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Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages.  Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.

This study explores key aspects of the Apolo Chicken Porridge business through vendor interviews. The results show that focusing on ingredient quality, recipe innovation and taste consistency are the most important foundations in creating unique and attractive products. Effective service, responsiveness to customer input and strategic selling points also increase customer satisfaction. In conclusion, it is necessary to maintain product quality, improve service, respond to customers quickly and pay attention to the cleanliness and metode of the service area. At the same time, implementing loyalty programs and store evaluations can be additional strategies to strengthen the company's position in the culinary market. 

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.

The analysis of Traveloka.com's services in the tourism industry encompasses various aspects, including usability, service quality, customer loyalty, and the influence of service quality on customer loyalty. The usability analysis of Traveloka.com's website revealed a high level of usability, as evidenced by efficiency, memorability, error rate, and user satisfaction. However, the study also identified areas for improvement, particularly in terms of system accessibility, privacy, and efficiency, which significantly impact customer satisfaction. Furthermore, the influence of service quality on customer loyalty was found to be significant, indicating the importance of continuous improvement in service quality to maintain and enhance customer loyalty. This research aims to provide a comprehensive understanding of Traveloka.com's services and their impact on the tourism industry, offering insights for the company's development and the advancement of the overall tourism sector.

This study aims to determine the effect of Marketing Mix on customer loyalty, Customer Shariah Relationship Marketing on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing on Customer Loyalty.The result of this research is that Marketing Mix has a significant effect on Customer Loyalty, Costomer Shariah Relationship Marketing has a significant effect on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing has a significant effect on Customer Loyalty.    

This study aims to determine the effect of Marketing Mix on customer loyalty, Customer Shariah Relationship Marketing on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing on Customer Loyalty.The result of this research is that Marketing Mix has a significant effect on Customer Loyalty, Costomer Shariah Relationship Marketing has a significant effect on Customer Loyalty and Marketing Mix and Customer Sahriah Relationship Marketing has a significant effect on Customer Loyalty.    

increasingly fierce business competition in the realm of e-commerce causes business people to implement the right strategy, improve service quality, and manage good relationships with consumers. Technology has changed the way businesses operate in recent decades. Rapid technological innovation has provided new opportunities for businesses to grow and develop. This needs to be done by a company as an effort to maintain loyalty customers as well as acquiring new customers. Good product quality is indeed an important factor to be able to increase company sales. However, there are other things that you should pay attention to, namely establishing good relationships with customers it is undeniable that customers are one of the factors that will affect the condition of your business. If you don't have customers, then you won't get any income. Therefore establishing a good relationship with customers becomes important for the sustainability of the company. By definition, a customer relationship is a marketing strategy that retains and manages customers to make repeat purchases. Customers that you have successfully attracted must be managed as well as possible so as not to switch to competitors. The more customers you have, the better the impact on business development. The way this is done is to manage it in such a way that it encourages purchases repetitive and prevents them from switching to competitors.this can also be done by providing answers and solutions to problems owned by customers. Customer relationship practices help salespeople automate sales activities with a customer relationship strategy, you know when to reach out to your sales prospects, what to say, and how to say it.

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.    

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

Thoughtfully, this exploration depicts the impact of trust and administration quality on consumer loyalty. Obviously there are contrasts and similitudes between the few diaries considered and the viewpoints of every one of these diaries. As well as examining a few things with respect to Trust and Administration Quality, there are numerous points of view which will be examined exhaustively and consistently in this Exploration Diary. The Learning Writing Exploration Strategy is utilized for information assortment in this Exploration Diary. This strategy gathers information from a few different distributed diaries, which are joined into one diary that will be analyzed and examined in this Exploration Diary.

This research aims to determine strategies for maintaining customer value, satisfaction and loyalty towards Hannochs brand lamps carried out by several Hannochs distributors in Tembung. The sampling technique used was purposive sampling with Hannochs customers at one of the Hannochs distributor shops in Tembung. Data collection methods are participatory observation and interviews. The results of the research show that consumer loyalty, consumer satisfaction with the quality of Hannochs lighting products are met with durability, product guarantees and various product variations so that consumer needs and desires are met, in several shops the service quality of Hannochs distributor shops also meets customer satisfaction with friendly service, respond quickly, and help resolve consumer problems in using the product.

This research aims to analyze the influence of retail oil sales in customer relationships on the formation of brand equity and the impact of consumer loyalty in DKI JAKARTA. The population is all groups who use retail oil products in Jakarta, then the sample used was selected using a purposive random sampling quota method of up to 250 people. The type of research used in this study is descriptive research using a set of scientific methods and procedures to design and collect data that describes the characteristics of objects, events or situations. This analysis aims to understand the influence of retail oil sales in Jakarta on customer relationships, the formation of brand equity, and the impact of consumer loyalty. The results of the analysis mean that on the customer relationship variable, the three indicator items are declared valid, but one indicator is declared invalid. Therefore, in the customer relationship variable, you can not use invalid indicators. The brand equity variable is declared valid on all four indicators. and the consumer loyalty variable is declared valid on all four indicators. In the reliability test, there are four variables that are declared reliable in the theory of Muniarti et al. and apart from that, testing with descriptive analysis and hypotheses. It is hoped that the results of this study will be able to provide advice and information to retail oil sellers so that they can reach a wider range of consumers and target them appropriately.        

