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This research investigates the influence of entrepreneurship education on Generation Z's entrepreneurial intention, mediated by digital business and financial literacy. Unemployment is a significant challenge in Indonesia, particularly for university graduates, with a 2024 unemployment rate of 5.25% for graduates. Entrepreneurship, especially digital entrepreneurship, is seen as a key solution to job creation. The study aims to understand how digital and financial literacy collectively affect the impact of entrepreneurship education on entrepreneurial intention. Employing a quantitative method, the study sampled 55 economic education students who had completed entrepreneurship courses. Data was collected via Google Forms and analyzed using classic assumption tests and hypothesis testing, including multiple linear regression with moderated regression analysis. The findings indicate that entrepreneurship education significantly influences entrepreneurial intention, digital business literacy, and financial literacy. Furthermore, both digital business literacy and financial literacy significantly impact entrepreneurial intention. Crucially, digital business literacy and financial literacy mediate the relationship between entrepreneurship education and entrepreneurial intention. These results highlight the importance of comprehensive entrepreneurship education in equipping young individuals with essential digital and financial skills, fostering a stronger entrepreneurial mindset, and preparing them for the complexities of the modern business world.

This socialization activity aims to enhance students' understanding of business planning, particularly in the acrylic flower board decoration industry. The main problem faced by the community partners, who are aspiring student entrepreneurs, is the lack of practical and theoretical knowledge in designing comprehensive and applicable business plans. The proposed solution is integrated training that includes basic business planning theory, marketing strategy, financial analysis, and hands-on simulation focused on creative products. The methods used in this activity involve a combination of material presentations, group discussions, and direct practice in preparing business plans using the acrylic flower board as a case study. The results of the activity indicate a significant increase in students’ interest, understanding, and skills in the business planning process, as evidenced by higher evaluation scores before and after the training.This socialization activity aims to enhance students' understanding of business planning, particularly in the acrylic flower board decoration industry. The main problem faced by the community partners, who are aspiring student entrepreneurs, is the lack of practical and theoretical knowledge in designing comprehensive and applicable business plans. The proposed solution is integrated training that includes basic business planning theory, marketing strategy, financial analysis, and hands-on simulation focused on creative products. The methods used in this activity involve a combination of material presentations, group discussions, and direct practice in preparing business plans using the acrylic flower board as a case study. The results of the activity indicate a significant increase in students’ interest, understanding, and skills in the business planning process, as evidenced by higher evaluation scores before and after the training. 

Young generation dominated the unemployment rate in Indonesia, highlighting the need to increase the number of entrepreneurs to create new job opportunities. However, the number of entrepreneurs, particularly Muslim entrepreneurs, remained relatively low. To encourage individuals to do entrepreneurship in the future, a strong entrepreneurial intention is required. Thus, this study aims to analyze the factors that influence the entrepreneurial intention of Muslim students from internal and external aspects and from an Islamic perspective. These factors included self-efficacy, family support, peer support, and institutional support with knowledge of entrepreneurial skills, risk-taking ability, and innovative behavior as mediators. This research was conducted on 215 Muslim students at Padjadjaran University using a questionnaire and analyzed using SmartPLS. The results showed that self-efficacy, family support, peer support, and institutional support have a positive and significant effect on entrepreneurial intention through mediating variables. Additionally, innovative behavior has a positive and significant effect as a mediator in the research model. These findings provide insights for academics and practitioners to support entrepreneurship development, especially among Muslim students.

Entrepreneurship try to reach welfare economy of citizen constitute a responsibility of church's institution in creating a better life. Covid 19 Pandemic has given impact in economic bussiness where the strategy used by UMKM actors in agrobussiness to increase and mantain their income. The success of UMKM can bring Economic Improvement. Reseach method is qualitative descriptive with research instruments such as indepth interview, observation, and documentation. the result of shows (a) a couple of obstacles such as nature obstacle, human obstacle, and economic obstacle (capital). the word of the Lord regarding entrepreneurship i.e about trust to the blessing source, about running the daily bussiness, about sugestion to do online selling, etc. marketing be utilized such as wrapping, online opportunity, announcement utilization, online shop shopee, application whatsapp, (d) process open new branch (e) selling in facebook application (f) joining bazar (g) inspiration from the shepherd with online selling such as facebook, Tiktok, Go Food, Shopee, and grab (h) door to door selling (i) about customer. Solution and testimony divided into: spiritual solution and bodily solution. Testimony: The Lord bless with house and blessing for the children of the Lord; blessing buying rice with uncoincidently found in the street. The Lord bless therefore still able to harvest, be multiplied in harvest's result and the Lord send the buyers.

