted R square is 0.675 or 67.5%. It can be concluded that the purchasing interest of Raudhah Scarf Kudus consumers is influenced by brand credibility, islamic advertising, and consumer preferences by 67.5%. Therefore, there are still 32.5% of other variables that can affect consumer purchasing interest.

Pengabdian masyarakat ini bertujuan untuk memberikan edukasi dan pemahaman kepada masyarakat Desa Gondanglor tentang pentingnya memanfaatkan media sosial, khususnya Instagram, sebagai media pemasaran produk bawang goreng. Kegiatan ini dimulai dengan pendataan UMKM di setiap dusun di Desa Gondanglor, dilanjutkan dengan sosialisasi tentang digitalisasi dan pengembangan produk. Melalui kegiatan ini, para pelaku usaha di Desa Gondanglor diperkenalkan pada konsep branding produk dan pemanfaatan media sosial untuk memperluas jangkauan pemasaran. Hasil dari kegiatan ini adalah pelaku usaha dapat menciptakan nama dan desain kemasan yang menarik untuk produk mereka, serta mulai memasarkan produk bawang goreng secara online dengan nama "UMAMI BAWANG GORENG". Diharapkan produk ini, serta produk UMKM lainnya di Desa Gondanglor, dapat lebih dikenal oleh masyarakat luas dan menjangkau konsumen yang lebih besar

The purpose of this research is to find out whether the quality of e-ticketing can provide satisfaction to consumers, what is consumer satisfaction with the services provided by e-ticketing, and to find out the effect of e-ticketing quality on consumer satisfaction at PT ASDP Ketapang Branch. The population of this study is all passengers who purchased tickets online at PT ASDP Ketapang branch, the sample used was 30 people. The data analysis techniques used are quantitative descriptive analysis techniques, simple linear regression analysis, classical assumption tests, hypothesis tests and coefficient of determination tests (R2). Based on the research results, it can be seen that the quality of e-ticketing can provide satisfaction to consumers or passengers who use ship services belonging to PT ASDP ketapang branch Banyuwangi, apart from that consumers/passengers are satisfied with the services provided by PT ASDP Ketapang branch Banyuwangi related to the existence of e-ticketing. ticketing or purchasing tickets online. Based on the calculation results, it is known that R square has a value of 0.667 or 66%. This shows the magnitude of the positive influence of E-Ticketing Quality on PT ASDP Ketapang branch , Banyuwangi (Y) is 66%, the remaining 34% is the influence of other factors.

The purpose of this study is to find out efforts to provide legal protection to consumers who experience losses due to business actors, namely elements that are irresponsible, act recklessly and arbitrarily so that it causes harm to consumers, clearly violates and is not in accordance with applicable laws and regulations. apply and regulations. Law Number 8 of 1999 concerning Consumer Protection (UUPK) which regulates how consumer rights must be fulfilled and the obligations of corporate actors must be carried out in accordance with what has been regulated in it, applies in Indonesia and regulates customers. The perfect example of an online retailer or marketplace that operates honestly, straightforwardly and correctly is PT Grab Toko Indonesia (Grabtoko). As a business actor who has the responsibility to enforce his agreement with customers, Grabtoko does not carry out this commitment properly. It has been determined that Grabtoko is deceiving people who fall for the fake news ads it offers in its advertisements. The fraudulent activities carried out by Grabtoko have fulfilled the fraud requirements stipulated in the UUPK, including default, use of internet-based electronic media in transactions, loss of one party, and incompatibility of trading goods with representatives of the parties. 

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.

The purpose of this research is to determine the influence of advertising on consumer purchasing intentions in the Kitchen Equipment business and to determine the extent of the influence of advertising on consumer products. The research method used is a quantitative method with descriptive data using stratified sampling. The sample for this research consisted of 100 people and the measurement method used SPSS version 21 software. Data analysis used the t test, obtained tcount of 20.805 and ttable of 1.664 at a significance level of 5%, so that tcount > ttable was obtained. This shows that advertising influences consumers' purchasing intentions in Dapur Ata, Panybungan District, Mandailing Natal Regency.    

