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Muhammad Nauval Hazieq; Wardatul Hamro; Abdul Hafiz

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Innovation in Hajj and Umrah management through the use of social media holds significant potential to enhance service efficiency and quality. Social media platforms like Facebook, Instagram, Twitter, and WhatsApp can be used to quickly and accurately provide education and information to pilgrims. Organizers can deliver guidelines, health tips, and real-time updates about conditions in the holy land, and respond to pilgrims' questions and complaints more efficiently. This research explores how social media can be integrated into Hajj and Umrah management to improve service quality and risk management, focusing on the role of social media in education, responsiveness, and risk management. The findings indicate that social media is effective in disseminating information and enhancing interaction between organizers and pilgrims, though challenges exist in technology access gaps and the risk of spreading inaccurate information.    

Vina Salsabila Firmana; Priyo Subekti

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.

Putri Aulia Laillatul Isnainy; Sigit Indrawijaya; Musnaini Musnaini

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze and determine the influence of the Korean wave, fan entrepreneurship behavior, and social media on entrepreneurial interest in the Armys.Luv community in Jambi City partially and simultaneously. This research uses a quantitative approach with an associative method. The population in this research were BTS fans in the Armys.Luv community in Jambi City with using a sample of 95 respondents. Research data was obtained by distributing research questionnaires online. The analysis tool used is the SPSS version 25 application. The research results show that the Korean wave, fan entrepreneurship behavior and social media have a significant partial and simultaneous effect on interest in entrepreneurship in the Armys.Luv community in Jambi City. It is known that there is a market share in the Korean wave sector, so it can be utilized as a business opportunity. So besides enjoy the work and culture and being a fan, it can also learn and get to know more about things that are currently popular and trending on social media at the moment so that can use as business opportunities.

Ardi Gumara; Fionna C A Uguy; Ade Ratri Fitria; Rijal Abdillah

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

This study was conducted to understand the impact of social media on the mental health of early adults in Bekasi. Social media has become an inseparable part of individuals' daily lives, and its impact on mental health needs further investigation. This research employs a quantitative method with data collected through questionnaires completed by 62 early adult respondents in Bekasi. Data analysis was conducted using the Independent Sample T-Test and correlation tests. In this study, we found no significant relationship between mental health and gender, indicating that both men and women are equally vulnerable to the negative effects of social media on mental health. However, there was a significant relationship between age and frequency of social media use with mental health, where older respondents exhibited better mental health conditions. Conversely, higher frequency of social media use correlated with a decline in mental health quality. These findings also indicate that excessive social media use can have a negative impact on the mental health of early adults, possibly due to factors such as exposure to negative content, social comparison, and addiction. This study emphasizes the importance of balanced and responsible social media use to maintain the mental health of early adults.

Rizal, Adetya Rizal Permana Putra; Rizal, Adetya Rizal Permana Putra; Jati Sasongko Wibowo

Jurnal Elektronika dan Komputer 2024 STEKOM PRESS

Pada tahun 2024, Indonesia akan menyelenggarakan pemilihan umum serentak yang meliputi pemilihan presiden dan pemilihan wakil rakyat di seluruh Indonesia. Masyarakat menanggapi kejadian ini dengan perasaan campur aduk, membagikan pemikirannya di situs media sosial seperti Twitter. Penelitian analisis sentimen calon presiden Indonesia tahun 2024 dilakukan terkait peristiwa ini. Sebanyak 1458 tweet digunakan dalam penelitian ini. Dengan 40,31% responden menyatakan sikap positif dan 43,46% menyatakan sentimen negatif, temuan analisis menunjukkan keseimbangan antara kedua sentimen tersebut. Menggunakan frasa "calon presiden," program Python di situs web Google Colab mengambil data twitter. Pendekatan K-Nearest Neighbor digunakan dalam proses klasifikasi. Selain itu data latih dibagi 6 : 4. 40% data uji dan 60% data latih. Nilai evaluasi yang diperoleh dari pengujian model dengan teknik K-Nearest Neighbor adalah akurasi sebesar 90,95%, presisi sebesar 62,17%, recall sebesar 62,33%, dan F-Measure sebesar 61,87%.

Hendrikson Febri; Johanes Siregar; Ridwan Bangun; Kristian Sukatman

Jurnal Pendidikan Agama dan Teologi 2024 International Forum of Researchers and Lecturers

Christian teenagers represent a young generation with great potential and hope as the successors of the church. In the rapidly evolving digital era, Christian teenagers often do not use social media wisely. Many of them use social media as a platform to express hatred, insults, and spread false news. This research aims to formulate effective strategies that can help Christian teenagers strengthen their faith in God through social media. The research method used is qualitative, by collecting various references from journal articles, books, and other internet sources. Christian teenagers have the opportunity to listen to God's word through live broadcasts or videos on platforms such as TikTok, Instagram, Facebook, and other applications. Additionally, they can build positive online communities and be good role models in the virtual world. Thus, Christian teenagers can strengthen their relationship with God through the proper use of social media.  