The tobacco processing industry plays a strategic role in the economy through its contribution to excise revenues, yet it also faces serious challenges such as the proliferation of illegal cigarettes and limited capacity among small-scale entrepreneurs. This study aims to analyze the implementation of tobacco industry empowerment policies in Sidoarjo Regency using Michael Hill’s implementation theory, which includes five variables: policy characteristics, policy transfer process, inter-organizational relationships, external environment, and target group response. This research uses a qualitative method with a case study approach. The findings show that policies such as SIINas, SIHT, and WASDAL have been implemented but remain suboptimal due to technical, coordinative, and social constraints. Business actors appreciate the empowerment programs but still face technical difficulties, market distortion due to illegal products, and a lack of continuous assistance. Therefore, increased institutional synergy, enhanced digital systems, and consistent law enforcement against illegal cigarettes are recommended to create a healthy and competitive industrial climate..

This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.

Climate change and environmental degradation have negatively impacted mankind's sustainable development. The concept of green entrepreneurship has gradually been accepted by society, including ecoprint batik. Through the application of zero waste, ecoprint batik production offers a strategy that is in line with the principles of green entrepreneurship. This study aims to analyze the application of zero waste to the efficiency of eco-print batik production in the context of green entrepreneurship. The method used in this study is a qualitative approach with secondary data collection on batik business actors in Sragen. The data obtained were then analyzed using descriptive analysis to identify the analysis of the application of zero waste in batik innovation towards green entrepreneurship efforts. The results of the study indicate that the application of zero waste in eco-print batik production has a significant impact on production efficiency, especially in reducing waste and optimizing the use of raw materials. However, there are several obstacles such as higher production costs, limited supply of natural raw materials, and low consumer awareness of the added value of zero waste-based batik. Policy support and incentive programs from the Government are also very important to encourage the sustainability of eco-print batik businesses based on green entrepreneurship.

This study discusses the ethics of Muslim entrepreneurship in facing the challenges of modern capitalism. Capitalism, characterized by profit orientation, individualism, and materialism, often clashes with the moral and spiritual principles of Islam. Muslim entrepreneurs are expected to uphold the values of honesty, trustworthiness, justice, and excellence (ihsan) in their business practices, even under pressure from efficiency demands and free-market competition. This research uses a qualitative approach with a library research method to explore practical strategies that Muslim entrepreneurs can apply to remain ethical and compliant with Islamic law. The findings show that Islamic ethical principles serve not only as moral guidance but also as a competitive strength in capitalist economic systems.

cro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy but often face challenges in meeting legal requirements such as Business Identification Numbers (NIB), Household Industry Food Production Permits (PIRT), and Halal Certification. This study aims to analyze the role of Thematic KKN (Community Service Program) students in the Industrial Cluster in enhancing MSME actors' understanding of these legal aspects through entrepreneurship workshops. A case study was conducted on MSMEs in Kayumalue Pajeko Village.The method used was a participatory approach through workshops integrating theory and practice. The results showed that the workshops effectively improved MSME actors' understanding of the procedures for obtaining NIB, PIRT, and Halal Certification. Additionally, the program facilitated MSMEs in initiating the process of managing legal documents independently.Thematic KKN students acted as facilitators, providing direct guidance and assisting in overcoming obstacles such as limited initial knowledge and lack of access to technology. However, challenges such as limited mentoring time and technical barriers were also encountered.In conclusion, the program had a positive impact on MSME development in Kayumalue Pajeko and provided practical experience for students. Recommendations for program development include the need for continuous mentoring, collaboration with the government, and additional training to ensure sustainable outcomes.

Aromatherapy candles made from used cooking oil represent an eco-friendly and economically valuable entrepreneurial innovation. This proposal presents the utilization of used frying oil as a base material in producing aromatherapy candles, aiming to support the circular economy concept and provide an alternative solution to environmental pollution. The product formulation combines paraffin, beeswax, and natural essential oils, offering relaxation and comfort while also opening up new business opportunities. SWOT analysis and marketing strategies based on the 4Ps (Product, Price, Place, Promotion) serve as the foundation for business development. The results of the study show that aromatherapy candle businesses have strong potential to attract consumer interest, especially among young people, and can deliver significant social, economic, and environmental impact.

