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Rengginang Ibu Saliem Micro, Small, and Medium Enterprises (MSMEs) in Dolok Kahean Village still rely on conventional marketing systems (word of mouth), resulting in limited market reach and the absence of digital presence. This service aims to overcome this gap through training and mentoring of social media marketing strategies to increase brand awareness and expand market coverage. The method used is descriptive qualitative with a focus on participatory action and direct practice which is carried out through four stages, namely observation, interview, implementation, and evaluation. The results show the success of creating an official digital presence for MSMEs through the creation and management of Instagram and WhatsApp Business accounts. Assisted partners gain new operational skills and awareness that the use of social media is a strategic obligation to increase consumer awareness. Social media marketing strategies are proving to be effective as a low-cost solution to significantly expand market reach. This program has succeeded in creating a sustainable empowerment model and provides a foundation for MSMEs to continue digitization independently.

This study aims to determine the effect of Teamwork and Motivation on employee performance at Bosscha Space, both partially and simultaneously. This research method uses quantitative methods with a population of 32 people. Data collection using a questionnaire given to the company. From the results of data processing, it was found that the Teamwork variable (X1), the Motivation variable (X2) and employee performance (Y) were declared valid and reliable for research. After doing the t test, Teamwork has a tcount value of 2.557 and a t table of 2.045 where t count is greater than t table means Teamwork has a partial effect on employee performance. The Motivation variable has a tcount value of 3.396 and a t table of 2.045 where t count is greater than t table means Motivation has a partial effect on employee performance. Based on the results of the F test, the Fcount value of 32.642 is greater than the Ftable of 3.32. Due to the value of Fhitung> Ftabel (32.642> 3.32), H0 is rejected and H3 is accepted, meaning that the Teamwork and Motivation variables simultaneously affect employee performance.

This study aims to examine in depth the level of effectiveness and obstacles faced in the use of RME. This study uses a qualitative descriptive approach that aims to describe in depth the effectiveness and obstacles in the use of RME at the Baleendah Health Center. Data collection techniques were carried out through triangulation, namely, observation, interviews, and documentation. The informants in this study consisted of three people, namely the Head of the Puskesmas, medical records officer, and a doctor. Overall, the results showed that the implementation of RME at the Puskesmas received full support from the management, including aspects of funding, training, technology, and regular evaluation of the problems faced. RME has become the main focus because it is considered more effective and efficient than manual systems, especially in accelerating and improving the accuracy of services. However, the implementation still encountered a number of obstacles, such as internet network disruptions in the early stages, which have now been resolved by adding devices at certain points. The limited number of IT experts is also an obstacle because it slows down the handling of technical problems. In addition, server disruptions still occur because data storage is centralized at Diskominfo along with 62 other Puskesmas in Bandung Regency, which causes delays in data access.

Sports injuries in adolescents are a common aspect that is often experienced by the average adolescent, both male and female. Ankle sprain or ankle injury is an injury that is often experienced by teenagers when doing heavy or light sports activities. One of the treatments for sports injuries is using the PRICE method Protect (protect), Rest (rest), Ice (ice), Compress (bandage), Elevate (elevate). The purpose of this study was to increase understanding related to proper handling of sports injuries in adolescents by conducting socialization activities to deliver the material for handling these injuries, to measure the level of understanding of these students by using a pre-test questionnaire at the beginning of the activity and a post-test after the end of the activity. The results of the research that has been conducted on students and schoolgirls show an increased level of understanding with an average percentage of 5.12% and the post-test value after the delivery of the material increases with a percentage of 90%, the results of this percentage are a calculation of all questions ranging from 1-10 between the results of the post test and pre-test.

This study aims to analyze the political marketing strategies employed by the candidate pair Lis Darmansyah and Raja Ariza in the 2024 Tanjungpinang Mayor Election. The research focuses on the implementation of the political marketing mix, which includes political products, promotion, pricing, and distribution strategies. The study uses a qualitative descriptive approach, with data collected through interviews, field observations, and documentation involving campaign teams, volunteers, and voters. The findings demonstrate that Lis Darmansyah and Raja Ariza's political marketing strategy primarily depends on social interaction and personal image creation through the use of social media platforms, in- person campaigns, and local volunteer networks. The secret to winning over voters is their attempt to present an image of inclusive and seasoned leadership. However, the public's opinion of previous political performance and fierce electoral competition present obstacles for the campaign. In conclusion, the capacity of candidates to gain the public's trust and modify their political messaging to fit the social and cultural dynamics of Tanjungpinang community is a major factor in the efficacy of political marketing techniques.