Ardana, Novita; Najicha, Fatma Ulfatun

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2024 Prodi PPKn Universitas Slamet Riyadi

Di era digital saat ini, media sosial semakin populer sebagai alat komunikasi. Namun, penggunaan media sosial sering kali dikaitkan dengan tindakan-tindakan tidak bermoral seperti melecehkan, menghina, atau menyebarkan informasi yang tidak benar. Cara penerapan nilai-nilai Pancasila dalam etika di media sosial masih belum ideal. Sementara beberapa pengguna media sosial mampu memenuhi cita-cita seperti keadilan, kebersamaan, dan kerja sama, ada juga pengguna lain yang sering melanggar standar-standar ini. Beberapa elemen yang menyulitkan penerapan nilai-nilai Pancasila di media sosial adalah kurangnya pengetahuan dan pemahaman tentang prinsip-prinsip ini, tidak adanya pengawasan dan kontrol, dan hak untuk bebas berpendapat yang sering disalahgunakan. Hal ini membutuhkan upaya yang lebih besar untuk memasukkan nilai-nilai Pancasila ke dalam etika media sosial. Untuk mencegah perilaku berbahaya di media sosial, pengguna dapat dilindungi dengan penegakan peraturan yang lebih ketat dan pendidikan serta sosialisasi yang lebih menyeluruh tentang nilai bertindak secara etis di platform ini.

Nilam Yunita Sari; Anita Reta Kusumawijayanti

Perspektif Administrasi Publik dan hukum 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Viral describes something that is often associated with content on social media. Usually synonymous with something or information that is interesting and spreads quickly. Viral content creates a desire for social media users to repost the content. In the digital era, social media seems to be a basic need for sharing information, photos or videos. This research discusses the virality of Bunda Corla, a public figure known to the public through her content on TikTok. The TikTok account @bundacorlaofficials is a medium of communication with its followers to share information about Bunda Corla's daily activities. This study using a qualitative approach examines the role of TikTok in the virality phenomenon of Bunda Corla. Data collection used interviews, literature studies and observations on the TikTok account @bundacorlaofficials as the main source of research data. Research using new media theory by Pierre Levy and research results from Deza and Parikh regarding measuring the virality of content which is influenced by views, up votes, down votes and share value. It was revealed that content becomes viral if it is shared repeatedly and spreads on social media.

Osin Jentia Rosni Manullang; Mariana Simanjuntak

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

This study aims to analyze the impact of social media marketing strategies and prospective students' perceptions on their decision-making process in choosing an educational institution. The research employs a quantitative approach. Data was collected through questionnaires distributed to 50 purposively selected respondents, specifically prospective students considering Institut Teknologi Del as their higher education option. Multiple linear regression analysis was used to process the collected data, examining the causal relationship between the independent variables (social media marketing and perception) and the dependent variable (college selection decision).The findings indicate that effective social media marketing strategies and positive perceptions among prospective students significantly influence their decision to choose a higher education institution. The results reveal that improving the quality and reach of social media marketing, as well as fostering positive perceptions about the institution—such as academic quality, facilities, and graduate career prospects—can increase prospective students' interest in selecting Institut Teknologi Del as their place of study.

Sekar Dwi Febryanti; Erwan Kustriyono

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

This research aims to reveal racism in a number of posts on X's social media regarding Chinese ethnicity. These posts were studied using Theo Van Leeuwen's qualitative critical discourse analysis approach. This approach will reveal the process of inclusion and exclusion in posts about Chinese ethnicity. This process shows the existence of racist attitudes towards this group. The data analyzed are uploads, comments and interactions related to Chinese ethnicity on the social media platform X. The data collection techniques used in this research are documentation techniques and note-taking techniques. This research concludes that the exclusion processes found were passivation and nominalization, while the inclusion processes found were objectivation, abstraction, nomination, determination, indetermination, assimilation, and association. Through this analysis, it was revealed that the discourse in the upload reflected the attitude of the account user towards ethnic Chinese through the upload that had been written.  