This study examines the sustainable business strategies of Ichinogami, a creative MSME based in Jakarta, Indonesia, that specializes in environmentally friendly papercraft. Using a qualitative case study approach, this research explores how Ichinogami aligns its practices with the principles of the green economy and circular economy, contributing to the national agenda for sustainable MSMEs. The findings reveal that Ichinogami integrates eco-certified materials, digital innovation, and a cradle-to-cradle product design model that promotes waste reduction and material reuse. Additionally, the company employs an inclusive business model that emphasizes community empowerment, education, and cultural promotion through creative workshops and community-based marketing. Ichinogami’s strategic use of digital platforms and multi-channel distribution has also allowed it to maintain relevance in a competitive market while fostering customer loyalty and environmental awareness. The research highlights Ichinogami's role in promoting low-carbon entrepreneurship and its ability to scale environmental impact through product innovation and community collaboration. The study concludes that Ichinogami is a model for sustainable microenterprise development, though it must continue to address challenges such as limited production capacity and international market penetration.

Bag charm is a fashion accessory that is on the rise because of its ability to beautify the appearance of the bag and provide a unique personal touch. In recent years, these accessories have become a significant trend in the fashion world, especially thanks to the influence of social media such as TikTok and Instagram. One of the interesting innovations of bag charm is the use of bristle wire (pipe cleaner) as the main material, which allows the creation of various interesting shapes such as flowers, animals, and funny characters. The business proposal "Bag Charm from Feather Wire" offers creative products with high aesthetic value and personalized appeal according to customer taste. In addition to being easy to make, this product has low production costs and promising profit potential. The theoretical study in this proposal includes the concept of entrepreneurship, product innovation, and market analysis as an important foundation in business development. Marketing strategies through social media and craft exhibitions are also key in expanding market reach. This venture not only provides profitable business opportunities, but also encourages creativity in the handicraft industry and becomes a means of self-expression for consumers. With the wide market potential and uniqueness of the product, the bag charm of bristle wire can become a new trend in the world of handmade accessories.

Entrepreneurship has become a crucial pillar in economic development, particularly in addressing the challenges posed by globalization and the Fourth Industrial Revolution (Industry 4.0). This study aims to quantitatively describe the impact of entrepreneurship education on students' entrepreneurial interest. Sampling was conducted using a purposive sampling method, selected based on the researchers’ considerations. The reason for this sampling technique was that the selected classes had completed the entrepreneurship course. Total sampling was used, resulting in a sample of 121 students from four selected classes. The research instrument was an online questionnaire distributed to the students, and the collected data were analyzed using regression analysis to evaluate students’ perceptions of entrepreneurship education. The results of the study indicate that entrepreneurship education has a “positive” impact on students' entrepreneurial interest, as represented by indicators such as self-confidence, creative and innovative thinking, future orientation, as well as the enhancement of honesty and independence values among students.

Catering entrepreneurs in Indonesia have high market demand. Demand analysis and pricing training training is currently needed for small and medium-sized catering entrepreneurs to know to find out whether the demand is in accordance with the price that can compete in the market. Compete in the market. The utilization of this analysis aims to determine the number of potential customers that are considered important for market opportunities as well as assisting in improving efficiency and optimizing resource allocation. in improving efficiency and optimizing resource allocation. The method used used is a participatory approach to business actors including training and data collection. and data collection. This activity is implemented online through active communication and continuous mentoring. The main target that we took is catering businesses in Majalengka district. This activity includes: 1) Demand analysis training; 2) Pricing training; 3) Collection of questionnaire data collection; 4) Performance monitoring and evaluation. This activity is expected to can create opportunities for catering entrepreneurs in adapting to market dynamics ever-changing demand and can survive by having maximum profit and minimum cost. maximum profit and minimum cost.

 The Micro, Small, and Medium Enterprise (MSME) "Central Jamur Tiram" (Central Oyster Mushroom) in Medan, located at Jln. Mandala By Pass. Gg Orba No 31 Medan (Jln. Mandala By Pass. Gg Orba No 31 Medan), managed by Mr. Faisal, serves as a case study of successful business development in oyster mushroom cultivation. This research aims to explore Mr. Faisal's entrepreneurial journey, from business initiation and the innovation of processed oyster mushroom products to marketing strategies through online and offline platforms that led to success. The research method employed is qualitative with a case study approach, utilizing in-depth interviews with Mr. Faisal and direct observation of the business operations. The research findings indicate that perseverance, product innovation (such as mushroom chips and shredded mushroom), the utilization of spent mushroom substrate (baglog), and the ability to build a partnership network (partner farmers, souvenir shops, suppliers) are key success factors for "Central Jamur Tiram." Furthermore, the adaptation to online platforms for marketing significantly expanded the market reach. This study provides insights into the potential of oyster mushroom cultivation as a sustainable business opportunity and its economic contribution to the local community. The implications of this research can serve as inspiration and guidance for prospective entrepreneurs in the MSME sector, particularly in developing oyster mushroom cultivation businesses.