This study aims to determine: (1) The Effect of Promotion on Customer Saving Interest at Bank Muamalat Kab. Kolaka (2) The Effect of Service Quality on Customer Saving Interest at Bank Muamalat Kab. Kolaka This research uses an approach with Quantitative methods, Data collection in this study using Observation, Literature Study and Questionnaire Distribution. The population of this research is customers and prospective customers who are in Kolaka Regency. While the sample of this study amounted to 98 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0.Based on the results of the study, it is known that there is a positive and significant influence between the Promotion variable on Saving Interest, which is indicated by a t-statistic value of 6,100 with a P-Value of 0.000 and the Service Quality variable also has a positive and significant effect on Brand loyalty, which is indicated by a t-statistic value of 2,042 with a P-Value of 0.021.

This research aims to analyze how E-Trust and E-Service Quality influence E-Loyalty in mobile banking services, as well as the role of customer satisfaction as a variable that mediates the relationship between E-Trust, E-Service Quality, and E-Loyalty. This research was conducted as a case study on FEBI UINSU students in 2019 who used mobile banking services. The research method used was a survey by distributing questionnaires to FEBI UINSU students who had used mobile banking services. The questionnaire contains questions about their perceptions of E-Trust, E-Service Quality, customer satisfaction, and their level of E-Loyalty towards mobile banking services. The collected data is analyzed using relevant statistical techniques, such as regression analysis, path analysis, or other appropriate methods to test the relationship between the variables in this research.

This study aims to analyze the effect of Service Quality and Product Variants on Customer Loyalty at Darin Grocery Store in Cikopo Purwakarta. The source of the data in this study was obtained from a questionnaire (primary) which was distributed to the respondents. The population of this study were customers at the Darin Grocery Store in Cikopo Purwakarta. The research sample amount were 82 people. The research analysis method used is validity test, reliability test, multiple linear regression, f test and t test. The research findings indicate that the marketing strategy simultaneously affects customer loyalty. Based on multiple linear regression analysis, the coefficient of determination is 40.3%. The most dominant factor influencing is the product variance of the t test calculation. The t value for the service quality variable is 0.880, the t count for the product variant variable is 4.838. The results of the F test obtained F count of 26.715 and a significant value <0. 05.

 One of the strategies used by Tropicana Slim to win the Top Brand Award for 4 (four) consecutive years is to enter the premium community through brand activation. This research aims to determine and analyze the influence of brand image, experiential marketing, and product quality on customer loyalty of the Tropicana Slim brand in the premium community. This research is associative research and the type of data used is quantitative. The population in this study are members of the premium community. The number of samples in the research was 95 people using a purposive sampling technique with the following criteria: they are premium community members who have experienced brand activation by Tropicana Slim Medan City and have purchased Tropicana Slim products at least 1 (one) time. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community. Partially, brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community.

This research is based on customer loyalty, which is an important factor in retaining guests or customers. Based on good customer experience and brand trust, of course, customer loyalty will increase in guest or customer satisfaction in a company or hotel. However, from this, there are findings in this research conducted on guests at Truntum Hotel Padang, namely that there are still some guests who are not loyal and provide unfavourable comments on their experience staying at Truntum Hotel Padang. Therefore, the goal of this study is to analyse the impact of customer experience and brand trust on guest customer loyalty at Truntum Hotel Padang. The sample size in this research is 365 people with the criteria that guests who have stayed more than twice and are more than 21 years old at Hotel Truntum Padang. Data analysis method used is logistic regression analyse with SPSS version 23.00. The research results indicate that customer experience and brand trust partially and significantly influence the customer loyalty of Truntum Padang Hotel guests.

This research aims to investigate whether E-CRM can moderate the quality of products on customer loyalty. The sample consisted of 100 respondents from the academic community of Universitas Budi Luhur in 2023. Data were collected directly through Google Forms, and data analysis was conducted using SEM-PLS with outer and inner model stages. The research results indicate that the quality of products significantly influences customer loyalty with a significance value of 0.018. E-CRM also significantly affects customer loyalty with a significance value of 0.000. However, E-CRM does not moderate the relationship between product quality and customer loyalty, with a significance value of 0.707

This research discusses the influence of product quality, price and consumer experience on Wardah lipstick users. The aim of this research is to determine and explain the influence of product quality, price and customer experience on Wardah lipstick users. This research was conducted from 1 April 2023 to 30 June 2023 with a population of 176 consumers. The sample who repeatedly purchased Wardah lipstick at the Riska store was 122 consumers from 1 April 2023 to 30 June 2023. The sampling method for this research used purposive sampling.The results of the research are that product quality has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Price has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Customer experience partially influences Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Product quality, price, customer experience have a significant effect on Wardah lipstick product loyalty at the Riska Store simultaneously with a significance value of 0.000 < 0.05.

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.