This study explores the intricate relationship between theology and philosophy within the framework of Christian apologetics and evangelism, aiming to understand and communicate faith in both rational and contextual ways. Theology, grounded in divine revelation, serves as the foundational source of truth, while philosophy offers critical and analytical tools to interpret, clarify, and logically articulate theological doctrines. Apologetics operates as a dynamic bridge between these disciplines, integrating rational discourse, ethical reflection, and spiritual conviction to defend and proclaim the Gospel effectively in an increasingly pluralistic and intellectually diverse society. This research employs a library-based qualitative approach utilizing descriptive and analytical methods to examine theological and philosophical literature from various academic perspectives. The findings demonstrate that theology, philosophy, and apologetics form an interdependent and complementary framework that not only strengthens evangelism but also enables Christians to present the Gospel message rationally, contextually, and meaningfully amidst the contemporary challenges of faith, culture, and reason.

In the increasingly competitive snack food industry, companies need effective marketing strategies to attract consumer attention. One commonly used strategy is utilizing Brand Ambassadors and enhancing Brand Awareness to build a positive brand image in the minds of consumers. PT Dua Kelinci, as the producer of Tos Tos Tortilla Chips, has adopted this approach by collaborating with the South Korean idol group NCT Dream as its Brand Ambassador to expand market reach and attract K-pop fans in Indonesia. The problem in this research lies in the lack of understanding regarding the extent to which Brand Ambassador and Brand Awareness influence purchasing decisions. This study aims to determine the effect of Brand Ambassador and Brand Awareness on purchasing decisions of Tos Tos Tortilla Chips among NCT Dream fans in West Jakarta. The research method used is a quantitative approach through the distribution of questionnaires and analysis using data quality testing and multiple linear regression. The results show that both variables, Brand Ambassador and Brand Awareness, have a positive and significant influence, both partially and simultaneously, on purchasing decisions. This indicates that selecting the right public figure and maintaining a high level of Brand Awareness can increase consumer interest and purchasing decisions.  

Rapid technological developments are driving companies to transform and build an innovation-oriented work culture in order to maintain competitiveness. Management accounting plays an important role as a strategic information system that provides accurate data for management in formulating policies, improving efficiency, and encouraging digital innovation. This study aims to analyze the application of management accounting at PT Unilever Indonesia Tbk. as a driver for the formation of a digital innovation culture and increased company competitiveness in 2024. This study uses a qualitative approach with a descriptive method based on secondary data from interim financial reports and company documentation. The results show that the implementation of digital management accounting through the integration of ERP systems, IoT-based UMS, and the use of artificial intelligence (AI) contributes to increased operational efficiency and cost control. Despite a decline in sales and gross profit, the company managed to increase its net profit by 2.84% through administrative cost savings. Digital management accounting serves as a strategic partner in decision-making and forms the foundation for a culture of innovation. Its implementation also supports the three dimensions of Dynamic Capabilities theory, namely sensing, seizing, and transforming, which comprehensively strengthen the company's competitiveness and sustainability in the digital era. Thus, digital management accounting is not merely a recording tool, but a key strategic partner in driving innovation, enhancing competitive advantage, and ensuring business sustainability in the digital age.

PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such as PT. KAI’s MPR strategies in digital service transformation and PT. JNE’s efforts to enhance customer satisfaction through MPR. This research employs a descriptive qualitative method, with data collected through interviews and documentation. The findings reveal that Citilink’s MPR strategy adopts the Three Ways Strategy by Thomas L. Harris, which includes push, pull, and pass strategies. These are implemented through social media campaigns on platforms like Instagram, collaborations with Key Opinion Leaders (KOLs), and the organization of educational and entertainment events. The strategy has proven effective in enhancing audience engagement and expanding promotional reach amidst intense competition in the airline industry.