This study aims to analyze the spatial distribution patterns and business characteristics of Coffee Shops in Wai Mhorock Sub-district, Abepura District, Jayapura City. The rapid growth of Coffee Shops in this area is influenced by its strategic location, situated near educational institutions, shopping centers, and social activity hubs. The research employs a quantitative approach with spatial mapping techniques using Geographic Information Systems (GIS) and field surveys to identify the characteristics of each business. The results show that the spatial distribution of Coffee Shops in Wai Mhorock tends to be clustered, with a high concentration along main roads and community activity centers. The characteristics of the businesses vary in terms of venue concept, types of menus offered, operational hours, supporting facilities, and target consumers. Most Coffee Shops target young people such as students and university attendees by offering a cozy atmosphere and free internet access. In conclusion, understanding the spatial patterns and business characteristics of Coffee Shops can serve as a foundation for sustainable urban spatial planning and business development. This study also provides recommendations for entrepreneurs and local governments to consider location, accessibility, and environmental impacts in managing commercial space.

In the Business Administration study program, the development of student creativity is often limited to theory, without providing enough space to practice directly making creative products. This causes the development of student creativity which is actually very important in the business world to be less than optimal. To overcome this problem, this activity aims to improve the creativity of 4th semester Business Administration students who take the creativity and innovation course through practical learning of making hair clips from wire feathers. The method of this activity includes the stages of planning, implementing activities, evaluation, and documentation. The results of this activity show a significant increase in creativity, technical skills, and entrepreneurial spirit of students. The output of the activity is a hair clip made by students from wire feathers, which has economic and aesthetic value. This activity has succeeded in providing a useful experience that improves students' abilities in creativity and entrepreneurship and fosters a desire to become entrepreneurs sustainably.

 Community service activities have been carried out with the title of modifying palm sugar molding tools as an effort to improve the economy of palm sugar craftsmen in Bulukumba Regency, which is a form of community service, with the orientation of its activities in the field of community service. The form of this activity consists of: 1) identification of activity targets, which is carried out with a communication approach to the community in finding and studying problems in the field, 2) implementation stage, which begins with providing material in the form of participatory counseling on the importance of improving the economy of palm sugar craftsmen in Bulukumba Regency, then the design of making the tool is carried out which begins with the manufacture of a molding tool in the form of a molding tool model design, and 3) the progress reporting stage, aims to report on the conditions of the implementation of temporary activities in the field. With this program, the palm sap processing community in Bulukumba Regency can easily increase the selling value of the palm sap they make, the market share of palm sap sugar is also getting wider, the marketing of this product is increasing, so that it can increase the productivity of palm sap sugar through alternative effective palm sugar printing methods. The indicators for achieving targets and outputs from this community service activity are the creation of palm sugar products with high competitive value, so that they can advance the people's economy, especially palm sap sugar entrepreneurs in Bulukumba Regency.

This study aims to describe the success strategy of the Dodol Deli business, an MSME that has existed since 1988 in Pasar Bengkel, Serdang Bedagai Regency. This business is an example of traditional business resilience in the face of various economic challenges, ranging from the 1998 monetary crisis, road infrastructure development, to the COVID-19 pandemic. This research uses a descriptive qualitative method with a case study approach, through direct interviews with business owners. The results show that the success of Dodol Deli is influenced by strong entrepreneurial character, product innovation, efficient production management, and adaptive marketing strategies, including the utilization of social media. In addition, the decision not to use preservatives and not to rely on modern retail systems is an added value in maintaining product authenticity and customer loyalty. Dodol Deli also demonstrates healthy self-financing practices and receives support through non-cash assistance from the government. These findings reinforce the importance of a combination of local values, business independence, and technological adaptation as keys to MSME sustainability.

This study aims to analyze in depth the motivation for establishing and challenges in developing a micro culinary business Pempek Budi 24 Ilir in Medan. Using a qualitative method with a case study approach, data were collected through in-depth interviews with business owners. The results of the study revealed that intrinsic motivation to introduce Palembang culinary specialties in their hometown and the desire to expand their business in Medan were the main drivers. Marketing strategies through social media proved effective, but the lack of product innovation and limited social support at the beginning of the establishment were identified as significant challenges affecting business development. This study contributes to the understanding of the dynamics of micro entrepreneurship in the culinary context and highlights the importance of innovation and social support for business sustainability.