Publication Search

This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, meaning the majority of respondents immediately recalled the WOW SUKE brand when thinking of kefir milk. However, brand recognition was only 49.1%, with 50.9% of respondents still unfamiliar with or uncertain about the brand's existence. Visual design elements—such as colors, imagery, and information layout—were rated very positively by most respondents, suggesting that clear and attractive visual communication can effectively enhance brand perception. In conclusion, the study demonstrates that well-crafted packaging and promotional materials significantly improve brand awareness. Nevertheless, further improvements in communication strategy and promotional distribution, particularly through digital channels, are necessary to broaden audience reach and strengthen brand recognition.

This study aims to determine the effectiveness of the use of evaluation sheets based on picture stories on the assessment of student learning outcomes in Natural Sciences (IPA) subjects for grade VII at SMP Hang Tuah 1 Jakarta. This study uses a quantitative descriptive approach involving 154 students from four classes (7A–7D). The evaluation instrument in the form of a short narrative accompanied by visual illustrations and contextual questions was designed based on the basic competencies of grade VII science. The results of the analysis showed that students gave a positive response to the form of evaluation used. Statistically, the average value of student learning outcomes reached 81.52, median 81.79, mode 84, and standard deviation 5.60. A total of 132 students (85.7%) achieved learning outcomes with values ​​above or equal to the Minimum Completion Criteria (KKM), which is 75. This shows that the evaluation sheet based on picture stories is not only effective in measuring learning outcomes, but also helps students understand the material more contextually and enjoyably. Student reflections strengthen these findings, where most stated that evaluation in the form of illustrated stories made them more interested, less tense when working on problems, and easier to understand concepts. Therefore, this approach can be an innovative alternative assessment in science learning.

The development of fantasy makeup ideas is often used as a channel of expression in the growing field of makeup, as well as taking ideas from various sources that are often known as adaptations. The purpose of this study is to overcome the saturation of society towards conventional makeup and develop an understanding of the adaptation of fantasy makeup with mixed media-based tree theme. The method used in this study is the method of research and Development (Research and Development or R&D) with ADDIE development model. Based on the calculation results, it can be concluded that the color and visual composition, conformity with the theme and character, creativity and innovation, application techniques and neatness, visual impact and structure and composition have very good qualifications with a 93% achievement rate. Overall the final result of the product has a high aesthetic value and can be used as a reference in the field of makeup, especially fantasy makeup.

Illegal logging is one of the leading causes of environmental degradation, triggering natural disasters such as floods, landslides, and droughts. Children of Generation Alpha, who are still in the cognitive development stage, are considered vulnerable due to their limited understanding and preparedness for such disasters. This community service program aimed to enhance elementary school students’ awareness and knowledge of disaster mitigation through educational media in the form of printed comics. The activity was conducted by the KKN Team of Universitas Ivet Semarang at SDN Plalangan 02, involving 24 students from grades 3 and 4. The procedure consisted of preliminary observation to assess school needs, comic development on the theme of illegal logging-related disaster mitigation, delivery of the material through comic reading sessions, interactive discussions, and evaluation through pretest and posttest. The pretest results showed that most students were in the "moderate" knowledge category (45.8%). After the intervention, 75% of students reached the "good" category. The Wilcoxon test yielded a significance value of p = 0.001 (p < 0.05), indicating a statistically significant difference in students’ knowledge before and after the intervention. Printed comics proved effective in conveying complex disaster mitigation content in a visually engaging and narrative-driven format. The approach aligns with the characteristics of Generation Alpha, who are highly responsive to visual media. It is recommended that printed comics be further developed and integrated into disaster education programs in elementary schools, especially those located in disaster prone areas.

The development of digital technology has driven substantial transformation in communication patterns and access to information, especially among the younger generation. However, the relatively low level of digital literacy is still a problem that requires strategic handling. This study aims to examine the effectiveness of using motion graphics a social campaign medium in increasing awareness of digital literacy among the younger generation. research methodology applied uses a quantitative approach, utilizing interview, analysis, and survey techniques. Research respondents were exposed to the campaign through motion graphic media, and their level of understanding was measured through a comparative evaluation between conditions before and after the intervention. results the study show that the use of motion graphics as a social campaign medium significantly increases the understanding and awareness of the younger generation towards digital literacy. Attractive visualization factors, concise message delivery, and a combination of audio and animation elements have been shown to strengthen the appeal and effectiveness of the campaign. These findings indicate motion graphics can be an effective communication strategy in conveying social messages, especially in digital literacy issues. Therefore, motion graphic based social campaigns can be optimized as educational tools for the younger generation in facing challenges digital era. 