Maintenance and repair work in a building or structure is not only in low places, but also in high places which require assistive devices. The assistive device in question is scaffolding. The design of this scaffolding begins with a literature study followed by data collection in the Mechanical Engineering Department of the Semarang State Polytechnic to obtain data on the need for height assistive devices which are used as a reference for making electric scaffolding. The purpose of this study is to design an electric scaffolding with a capacity of 300 kg and to perform the performance of the electric scaffolding made. After the design of the electric scaffolding, the dimensions of the equipment were obtained, namely 1000 mm x 1500 mm x 2000 mm and specifications that can lift goods with a maximum height of 5 m, a minimum height of 0.35 m, a maximum load of 300 kg and an AC 220 V electric hoist drive. Based on the results of the performance test, in this case the test data was taken from the weight of the load that the machine can lift based on the travel time when the machine moves up and down. The load weight of 300 kg with electric scaffolding was covered in 27.44 seconds when going up and 21.02 seconds when moving down.

The purpose of this research is to analyze and find out how the company's growth, capital structure and company size affect stock prices in sub-sector, ceramics, porcelain and glass companies listed on the IDX for the 2018-2023 period. This research is an associative quantitative research using secondary data taken from the company's annual financial statements. The sampling technique in this study uses purposive sampling. In this study, 48 samples were obtained for 6 years (20182023). The analysis tool used in the regression analysis of panel data was conducted using E-views 13. Based on the research that has been carried out, it can be concluded that the company's growth partially has a significant effect on the stock price, the company's capital structure and size partially do not have a significant effect on the stock price. Then  the company's growth, capital structure and company size simultaneously have a significant effect on the stock price of companies in the ceramics, porcelain and glass sub-sector listed on the IDX for the 2018-2023 period.

A crane is a mechanical device used to move loads from one location to another, with gantry cranes being one of the most commonly used types in the industrial sector, particularly at container terminals. While offering numerous benefits, the use of gantry cranes also presents several risks, such as potential structural failure of the crane, falling loads due to damage to hooks or ropes, and collisions with other objects. Additionally, lifting loads beyond the crane’s capacity can lead to equipment damage and even fatal accidents caused by electric shocks or adverse weather conditions like strong winds and rain. This study aims to identify and minimize workplace accident risks by applying the SWIFT (Structured What-If Technique) method. This method identifies hazards through the "what if" approach and evaluates risks using the Risk Rating Number (RRN), which measures the severity and likelihood of potential hazards. The results of this study show that ARTG and STS gantry cranes have 25% of hazards in the priority one category, while RTG has 20% of hazards in the same priority. From these findings, it can be concluded that risk mitigation should be focused on the ARTG and STS types, which show higher risk proportions. The recommendations from this study are to enhance safety procedures, provide continuous training for operators, and conduct regular crane maintenance to reduce the potential for accidents. By implementing these mitigation measures, it is hoped that workplace safety will be maintained and the risk of workplace accidents at the Semarang Container Terminal can be minimized.

The era of globalization is an era of quality competition, where only thosebwith high competence will be able to compete in the free market. Therefore, developing high-quality human resources is something that cannot be compromised. Education that supports development in this era is education that can foster students’ potential’ enabling them toface and overcome life’s challenges. Thus, in the learning process, teachers should not only serve as models or sources of knowledge but also act as learning managers. As learning managers, teachers play an important role in creating a learning environment that allows students to learn confortably and effectively. Based on observations at SMA Negeri 2 Taniwel, it was found that students in class X-2 have low learning outcomes in sociology. The writer’s observation in class indicated that sociology learning was dominated by lecture methods, resulting in students being less active during the learning process. According to research conducted by Al Muchtar (1991), learning in social studies education does not sufficiently simulate students to be actively involved in the learning process. Furthermore, the teaching and learning process of social studies carried out bye teachers has not been able to faster a learning culture among students, wich in turn significantly affects their learning achievement and outcomes. To support active learning strategies, teachers can apply various relevant learning models. Therefore, the learning process will become more varied, innovative, and constructive, creating interaction between teachers and students, among students themselves, and between students and other learning resources.