Mirta Aprilia Iuliatno; Salim Rosyadi

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

In today's digital era, social media has developed into a major platform for networking, sharing information and communicating. Toxic is behavior on social media that is described as destructive, hostile, and embarrassing. Conflict, societal divisions, and psychological harm can all result from this practice. This study uses a thematic method with a thematic approach. The results of this study discuss from the perspective of hadith which refers to the sayings and deeds of the Prophet Muhammad, there are guidelines and standards that can help individuals deal with harmful social media. This journal will look at the negative effects of social media from a hadith point of view, emphasizing the meaning and application of hadiths. In the results of his research, it is hoped that people will become more aware of the harmful effects of toxic social media and take steps to reduce destructive behavior and promote inclusive and healthy communication by taking into account the principles and teachings of the Prophet Muhammad.

Claudia Cahyani Sinaga; Mariana Simanjuntak

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.      

Etty Zuliawati Zed; Affan Miftakhur Royan; Ega Radiansyah; Raihan Fatsa Alfarizi

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider.  This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.

Jasmine Malaika Ramadhani; Raihana Virza Aulia Lestari; Fakhri Ardan Naashir; Hanifah Mahiroh Azizah; Hindun Hindun

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

Geraldy Calvin; Yulianto Wibowo

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research focuses on the influence of the Internet and social media on the centralization of chastity among the youth of St. Vincent A Paulo Parish, Malang. The author's observations of several human phenomena experiencing a crisis of faith due to social media. This research uses a qualitative approach and the type of research is a questionnaire. A qualitative approach like this was chosen because the author believes that by using this approach it is possible to describe the problem being studied as a whole. The author distributed fourteen (14) questionnaires. This question is divided into two parts, the first question is answered directly, the second question is answered with a brief explanation. Research materials were distributed to OMK (Catholic Youth) Parish of St Vincentius A Paulo Malang. The process and analysis used in this research is the interactive data analysis model of Miles and Huberman. The analysis consists of four steps, namely data collection, data reduction, data presentation, as well as drawing conclusions and verification. The Holiness of Catholic Youth, the Identity of Catholic Youth, and the Impact of the Internet on Research Findings of Catholic Youth.

Asih P. Fitri; Khaeratun Hisan; Zulhaj Febrianti; Rohmayani Jalisna; Feby A. Wulan

Jurnal Transformasi Bisnis Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.

Parulian Sibuea; Anisa Dwi Kiswati; Dwi Riyanti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Language is a national identity used in interaction. Humans need language as a means of communication. Language is very important for human communication because through it they can interact and talk about anything. Almost every region in Indonesia uses its language in various aspects of life. To be a good, correct and easy to understand language, a unified language must have a clear structure and standard words. Indonesian is the official language of our country, Indonesia. With advances in information technology, people can communicate so quickly throughout the world, spanning countries and continents. This research aims to find out how many social media users still use Indonesian incorrectly.

Parulian Sibuea; Anisa Dwi Kiswati; Dwi Riyanti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Language is a national identity used in interaction. Humans need language as a means of communication. Language is very important for human communication because through it they can interact and talk about anything. Almost every region in Indonesia uses its language in various aspects of life. To be a good, correct and easy to understand language, a unified language must have a clear structure and standard words. Indonesian is the official language of our country, Indonesia. With advances in information technology, people can communicate so quickly throughout the world, spanning countries and continents. This research aims to find out how many social media users still use Indonesian incorrectly.

Wita Diana Rismawati; Sujiono Sujiono; Ayuning Wulan

Jurnal Pariwisata Indonesia 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe the utilization of social media as a local tourism promotion strategy at Sagara View Karangbolong Kebumen Regency and describe the obstacles and challenges faced in implementing the Local Tourism Promotion Strategy through Social Media at Sagara View Karangbolong Kebumen Regency. The research method used is descriptive qualitative, which allows an in-depth understanding of the promotional approach applied by the manager of the tourist destination. Data was collected through interviews with managers, businesses and visitors, observation and documentation, as well as the official social media content of Sagara View Karangbolong. The results showed that positive results towards the utilization of social media as a means of promotion. Sagara View Karangbolong uses social media facilities in the form of Tiktok and Instagram applications for its promotional media. By utilizing hours that have high traffic, and using influencer intermediaries, as well as innovating more interesting content and utilizing the stories feature, it is proven that it can increase the interest and number of tourists visiting Sagara View Karangbolong.

Nadiva Putri Ananda

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

The purpose of this study is to determine how social media use affects elementary school (SD) curriculum. The study examined how social media affects elementary school students' connections and learning processes using qualitative approaches and case studies in numerous primary schools. The findings demonstrated that social media can both raise students' level of participation in the classroom and help them become aware of focus-detracting factors. In order to successfully control social media use and lessen its negative effects, schools, parents, and students should collaborate, according to the research, which also offers a deeper knowledge of education stakeholders.