Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok

Solikha Pujirahayu ; Ike Desi Florina ; Inas Sany Muyassaroh
Jurnal Riset Rumpun Seni, Desain dan Media 📅 2025 Vol 4, No 1 🔗 DOI: 10.55606/jurrsendem.v4i1.5564
Abstract
This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.
Keywords
communication strategy; AIDA concept; Tiktok
How to Cite

Solikha Pujirahayu, et al. (2025). Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok. Jurnal Riset Rumpun Seni, Desain dan Media, 4(1). https://doi.org/10.55606/jurrsendem.v4i1.5564

Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh, "Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok," Jurnal Riset Rumpun Seni, Desain dan Media, vol. 4, no. 1, 2025.

Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh. "Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok." Jurnal Riset Rumpun Seni, Desain dan Media, vol. 4, no. 1, 2025.

Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh. "Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok." Jurnal Riset Rumpun Seni, Desain dan Media 4, no. 1 (2025).

Solikha Pujirahayu, et al. (2025) 'Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok', Jurnal Riset Rumpun Seni, Desain dan Media, 4(1). doi: 10.55606/jurrsendem.v4i1.5564.

Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh. Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok. Jurnal Riset Rumpun Seni, Desain dan Media. 2025;4(1).

Artikel Terkait

Karakteristik Visual Gambar Hewan Realistis Karya Anak Usia 10-11 Tahun

Emalia Destianti; Rahina Nugrahani; Hasti Rahmaningtyas

Estetika Tari Lenggok Karya Ida Sulistyarini dan Susiati di Kabupaten Banyumas

Ajrin Dwi Saputri, Laela; Wiyoso, Joko

Koreografi Tari Nggainah Menjres di Sanggar LKP Merpati Kecamatan Blora Kabupaten Blora

Tarakamita Cakrawati; R.Indriyanto

Peran Media Sosial Instagram BPBD Sumatera Barat dalam Penyebaran Informasi Bencana Alam di Sumatera Barat

Hafizul Hamda; Yusalina Yusalina

Penerapan Continuity Editing dalam Konstruksi Naratif Film Kucumbu Tubuh Indahku

Muhammad Muttaqien; Nurhadiatama, Desta Arya

Daya Tarik Visual Karakter pada Figur Anime: Studi Kasus Cosplayer di Surabaya

Nugraha Nugraha; Hedi Amelia Bella Cintya; Ariri Riska Orelia Nor Adha; Izzati Aulya Akhiroh Prastyo
Tren Sitasi Jurnal