Instagram merupakan salah satu media sosial paling populer di Indonesia dengan jumlah unduhan dan ulasan yang sangat tinggi di Google Play Store. Penelitian ini dilakukan untuk menganalisis sentimen dari ulasan bintang lima terhadap aplikasi Instagram guna mengkaji lebih lanjut apakah seluruh ulasan dengan rating tertinggi benar-benar mencerminkan sentimen positif. Data dikumpulkan melalui tahap scraping, kemudian dilakukan pembersihan data dengan teknik normalisasi sederhana seperti penghapusan URL, karakter khusus, angka, dan spasi berlebih, serta tahap preprocessing menggunakan metode tokenisasi. Model IndoBERT digunakan sebagai alat klasifikasi untuk mendeteksi sentimen dari setiap ulasan ke dalam tiga kategori: positif, netral, dan negatif. Hasil klasifikasi menunjukkan bahwa 59,7% ulasan tergolong positif, 11,2% netral, dan 29,1% negatif. Model evaluasi dilakukan melalui perbandingan hasil prediksi dengan pelabelan manual dan otomatis yang menghasilkan f1-score sebesar 0,901 untuk sentimen positif, 0,834 untuk negatif, dan 0,449 untuk netral, dengan akurasi keseluruhan sebesar 83,2%. Visualisasi word cloud ditampilkan setelah proses klasifikasi sentimen untuk menggambarkan kata-kata yang dominan di masing-masing kategori. Temuan ini menunjukkan bahwa rating numerik tidak selalu selaras dengan isi ulasan, serta pentingnya analisis sentimen dalam memahami persepsi pengguna secara lebih mendalam.

The Tiatiki tradition in Teluk Depapre, Papua, is not merely an ecological ritual but serves as a cultural communication medium that conveys social and political messages. This study aims to analyze Tiatiki as vernacular media representing environmental conservation while articulating the resistance of indigenous communities against development policies that potentially threaten their customary territories. The research employs a qualitative approach with vernacular discourse analysis methods. Primary data were sourced from a 22-minute-22-second documentary produced by the Balai Pelestarian Nilai Budaya Papua (2020), analyzed through narrative transcription, identification of visual symbols, open coding, axial coding, and theoretical interpretation based on the Two-Step Flow theory and the concept of vernacular media. The findings reveal that the ritual prohibition symbolized by the “kayul larangan” is not merely a sign of marine closure for ecological purposes but also a political statement asserting indigenous territorial claims. Indigenous opinion leaders play a strategic role as cultural communicators and as drivers of subtle resistance against external interventions. These results affirm that local wisdom-based conservation in Papua is not solely ecological but also constitutes a political discourse arena projecting cultural identity and indigenous rights. This study contributes theoretically to cultural communication studies, particularly in analyzing vernacular media as instruments of local political resistance.

Mastery of pronunciation skills is a crucial aspect in English oral communication. This study aims to describe the effectiveness of film and song-based audio-visual media in improving the pronunciation skills of English study program students. Using a descriptive qualitative approach with a case study design, data were obtained through observation, interviews, and documentation of pronunciation tests. The results showed that the integration of film and song media was able to significantly improve students' intelligibility, accuracy, and fluency. Films provide exposure to native speaker pronunciation in real contexts, while songs play a role in reducing anxiety and increasing self-confidence through sound repetition in a relaxed learning atmosphere. These findings are in line with recent studies that emphasize the importance of contextual and authentic media in teaching pronunciation. It is recommended that teachers utilize audio-visual media optimally in learning to create a more interesting and meaningful learning experience.