The rapid development of technology and industry has significantly impacted the trade sector. However, this progress also brings challenges, such as the phenomenon of adulterated goods sales by business actors. This phenomenon has detrimental effects on consumers and business actors who operate in good faith. This research aims to identify the forms of legal protection offered by Law No. 8 of 1999 concerning Consumer Protection for business actors and consumers in the context of adulterated goods sales. The research method used is normative legal research by examining literature or secondary data to find legal rules, principles, and doctrines. The findings indicate that legal protection can be achieved through dispute resolution both in court and out of court. Business actors and consumers can file criminal charges against business actors selling adulterated goods. In addition to criminal charges, consumers can also sue business actors selling adulterated goods through institutions responsible for resolving disputes between consumers and business actors.

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.

In the current era of information technology development, product competition in the smartphone manufacturer market is increasingly rapid. Humans are also very dependent on technology, including smartphones. So manufacturers are working hard to meet these needs by producing various smartphones, one of which is the Apple iPhone. This research aims to determine the influence of brand image and lifestyle on iPhone repurchase decisions with consumer satisfaction as a moderating variable. This research uses a quantitative approach with the iPhone consumer population in Mojokerto. The sample was 200 respondents with a questionnaire as data collection and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) 4.0. The results of the research show that brand image positively and significantly influences repurchase decisions, lifestyle positively and significantly influences repurchase decisions, consumer satisfaction and repurchase decisions have a significant and positive influence, consumer satisfaction has a positive and significant effect in moderating brand image on decisions repeat purchases, consumer satisfaction has a positive and significant influence in moderating lifestyle and repurchase decisions.

The research method used is simple linear regression analysis through research instrument tests (validity and reliability tests), classical assumption tests (normality tests and heteroscedasticity tests), and hypothesis testing using the t test, as well as correlation tests and determination tests. The results of respondents' responses show that brand image on buying interest has a very good effect. Through the t test, it was obtained that the tcount was 3.426> ttable worth 0.374 with a significance value of 0.002, which is much greater than 0.05. The study shows that the brand image of Bantan brand sardines has a significant positive effect on consumer buying interest at PT Sarana Tani Pratama (Y 2.765 + 0.370 X). The t test shows t count = 3.426, t table = 0.374 with a significance of 0.002 which is <0.05 and the coefficient of determination = 0.509, meaning that brand image affects buying interest by 50.9%.

This study aims to determine the impact of product quality, service quality, and social media marketing (Instagram) on purchasing decisions for consumers of Kopi Kenangan RC Veteran (drive-thru). This research is quantitative in nature. The sample consists of 100 respondents, selected using a non-probability sampling method with accidental sampling and the Lemeshow formula. Data collection was conducted through a questionnaire using a Likert scale, and the data were processed using Microsoft Excel 2019 and SPSS Software version 22. The data analysis included validity and reliability tests, classical assumption tests, hypothesis testing, and multiple linear regression. The results of this study indicate that the variables of product quality, service quality, and social media marketing each have a positive effect on purchasing decisions. Additionally, product quality, service quality, and social media marketing collectively have a positive impact on purchasing decisions

Era saat ini UMK dituntut menghasilkan produk layak jual didukung dengan produk tersertifikasi halal yang diselenggarakan oleh badan penjamin produk halal.  Ini merpakan jaminan  kehalalan produk  tertentu  yang dipasarkan  pada konsumen. Produk UMK dituntut memiliki  kualitas produk  yang terjamin, higienis sesuai dengan standar kehalalan produk  dari Majelis Ulama Indonesia.  Faktanya Progam SEHATI yang dicanangkan oleh Kementerian Agama RI masih mengalami kesulitan dalam implementasi pendampingan sertifikasi halal kepada pelaku  UMK di Indonesia, salah satunya seperti  permasalahan yang terjadi di Kabupaten Blitar.  Tujuan penelitian, meneliti  tingkat kesadaran masyarakat tentang pentingnya kegiatan sertifikasi halal pada produk UMK kerangka meningkatkan nilai produk dan kepercayaan konsumen melalui Program Sehati di Kabupaten Blitar. Metode kualitatif pedekatan fenomenologi digunakan dalam penelitian ini. Teknik pengumpulan data dengan wawancara, observasi, dokumentasi, dan studi pustaka. Hasil penelitian, sosialisasi secara masif dan pendampingan halal malalui program sehati, yakni mengedukasi dan mensosialisasikan pelaku usaha UMK tentang sertifikasi halal, selanjutnya diikuti dukungan kerjasama antara pemerintah daerah dengan pemerintah desa, keikutsertaan perguruan tinggi dalam memberikan pendampingan kepada pelaku UMK. Kemudahan akses mengurus sertifikasi halal oleh pemerintahan daerah dan dinas terkait, adanya sosialisasi program sehati dari pemeritahan desa kepada pelaku usaha, para pendamping halal harus berkolaborasi dengan pusat pelatihan bisnis, meminimalisir adanya praktek pungutan liar dalam pendampingan program sehati,  memperbanyak delegasi pendamping halal di desa. Program sertifikasi halal gratis wajib sosialisasi  secara masif kepada palaku UMK dengan harapan memberikan berbagai manfaat dalam kemajuan usaha di masa depan.