One of PT Pertamina Patra Niaga Fuel Terminal Sanggaran's CSR initiatives is the community-based turtle conservation program, or Turtle Conservation and Education Center Serangan (TCEC), which focuses on biodiversity and community empowerment. With the help of this program, turtles in Serangan Village that are in danger of going extinct will continue to exist. Serangan Village is a top priority when conducting CSR initiatives in the areas of biodiversity and social empowerment because it is part of the company's operational region. The program's main objective is to raise and care for turtles at TCEC, including feeding hatchlings and turtles, examining turtles' health, monitoring, turtle socialization and education, turtle inhealth training, saving turtles from South Bali's beaches and many more. The Poins of SDGs Goal 4 Quality Education, Goal 8 Decent work and Growth Economic, and Goal 15 Life on Land are achieved in part because to this program. 19 local workers were employed by this program, which earns $200 million annually. In order to carry out its duties and responsibilities, the Conservation Office and Turtle Education has an organizational structure filled by managers from traditional villages. The Turtle Conservation and Education Center was initially founded as a result of a village community movement that has a focus on turtle conservation in collaboration with WWF, BKSDA (Nature Conservation Agency; Indonesia), Udayana University Bali and is under the auspices of the traditional village of Serangan. The TCEC released almost 20,000 baby turtles as part of conservation efforts to ensure their survival. A number of G20 Summit attendees paid TCEC Serangan a visit, which demonstrated how the world acknowledged its struggle with turtle conservation. TCEC Serangan is the recipient of numerous national and international honors, including the Kalpataru (the award given to individuals or groups for their services in preserving the environment in Indonesia).

This study aims to determine the effect of the combined learning model of Problem Solving with Numbered Head Together (NHT) on the character of mutual cooperation and critical reasoning abilities of fourth-grade students of SD Negeri Kanigoro 03. This type of research uses a quantitative approach with a Posttest Only Non-Equivalent Control Group Design. The research subjects consisted of two classes, namely class IV A as the experimental group and class IV B as the control group, each consisting of 23 students. The research instruments included an observation sheet of mutual cooperation character and a critical reasoning ability test. Data analysis was carried out through normality, homogeneity, and t-test using SPSS with a significance level of 5%. The results showed that the data were normally distributed and homogeneous. The t-test produced a calculated t value of 2.940 > t table 2.015 with a significance of 0.019 for the character of mutual cooperation and a calculated t value of 2.343 > t table 2.015 with a significance of 0.024 for critical reasoning abilities. These results demonstrate that the combined Problem Solving and NHT models significantly enhance students' mutual cooperation and critical reasoning skills. Therefore, implementing this model effectively develops students' cognitive competencies and character, aligned with the Pancasila student profile.

In this study, an interactive learning medium was developed to practice German A1-level vocabulary with the theme “Freizeit”, based on a website created using Genially. This research is classified as development research, in which the development process of the learning medium employed the ADDIE model, consisting of five stages: analysis, design, development, implementation, and evaluation. The study was conducted in the German Language Education Study Program at Universitas Negeri Medan. The research data consisted of vocabulary on the theme “Freizeit”, taken from the Netzwerk textbook and other online sources. The research subjects were second-semester students of the 2024 cohort. The instruments used included questionnaires, pretest and posttest, expert validation sheets, and documentation. The results of the validation from media experts and material experts indicated that the medium was suitable for use in learning, with scores of 92% and 89%, respectively. The trial conducted with students showed a positive response with an average score of 91%. The students’ average pretest score was 58.3, which increased to 84.7 in the posttest. Statistical tests revealed that the calculated t-value (12.45) was greater than the critical t-table value (2.045), indicating a significant difference between the pretest and posttest results. Thus, the use of the Genially interactive learning medium proved effective in improving German A1 vocabulary mastery and was able to create a more engaging and interactive learning atmosphere while supporting independent learning.