This study aims to determine the use of flashcard learning media in improving the communication skills of autistic children. Autistic children often experience obstacles in communicating, both verbally and nonverbally, so interactive and visual learning methods are needed. Flashcards were chosen as the media because of their simple, interesting, and easy-to-use nature to convey information visually. This study uses a quantitative approach with an experimental research design. The subjects of the study were autistic children aged 4-6 years who attended Anggrek Mandiri Inclusive Kindergarten. It is hoped that this study will be able to improve the communication skills of autistic children, both in recognizing words and understanding certain concepts.

This study aims to examine the effect of the use of Islamic children's songs on vocabulary mastery in early childhood. Vocabulary is a key element in children's language development, which greatly determines children's success in communicating and understanding their surroundings. Songs as a form of audio-visual media have proven effective in increasing children's language absorption because they are repetitive, rhythmic, and fun. This study uses a descriptive qualitative approach, data obtained through direct observation, teacher interviews, and documentation of the learning process. The results showed that Islamic children's songs significantly improved children's vocabulary mastery both in religious and general vocabulary contexts. Islamic songs strengthen children's memory of new words and enrich their verbal abilities in the context of learning and social interaction.

Social media has become a new cultural space for teenagers to express themselves, interact socially, and form a self-image online. Trend culture on social media has become an important phenomenon in the dynamics of digital communication, especially among teenagers and the younger generation. Trend culture is a fluid cultural space where values, norms and identities are constantly negotiated through virtual interactions. Rapidly evolving trends through platforms such as TikTok, Instagram, and YouTube not only reflect lifestyle changes, but also become a means of self-expression, identity formation, and the search for social validation. This research aims to analyze how adolescent identity is represented through trend culture on social media in interaction patterns, meaning construction, and user self-representation. This research uses a descriptive qualitative approach with data collection techniques in the form of digital observation of active teenage users of the Instagram and TikTok platforms. The theory used is Stuart Hall's representation theory. The representation is not singular, but rather fluid and performative, depending on social dynamics, recognition needs, and symbolic interactions in digital space. The results show that cultural trends, such as viral challenges, clothing styles, the use of visual filters, and the use of certain captions, become an important medium in the construction and representation of teenage identity.

This study aims to examine the effectiveness of an interactive storytelling method supported by visual media in enhancing young children's language skills and character development. The research employs a qualitative approach, collecting data through observation, interviews, and descriptive analysis of learning practices in early childhood education institutions (PAUD). The findings indicate that the use of visual media and active interaction from parents and teachers significantly enriches vocabulary, improves listening skills, and supports children's social- emotional and overall character development. These results underscore the crucial role of parents and visual media in the language stimulation and character-building process for early childhood, aligning with language development theories and social constructivism as foundational principles for effective learning approaches.

This study aims to analyze the impact of digital platforms on business communication strategies at the Mores Store MSME in Bandung City. Employing a qualitative approach, the research utilizes survey methods and descriptive analysis. Data was collected through offline interviews, literature review, and online data searches. The findings reveal that Mores Store actively leverages social media and online platforms, with Instagram and Shopee being the primary channels for promotional activities. Product promotion is heavily reliant on social media and e-commerce, which serve as the main pillars of their business communication strategy. In formulating their communication approach, Mores Store incorporates digital media by integrating persuasive interpersonal marketing, advertising, product photography, and the management of visually appealing social media displays. Overall, the study concludes that the managers of Mores Store possess a strong understanding and a high level of adaptability to digitalization and technological advancements in the era of Society 5.0, enabling them to develop effective and innovative business communication strategies.

This study aims to analyze the suspected violation of advertising ethics by Almaz Fried Chicken through the claim “Saudi Chicken No.1 in Indonesia” on the Instagram platform. The claim was repeatedly published without valid supporting evidence, such as surveys, awards, or credible data sources. This research adopts a qualitative approach using a case study method and content analysis technique on the visual and textual content of Almaz Fried Chicken’s official Instagram posts. The results show that the superlative claim does not comply with the Indonesian Advertising Ethics Code, which requires substantiation for superiority claims. Advertising visuals—such as color schemes, typography, and cultural symbols—were used to reinforce the impression of authenticity and superiority, but lacked verifiable basis. The study concludes that the claim used by Almaz Fried Chicken violates the principles of honesty, truthfulness, and responsibility in marketing communication, and potentially misleads consumers while creating unfair competition in the digital marketplace.