This study aims to determine the effect of rebranding, service quality, and brand ambassadors on GoFood consumer satisfaction and loyalty in Mojokerto with the population of Gen Z and Gen M. The sampling technique used is non- probability sampling with purposive sampling method and the number of respondents is 251 people. The results showed that rebranding had no effect on customer satisfaction, but service quality and brand ambassadors had a significant effect on customer satisfaction. In addition, rebranding and brand ambassadors have no effect on consumer loyalty, while service quality has a positive effect on consumer loyalty. Customer satisfaction also has a significant effect on customer loyalty. However, customer satisfaction does not mediate the relationship between rebranding and customer loyalty, but is able to mediate the effect of service quality and brand ambassadors on customer loyalty.

Property business is the activity of buying and selling a plot of land or house involving 2 (two) parties between the seller (business actor) and the buyer (consumer), in its implementation gives birth to legal relationships carried out through agreements. Quality in running a property business, business actors selling their plot of land to consumers are inseparable from the fact that the business actor gets the land previously from the landowner to then sell it to consumers. The method used in this study is Normative Juridical. The legal protection of agreements made by business actors and consumers in the property business is guided by articles 1320 and 1338 of the Civil Code. Breach of promise not to carry out the agreed is a form of default committed by one of the parties to the agreement as regulated by article 1234 of the Civil Code which can be resolved with a "win and win solution" through negotiations so that business actors and consumers are protected. Consumer protection in property business agreements starts from the beginning of the purchase, making the agreement, payment to the sale and purchase deed agreement. Consumers who have signed the agreement means that they have agreed to all the terms and conditions that have been set. All of these agreements, both oral, written, and deed are not authentic. Authentic deeds that are carried out legally, as long as consumers have fulfilled their achievements by making payments in full, not negligently, in accordance with their rights and obligations in Law no. 8 of 1999, consumers are obliged to get legal protection.

Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand image, and price perceptions affect buying interest in CLEO products among consumers in Tangerang. It uses quantitative methods and a questionnaire. The data analysis is multiple regression analysis. This study shows that green marketing and brand image affect buying interest in CLEO products, but price perception does not. All three variables affect buying interest in CLEO products.

This research is motivated by an interesting phenomenon in the field where it is difficult for Sharia Banks to maintain customer loyalty because many customers switch to other banks due to the public's lack of knowledge of Sharia Banking. This research aims to find out the strategies or methods used by Bank Syariah Indonesia KCP Bukitinggi Sudirman in maintaining consumer loyalty so that consumers do not move to other banks which has an impact on decreasing financing achievements and collections can decrease, so an analysis of the strategies implemented by Bank Syariah KCP is needed. Bukitinggi Sudirman using SWOT analysis, namely strengths, weaknesses, opportunities and threats. This research is descriptive qualitative in nature and data collection methods are interviews, observation and documentation. Meanwhile, the technical data analysis used by researchers is SWOT analysis, IFE Matrix analysis, EFE Matrix, SWOT Matrix and Score Weight Table analysis. From the results of the research carried out, the strategy that can be implemented in maintaining consumer loyalty at BSI KCP Bukitinggi Sudirman is by using the SO strategy, namely offering a competitive ratio or profit sharing value based on special banking regulations for sharia banks and the strength of the LPS (deposit insurance agency), improving quality. services, socializing bank products (financing) so that they are more easily understood and accepted by the public.