The Indonesian government prioritizes food self-sufficiency to ensure food availability and affordability as a pillar of national stability. The Food Self Sufficient Village Program (DEMAPAN) was launched as an effort to achieve food self-sufficiency at the village level, with Sodong Village as the pilot project location in 2024. This study aims to analyze the strategies employed by the Agriculture and Food Security Department of Tangerang Regency in creating food self-sufficiency through the Food-Self-Reliant Village Program (DEMAPAN) in Sodong Village, as well as the challenges faced. The research method used is descriptive qualitative, involving observation, interviews, and documentation. This study employs Kooten's theory as cited in Salusu (2006). Program Strategy, and Institutional Strategy have been implemented optimally through synergy between the Department, Village Government, and community groups, successfully increasing farmers' income, access to nutritious food, and sustainable training. However, in the dimension of Resource Support Strategy, the results have not been optimal due to constraints such as labor shortages, declining member motivation, and issues related to fund and land management. Other challenges include limited budgets, expensive agricultural equipment, and unfavorable land conditions. To achieve optimal results, it is necessary to enhance resource support, provide continuous training, and pay special attention to motivation management and human resource development.

This article traces the evolution of modern public administration from Weberian rational bureaucracy to contemporary ideas of adaptive bureaucracy. We synthesize four classic books and eleven peer‑reviewed journal articles to map paradigm shifts from traditional bureaucracy to New Public Management (NPM), New Public Governance (NPG), digital‑era governance, complexity leadership, collaborative governance, and organizational resilience. Using an integrative literature review, we (1) compare core design logics (structure, coordination, decision rights, and accountability) across paradigms; (2) distill a five‑pillar conceptual model of adaptive bureaucracy—ambidextrous structure, agile learning processes, networked/collaborative governance, data‑driven/digital capabilities, and resilience/risk governance; and (3) advance actionable propositions for reform. We argue that adaptive bureaucracy reconciles rule‑bound reliability with continuous adaptation by coupling Weberian legality and due process with exploration, co‑creation, and digital enablement. The model clarifies how public organizations can meet volatility and complexity without sacrificing legitimacy. Implications include redesigning roles and incentives for exploration–exploitation balance, codifying agile yet auditable routines, scaling collaborative platforms, and investing in socio‑technical data infrastructure and resilience exercises. The article contributes a structured bridge between classic administrative rationality and contemporary adaptive governance suitable for volatile, uncertain, complex, and ambiguous (VUCA) contexts.

This study explores the function of the scientific approach and learning assessment as elements that strengthen the quality of education through a structured literature review. The review of various sources shows that the continuous application of the scientific method has a positive effect on improving students’ critical thinking, creativity, learning independence, and character development. Findings from several studies over the past decade support the effectiveness of implementing the scientific method at various educational levels, despite challenges such as limited time and learning resources. In addition, comprehensive learning evaluation not only measures final outcomes but also considers context, input, and process (CIPP model), thereby enhancing the relevance of learning objectives and student motivation. The literature review also highlights the importance of guidance and counseling (GC) as an integrative component that supports students’ academic, social, personal, and character development at both primary and secondary education levels. However, some studies identify challenges in implementation, such as students’ low reading interest and the dominant role of teachers, which can be addressed through STEM-based and blended learning models. Overall, the integration of GC with learning evaluation has the potential to realize holistic education that balances intellectual, emotional, social, moral, and spiritual intelligence, while preparing students to contribute effectively to society and the future workforce. These findings encourage the development of educational policies and learning practices that are more process-oriented, context-based, and focused on the holistic development of student competencies.

This study aims to determine whether there is an influence of teacher competence on students’ learning outcomes in Integrated Social Studies at SMP Negeri 9 Limboto, Gorontalo Regency. Teacher competence is a crucial factor in achieving successful learning, as competent teachers are able to manage the learning process effectively, attractively, and meaningfully for students. This research employed a quantitative approach with a total sample of 55 students selected proportionally. The instruments used were questionnaires designed to measure both teacher competence and students’ learning outcomes. Data were analyzed using a simple linear regression technique to examine the extent of the relationship between the two variables. The results of the analysis showed that teacher competence has a significant influence on students’ learning outcomes. The magnitude of the influence of teacher competence on learning outcomes was found to be 70.6%, while the remaining 29.4% was affected by other variables not examined in this study. These findings indicate that the higher the level of teacher competence, the better the students’ learning outcomes in Integrated Social Studies at SMP Negeri 9 Limboto. Therefore, improving teacher competence is essential in enhancing the quality of student learning outcomes.