This study aims to examine the effectiveness of the visual-auditory approach in developing the language skills of early childhood children with hearing impairments at PAUD Panyabungan. Hearing impairment often hinders both receptive and expressive language acquisition. The visual-auditory approach was chosen because it combines visual stimulation (images, lip movements, gestures) and auditory stimulation (sounds, music, pronunciation), providing a complementary strategy to support children's language abilities. The research used classroom action research with two cycles, involving 5 children with hearing impairments as the subjects. The results showed a significant improvement in children’s language abilities, including understanding simple instructions, recognizing vocabulary, and expressing ideas through simple sentences. Children responded positively to visual media and pronunciation exercises combined with movement. This study concludes that the visual-auditory approach is effective in fostering language development in children with hearing impairments at the early childhood education level.

Abstract. Indonesia is an archipelagic country with a rich and diverse cultural heritage, reflected in its traditional clothing from various regions. However, with the advancement of time and the rapid flow of globalization, the younger generation's attention to traditional clothing has declined. A survey of youth aged 19–22 years found that most of them do not fully recognize the types, names, and origins of Indonesian traditional clothing, although they acknowledge the importance of preserving cultural heritage. To address this issue, an educational media in the form of an interactive board game was designed to reintroduce traditional clothing to young people in an engaging way. This study employed qualitative and quantitative methods, including questionnaires, interviews, observations, and focus group discussions. The board game features character pawns representing traditional attire from six major regions of Indonesia, highlighting each area's distinctive visual traits. Through this game, it is expected that youth will gain knowledge and foster a sense of love and pride in the nation's cultural heritage.

The declining awareness among youth about local historical figures such as Raden Sawunggaling inspired the creation of this web comic. Aimed at teenagers aged 17–21, this project seeks to reintroduce local history through a visually engaging and interactive medium. The comic features a flowing narrative, semi-realistic illustrations, and strong elements of East Javanese culture. Its design was informed by qualitative and quantitative research to align with the preferences of the target audience. The web comic format was chosen for its accessibility, cost-efficiency, and relevance to the digital habits of today’s youth. This medium is expected to reignite interest in local history while serving as a creative and educational approach to cultural preservation.

The development of digital technology encourages MSME players to utilize digital platforms as a medium of information and communication with customers. Widasari Bakery is a bakery established since 1999 in Sidoarjo, has not maximized digital platforms such as websites as information media. This study aims to design the interface design of the Widasari Bakery website as a medium of information and communication to customers. The research method used uses qualitative and quantitative methods involving surveys, interviews, questionnaires, and literature studies, and uses the fishbone diagram method and SWOT analysis to identify problems and look for development potential. The results of this design are expected to increase brand identity and market reach and strengthen the growth of the Widasari Bakery brand in the digital era.

In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help expand outreach and raise public awareness. This study aims to analyze the marketing communication strategies that strengthen urban farming programs in Mangunsari Village, Salatiga City, using a qualitative approach. The findings reveal that urban farming actors actively utilize multiple communication platforms—both written and digital—to promote their initiatives. Key strategies include publishing features on digital platforms such as Kompasiana.com and optimizing social media to showcase cultivation and harvest activities. Furthermore, the support from local administrative officials plays a vital role in enhancing marketing communication efforts. Policy guidance and facilitation of interactions with external stakeholders create broader networking opportunities. This success story illustrates that a synergy between creative communication strategies and institutional support can effectively promote urban farming as a community-based solution for improving local welfare through the use of local wisdom.

Museum do not merely function as space for preserving historical atifacts, but also serve as educational arenas capable of conveying cultural and national values. This article examines the assimilation of cultural attractions and educational functions in three character-based museums in Surabaya: the HOS Tjokroaminoto Museum, the dr. Soetomo Museum, and the Surabaya Education Museums. This study emplyos a qualitative method with a descriptive approach, using content analysis to observe atifact, visual media, and historical narrative presanted in each museum. The findings hightlight that the assimilation of cultural attractions and educational elements within museums can serve as a strategic model for developing cultural policies that are more participatory, relevant, and contextual. This, museums are not only place to commemorate the past but also act as platform for shaping character and historical awereness among younger generations.