Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia)

Nanda Afrilia ; Hadiva Nur Fauziyyah ; Avrilla Dwi Andhini ; Muhammad faqih Irfani ; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2025 Vol 3, No 1 🔗 DOI: 10.59581/harmoni-widyakarya.v3i2.5292
Abstract
This study aims to analyze the suspected violation of advertising ethics by Almaz Fried Chicken through the claim “Saudi Chicken No.1 in Indonesia” on the Instagram platform. The claim was repeatedly published without valid supporting evidence, such as surveys, awards, or credible data sources. This research adopts a qualitative approach using a case study method and content analysis technique on the visual and textual content of Almaz Fried Chicken’s official Instagram posts. The results show that the superlative claim does not comply with the Indonesian Advertising Ethics Code, which requires substantiation for superiority claims. Advertising visuals—such as color schemes, typography, and cultural symbols—were used to reinforce the impression of authenticity and superiority, but lacked verifiable basis. The study concludes that the claim used by Almaz Fried Chicken violates the principles of honesty, truthfulness, and responsibility in marketing communication, and potentially misleads consumers while creating unfair competition in the digital marketplace.
Keywords
Advertising Ethics; Digital Advertising; Marketing Communication; Social Media
How to Cite

Nanda Afrilia, et al. (2025). Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia). Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(1). https://doi.org/10.59581/harmoni-widyakarya.v3i2.5292

Nanda Afrilia; Hadiva Nur Fauziyyah; Avrilla Dwi Andhini; Muhammad faqih Irfani; Daniel Handoko, "Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia)," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 1, 2025.

Nanda Afrilia; Hadiva Nur Fauziyyah; Avrilla Dwi Andhini; Muhammad faqih Irfani; Daniel Handoko. "Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia)." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 1, 2025.

Nanda Afrilia; Hadiva Nur Fauziyyah; Avrilla Dwi Andhini; Muhammad faqih Irfani; Daniel Handoko. "Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia)." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 3, no. 1 (2025).

Nanda Afrilia, et al. (2025) 'Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia)', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(1). doi: 10.59581/harmoni-widyakarya.v3i2.5292.

Nanda Afrilia; Hadiva Nur Fauziyyah; Avrilla Dwi Andhini; Muhammad faqih Irfani; Daniel Handoko. Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia). Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2025;3(1).

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